Social Media Commons^™

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Examining Student Perceptions Of Their Knowledge, Roles, And Power In The Information Cycle, Lucinda Rush

Libraries Faculty & Staff Publications

This project report describes a collaborative effort between librarians, staff, local journalists and students at Old Dominion University (Norfolk, VA) to provide a venue for a discussion about ‘fake news’. Post-event questionnaire results are analysed to explore what students learned as a result of attending the event as well as student perceptions of their own understanding and ownership of the roles that they can play in the information cycle.

Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas

Electronic Theses and Dissertations

While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening …

Social Collaborative Media In Software Development, Didi Surian, David Lo

Research Collection School Of Computing and Information Systems

In this entry, we discuss various collaborative media which are commonly used among software developers. We start by discussing common communication channels developers used. These communication channels are discussed in two groups: public and enterprise-wide media. We then elaborate project management media in coordinating and managing project activities. Finally, we discuss a number of online knowledge resources, i.e., collaborative/individual knowledge resources and social networks.

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

The Relationship Between Resilience, Coping, And Social Media, Lillian N. Hurley

Masters Theses

This study was designed to explore relationships between measures of resilience, coping strategies, social media usage, and depression. Resilience refers to one's ability to endure and recover from adversity. Many theories about what contributes to the development resilience have been explored without a clear consensus. Taormina (2015) argued that adult personal resilience is comprised of four dimensions - determination, endurance, adapatability, and recuperability. Coping, a construct related to resilience, is the process of regulating emotions, cognition, behavior, physiological responses, and the environment in response to stressful events. Past research indicated those with poorer mental health have the tendency to use …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Exemplification Effects Throughout Disaster Stages In Social Media, Robert George Rice

Theses and Dissertations--Communication

Two studies were performed to research potential exemplification effects throughout various stages of natural disasters. Exemplification theory (Zillmann, 1999, 2002) promotes the use of exemplars, media examples, because of their potential ability to motivate risk related information seeking and their possible influence in optimizing protective action (Zillmann, 2006). Study one examined potential exemplification effect differences between various stages of natural disasters. Study two was designed to test for differences in trust, perceptions of severity, and intentions to volunteer depending on the organization type supplying related exemplars in social media. Results indicate that exemplification effects do not differ depending on disaster …

#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich

Electronic Theses and Dissertations

Grief is a natural reaction to loss that can include behaviors and thoughts that are emotional, physical, and spiritual (DeSpelder & Strickland, 2015). With the rise of social media, grief is now performed in a different and more public manner. The current literature has established the connection between how one grieves and their attachment dimension of either attachment anxiety or attachment avoidance (Bowlby, 1980; Schenck, Eberle, & Rings, 2016; Waskowic & Chartier, 2003; Worden, 1983). Attachment dimensions have also been correlated with social media usage, primarily the use of Facebook (Hart, Nalling, Bizer, & Collins, 2015; Lin, 2015). Findings from …

Teacher Twitter Chats: Gender Differences In Participants’ Contributions, Stacey L. Kerr, Mardi J. Schmeichel

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Gender differences in participation were examined across four Twitter chats for social studies teachers. Analyses drawing on mixed methods revealed that while there was parity across most kinds of tweets, participants identified as men were more likely to use the examined Twitter chats to share resources, give advice, boast, promote their own blog/resource/website, and offer critique to another participants’ tweet. Participants identified as women were more likely to write tweets that included positive affirmations for other chat participants. These findings suggest that there are differences in the way that women and men tend to participate in teacher Twitter chat spaces.

The Complexity Of Learning To Teach News Media In Social Studies Education, Mardi Schmeichel, Jim Garrett, Rachel Ranschaert, Joseph Mcanulty, Shannon Thompson, Sonia Janis, Christopher Clark, Stephanie Yagata, Briana Bivens

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This research reports on data generated through an initial teacher certification program for secondary social studies teachers that introduced a specific and program-spanning focus on news media literacy. Growing out of the urgent need for pedagogies that address and promote critical engagement with the kinds of news media sources upon which civic decisions are made, our project follows teacher candidates from their initial certification coursework through the culminating student teaching semester. Our work with teacher candidates over this time was explicitly intended to intervene in and develop teacher candidates’ understandings of news media literacy, its place in social studies education, …

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

International Crisis and Risk Communication Conference

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …

Delving Into The Specificity Of Instructional Guidance In Social Media-Supported Learning Environments, Tian Luo

STEMPS Faculty Publications

Aim/Purpose: This study investigates the variations in student participation patterns across different types of instructional activities, learning modes, and with different instructional guidance approaches. In the current study, different variables, modes of learning (guided versus unguided), and types of guidance (social versus cognitive) were manipulated in a series of microblogging-supported collaborative learning tasks to examine to what extent and in which aspects instructional guidance affects the effectiveness and student perception of microblogging-supported learning.

Background: Despite the overwhelming agreement on the importance of instructional guidance in microblogging-supported learning environments, very few studies have been done to examine the specificity of guidance, …

Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta

Communication Faculty Publications

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not …

App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop

Electronic Theses and Dissertations

Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, …

Virtual Collaboration With Mobile Social Media In Multiple-Organization Projects, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang

Information Systems Faculty Publications

This study investigates the use of mobile social media as emerging collaboration tools by virtual teams. Based on the construal level theory, it develops a research model hypothesizes that collaboration tool effectiveness influence contextual performance and task performance through the mediation of procedure agreeability. In addition, geographic dispersion, team size and project duration serve as moderators as they reflect virtual collaboration complexity. Empirical findings support most hypothesized relationships. Theoretical and practical implications are discussed.

Spectators, Sponsors, Or World Travelers? Engaging With Personal Narratives Of Others Through The Afghan Women's Writing Project, Bethany Mannon

English Faculty Publications

This article studies the Afghan Women’s Writing Project and proposes three conceptual tools for examining the ways readers and editors of digital storytelling projects interact with writers and texts. The author advances discussions of personal narrative and the role this form of writing plays in transnational feminism and forms of humanitarian activism that increasingly take place online. Digital storytelling projects effectively circulate these personal accounts, but they benefit from scholarship that advises self-critical approaches to representing their subjects.

Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan

MPA/MPP/MPFM Capstone Projects

Effective social media management takes time, effort, and intentionality. Small not-for-profit organizations would benefit from doing this, but often have difficulty with being able to do so. In order to find out how small not-for-profit organizations use their social media and how social media could best be used to accomplish their mission, the following research questions were asked: What communications policies and procedures are followed by small not-for-profits organizations? Are the current social media practices of these organizations effective? What are the primary needs of these organizations in terms of social media and how can they be addressed?

In order …

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

Conversation Station Digital Media Style Guide, Ciara Davis

Williams Honors College, Honors Research Projects

This style guide serves as training material for online communication strategies at the Conversation Station, an afterschool nonprofit organization for students in rural Ashtabula County (Orwell). By utilizing this guide, board members of the Conversation Station will be able to understand the importance of online engagement with the community to accomplish goals, hire communication liaisons based on the skills and knowledge necessary to perform tasks in the guide, and hold the liaison accountable by the fulfillment of tasks detailed. The style guide will also insure that despite communication liaisons coming and going, the Conversation Station’s online character remains consistent. By …

Social Media Usage By Municipal Elected Officials For Open Government Community Engagement, Sarah Stoeckel

Electronic Theses and Dissertations

As public administration has evolved with the technological advances in today's society, it can be challenging to ensure the demands of the public are being met in terms of efficiency, effectiveness, and engagement. Nonetheless, a focus on community remains at the forefront of public administration. When looking at technology and the community, the tool known as social media emerges. Social media has allowed people to interact in new ways and therefore, has allowed the government to interact with citizens in ways they have not been able to in the past. In addition to attempting to modernize public administration, there has …

Predictors Of Problematic Social Media Use: Personality And Life Position Indicators, Britney Sykes

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Repackaging The Reach Of Dreams: News Coverage Of Daca Rescindment By Three National Newspapers On Twitter, Megan Pietruszewski

Dissertations, Master's Theses and Master's Reports

This thesis examines the frames used by three news organizations to cover the rescindment of the Deferred Action for Childhood Arrivals (DACA) program. The rescindment of DACA was a pivotal transition period open to new immigration policy, and frames used in the news coverage of DACA are important as frames influence public opinion and possible future immigration policy. This study uses corpus linguistic methods and Van Gorp’s inductive framing analysis to explore how a complex political decision like DACA rescindment is covered in condensed news stories on Twitter as well as in full-length news articles. The Executive Critique frame, which …

Throne Of Fans: Examining The Roles Of Feminism, Platform And Community In An Online Fandom, Sarah Leiser

Electronic Theses and Dissertations

This thesis involves examining the influence of feminism, platform and community on the fandom of Sarah J Maas (SJM) novels on the social network site Tumblr. The goals are to show how a shift to an open social network site has changed the practice of fandom and how various feminisms are applied to popular culture and learned through Tumblr. An ethnographic study and textual analysis on SJM fandom posts and interactions on Tumblr were utilized in order to reach these goals. The observations and analysis examines the data in three categories: the established characteristics of fandom on Tumblr, the characteristics …

The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This study examines the use of the metonymies zingari/nomadi/rom [Gypsies/Nomads/Roma] in Italian media discourse, in order to critically reflect on their relation to the perception of Roma. The author analyses the frequency of these terms in general discourse and crime discourse, as well as the way they are used in context. The findings reveal that nomadi and rom are used to directly and indirectly index Roma, and have a sig­nificant impact on their ethnicization and criminalization. In addition, the episodic framing of crime events, combined with the use of these metony­mies, erases the Italian government’s responsibility for the conditions of …

Table Of Contents Jitim Vol 27 Issue 2, 2018

Journal of International Technology and Information Management

ToC JITIM vol 27 - 2, 2018

An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law

Journal of International Technology and Information Management

Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences …

Assessing Learning Outcomes Of A Mooc Incorporated Into An On-Campus Management Information Systems Class, Manying Qiu, Yaquan Xu

Journal of International Technology and Information Management

Massive open source online course (MOOC) platform enables enterprises to introduce their new innovations and deliver basic knowledge to handle the new products. We incorporated an openSAP course into a management information systems (MIS) class. Students learned the latest development of SAP customer relationship management (CRM) solutions along with the SAP enterprise resource planning (ERP) business processes integration that they learned in the classroom. 46.2% of the students obtained Record of Achievement and Confirmation of Participation certificates, which is higher than the average success rate of MOOCs. More importantly, the students experienced a way of sustainable and lifelong learning.