Social Media Commons^™

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic and …

Context-Aware Advertisement Recommendation For High-Speed Social News Feeding, Yuchen Li, Dongxiang Zhang, Ziquan Lan, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Social media advertising is a multi-billion dollar market and has become the major revenue source for Facebook and Twitter. To deliver ads to potentially interested users, these social network platforms learn a prediction model for each user based on their personal interests. However, as user interests often evolve slowly, the user may end up receiving repetitive ads. In this paper, we propose a context-aware advertising framework that takes into account the relatively static personal interests as well as the dynamic news feed from friends to drive growth in the ad click-through rate. To meet the real-time requirement, we first propose …

Mining And Clustering Mobility Evolution Patterns From Social Media For Urban Informatics, Chien-Cheng Chen, Meng-Fen Chiang, Wen-Chih Peng

Research Collection School Of Computing and Information Systems

In this paper, given a set of check-in data, we aim at discovering representative daily movement behavior of users in a city. For example, daily movement behavior on a weekday may show users moving from one to another spatial region associated with time information. Since check-in data contain both spatial and temporal information, we propose a mobility evolution pattern to capture the daily movement behavior of users in a city. Furthermore, given a set of daily mobility evolution patterns, we formulate their similarity distances and then discover representative mobility evolution patterns via the clustering process. Representative mobility evolution patterns are …

#Bg4unity: Testing The Effectiveness Of A Social Media Activism Workshop, Drew Ashby-King

Honors Projects

Social media is not only a form of communication that surrounds one’s personal life, but it has also become a platform for expressing opinions and advocating for social change. Using #BG4Unity, an anti-hate social media campaign, as a foundation I developed a workshop that aims to educate participants on the value of diversity and to increase their social media activism skills. This study found that the workshop increased participant’s attitudes toward diversity, social media activism skills, and that those who attended the workshop had increased attitudes toward diversity and social media activism skills compared to those who did not attend …

From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”, Melissa Chen, Genevieve Leung

Creative Activity and Research Day - CARD

This poster focuses on online discourses of an online Facebook group - “Hoisan Phrases.” “Hoisan Phrases” is used to construct positive ideologies about Hoisan-wa. Using multicompetence and symbolic competence frameworks, these online interactions are sites where Hoisan-wa speakers engage in the ability “to perform and construct various historicities in dialogue with others” (Kramsch & Whiteside). Humor serves as a way of moving beyond negative ideologies of Hoisan-wa. Data comes from a corpus of three years’ worth of posts. The data demonstrates a re-envisioning of the way we view Hoisan-wa vis-à-vis online communication, and expands the domains of language use.

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Protecting Plato, Ashley N. Putnam

Senior Year Experience Student Projects

The purpose of this project was to raise $1,200 to purchase a bulletproof, shatterproof vest for the newest member of the Pataskala Police Department K9 Unit. Recently, there have been many stories of K9s being killed in the line of duty. By providing a vest for a K9, we are hoping to protect him and allow him to continue what he does to protect the community. To raise money, we created a GoFundMe page that we shared on Facebook. We ended up raising $320 on the page and were very grateful that an anonymous donor stepped forward and donated the …

Make A Twitter Bot In Python: Iterative Code Examples, Robin Camille Davis, Mark E. Eaton

Publications and Research

A tutorial based upon the LACUNY Emerging Technologies Committee’s “Build Your Own Twitter Bot” day in December 2015, which was billed as a gentle introduction to programming in Python.

Analyzing Shared Value And Social Business Principles: A Case Study Of Honeydrop Beverages And Seven Hills Foundation, Sarah Dys, Maya Grevatt, Brianna Mirabile

School of Professional Studies

Can the business world come together with the nonprofit world to create systems to lift low income women, children, and families out of poverty? The following report aims to show how the changing principles of business have the potential to serve international populations living on less than $2USD per day. For-profit organizations working with citizen sector organizations instead of giving charity provides a sustainable model to connect profit maximization with social good.

Honeydrop Beverages is a company based out of New York that produces lemonade sweetened with honey. Their products do not contain any refined products, only using fresh and …

Doc Wayne Youth Services, Inc. Capstone Project Youth Employment And Mentoring, Bongani T. Jeranyama, Zhengjun Liu, Sarah Parsons

School of Professional Studies

In Boston, Massachusetts, young adults age 16-19 who have dropped out of high school have a very high unemployment rate of 43.8%. Additionally, in the United States of America the difference between a young adult with a high school diploma as opposed to a young adult without a high school diploma in terms of weekly income is $180 USD; between a young adult with a high school diploma versus a young professional with a bachelor’s degree is $433 USD. These numbers demonstrate the need for services that improve academic achievement, job readiness and preparedness, and youth mentorship for struggling young …

A Nonprofit Model In A For-Profit World: A Closer Look At Sheltered Workshops And Sustainability As An Employee Run Business, Bing Jang, Mitchell Perry, Nikolin Vangjeli, Laura Ducharme

School of Professional Studies

Historically, society has tended to isolate and segregate individuals with intellectual and developmental disabilities. Despite improvements such forms of discrimination continue to be a serious social problem. On October 11, 2011, the Department of Justice began an investigation into several state’s systems of providing vocational services to individuals with intellectual and developmental disabilities. This action came about due to several states being out of compliance around Title II of the Americans with Disabilities Act (ADA). Title II of the ADA prohibits discrimination on the basis of disability for all services, programs and activities provided to the public by state and …

The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo

Masters Theses

The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population …

Engineering Outreach Education Through Social Media, Katie E. Meiergerd, Dagen Valentine, Jennifer R. Keshwani, Bradley Barker

UCARE: Research Products

Familiarizing teachers and educators with Engineering and other related STEM fields is crucial in educating students, so ensuring teachers with access to these resources is important. The objective of this work is to identify ways to use social media to provide support to K – 12 educators interested in implementing engineering education with their students.

The Strength Of Weak Social Ties: Social Activism And Facebook, Nichole Akai Giraldi

Sociology & Criminal Justice Theses & Dissertations

The use of Social Networking Sites, Facebook in particular, has become a major avenue of communication; Facebook has become a platform where people can discuss any topic of their choice to include social issues within society. While some argue Facebook is only a disseminator of information, others argue that in addition to being a disseminator of information it is also a motivator of social activism. Facebook profiles consist of one’s social ties, both strong and weak, which have the potential to expose users to different information daily. Using Mark Granovetter’s strength of weak social ties theory as a framework, the …

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi

Graduate Theses & Dissertations

Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …

Educating A New Electorate

DePaul Magazine

The U.S. presidential election of 2016 been on the minds of DePaul students and faculty since at least the fall of 2015. Students, faculty and alumni in areas as diverse as real estate, public relations, political science and marketing have also been discussing state and local politics, spin and social media, pundits, debates and much more. Interviews with these various constituents illuminate the different approaches to learning about, working with, and changing the American political system. The impact of social media on the presidential election process is also explored.

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Marketing Theses & Dissertations

A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …

Y U No Ansr? A Chronemics Analysis Of Electronic Communications, Lauren Vorderkunz

Masters Theses

This paper explores current literature related to chronemics in electronic communication to show that emailing, texting, and social media should be studied in order to understand how one’s self-esteem is affected by these forms of communication to bring about a greater awareness. This research describes a sample study of college students’ reactions to response times using a mixed methods approach, specifically an explanatory sequential model. Through an evaluation of Zimbardo’s (1999) time perspective studies, peer reviewed journal articles, and computer-mediated communication chronemic studies, this paper provides an argument that response times in electronic communications indicate priority and hierarchy between communicators …

What Makes A Music Track Popular In Online Social Networks?, Jing Ren, Jialie Shen, Robert John Kauffman

Research Collection School Of Computing and Information Systems

Tens of thousands of music tracks are uploaded to the Internet every day through social networks that focus on music and videos, as well as portal websites. While some of the content has been popular for decades, some tracks that have just been released have been completely ignored. So what makes a music track popular? Can we predict the popularity of a music track before it is released? In this research, we will focus on an online music social network, Last.fm, and investigate three key factors of a music track that may have impact on its popularity. They include: the …

Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Learning To Find Topic Experts In Twitter Via Different Relations, Wei Wei, Gao Cong, Chunyan Miao, Feida Zhu, Guohui Li

Research Collection School Of Computing and Information Systems

Expert finding has become a hot topic along with the flourishing of social networks, such as micro-blogging services like Twitter. Finding experts in Twitter is an important problem because tweets from experts are valuable sources that carry rich information (e.g., trends) in various domains. However, previous methods cannot be directly applied to Twitter expert finding problem. Recently, several attempts use the relations among users and Twitter Lists for expert finding. Nevertheless, these approaches only partially utilize such relations. To this end, we develop a probabilistic method to jointly exploit three types of relations (i.e., follower relation, user-list relation and list-list …

Social Incentives In Pervasive Fitness Apps For Obese And Diabetic Patients, Yu Chen, Mirana Randriambelonoro, Antoine Geissbuhler, Pearl Pu

Faculty Publications, Information Systems & Technology

Social incentives such as cooperation and competition are found to motivate users in pervasive fitness applications. This work investigates how social incentives work for individuals with obesity and diabetes. We used a mobile fitness application called HealthyTogether as an experimental platform, which allows dyads to achieve fitness goals together and compete in an online community. We conducted a fourweek study with 16 obese and diabetic patients who used HealthyTogether to exercise with a buddy. Results show that participants exercised more with social incentives compared with their baseline. Collaborating with buddies to compete in a community was reported as motivating for …