Social Media Commons^™

Breaking The News: First Impressions Matter On Online News, Julio Reis, Fabr´Icio Benevenuto, Pedro Olmo, Raquel Prates, Haewoon Kwak, Jisun An

Research Collection School Of Computing and Information Systems

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people’s attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight …

Media Literacy For The 21st Century. A Response To "The Need For Media Education In Democratic Education", Peter Levine

Democracy & Education

We cannot pretend to educate young people for citizenship and political participation without teaching them to understand and use the new media, which are essential means of expressing ideas, forming public opinions, and building institutions and movements. But the challenge of media literacy education is serious. Students need advanced and constantly changing skills to be effective online. They must understand the relationship between the new media and social and political institutions, a topic that is little understood by even the most advanced social theorists. And they must develop motivations to use digital media for civic purposes, when no major institutions …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Journal of Patient-Centered Research and Reviews

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Just Text Me, Allyson Hight

Symposium of Student Scholars

The changes that language, discourse, and media undergo on a daily basis directly affect how people relate and communicate. In my project, I researched how communication is changing and the ways that those changes affect how able and willing people are to connect with one another on a meaningful level. With recent changes in technology and discourse, people have smaller attention spans and less willingness to really get to know people. As many rely more and more on technology for information, they rely less and less on other people and “real” communication. People have smaller attention spans in most areas, …

Mathematical Modeling Of Trending Topics On Twitter, Jonathan S. Skaza

Honors Projects in Mathematics

Created in 2006, Twitter is an online social networking service in which users share and read 140-character messages called Tweets. The site has approximately 288 million monthly active users who produce about 500 million Tweets per day. This study applies dynamical and statistical modeling strategies to quantify the spread of information on Twitter. Parameter estimates for the rates of infection and recovery are obtained using Bayesian Markov Chain Monte Carlo (MCMC) methods. The methodological strategy employed is an extension of techniques traditionally used in an epidemiological and biomedical context (particularly in the spread of infectious disease). This study, which addresses …

Social Marketing: Delivering On Passion, Singapore Management University

Perspectives@SMU

Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media

The Digital Gap: An Investigation Into The Access And Use Of Internet In Matagalpa, Nicaragua, Kayla Steinberg

Independent Study Project (ISP) Collection

Although still less than 20 percent of the Nicaraguan population has access to the internet, in the years preceding 2012, internet in Nicaragua grew by 113 percent. This rapid development of internet in the country generates several questions, including: “Who has access to the internet in Nicaragua?,” Where are they using the internet?,” and “How are they using it?” This paper answers these three questions and investigates how the answers differ between different demographic groups, especially between young and older people and women and men, through the results of a survey distributed primarily in a public park with free wifi …

Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy

Honors Projects in Marketing

Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …

Logged In And Engaged: Examining How Social Media Can Develop, Maintain, And Increase College Student Engagement, Matthew Moquin

Higher Education Student Work

The purpose of this study was to examine how student affairs professionals, primarily those working in student involvement, utilized various social media technologies to increase their engagement with undergraduate college students. This study utilized Astin’s (1984) theory of student involvement, as well as a collection of literature surrounding the impact of social media on college students and their engagement in order to understand the influence social media can have when engaging with students. Since there is a limited amount of literature and research surrounding the subject of social media and its role in student engagement, a study was done that …

Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results …

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Facebook For Health Promotion: Female College Students’ Perspectives On Sharing Hpv Vaccine Information Through Facebook, Ni Zhang, Joann Tsark, Shelly Campo, Michelle Teti

Faculty Research, Scholarly, and Creative Activity

Facebook, a social network site, has been widely used among young adults. However, its potential to be used as a health promotion medium has not been fully examined. This study explored Facebook's potential for sharing human papillomavirus (HPV) vaccine information among female college students in Hawai‘i. Culturally tailored flyers and handouts were developed and distributed at one large university in Hawai‘i to recruit female college students between the age of 18 and 26 having an active Facebook account. Three focus group meetings were conducted to gather student perspectives about how information about HPV vaccine may be best shared via Facebook. …

“Welcome To The Feminist Cult”: Building A Feminist Community Of Practice On Tumblr, Sarah M. Connelly

Student Publications

Over the course of the last twenty years, the internet has become a powerful tool for the mobilization of social movements because of its ease of access, its allowance for greater control of organization and communication, and its rapid spread and dissemination of ideas. Tumblr, a micro-blogging site that is comprised of 227.6 million blogs and 106.3 billion posts by March 2015, is one of the most significant locations of social activism online. In recent years, Tumblr has become a platform for highly involved feminist dialogue because of the ability for like-minded users to follow and reblog posts regarding feminist …

Social Media Good Practices, Kai Alexis Smith

Law Library Staff & Faculty Works

It was the start of summer 2014 when the University of Notre Dame (ND)’s Kresge Law Library (KLL) started to make its entry into social media with a Twitter account@NDLawLibrary. The accountgrew a following to focus on library related topics. In Fall 2014, the KLL conducted a social media survey focusing on graduate students.Participants in the survey included 355 graduate students that completed the survey out of the 629 that received it. Of the participants that responded to the question as to whether they would follow the KLL in social media,66% (212 of 320) of participantsresponded that they would. In …

Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Given the proliferation of review content, and the fact that reviews are highly diverse and often unnecessarily verbose, users frequently face the problem of selecting the appropriate reviews to consume. Micro-reviews are emerging as a new type of online review content in the social media. Micro-reviews are posted by users of check-in services such as Foursquare. They are concise (up to 200 characters long) and highly focused, in contrast to the comprehensive and verbose reviews. In this paper, we propose a novel mining problem, which brings together these two disparate sources of review content. Specifically, we use coverage of micro-reviews …

Multi-Roles Affiliation Model For General User Profiling, Lizi Liao, Heyan Huang, Yashen Wang

Research Collection School Of Computing and Information Systems

Online social networks release user attributes, which is important for many applications. Due to the sparsity of such user attributes online, many works focus on profiling user attributes automatically. However, in order to profile a specific user attribute, an unique model is built and such model usually does not fit other profiling tasks. In our work, we design a novel, flexible general user profiling model which naturally models users’ friendships with user attributes. Experiments show that our method simultaneously profile multiple attributes with better performance.

"A Short Burst Of Inconsequential Information": Networked Rhetorics, Avian Consciousness, And Bioegalitarianism, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay uses the concept of “avian consciousness” to reconsider assumptions about human communication and theorize networked rhetorics. By adopting an ornithomorphic frame, I critically read Don DeLillo’s The Body Artist as an exploration of overlaps between human and avian consciousness. I then argue that avian consciousness provides a richer metaphor for understanding networked rhetorics than autistic consciousness, which is an increasingly dominant trope for explaining interaction with digitally networked media. I explore how Twitter, explicitly modeled on avian communication, can be understood as circulating information in ways analogous to the contact and assembly calls of birds. The essay concludes …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Measuring User Influence, Susceptibility And Cynicalness In Sentiment Diffusion, Roy Ka-Wei Lee, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Diffusion in social networks is an important research topic lately due to massive amount of information shared on social media and Web. As information diffuses, users express sentiments which can affect the sentiments of others. In this paper, we analyze how users reinforce or modify sentiment of one another based on a set of inter-dependent latent user factors as they are engaged in diffusion of event information. We introduce these sentiment-based latent user factors, namely influence, susceptibility and cynicalness. We also propose the ISC model to relate the three factors together and develop an iterative computation approach to …

Chalk And Cheese In Twitter: Discriminating Personal And Organization Accounts, Richard Jayadi Oentaryo, Jia-Wei Low, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social media have been popular not only for individuals to share contents, but also for organizations to engage users and spread information. Given the trait differences between personal and organization accounts, the ability to distinguish between the two account types is important for developing better search/recommendation engines, marketing strategies, and information dissemination platforms. However, such task is non-trivial and has not been well studied thus far. In this paper, we present a new generic framework for classifying personal and organization accounts, based upon which comprehensive and systematic investigation on a rich variety of content, social, and temporal features can be …

A Risk Based Approach To Node Insertion Within Social Networks, Chancellor A. J. Johnstone

Theses and Dissertations

Social Network Analysis (SNA) is a primary tool for counter-terrorism operations, ranging from resiliency and influence to interdiction on threats stemming from illicit overt and clandestine network operations. In an ideal world, SNA would provide a perfect course of action to eliminate dangerous situations that terrorist organizations bring. Unfortunately, the covert nature of terrorist networks makes the effects of these techniques unknown and possibly detrimental. To avoid potentially harmful changes to enemy networks, tactical involvement must evolve, beginning with the intelligent use of network in filtration through the application of the node insertion problem. The framework for the node insertion …

Fearless Friday: Tiarra Riggins, Christina L. Bassler

SURGE

As we conclude Yik Yak Awareness Week, we’d like to recognize Tiarra Riggins ’17, the fearless organizer behind this week’s events. ”People don’t realize how words can damage a soul,” says Tiarra. Her efforts this week have been aimed at stopping cyberbullying and changing the culture of Yik Yak to a more positive and uplifting space. The events during this past week ranged from a discussion on the effects of cyberbullying to daily CUB tables, encouraging students to sign a banner against cyberbullying and the negative aspects of Yik Yak. [excerpt]

An Interpretive Phenomenological Analysis Inquiry Into Facebook Newcomer Motivations For Participatory Activities, Kristin Raub

CCAC Theses and Dissertations

This qualitative study provided insight into the phenomenon of newcomers in social networking, in particular, to understand what role specific Facebook features play in motivating content sharing and contribution among newcomers. Research indicated that the first several months or years of social networking site (SNS) membership are the most crucial in terms of indicating long-term participation and commitment to the SNS. Long-term participation is specifically manifested through interactions with peers who are members of the same website and through interactivity such as content sharing and contribution. A number of quantitative studies have focused on motivations for user contribution in social …

P-18 Narcissism And The Selfie: Investigating Millennial Narcissism On Instagram, Megan Reed

Honors Scholars & Undergraduate Research Poster Symposium Programs

Recent research shows a correlation between self-promoting images on social media and higher levels of narcissism. This research will further demonstrate the positive correlation between the proportion of selfies an individual posts on Instagram and Millennial narcissism. The proportion of pictures that are selfies is measured in two ways: in the subject’s past 4-weeks of picture posting and in the last 30 pictures the subject posted. The standard Narcissistic Personality Inventory is used to measure the subject’s level of narcissism. The subject’s proportion of selfies and narcissistic score is then analyzed for any possible correlation.

Mymedialife - Population-Driven New Media Social Marketing And Branding, Kenny Shults, Victoria Sterkin, Emily Hanlen

National Youth Advocacy & Resilience Conference

This workshop is intended for adolescent service providers and anyone interested in discovering new ways to conduct community outreach and marketing. This workshop will:

1. Examine how youth are consuming and utilizing new media in their lives, and the impacts of the new-media revolution on adolescent behavior, learning, and socialization.
2. Demonstrate how behavior science is organically infused into social marketing efforts.
3. Provide practitioners with an overview of a program that both teaches adolescents the fundamentals of social marketing (behavior-change) campaigns, but structures a process wherein youth envision, design, produce, and disseminate the campaign on behalf of the host agency.
4. Present MyMediaLife …

Facebook: The Power Of Leverage, Singapore Management University

Perspectives@SMU

Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Examining Social Network Site Usage By Older Adults: A Phenomenological Approach, Betsy Baugess

CCAC Theses and Dissertations

The Internet has infiltrated our daily lives in many ways. Social networking on the Internet is a great example of how the Internet has expanded interpersonal communication. Many individuals have made social networking sites, like FaceBook and Twitter, an essential part of their lives and use these platforms to communicate daily. Until recently, young people have been the primary participants in this fast-growing phenomenon, and older adults' participation in the Internet, specifically social networking sites, has lagged far behind. However, in recent years, there has been a noteworthy increase in the number of older adult participants. The increase in older …

Nirmal: Automatic Identification Of Software Relevant Tweets Leveraging Language Model, Abishek Sharma, Yuan Tian, David Lo

Research Collection School Of Computing and Information Systems

Twitter is one of the most widely used social media platforms today. It enables users to share and view short 140-character messages called 'tweets'. About 284 million active users generate close to 500 million tweets per day. Such rapid generation of user generated content in large magnitudes results in the problem of information overload. Users who are interested in information related to a particular domain have limited means to filter out irrelevant tweets and tend to get lost in the huge amount of data they encounter. A recent study by Singer et al. found that software developers use Twitter to …