Social Media Commons^™

Clinical Implications Of Internet Infidelity: Where Facebook Fits In, Jaclyn D. Cravens, Jason B. Whiting Phd

Faculty Publications

The Internet can enhance existing relationships or facilitate the development of new relationships, including illicit ones. Increased research in this area has predominately been on online sexual addiction and pornography, with few about social networking sites. Facebook, a popular social networking site boasting 1.15 billion active users. This article reviews existing literature on Internet infidelity, comparing online activities and Facebook-specific behaviors. Five areas related to Internet infidelity will be explored, such as definitions and the impact on relationships. Although several similarities exist between general Internet and Facebook-specific infidelity, unique differences exist. Implications for future research and clinical practice are presented.

Online Community Transition Detection, Biying Tan, Feida Zhu, Qiang Qu, Siyuan Liu

Research Collection School Of Computing and Information Systems

Mining user behavior patterns in social networks is of great importance in user behavior analysis, targeted marketing, churn prediction and other applications. However, less effort has been made to study the evolution of user behavior in social communities. In particular, users join and leave communities over time. How to automatically detect the online community transitions of individual users is a research problem of immense practical value yet with great technical challenges. In this paper, we propose an algorithm based on the Minimum Description Length (MDL) principle to trace the evolution of community transition of individual users, adaptive to the noisy …

Socio-Physical Analytics: Challenges & Opportunities, Archan Misra, Kasthuri Jayarajah, Shriguru Nayak, Philips Kokoh Prasetyo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups …

Qr Codes For The Dead, Tamara Kneese

Media Studies

Graveyards are becoming smart spaces, but will today's technology last for eternity?

Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …

The Queer Blogger: Interrogating The Commodification Of Identities, Anne Lacy

Cultural Studies Capstone Papers

Using Queer blogs found throughout American blogging networks, while drawing upon Marxism, Michel Foucault’s notions of confession and coming out, and Gramsci’s concept of hegemony, this project is a materialist analysis that unveils how Queer identities are being consumed and commodified. In contemporary American society a phenomenon is occurring online: Queer blogs are acting as a platform where subjectivities are attempting to resist hegemonic notions of identity while they are simultaneously being incorporated into a capitalistic agenda of subject formation. This project ultimately calls upon an act of resistance, as these Queer blogs are in fact a negotiable space for …

Take Off Your Masc: The Hegemonic Gay Male's Gender Performance On Grindr, Duncan Shuckerow

Cultural Studies Capstone Papers

The hegemonic Grindr clone is a gay male Grindr user who enforces the privileging of traditional masculine gender performance and condemns effeminacy. Through this project’s own field work along with the website “douchebagsofgrindr,” the hegemonic Grindr clone is here within analyzed. Drawing upon the theory ofhegemony articulated by Gramsci, a historical analysis of the 1970s urban gay male clone, and contemporary analysis and research, the project argues that the hegemonic Grindr clones, while only a minority group of Grindr users, rules over the cyberspace as sexual gatekeepers. Hegemonic Grindr clones maintain their privileged status on the application through depicting and …

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

This Is What Happens When We Forget That Speech Has Consequences, Nathan Holic

UCF Forum

The other night, I watched a Bravo “Real Housewives” reunion show in which a woman yelled through a bullhorn “You’re a dumb ho! Shut up!” at another woman two feet away. A split-second later, this woman (the one with the bullhorn) looked genuinely surprised when the other woman (the alleged dumb ho) charged at her, furious, and began swinging.

Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden

University of Nebraska-Lincoln Libraries: Presentations

Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …

Facebook: A Marketing Tool For Small Business, Michaela Willer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone

Masters Theses & Specialist Projects

This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …

Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik

Undergraduate Honors Thesis Collection

By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Femininity, Pinterest, And The Appropriation Of Jane Austen, Jordan S. Powers

Electronic Theses and Dissertations

This analysis is an examination of the use of Jane Austen quotes on the social networking site Pinterest in order to explore the messages disseminated by the dismantling of Austen’s works. Austen’s novels contain subtle feminist ideals that empower women to find their own unique paths. Pinterest has a large female following and the messages created and shared by women hold importance because they highlight salient values and ideas. The quotes collected were analyzed using a feminist rhetorical method. Questions of whether women were empowered outside the private sphere and encouraged to engage in independent thought guided the analysis. Findings …

The Mediating Effect Of Team Identification On The Relationship Between Social Media Consumption And Intentions, Jaeahm Park

Graduate Theses and Dissertations

The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.

This study verified seven motives for subscribing to school …

“Parallel Poleis”: Towards A Theoretical Framework Of The Modern Public Sphere, Civic Engagement And The Structural Advantages Of The Internet To Foster And Maintain Parallel Socio-Political Institutions, Taso Logos, Ted Coopman, Jonathan Tomhave

Faculty Publications

The role of the internet in large-scale demonstrations, as witnessed in the Arab Spring, has been debated and reflects continued interest in the intermingling of social movements and digital technology. Yet behind these large photogenic events stand other less obvious social activities that may be equally profound, particularly in the form of alternative institutional frameworks that better meet the social needs of individuals than current models. We categorize these “dissident” frameworks as “parallel poleis” as developed by Czech philosopher and activist Vaclav Benda and offer two case studies to support this contention. At the heart of parallel poleis lies the …

Humanity Hyper-Externalized, Josh Gloe

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

The Effectiveness Of Viral Advertising Messaging Techniques On Social Media, David Teeples

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

High School Students Tell All: Analyzing Facebook Confession Sites, Chelsea Conrad

Undergraduate Research Symposium

Social media sites are gaining popularity, giving teenagers a venue to anonymously post secrets, rants, and insults. Recently, anonymous high school related Facebook confession sites have emerged. These sites, while not endorsed by the school, often contain the school’s name, mascot and location creating a forum for anonymous social interactions among high school students. Facebook confession sites have gained attention over concerns about cyber bullying and the potential negative influence on the reputation of schools. The purpose of this study is to analyze the language of Facebook confession sites to determine the degree of positive and negative emotionality as well …

Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffusion, creating effective viral marketing, and designing “network interventions” to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. By randomly manipulating messages sent by adopters of a Facebook …

#Egypt: Exploring Social Media As Association And Participatory Reporting, Emily Fisk

College of Arts and Sciences Presentations

The discussion of the role of social media in the Arab Spring is often characterized by two opposing views: one citing social media as a causal link in the myriad protests and revolutions, and the other downplaying social media's influence in these events and instead emphasizing social and political factors. However, for scholars, mass media, citizens, and activists alike, it is more useful now to move beyond this debate, and instead to critically analyze the undeniable role that social media has played in recent protests. Understanding these events requires looking at both social media's affordances and social and political factors. …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska–Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Social Media Days At Umass Boston, Werner Kunz, Heidi Burgess, Andrea Reardon

Office of Community Partnerships Posters

Hosted by Professor Werner Kunz, Social Media Days is envisioned to be a meeting place and networking hub for Boston businesses and organizations interested in Social Media. This daylong event combines presentations from high profile speakers with breakout discussions/small group workshops. Attendees can expect high quality and knowledgeable speakers and an increased amount of face to face interaction. Social Media Days strengthens the connection between UMass Boston and the local business community through an engaging day long event.

Summer Youth Blog, Urban Scholars, University Of Massachusetts Boston, Office Of Information Technology, University Of Massachusetts Boston, Office Of Communications, University Of Massachusetts Boston

Office of Community Partnerships Posters

In an effort to expose youth to careers in information technology and journalism, Urban Scholars, the Office of Information Technology, and the Office of Communications partnered this past summer to offer two high school graduates an internship focusing on the development of a summer youth blog. The two interns, Jennie Lai and Trammel Griffith, who currently attend UMass Boston and Mass College of Liberal Arts respectively, were mentored by UMass Boston staff Akunna Rosser, Colleen Locke, and Lisa Link. The interns were given the task of developing a blog that would publicize the many youth programs on UMass Boston’s campus …

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.

Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun

School of Media and Communication Faculty Publications

This paper examines the digital divide in social media prosumption. It compares college students’ and general population’s prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption index which can be used in future studies on social media and other usergenerated content sites. We classified prosumption behavior in a quadrant of four main types along the two dimensions of production and consumption. A polarized trend of prosumption was observed. Prosumption proclivity is a much stronger facilitator of social media …

Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg

Masters Theses

Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …