Social Media Commons^™

Impact Of Multimedia In Sina Weibo: Popularity And Life Span, Xun Zhao, Feida Zhu, Weining Qian, Aoying Zhou

Research Collection School Of Computing and Information Systems

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This work provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. Our preliminary study shows that multimedia tweets dominant pure text ones in Sina Weibo. Multimedia …

Consumption And Dependency Of Social Network Sites As A News Medium: A Comparison Between College Students And General Population, Louisa Ha, Kisung Yoon, Xiaoqun Zhang

School of Media and Communication Faculty Publications

This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microeconomic consumption (MEC) theories. The research results reveal that SNS, along with other online media, such as online audio/video news, are the preferred news sources for young people and they are more likely to be interested in soft news than hard news. SNS has become online users’ …

Unauthorized Televised Debate Footage In Political Campaign Advertising: Fair Use And The Dmca, Susan Park

Management Faculty Publications and Presentations

No abstract provided.

Dynamic Label Propagation In Social Networks, Juan Du, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Label propagation has been studied for many years, starting from a set of nodes with labels and then propagating to those without labels. In social networks, building complete user profiles like interests and affiliations contributes to the systems like link prediction, personalized feeding, etc. Since the labels for each user are mostly not filled, we often employ some people to label these users. And therefore, the cost of human labeling is high if the data set is large. To reduce the expense, we need to select the optimal data set for labeling, which produces the best propagation result. In this …

Social Media Marketing: How Social Media Has Impacted The Gender Differences That Exist Amongst Sports Fans, And Its Effect Of Marketers, Timothy French

Professional Projects

This professional research study accessed the current relationship between season ticket holders of Marquette University men’s college basketball team and usage of social media. A survey was created based on a modification of the Sport Spectator Identification Scale (or SSIS) as well as the Sport Fandom Questionnaire (or SFQ), and included specific questions related to the individual’s demographics, social media usage, and experience attending collegiate basketball games. Despite the fact that females are continuing to have an increasing presence in the vast world of sports, marketers and organizations continue to place a strong focus on the needs, interests, and desires …

Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble

Political Science Honors Projects

Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21^st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …

Finding The Optimal Social Trust Path For The Selection Of Trustworthy Service Providers In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Online social networks have provided the infrastructure for a number of emerging applications in recent years, e.g., for the recommendation of service providers or the recommendation of files as services. In these applications, trust is one of the most important factors in decision making by a service consumer, requiring the evaluation of the trustworthiness of a service provider along the social trust paths from a service consumer to the service provider. However, there are usually many social trust paths between two participants who are unknown to one another. In addition, some social information, such as social relationships between participants and …

Breaking Through The Noise, Singapore Management University

Perspectives@SMU

Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?

K-Pop Live: Social Networking & Language Learning Platform, Thomas Chua, Chin Leng Ong, Kian Ming Png, Aloysius Lau, Houston Toh, Feida Zhu, Kyong Jin Shim, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

K-Pop live is a social networking and language learning platform developed by an undergraduate student team from Singapore Management University. K-Pop live aims to combine social media together with gamification to promote Korean culture. It consolidates all relevant Tweets from Twitter as well as videos from YouTube. The platform allows the user to connect with his friends who share similar interests in terms of K-pop artists and music.

Structures Of Broken Ties: Exploring Unfollow Behavior On Twitter, Bo Xu, Yun Huang, Haewoon Kwak

Research Collection School Of Computing and Information Systems

This study investigates unfollow behavior in Twitter, i.e. people removing others from their Twitter following lists. Considering the interdependency and dynamics of unfollow decisions, we use actor-oriented modeling (SIENA) to examine the impacts of reciprocity, status, embeddedness, homophily, and informativeness on tie dissolution. Focusing on ordinary users in tightly-knitted user groups, the results show that relational properties play key roles in the emergence of unfollow behavior: mutual following relations and common followees reduce the likelihood of unfollowing. And unfollow tends to be reciprocal: when a user is unfollowed by someone, he or she will unfollow back. However, there is no …

Understanding The Wired Workplace: The Effects Of Job Characteristics On Employees' Personal Online Communication At Work, Guowei Jian

Communication Faculty Publications

As organizations increasingly embrace Internet technologies in daily work activities, an unintended consequence is the growing personal Internet use by employees. This study examines the association between job characteristics and a particular form of personal Internet use at work, personal online communication (POC). The study analyzes data of the 2008 Networked Workers Survey sponsored by the Pew Internet & American Life Project. The results demonstrate that job characteristics explain a large, significant portion of the variance of POC at work. The findings suggest that for jobs with high knowledge intensity, managing POC could be approached from a work–life balance perspective. …

Islamic Presentation On Social Media Communication, Adnan Osama Shareefi

Student Theses and Dissertations

The evolution of social networking sites and their integration with many modern-life aspects has urged religious people and parties as well to develop ways and tools to reach and communicate with others. Precisely, people who follow the religion of Islam have also used social networking sites to communicate religiously and to promote their religion and culture. This research has surveyed people who practice Islam to determine their usage of social networking sites to express their religious beliefs. This study attempts to answer three research questions and examine a hypothesis. Findings suggest that Muslims obtain religious communication on social media frequently …

Self-Disclosure And Self-Efficacy In Online Dating, Andrew Christopher España

Dissertations and Theses

This study explores online dating by studying the relationship between self-disclosure and self-efficacy in an online dating environment. This research study examines the way self-disclosure, self-efficacy, self-esteem, and gender interrelate in an online dating environment. This study includes, but is not limited to, discussion of the type of correlation between self-efficacy and self-esteem, the relationship between self-disclosure and self-efficacy, and the differences between men's and women's self-disclosure in an online dating environment. From conducting this study, the researcher was able to determine that there is a statistically significant relationship between gender and how it relates to self-disclosure and self-efficacy. With …

The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson

Marketing and Communications

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.

Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University

Perspectives@SMU

The rate at which Asia is embracing technology is simply "amazing", according to Olivier Muehlstein, principal consultant at the Boston Consulting Group. “It's astounding how digitally engaged and active people are in this part of the world. Southeast Asia is extremely connected; it's an anomaly,” he said, and cautioned that an important consequence from all of these changes, is that privacy does not exist anymore.

Steve Jobs' Moment Of Silence, Janet Dooley

SOJMC Faculty Research

Steve Jobs, founder and longtime center of Apple Inc. passed away on October 5, 2011. Tributes to this visionary were spontaneous and abundant. Two students from the School of Visual Arts in New York, Hyui Yong Kim and Bryan Wolff, working with KNARF® Advertising, conceived of a means by which a traditional remembrance, the moment of silence, was upgraded to a modern technological tribute. Users of iPods, iPhones, iPads and other computing devices could download to their iTunes library eight seconds of silence as a remembrance to Jobs’ contributions to technology, to communication and to the impact on their …

Social Media For The Promotion Of Holistic Self-Participatory Care: An Evidence Based Approach, T Miron-Shatz, Margaret M. Hansen Edd, Msn, Rn, Fj Grajales, F Martin-Sanchez, Pd Bamidis

Nursing and Health Professions Faculty Research and Publications

Objectives: As health information is becoming increasingly accessible, social media offers ample opportunities to track, be informed, share and promote health. These authors explore how social media and holistic care may work together; more specifically however, our objective is to document, from different perspectives, how social networks have impacted, supported and helped sustain holistic self-participatory care.

Methods: A literature review was performed to investigate the use of social media for promoting health in general and complementary alternative care in particular. We also explore a case study of an intervention for improving the health of Greek senior citizens through digital and …

A Phenomenology Of Sns Sharing, Dylan E. Wittkower

Philosophy Faculty Publications

In this contribution to a phenomenology of social network sites (SNS), we see how the share button brings about an alteration in our being-with others. On the side of the sharer, we see an experience of the world in a mode of possible retroactive sociality, creating an enigma in the constitution and attention of the subject of a given experience. On the side of the receiver, we see how being shared with creates sometimes unwelcome retrospective ideation of the sharer’s experience, and requires a choice whether, by liking or commenting, to bring the sharer into retroactive awareness of having been …

Fair Cost Sharing Auction Mechanisms In Last Mile Ridesharing, Duc Thien Nguyen

Dissertations and Theses Collection (Open Access)

With rapid growth of transportation demands in urban cities, one major challenge is to provide efficient and effective door-to-door service to passengers using the public transportation system. This is commonly known as the Last Mile problem. In this thesis, we consider a dynamic and demand responsive mechanism for Ridesharing on a non-dedicated commercial fleet (such as taxis). This problem is addressed as two sub-problems, the first of which is a special type of vehicle routing problems (VRP). The second sub-problem, which is more challenging, is to allocate the cost (i.e. total fare) fairly among passengers. We propose auction mechanisms where …

Authentication Of Social Media Evidence, Paul W. Grimm, Lisa Yurwit Bergstrom, Melissa M. O'Toole-Loureiro

Faculty Scholarship

The authentication of social media evidence has become a prevalent issue in litigation today, creating much confusion and disarray for attorneys and judges. By exploring the current inconsistencies among courts' decisions, this Article demonstrates the importance of the interplay between Federal Rules of Evidence 901, 104(a), 104(b), and 401-all essential rules for determining the admissibility and authentication of social media evidence. Most importantly, this Article concludes by offering valuable and practical suggestions for attorneys to authenticate social media evidence successfully.

Write For Your Life: Developing Digital Literacies And Writing Pedagogy In Teacher Education, Shartriya Collier, Brian Foley, David Moguel, Ian Barnard

English Faculty Articles and Research

The need for the effective development of digital literacies pervades every aspect of instruction in contemporary classrooms. As a result, teacher candidates must be equipped to draw upon a variety of literacies in order to tap into the complex social worlds of their future pupils. The Write for Your Life Project was designed to strengthen teacher candidates’ skills in both traditional and digital writing literacies through the use of social networks, blogging, texting, online modules and other social media. The project, to a large degree, was structured according to Calkins’ (1994) Writing Workshop Approach. This process encourages teacher candidates to …

Using Facebook And Other Snss In K-12 Classrooms: Ethical Considerations For Safe Social Networking, Keith Howard

Education Faculty Articles and Research

The purpose of this article is to examine the potential risks of bringing social networking sites (SNS) into the classroom through the lens of Moor's (1999) just-consequentialist theory. Moor compares the setting of ethical policies in the fast-changing world of technology to a sailor trying to set a course while sailing. His analogy could not be more appropriate for educators' attempts to cope with the question of online social networking in schools. Educators must weigh the potential advantages of using SNSs in educational settings against the risks that such inclusion would entail. If the proper precautions are not taken, student …

Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff

College of Journalism and Mass Communications: Student Advertising Projects

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …

Technology Innovations In Publishing: New Directions In Academic And Cultural Communication., Elisabeth Tappeiner, Kate Lyons

Publications and Research

Over time, publishing technologies have not only influenced how people read, but also how knowledge is evaluated and authority is established. Social and mobile technologies represent relatively recent developments that have transformed the trade publishing world, but the extent to which they have affected academic publishing remains an open question. This article examines the rapid and disruptive transformations in the trade and digital publishing world, discusses how these developments have already intersected with the work of academics and considers how these changes might continue to transform the dissemination of academic research in the future.

Research And Pedagogy In Business Analytics: Opportunities And Illustrative Examples, Ramesh Sharda, Daniel Asamoah, Natraj Ponna

Management Information Systems Faculty Publications

In recent times, business analytics and big data have gained momentum both in industry practice and academic research. The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain. It begins by providing a quick overview of the three types of analytics. To assist the future analytics professionals, we identify, group and discuss nine different participants of the analytics industry into clusters. We then include a brief description of some current research projects under way in our team. We also …

Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan

WCBT Faculty Publications

Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.

Using Twitter To Facilitate Case-Based Instruction In A Nursing Classroom, Sherleena Ann Buchman, Patricia Burke Snider, Tian Luo, Kaboni Gondwe

STEMPS Faculty Publications

This paper is a report on the use of Twitter within a sophomore level course in the baccalaureate nursing program at a rural Appalachian university. Students enrolled in the Foundations of Nursing course were in their second year of a traditional nursing program. Meeting the challenge of providing students with a ubiquitous learning environment that extends beyond their rural environment is important in the education of many students in the Appalachian region. The preliminary study looks at the usability of Twitter as the medium that will assist nursing students to build the confidence that comes from completing a case study …

Boredom On Facebook, Dylan E. Wittkower

Philosophy Faculty Publications

No abstract provided.

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley

School of Computer Science & Engineering Faculty Publications

Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.