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Articles 31 - 60 of 249
Full-Text Articles in Social Media
Escape From An Echo Chamber, Kuan-Chieh Lo, Shih-Chieh Dai, Aiping Xiong, Jing Jiang, Lun-Wei Ku
Escape From An Echo Chamber, Kuan-Chieh Lo, Shih-Chieh Dai, Aiping Xiong, Jing Jiang, Lun-Wei Ku
Research Collection School Of Computing and Information Systems
An echo chamber effect refers to the phenomena that online users revealed selective exposure and ideological segregation on political issues. Prior studies indicate the connection between the spread of misinformation and online echo chambers. In this paper, to help users escape from an echo chamber, we propose a novel news-analysis platform that provides a panoramic view of stances towards a particular event from different news media sources. Moreover, to help users better recognize the stances of news sources which published these news articles, we adopt a news stance classification model to categorize their stances into “agree”, “disagree”, “discuss”, or “unrelated” …
Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui
Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui
Research Collection School Of Computing and Information Systems
Despite that social media has become a promising alternative to traditional call centers, managers hesitate to fully harness its power because they worry that active service intervention may encourage excessive use of the channel by disgruntled customers. This paper sheds light on such a concern by examining the dynamics between brand-level customer complaints and service interventions on social media. Using details of customer-brand interactions of 40 airlines on Twitter, we find that more service interventions indeed cause more customer complaints, accounting for the online customer population and service quality. However, the increased complaints are primarily driven by the awareness enhancement …
Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam
Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam
Research Collection School Of Computing and Information Systems
The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …
Adelaidecyc At Semeval-2020 Task 12: Ensemble Of Classifiers For Offensive Language Detection In Social Media, Mahen Herath, Thushari Atapattu, Hoang Anh Dung, Christoph Treude, Katrina Falkner
Adelaidecyc At Semeval-2020 Task 12: Ensemble Of Classifiers For Offensive Language Detection In Social Media, Mahen Herath, Thushari Atapattu, Hoang Anh Dung, Christoph Treude, Katrina Falkner
Research Collection School Of Computing and Information Systems
This paper describes the systems our team (AdelaideCyC) has developed for SemEval Task 12 (OffensEval 2020) to detect offensive language in social media. The challenge focuses on three subtasks – offensive language identification (subtask A), offense type identification (subtask B), and offense target identification (subtask C). Our team has participated in all the three subtasks. We have developed machine learning and deep learning-based ensembles of models. We have achieved F1-scores of 0.906, 0.552, and 0.623 in subtask A, B, and C respectively. While our performance scores are promising for subtask A, the results demonstrate that subtask B and C still …
Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto
Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto
Research Collection School Of Computing and Information Systems
As Internet users increasingly rely on social media sites to receive news, they are faced with a bewildering number of news media choices. For example, thousands of Facebook pages today are registered and categorized as some form of news media outlets. This situation boosted the so-called independent journalism, also known as alternative news media. Identifying and characterizing all the news pages that play an important role in news dissemination is key for understanding the news ecosystems of a country. In this work, we propose a graph-based semi-supervised method to measure the political bias of pages on most countries and show …
Digital Social Listening On Conversations About Sexual Harassment, Xuesi Sim, Ern Rae Chang, Yu Xiang Ong, Jie Ying Yeo, Christine Bai Shuang Yan, Eugene Wen Jia Choy, Kyong Jin Shim
Digital Social Listening On Conversations About Sexual Harassment, Xuesi Sim, Ern Rae Chang, Yu Xiang Ong, Jie Ying Yeo, Christine Bai Shuang Yan, Eugene Wen Jia Choy, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.
Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim
Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.
Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui
Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui
Research Collection School Of Computing and Information Systems
This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …
Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia
Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia
Research Collection School Of Computing and Information Systems
The prevalent use of social media enables rapid spread of rumors on a massive scale, which leads to the emerging need of automatic rumor verification (RV). A number of previous studies focus on leveraging stance classification to enhance RV with multi-task learning (MTL) methods. However, most of these methods failed to employ pre-trained contextualized embeddings such as BERT, and did not exploit inter-task dependencies by using predicted stance labels to improve the RV task. Therefore, in this paper, to extend BERT to obtain thread representations, we first propose a Hierarchical Transformer1 , which divides each long thread into shorter subthreads, …
We Mind Your Well-Being: Preventing Depression In Uncertain Social Networks By Sequential Interventions, Aye Phye Phye Aung, Xinrun Wang, Bo An, Xiaoli Li
We Mind Your Well-Being: Preventing Depression In Uncertain Social Networks By Sequential Interventions, Aye Phye Phye Aung, Xinrun Wang, Bo An, Xiaoli Li
Research Collection School Of Computing and Information Systems
Mental health has become a major concern according to WHO who estimates that more than 350 million people worldwide are affected by depression. Studies have shown that interventions and social support can reduce stress and depression. However, counselling centers do not have enough resources to provide counselling and social support to all the participants in their interest. This paper helps social support organizations (e.g., university counselling centers) sequentially select the participants for interventions. Unfortunately, previous works do not consider emotion propagation from other neighbours of the influencees and initial uncertainties of mental states and influence. Moreover, they fail to scale …
An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong
An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong
Research Collection School Of Computing and Information Systems
Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …
Talk Like Somebody Is Watching: Understanding And Supporting Novice Live Streamers, Terrance Mok, Colin Matthew Au Yueng, Anthony Tang, Lora Oehlberg
Talk Like Somebody Is Watching: Understanding And Supporting Novice Live Streamers, Terrance Mok, Colin Matthew Au Yueng, Anthony Tang, Lora Oehlberg
Research Collection School Of Computing and Information Systems
We built a chatbot system–Audience Bot–that simulates an audience for novice live streamers to engage with while streaming. New live streamers on platforms like Twitch are expected to perform and talk to themselves, even while no one is watching. We ran an observational lab study on how Audience Bot assists novice live streamers as they acclimate to multitasking–simultaneously playing a video game while performing for a (simulated) audience.
Are These Comments Triggering? Predicting Triggers Of Toxicity In Online Discussions, Hind Almerekhi, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
Are These Comments Triggering? Predicting Triggers Of Toxicity In Online Discussions, Hind Almerekhi, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
Understanding the causes or triggers of toxicity adds a new dimension to the prevention of toxic behavior in online discussions. In this research, we define toxicity triggers in online discussions as a non-toxic comment that lead to toxic replies. Then, we build a neural network-based prediction model for toxicity trigger. The prediction model incorporates text-based features and derived features from previous studies that pertain to shifts in sentiment, topic flow, and discussion context. Our findings show that triggers of toxicity contain identifiable features and that incorporating shift features with the discussion context can be detected with a ROC-AUC score of …
Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li
Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li
Research Collection School Of Computing and Information Systems
In March 2011, the catastrophic accident known as "The Fukushima Daiichi nuclear disaster" took place, initiated by the Tohoku earthquake and tsunami in Japan. The only nuclear accident to receive a Level-7 classification on the International Nuclear Event Scale since the Chernobyl nuclear power plant disaster in 1986, the Fukushima event triggered global concerns and rumors regarding radiation leaks. Among the false rumors was an image, which had been described as a map of radioactive discharge emanating into the Pacific Ocean, as illustrated in the accompanying figure. In fact, this figure, depicting the wave height of the tsunami that followed, …
Tracking Political Events In Social Media: A Case Study Of Hong Kong Protests, Haodi Qi, Hanyu Jiang, Wende Bu, Chengzi Zhang, Kyong Jin Shim
Tracking Political Events In Social Media: A Case Study Of Hong Kong Protests, Haodi Qi, Hanyu Jiang, Wende Bu, Chengzi Zhang, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
In this study, we analyze social conversations about Hong Kong Protests, a series of events that were widely seen and debated in social media in 2019. Our system collects data from Twitter and Reddit using their APIs. It performs sentiment analysis, and the analysis results show changes in public sentiment around major events. Social network analysis reveals influencers - users that are in the center of social conversations. Our interactive Tableau dashboard allows the user to easily monitor live social conversations about Hong Kong protests.
Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim
Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal
Research Collection School Of Computing and Information Systems
The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …
Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua
Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua
Research Collection School Of Computing and Information Systems
Fashion knowledge helps people to dress properly and addresses not only physiological needs of users, but also the demands of social activities and conventions. It usually involves three mutually related aspects of: occasion, person and clothing. However, there are few works focusing on extracting such knowledge, which will greatly benefit many downstream applications, such as fashion recommendation. In this paper, we propose a novel method to automatically harvest fashion knowledge from social media. We unify three tasks of occasion, person and clothing discovery from multiple modalities of images, texts and metadata. For person detection and analysis, we use the off-the-shelf …
Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava
Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava
Research Collection School Of Computing and Information Systems
Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …
Online Multimodal Co-Indexing And Retrieval Of Social Media Data, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Online Multimodal Co-Indexing And Retrieval Of Social Media Data, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Research Collection School Of Computing and Information Systems
Effective indexing of social media data is key to searching for information on the social Web. However, the characteristics of social media data make it a challenging task. The large-scale and streaming nature is the first challenge, which requires the indexing algorithm to be able to efficiently update the indexing structure when receiving data streams. The second challenge is utilizing the rich meta-information of social media data for a better evaluation of the similarity between data objects and for a more semantically meaningful indexing of the data, which may allow the users to search for them using the different types …
Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch
Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch
Research Collection School Of Computing and Information Systems
The last decade has witnessed how social media in the era of Web 2.0 reshapes the way people communicate, interact, and entertain in daily life and incubates the prosperity of various user-centric platforms, such as social networking, question answering, massive open online courses (MOOC), and e-commerce platforms. The available rich user-generated multimedia data on the web has evolved traditional ways of understanding multimedia research and has led to numerous emerging topics on human-centric analytics and services, such as user profiling, social network mining, crowd behavior analysis, and personalized recommendation. Clustering, as an important tool for mining information groups and in-group …
Personalized Web Image Organization, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Personalized Web Image Organization, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Research Collection School Of Computing and Information Systems
Due to the problem of semantic gap, i.e. the visual content of an image may not represent its semantics well, existing efforts on web image organization usually transform this task to clustering the surrounding text. However, because the surrounding text is usually short and the words therein usually appear only once, existing text clustering algorithms can hardly use the statistical information for image representation and may achieve downgraded performance with higher computational cost caused by learning from noisy tags. This chapter presents using the Probabilistic ART with user preference architecture, as introduced in Sects. 3.5 and 3.4, for personalized web …
Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan
Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan
Research Collection School Of Computing and Information Systems
Heterogeneous data co-clustering is a commonly used technique for tapping the rich meta-information of multimedia web documents, including category, annotation, and description, for associative discovery. However, most co-clustering methods proposed for heterogeneous data do not consider the representation problem of short and noisy text and their performance is limited by the empirical weighting of the multimodal features. This chapter explains how to use the Generalized Heterogeneous Fusion Adaptive Resonance Theory (GHF-ART) generalized heterogeneous fusion adaptive resonance theory for clustering large-scale web multimedia documents. Specifically, GHF-ART is designed to handle multimedia data with an arbitrarily rich level of meta-information. For handling …
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Research Collection School Of Computing and Information Systems
An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …
Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim
Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim
Research Collection School Of Computing and Information Systems
In fine-grained tweet geolocation, tweets are linked to the specific venues (e.g., restaurants, shops) fromwhich they were posted. This explicitly recovers the venue context that is essential for applications such aslocation-based advertising or user profiling. For this geolocation task, we focus on geolocating tweets that arecontained in tweet sequences. In a tweet sequence, tweets are posted from some latent venue(s) by the sameuser and within a short time interval. This scenario arises from two observations: (1) It is quite common thatusers post multiple tweets in a short time and (2) most tweets are not geocoded. To more accurately geolocatea tweet, …
Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak
Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
The exponential growth of social media as a central communication practice, and its agility in capturing and announcing breaking news events more rapidly than traditional media, has changed the journalistic landscape: social media has been adopted as a significant source by professional journalists, and conversely, citizens are able to use social media as a form of direct reportage. This brings along new opportunities for newsrooms and journalists by providing new means for newsgathering through access to a wealth of citizen reportage and updates about current affairs, as well as an additional showcase for news dissemination.
Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi
Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi
Research Collection School Of Computing and Information Systems
Social recommendation, which aims at improving the performance of traditional recommender systems by considering social information, has attracted broad range of interests. As one of the most widely used methods, matrix factorization typically uses continuous vectors to represent user/item latent features. However, the large volume of user/item latent features results in expensive storage and computation cost, particularly on terminal user devices where the computation resource to operate model is very limited. Thus when taking extra social information into account, precisely extracting K most relevant items for a given user from massive candidates tends to consume even more time and memory, …