Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (28)
- Business and Corporate Communications (14)
- Marketing (7)
- Asian Studies (5)
- International and Area Studies (5)
-
- Organizational Behavior and Theory (4)
- Computer Sciences (3)
- Human Resources Management (3)
- Medicine and Health Sciences (3)
- Physical Sciences and Mathematics (3)
- Education (2)
- Health Communication (2)
- Higher Education (2)
- Numerical Analysis and Scientific Computing (2)
- Public Health (2)
- Strategic Management Policy (2)
- Advertising and Promotion Management (1)
- Business Law, Public Responsibility, and Ethics (1)
- Communication Technology and New Media (1)
- Computer Engineering (1)
- Databases and Information Systems (1)
- Digital Communications and Networking (1)
- E-Commerce (1)
- Engineering (1)
- Finance and Financial Management (1)
- Food Science (1)
- Health Information Technology (1)
- Keyword
-
- Social media (11)
- Facebook (6)
- Crisis communication (3)
- Twitter (3)
- COVID-19 (2)
-
- Influencers (2)
- Instagram (2)
- Privacy (2)
- Social Media (2)
- Social influence (2)
- Affective disorders (1)
- Alternative proteins (1)
- Aspect-based sentiment analysis (1)
- Cash-Over-Valuation (COV) (1)
- Celebrity Endorsement (1)
- Cheating (1)
- Computer supported collaborative learning (CSCL) (1)
- Confessions (1)
- Conformity (1)
- Corporate reputation (1)
- Covid-19 (1)
- Credibility (1)
- Crisis (1)
- Crisis Communication (1)
- Crisis communications (1)
- Cultural Affinity (1)
- Cybervetting (1)
- Data mining (1)
- Debunking (1)
- Deep learning (1)
Articles 31 - 35 of 35
Full-Text Articles in Social Media
Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School Of Business
The purpose of this study was to explore the ways in which audiences build parasocial relationships with media characters via reality TV and social media, and its implications for celebrity endorsement and purchase intentions. Using an online survey, this study collected 401 responses from the Korean Wave fans in Singapore. The results showed that reality TV viewing and SNS use to interact with media characters were positively associated with parasocial relationships between media characters and viewers. Parasocial relationships, in turn, were positively associated with the viewers’ perception of endorser and brand credibility, and purchase intention of the brand endorsed by …
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations …
What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer
What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer
Research Collection Lee Kong Chian School Of Business
As the amount of content users publish on social networking sites rises, so do the danger and costs of inadvertently sharing content with an unintended audience. Studies repeatedly show that users frequently misconfigure their policies or misunderstand the privacy features offered by social networks. A way to mitigate these problems is to develop automated tools to assist users in correctly setting their policy. This paper explores the viability of one such approach: we examine the extent to which machine learning can be used to deduce users' sharing preferences for content posted on Facebook. To generate data on which to evaluate …
Does Paying For Online Product Reviews Pay Off? The Effects Of Monetary Incentives On Content Creators And Consumers, Andrew Stephen, Yakov Bart, Christilene Du Plessis, Dilney Goncalves
Does Paying For Online Product Reviews Pay Off? The Effects Of Monetary Incentives On Content Creators And Consumers, Andrew Stephen, Yakov Bart, Christilene Du Plessis, Dilney Goncalves
Research Collection Lee Kong Chian School Of Business
We show that although incentivizing product reviews results in more helpful content, disclosing payment lowers review consumers’ product quality expectations. This effect occurs because disclosure induces doubt in product quality and persists when more objective information is available, irrespective of disclosure specificity, across product categories and even after product trial.
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …