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Articles 31 - 31 of 31
Full-Text Articles in Social Media
Damage Control: How Scrutinized Professional Athletes Use Twitter To Combat Negative Press, Jeffrey K. Haeger
Damage Control: How Scrutinized Professional Athletes Use Twitter To Combat Negative Press, Jeffrey K. Haeger
Honors Theses
In recent years many elite professional athletes have been criticized in the media for questionable on and off the field behavior. How these athletes use social media to reframe or repair their public images was the focus of this research. Research on social media has grown in recent years, but still remains relatively shallow, making the strong correlation between social media and sport the ideal breeding ground for this exploratory research. This study confined social media use to the way in which two purposefully selected professional athletes - Tiger Woods and Lance Armstrong - use Twitter to self-present and directly …