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Articles 31 - 58 of 58
Full-Text Articles in Social Media
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
Electronic Theses and Dissertations
This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …
Send Nudes : Art On Social Anxiety And Human Connection In An Internet Driven Society., Lauren A Bader
Send Nudes : Art On Social Anxiety And Human Connection In An Internet Driven Society., Lauren A Bader
Electronic Theses and Dissertations
My social anxiety is the driving force behind my thesis work. Sufferers of social anxiety often have a hard time forming relationships because their fear of social interaction causes them to refrain from self-disclosure. Self-disclosure is the act of telling others personal details about yourself. This can be hard for people with social anxiety because of their intense fear of judgement. It is quite common for people with this type of anxiety to seek out opportunities to self-disclose online because they have the advantage of anonymity and time to construct thoughtful responses. In my work I seek out participants online …
User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner
User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner
Electronic Theses and Dissertations
Technology has drastically changed the way people consume news. Due to the rise of online spaces built for users to share content, there has been a rise in the spread of false information. Social media platforms, Facebook specifically, provide their users with personalized content based on their interests. The ease of spreading information online coupled with the anonymity of the Internet, creates a breeding ground for potential misuse of information. This study sought to examine how users view themselves and others were influenced by fake news on social media if the post is denoted as fake, or if the post …
Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson
Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson
Electronic Theses and Dissertations
In this thesis, I utilized three distinct theories (ideographs, dramatism, and the bully pulpit) to rhetorically analyze and assess President Trump’s 2017 inaugural address. Ultimately, I analyzed whether Trump deviated from Campbell and Jamieson’s (1985) presidential inaugural expectations. While the presidential inaugural address was the only text analyzed, implications were drawn from Trump’s rhetoric leading up to and within the inaugural. This thesis also analyzed Trump’s rhetoric through social media, specifically Twitter, and looked at the context surrounding the inaugural. I suggest, through my research, that Trump does deviate from the traditional framework of the inaugural address, and ultimately modernized …
The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
Electronic Theses and Dissertations
Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …
Eggplants And Peaches: Understanding Emoji Usage On Grindr, Emeka E. Moses
Eggplants And Peaches: Understanding Emoji Usage On Grindr, Emeka E. Moses
Electronic Theses and Dissertations
This study focuses on how gay men communicate on the Grindr dating app. Prior research has been conducted on how gay men construct their online identities, however, few studies explore how gay men experience interactions online, negotiate their relationships with other men online, and perceive other users. The researcher conducted in-depth interviews with 20 men who use the Grinder app, a location-based dating app used by men who have sex with men. Additional data were collected by observing user profiles on the app, which is free and public. This comprehensive, qualitative study of gay men who use Grindr provides insights …
The Motivations And Uses Of Instagram, Rehab Althobaiti
The Motivations And Uses Of Instagram, Rehab Althobaiti
Electronic Theses and Dissertations
Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using Instagram: create a personal space, interact with a number of people, keep in touch with friends far away, …
Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper
Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper
Electronic Theses and Dissertations
Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
Electronic Theses and Dissertations
The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …
#Fashioningidentity And #Performingauthenticity: Communicative, Relational, And Affective Labor In The Digital Frontier Of Fashion And Lifestyle Blogging, Jessica L. Neumann
#Fashioningidentity And #Performingauthenticity: Communicative, Relational, And Affective Labor In The Digital Frontier Of Fashion And Lifestyle Blogging, Jessica L. Neumann
Electronic Theses and Dissertations
Fashion and lifestyle blogs serves as a new cultural space, where bloggers are viewed as influencers and set cultural, societal standards of an ideal womanhood. Female bloggers' various forms of labor - specifically, communicative, relational, and affective - establish a blogger's role in social and economic life and reiterate the significance of consumerism as a hallmark of femininity. Fashion and lifestyle bloggers are typically women, whose labor sustains the fashion and lifestyle blogging ecosystem. This occurs through consistent, branded communication; cultivating connections and relationships with followers and fellow bloggers; and transference of affect across digital divides, in real time, through …
Las Hijas De Violencia: Performance, The Street, And Online Discourse, Madison M. Snider
Las Hijas De Violencia: Performance, The Street, And Online Discourse, Madison M. Snider
Electronic Theses and Dissertations
This paper explores street harassment as a contentious practice in the rhetorical spaces of the street and social media posting through a case study of the performance group Las Hijas de Violencia. Through anarchistic direct action resistance tactics, the group confronted harassers in the streets of Mexico City and their recordings launched global media interest which led to viral online sharing. Widespread sharing of their performance led to the creation of public discursive space, through comments sections, which was utilized to measure attitudes toward street harassment and feminist direct action protest. Contextualized in a growing call for an end to …
Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas
Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas
Electronic Theses and Dissertations
While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening …
#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich
#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich
Electronic Theses and Dissertations
Grief is a natural reaction to loss that can include behaviors and thoughts that are emotional, physical, and spiritual (DeSpelder & Strickland, 2015). With the rise of social media, grief is now performed in a different and more public manner. The current literature has established the connection between how one grieves and their attachment dimension of either attachment anxiety or attachment avoidance (Bowlby, 1980; Schenck, Eberle, & Rings, 2016; Waskowic & Chartier, 2003; Worden, 1983). Attachment dimensions have also been correlated with social media usage, primarily the use of Facebook (Hart, Nalling, Bizer, & Collins, 2015; Lin, 2015). Findings from …
App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop
App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop
Electronic Theses and Dissertations
Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, …
Social Media Usage By Municipal Elected Officials For Open Government Community Engagement, Sarah Stoeckel
Social Media Usage By Municipal Elected Officials For Open Government Community Engagement, Sarah Stoeckel
Electronic Theses and Dissertations
As public administration has evolved with the technological advances in today's society, it can be challenging to ensure the demands of the public are being met in terms of efficiency, effectiveness, and engagement. Nonetheless, a focus on community remains at the forefront of public administration. When looking at technology and the community, the tool known as social media emerges. Social media has allowed people to interact in new ways and therefore, has allowed the government to interact with citizens in ways they have not been able to in the past. In addition to attempting to modernize public administration, there has …
Throne Of Fans: Examining The Roles Of Feminism, Platform And Community In An Online Fandom, Sarah Leiser
Throne Of Fans: Examining The Roles Of Feminism, Platform And Community In An Online Fandom, Sarah Leiser
Electronic Theses and Dissertations
This thesis involves examining the influence of feminism, platform and community on the fandom of Sarah J Maas (SJM) novels on the social network site Tumblr. The goals are to show how a shift to an open social network site has changed the practice of fandom and how various feminisms are applied to popular culture and learned through Tumblr. An ethnographic study and textual analysis on SJM fandom posts and interactions on Tumblr were utilized in order to reach these goals. The observations and analysis examines the data in three categories: the established characteristics of fandom on Tumblr, the characteristics …
Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle
Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle
Electronic Theses and Dissertations
This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 …
Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John
Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John
Electronic Theses and Dissertations
The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Electronic Theses and Dissertations
Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bottom 50 websites from the Holmes report on Top 250 Global PR agency rankings were content analyzed. Kent and Taylor’s (1998, 2003) five principles of dialogic communication were applied to find out if public relations firms incorporate the principle of dialogic communication effectively on their websites, provide relevant information for stakeholders and prospective clients, and if there are differences between PR rankings …
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
Electronic Theses and Dissertations
This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …
The Responsible Project, Shannon N. Jackson
The Responsible Project, Shannon N. Jackson
Electronic Theses and Dissertations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica
A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica
Electronic Theses and Dissertations
Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what …
Wounded Warrior Or War Hero? Or Maybe, Neither?: Resisting Common Tropes Of The Veteran And Developing Digital Literacy Practices Via Narrative Building And Identity Presentation In Social Networking Spaces, Cassandra Branham
Electronic Theses and Dissertations
This project reports on the results of a study that investigated the social networking use of student and non-student veterans, with a particular focus on the narrative building and identity presentation practices involved in this use. In this dissertation, I argue that stereotypical and exclusionary tropes of the veteran, such as the veteran as war hero and the veteran as wounded warrior, are damaging to our veterans and to others, in both the society and the classroom. However, through the detailed analysis of survey data and data collected from an interview and social networking profile tour with one student veteran …
Sherlock Fandom Online: Toward An Ethic Of Advocacy, Jennifer Wojton
Sherlock Fandom Online: Toward An Ethic Of Advocacy, Jennifer Wojton
Electronic Theses and Dissertations
This study applies theories of texts and technologies to examine ways in which fan culture and mainstream entertainment media can shape and be shaped by each other through digital interactions and negotiations. Further, it considers ways in which these interactions have potential to foster community building and advocacy efforts beyond the limitations of the screen. The analysis focuses, in particular, on the subject of asexuality as it is represented in BBC's 2010 television series, Sherlock, tracing the multiple ways in which the traditional boundaries between fans and entertainment professionals have been breached as each group works to engage the other …
Narrative Advertising, Meng Li
Narrative Advertising, Meng Li
Electronic Theses and Dissertations
Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …
Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang
Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang
Electronic Theses and Dissertations
In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …
Femininity, Pinterest, And The Appropriation Of Jane Austen, Jordan S. Powers
Femininity, Pinterest, And The Appropriation Of Jane Austen, Jordan S. Powers
Electronic Theses and Dissertations
This analysis is an examination of the use of Jane Austen quotes on the social networking site Pinterest in order to explore the messages disseminated by the dismantling of Austen’s works. Austen’s novels contain subtle feminist ideals that empower women to find their own unique paths. Pinterest has a large female following and the messages created and shared by women hold importance because they highlight salient values and ideas. The quotes collected were analyzed using a feminist rhetorical method. Questions of whether women were empowered outside the private sphere and encouraged to engage in independent thought guided the analysis. Findings …
The Digitally Born Identity: The Influence Of Social Networking Sites On Teen Identity, Alexis Lynn
The Digitally Born Identity: The Influence Of Social Networking Sites On Teen Identity, Alexis Lynn
Electronic Theses and Dissertations
Based on in-depth interviews, this thesis examines how teens use Social Networking Sites (SNSs) to negotiate their identities. The thesis concludes that SNSs, such as MySpace and Facebook, facilitate a social connectivity that influences how teens portray themselves online. The process of constructing a self-presentation, receiving input from peers, and then modifying one's self-presentation in response is not new, but the speed at which it occurs and the very public way it is displayed on an SNS constitutes a change in how teens understand the ways in which they make and constantly remake their identities. The findings suggest that, as …