Social Media Commons^™

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

(Not) Knowing, Jared Friedman

Theses and Dissertations

Jared Friedman’s work creates monuments out of banal common objects. Through acrylic paintings on- Astroturf, burlap, canvas, and upholstery fabric- he explores the ambiguity of the unremarkable, such as the condenser coils on the back of a refrigerator. In, (Not) Knowing, he parses the difference between knowing and understanding.

Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal

Publications and Research

Dominican-descended people are one of the most dynamic Caribbean and Latin American ethnic and cultural communities in the United States. Whether in the Dominican Republic or as members of a transnational community, the Dominican population has a long and rich history of challenging the powers that be, confronting unjust acts, and opposing oppressive laws within the communities they inhabit through their civic engagement. This paper addresses one question: As Dominican society and the world have evolved, what has been the role of U.S.-based online media in sustaining, disseminating, and rescuing the long tradition of civic involvement and struggle exemplified by …

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

An Event-Without-Witness: A Nietzschean Theory Of The Digital Will To Power As The Will To Temporalize, Talha Issevenler

Publications and Research

This article offers a Nietzschean theory of digital will to power to conceptualize the temporality of social media feeds run by algorithms. Stylistic and methodological temporalities of Nietzsche are discussed as well as their influence in subsequent social theory of political technologies. The paradox of heavy investment in both subjective expression and nonhuman temporalization in social media milieus is addressed with the concept of an event-without-witness drawn from Nietzsche’s account of himself as the solitary thinker of catastrophe of nihilism and psychoanalytical and deconstructive literatures on the catastrophes of the 20th century. Nietzsche’s fundamental resistance to and fascination with the …

Problematic Social Media Use, Social Comparison, And Defeat: An Intensive Longitudinal Investigation, Natalia Macrynikola

Dissertations, Theses, and Capstone Projects

Self-injurious thoughts and behaviors (SITBs) have steadily risen over the past two decades. The simultaneous dramatic increase in social media use has fueled concerns that using social media may be contributing to suicide risk. Although an emerging body of evidence reveals associations between certain patterns of social media use and SITBs, most research studies have not been designed to assess the temporal order of these variables and have neglected to investigate mechanisms underlying such associations. As a result, whether and how social media use may be conferring suicide risk remains unclear. To address this gap, the present study examined a …

Literaturas En Exhibición: Autores-Show Y Posturas Precarias En El Siglo Xxi Hispanoamericano Neoliberal, Sara Cordon Hornillos

Dissertations, Theses, and Capstone Projects

The consolidation of neoliberalism, the demands of the market, the importance of the image, the possibilities offered by social media, and the ways celebrity is constructed not only favor but also demand the exhibition of the artist.

This dissertation examines for the first time how twenty-first-century Latin American and Spanish authors with sexual, ethnic, gender, or class identities traditionally excluded from the realm of literary distinction employ self-exhibition to engage with the public, thus redrawing the limits of literature. Reflecting critically on the commodification and manipulation of the contemporary authorial figure, as well as the possibilities of agency that certain …

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …

Look At All Those Big Knobs! Online Audio Technology Discourse And Sexy Gear Fetishes, Eliot Bates, Samantha Bennett

Publications and Research

Despite a predominantly digital, 21st century music production landscape, analogue hardware professional audio technologies persist. In the discoursal throes of the leading online audio technology message forum Gearslutz, such technologies are routinely objectified, sexualized, fetishized and socialized into gear. Situated in a contemporary critical, interdisciplinary framework of fetish, masculinity and sexuality studies, this research interrogates how audio technologies manufactured and intended for music production contexts become sexy. Applying a mixed-mode methodology, including an intensive discourse, image and material-semiotic analysis of an ‘epic’ sexy gear thread, we collated extensive data about technological fetishization. Sexy gear discourse articulates themes of voyeurism, acquisition, …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Hudson Yards: Hybrid Capital's New Home, Massimo D. Scoditti

Dissertations, Theses, and Capstone Projects

This thesis focuses on the material and metaphysical aspects of the Hudson Yards, the largest private development in US History. With its roots in the administration of Michael Bloomberg, the site is representative of neoliberal ideology. It is also one in which cultural production is central. This is in terms of the rationalization and mythos of the building of the space itself and the dreamworlds created to obscure the mechanisms of extraction and accumulation that make such a complex possible. The Hudson Yards is particularly interesting because, as Cindi Katz might suggest, topography lines connect it to transnational capital. And …

Screen Time And The Psychological Well-Being Of U.S. Teenagers: An Exploratory Re-Analysis Of Data From The Youth Risk Behavior Survey, Russell Miller

Dissertations, Theses, and Capstone Projects

Numerous studies, notably secondary analyses of survey data, have examined the possibility of adverse effects from teenagers' use of digital screen-based media--with correspondingly diverse findings. One research group in particular, led by Jean M. Twenge, has been prolific and forceful in associating adolescents’ screen time with reported increases in depression, suicidal ideation, and attempted suicide. Others have pointed to small effect sizes, construct validity issues, and other methodological problems in the Twenge research. However, one characteristic of the group's analyses of survey data, including data from the CDC's Youth Risk Behavior Survey (YRBS), has remained unexplored: the use of metric …

Usability Of Health-Related Websites By Filipino-American Adults And Nursing Informatics Experts, Kathleen Begonia

Dissertations, Theses, and Capstone Projects

Filipino-Americans are an understudied minority group with high prevalence and mortality from chronic conditions, such as cardiovascular disease and diabetes. Facing barriers to care and lack of culturally appropriate health resources, they frequently use the internet to obtain health information. It is unknown whether they perceive health-related websites to be useful or easy to use because there are no published usability studies involving this population. Using the Technology Acceptance Model as a theoretical framework, this study investigated the difference between website design ratings by experts and the perceptions of Filipino-American users to determine if usability guidelines influenced the perceived ease …

“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos

Theses and Dissertations

This thesis demonstrates the importance of the producer and artist relationship in hip hop songwriting and sampling, focusing on producers The Alchemist, Madlib, Sounwave, and Terrace Martin, and artists Freddie Gibbs, MF DOOM, Prodigy, and Kendrick Lamar. Topics covered range from sampling lawsuits and their impact on producers and artists in songwriting; what a producer and artist relationship looks like and how they benefit from their relationship; and the quality of music that comes from a close relationship between a producer and artist. I build upon research about the effects of sampling on hip hop by musicologist Amanda Sewell; sampling …

The Effects Of Deepfakes And Synthetic Media On Communication Professionals, Axel Ebermann

Student Theses and Dissertations

The spread of misinformation and disinformation is regarded as one of the most salient challenges for communication professionals around the world.

Now, a new technology called "DeepFakes" or “Synthetic Media” has the potential to further uproot the infosphere. Artificial Intelligence (AI) will enable the mass creation of synthetic audio-visual content that resembles real videos, in which people will appear to say or do things they never actually said or did.

The existing literature predominantly focuses on three aspects of DeepFakes and Synthetic Media: the technical background, coverage of preexisting DeepFakes and possible solutions to combat the malicious use of the …

The Devotees To Disconnection, Keith Paul Medelis

Capstones

The richest and most connected people are paying to log offline, leaving the rest of us tethered to our devices. We want in on their secret. But at what cost?

Building Trust And Community With Sex Workers On Instagram, Madeline Faber

Capstones

This Engagement Journalism project examines how sex workers communicate on social media after the 2018 passage of SESTA/FOSTA laws (Stop Enabling Sex Traffickers Act and Allow States and Victims to Fight Online Sex Trafficking Act). Through building a sex worker-positive Instagram profile, I learned from sex workers how they share information with each other under the radar of Instagram. This bears relevance for journalists who seek to understand the limits of content moderation machines, which imprecisely censor vulnerable groups.

(Engagement J/Will share link later)

Textq—A User Friendly Tool For Exploratory Text Analysis, April Edwards, Marylyn Sullivan, Ezrah Itkowsky, Dana B. Weinberg

Publications and Research

As the amount of textual data available on the Internet grows substantially each year, there is a need for tools to assist with exploratory data analysis. Furthermore, to democratize the process of text analytics, tools must be usable for those with a non-technical background and those who do not have the financial resources to outsource their data analysis needs. To that end, we developed TextQ, which provides a simple, intuitive interface for exploratory analysis of textual data. We also tested the efficacy of TextQ using two case studies performed by subject matter experts—one related to a project on the detection …

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …

Remaking Cinema: Black Hollywood Films, Filmmakers, And Finances, Kiana A. Carrington

Dissertations, Theses, and Capstone Projects

The goal of my project was to create a dataset of black film that can be used for analysis of fiscal trends in black film. It includes the estimated budget, domestic and worldwide box office numbers for over 700 American black films. I defined black films as those that centered on African American stories and African American characters, or were made by Black filmmakers. I also included movies embraced by African American audiences that were made by non-Black filmmakers like Bad Boys, Django Unchained, and The Color Purple. I used a combination of Box Office Mojo, The Black Cinema Database, …

The Uncanny Swipe Drive: The Return Of A Racist Mode Of Algorithmic Thought On Dating Apps, Gregory Narr

Publications and Research

As algorithmic media amplify longstanding social oppression, they also seek to colonize every last bit of sociality where that oppression could be resisted. Swipe apps constitute prototypical examples of this dynamic. By employing protocols that foster absent-minded engagement, they allow unconscious racial preferences to be expressed without troubling users’ perceptions of themselves as non-racist. These preferences are then measured by recommender systems that treat “attractiveness” as a zero-sum game, allocate affective flows according to the winners and losers of those games, and ultimately amplify the salience of race as a factor of success for finding intimacy. In thus priming users …

Journalism Through Learning Design, Geoff Decker

Capstones

Abstract

At its core, journalism is a civic enterprise with a mission to help citizens better understand their world and communities. Fulfilling this lofty mission in today’s digital media landscape poses new and evolving challenges, but it also presents a unique opportunity to reexamine the relationship between storytellers and their audiences. Advancements in the learning sciences in recent decades offer important insights into how the mind works. In teaching and learning, pedagogical experts and practitioners increasingly utilize these insights to refine and implement instructional strategies that increase student engagement, motivation, and learning. This capstone project aims to establish a framework …

The Gay Men Who Play With Their Hiv Status., Matthew I. Euzarraga

Capstones

• Since the 90’s a group of individuals known as Bug Chasers, predominately gay men have been playing a game of cat and mouse actively wanting to be caught and infected with HIV. This is a dive into the world of bug chasing.

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

Going Viral: Youth And Sexual Assault In The Digital Age, Anna Gjika

Dissertations, Theses, and Capstone Projects

This dissertation examines the growing phenomenon of using digital media technologies to capture and perpetuate sexual abuse. Focusing on instances of high-profile juvenile sexual assault, I use case studies, interviews, focus groups, and thematic media analysis to investigate (a) how crime, gender, status and technology intersect for young people growing up digital, and (b) the ways technology intersections with sexual abuse to create new forms of crime, new ways to victimize and perpetuate harm, as well as new opportunities to investigate and address sexual violence both through the criminal justice system and in the public. I argue that young people …

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of critical media literacy, …

Free-To-Play? An Examination Of Intrinsic Motivation And Gaming Behaviors In U.S. Female Mobile Gamers, Margot Goldblum

Dissertations and Theses

The prevalence of U.S. female gamers has skyrocketed in recent years, largely due to the popularity of mobile games; however, this population is underrepresented in academic research. The present study aimed to close this gap in the literature by focusing on the motivations and behaviors of adult female mobile gamers in the U.S. It also aimed to capture changes in gaming motivation and behavior resulting from the onset of the COVID-19 pandemic. An online sample of 354 American women 18 to 77 years of age (M = 36.79, SD = 12.38) were surveyed about their motivations for mobile gaming, …