Social Media Commons^™

Improving Networking Supports For Women In The Workplace, Karen E. Pennesi, Javier Alvarez Vandeputte, Zsofia Agoston, Rawand Amsdr

Anthropology Publications

This report describes findings from research on networking activities and strategies among women in executive and leadership positions in Canadian organizations. The project was carried out by graduate student researchers in collaboration with the Women's Executive Network. Networking is defined as the creation and maintenance of a community of diverse interests, through in-person and online engagements, that can be mobilized for the benefit of oneself or other members of one’s network. We found that the shift to primarily online networking activities due to COVID-19 removed some existing barriers related to age, gender and location, while introducing others related to family …

Effects Of Abstinence-Based Sexual Education Compared To Evidence-Based Sexual Education In K-12 Schools, Lily Probst

The Eleanor Mann School of Nursing Undergraduate Honors Theses

Background: Historically, sexual education in the United States has been abstinence-based (ABSE), meaning that sexual education is centered around encouraging adolescents to abstain from sexual activity outside of wedlock. On the other hand, evidence-based sexual education (EBSE) includes abstinence in its curriculum but does not emphasize it, instead highlighting contraception and prevention strategies. Additionally, EBSE teaches adolescents about healthy relationships, attitudes towards sexuality, gender roles, and provides resources for sexual and reproductive health services. Supplying adolescents in K-12 schools with access to evidence-based sexual education may not only decrease teen pregnancy rates and incidence of sexually transmitted infections (STIs) but …

Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco

Ateneo School of Government Publications

The digitalization of almost every aspect of civic life has brought forth a new democratic milestone with many people now having real-time access to information, to cultures beyond borders, and to discourses happening virtually any place in the world. This hyper-connectivity of people in the digital space has likewise put a new spotlight on the importance of constitutional rights such as free speech and press freedom, and its ability to foster community political engagement. Governments must keep social media a safe and vibrant space for citizen engagement and thus, must institutionalize measures against the deployment of online disinformation. To ensure …

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo

Research outputs 2014 to 2021

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …

North American Expatriates In Mexico: A Discourse Analysis Of Facebook Groups, Liliana Carolina Brock

University Honors Theses

North American expatriates in Mexico often live in enclaves or affluent communities at a fraction of what it would cost in the US or Canada. Despite living in Mexico for years, many expatriates are poorly integrated into Mexican culture and society. This integration is made more difficult because many are unable to speak Spanish fluently. Instead, expatriates rely on English language Facebook groups to help them navigate life in Mexico. While scholars have explored the intersections of communication and interculturalism in expatriate communities, comparatively few have explored how the internet and the presentation of self on social media (specifically Facebook) …

Building False Trust During Covid-19: How Health Information Is Circulating Differently In The South, Cristy Kennedy

Symposium of Student Scholars

Building False Trust During COVID-19: How Health Information is Circulating Differently in the South

During COVID-19, African Americans in the United States have seen hospitalization rates 3x higher than the national average (Kulke, 2020; Burton, 2020; Soucheray, 2020). Furthermore, African American communities tend to rely heavily on social media sites such as Twitter for health information, (Brown, 2019) carrying this trend into the COVID-19 pandemic. While Twitter has potential to reach diverse audiences through its state and health organizations, it also has potential to spread misinformation regarding important health matters (Hope, 2020; Kouzy et al., 2020; Walwema, 2020). For example, …

History In Crisis: Museum Programming During The Covid-19 Outbreak, Lindsay Mcconnell

Honors Thesis

The subject of my research is how museums adapted their public programming in response to COVID-19. The goal of my research is to analyze how successfully museums shifted their community engagement programming to online platforms. Since I hope to work in the museum field of programming, I was motivated to conduct this research. Not much research can be found on this topic because COVID-19’s effects on museums are still unfolding. My research could provide a foundation of ideas to build on. To begin, I read articles about the relationship between museums and technology. I applied this knowledge to analyze how …

The Global Impact Of The Covid-19 Pandemic On Women’S Careers, Allison Bach

School of Professional Studies

This paper explores the impact that the COVID-19 pandemic has had on women’s careers on a global scale in the past year. It begins by focusing on the many pre-existing barriers that existed in realizing gender equality in the workplace prior to the pandemic, such as inadequate access to proper childcare, uneven participation in household labor between the genders, and pay inequality. The paper then continues to examine the impact that the pandemic has had on women’s careers across a variety of industries, countries, and specific groups. It was hypothesized that the COVID-19 crisis had created worse effects for women’s …

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …

Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu

School of Professional Studies

Originally designed for social networking and interactions, social media has gained precedence in business and organizational operations. Politics which has had a long relationship with the media has seen some changes in its campaign and communication due to the evolution of the media. Social media has proven to be an effective strategy in political communication and campaign. Given its numerous features such as the like button, live videos, content sharing, comment option, photo sharing, status update, tags, amongst others it has enabled the dialogue between political stakeholders. Furthermore, social media impacts elections and democratic discourse with its dialogic feature which …

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …

Examining The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett

School of Professional Studies

This paper evaluates how effective influencer marketing is across the two most popular influencer platforms, YouTube and Instagram. This paper uses a case study approach to analyze popular brands that use influencer marketing on both platforms to determine which platform is more successful at engaging and reaching audiences from influencers. The brands analyzed for case studies are food delivery service HelloFresh and haircare brand Function of Beauty. Both brands use influencer marketing on Instagram and YouTube. The HelloFresh case study analyzes sponsored content from YouTube creator Jacksfilms and Instagram influencer Marisa Hen. The Function of Beauty case study analyzes sponsored …

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital …

Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty

Graduate Theses and Dissertations

This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner

Graduate Theses and Dissertations

This thesis investigated the role of social capital and everyday communication in campus community resilience capacities during the COVID-19 pandemic. This study conceptualized the university community as a micro-community that experienced sharp disruption as a result of the COVID-19 pandemic. In the same way that traditionally conceptualized communities harness communication to build resilience, this study provides evidence that micro-communities, such as the university campus, have the same potential. Focus groups with students, faculty, and staff, as well as one-on-one semi-structured interviews with students, resulted in 557 pages of single-spaced transcripts that provided rich data to understand this community resilience context. …

The Impacts Of Social Media Sites Such As Instagram And Facebook On Emerging Adult’S Perceptions Of Self-Esteem And Body Satisfaction, Wynne Cushing, Samantha Shandorf, Courtney Piccirillo, Abby Frazier

Thinking Matters Symposium

This study investigated the impacts of social media use, specifically Facebook and Instagram, on emerging adults’ perceptions of self-esteem and body satisfaction. Limited research exists regarding the influence of demographic variables, such as gender, race, and geographic location, on the relationship between social media use and negative outcome variables. The researchers utilized a cross-sectional survey design with a target population of University of Southern Maine students. Researchers hypothesize that emerging adults who spend more time on Facebook and Instagram are more likely to have lower self-esteem and body satisfaction than emerging adults who spend little to no time on Facebook …

Impact Of Viewing Fatphobic Messages On Facebook In Generation X, Emily Gobi, Anna Biasin, Emily Baronfeld

Thinking Matters Symposium

Social media has been found to directly affect body image dissatisfaction (BID), which is defined as a discrepancy between how a person views their weight, shape and size, and what is indicated by objective measures (Silva et al., 2011). Previous studies on body image and social media have mostly been limited to women and girls (Ginsberg et al., 2015), and little research is available for individuals past early adulthood. The current study surveyed individuals from Generation X, defined as anyone born between 1965 and 1980. In addition, this study recruited participants from all genders, asking participants to self-identify as male, …

Objectifying The Body Positive Movement: The Effects Of Sexualizing And Digitally Modifying Body-Positive Images On Instagram, Megan A. Vendemia, David C. Deandrea, Kyla N. Brathwaite

Communication Faculty Articles and Research

The body positive movement on social media seeks to challenge narrow conceptualizations of beauty that media outlets traditionally perpetuate and reinforce. Through a 2 × 2 between-subjects online experiment, we examined how the nature and authenticity of body-positive imagery on social media affects female viewers and their evaluations of body-positive content (N = 425, M_age = 35.47, SD_age = 13.52). Specifically, participants viewed and reacted to a series of 10 body-positive images of women on social media varying in their degree of sexualization (sexualized vs. non-sexualized) and evidence of digital photo modifications (modification icons vs. no modification …

Found Media: Interactivity And Community In Online Horror Media 2021, Jax Mello

Master's Theses

Being isolated is a common fear. The fear can take many forms, from the fear of being the last one alive in a horrific situation to being completely deserted by everyone you love. This is a fear that has been showcased many different times in movies, novels, and every other piece of media imaginable. Although not always tied to the horror genre, the fear of being isolated is tightly intertwined with many horror stories. Therefore, it is interesting when a horror production goes out of their way to encourage interactivity within its audience. This goes beyond an artist’s desire for …

Roles Of Social Media In The Black Lives Matter Movement During Covid-19, Reilly E. Olson

Honors Projects

By definition social movements reflect unique times in history. To fully grasp the implications of a movement the social and political climate that induce them must be understood. An intersectional model should be used when framing and studying the Black Lives Matter (BLM) movement, a modern descendant of both the NAACP and Civil Rights movement. From its inception, BLM has utilized social media as an important tool by coining #BlackLivesMatter, a hashtag that frequently comes to life offline as BLM organizers use it as a call for action and mobilization. The accessibility of social media made its role in the …

Pornography: Social, Emotional And Mental Implications Among Adolescents, William Kelly Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

How Twitter Exposes Daily Whiteness Practices In Mexico And Argentina, Erika Maribel Heredia

Electronic Theses and Dissertations, 2020-2023

This dissertation questions: How is the social imaginary about the meaning of being white in Mexico produced, reproduced, and problematized in Twitter Discourse? How is the social imaginary about the meaning of being white in Argentina produced, reproduced, and problematized in Twitter Discourse? How are the social imaginaries in Twitter Discourse in Mexico and Argentina related to the cultural and symbolic power exercised by the United States, and does US power influence the structure of privileges built around Whiteness? For doing that, I collected up to 10K tweets using two keywords to identify discourses surrounding Whiteness in tweets from users …

Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott

Murray State Theses and Dissertations

A substantial body of literature connects media effects to consumer perceptions of the criminal justice system. Research on the topic of cultivation theory has highlighted that an increased fear of crime within the general populace, due to an exaggeration of violence and criminal activity in the mass media, has spurred increased support for punitive policing, harsher sentencing, and positive feelings toward capital punishment. However, no research exists to explicate the cultivation of consumer perceptions toward the criminal courts. This study examines the impact of media consumption through television, the internet, and social media on consumer evaluations of the criminal courts. …

Image Source Identification Using Convolutional Neural Networks In Iot Environment, Yan Wang, Qindong Sun, Dongzhu Rong, Shancang Li, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

Digital image forensics is a key branch of digital forensics that based on forensic analysis of image authenticity and image content. The advances in new techniques, such as smart devices, Internet of Things (IoT), artificial images, and social networks, make forensic image analysis play an increasing role in a wide range of criminal case investigation. This work focuses on image source identification by analysing both the fingerprints of digital devices and images in IoT environment. A new convolutional neural network (CNN) method is proposed to identify the source devices that token an image in social IoT environment. The experimental results …

Re-Spatializing Gangs: An Exponential Random Graph Model Of Twitter Data To Analyze The Geospatial Distribution Of Gang Member Connections, Ryan J. Roberts

Political Science & Geography Faculty Publications

Gang studies often use location-based approaches to explain gang members’ interconnectedness. Although this perspective remains consistent with the proximity principle that the smaller the geographic space, the greater the likelihood of observing connections between individuals, location-based studies limit our understanding of gang member connections to narrowly defined geographic spaces at specific points in time. The advent of social media has re-spatialized gang member interconnectedness to unbounded geographic spaces, where the preservation of online activity can extend indefinitely. Despite having an online presence, most research examining the digital footprint of gangs tends to be descriptive. This study collects Twitter data to …

Truth As A Victim: The Challenge Of Anti-Trafficking Education In The Age Of Q, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

The QAnon conspiracy threatens anti-trafficking education because of its broad dissemination and focus on a range of myths about trafficking. These myths are rooted in historic and ongoing misinformation about abductions, exploitation, and community threats. This article examines the extent of QAnon’s co-optation of human trafficking discourses and evaluates its connection to trafficking myths, particularly related to gender, race, class, and agency. From this perspective, the article considers how anti-trafficking education can respond to these myths and build a pedagogy in the age of Q.