Social Media Commons^™

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Let’S Get Personal: The Influence Of Personality Type Assessments On Team Communication And Structure, Kylee Baldwin, Selena Moua, Taylor Perryman, Alyssa Hayden

Concordia Journal of Communication Research

The balance of understanding and discussing personality types is a potential advantage to the effectiveness of a team’s work ethic and communication. Working in a team with members of different personality types that know how to work well with other personality types will achieve team effectiveness more efficiently than a team with a lack of understanding on their own and others’ personality types. It is predicted that the Truity's Type Finder Personality Test on personality types will have a strong, positive impact on overall team performance and team effectiveness. In addition, it can also be predicted that the team that …

Richard Dyer's Star Theory Applied To Musician/Actress: Lady Gaga, Allora R. Lee

Capstone Showcase

Richard Dyer’s Stars and general studies analyze the unusual phenomena surrounding influential film stars and their unmitigated power to compel and amaze those outside of the spotlight. His studies separate the theory into three intermingling parts: stars as a social phenomenon, stars as images, and stars as signs. There are many components in Dyer’s studies that can be extracted and used in analyses of particular actors and actresses. However, this does not solely revolve around film stars. In this analysis, I will be examining the famous pop music icon and recent actress, Lady Gaga. Through an analysis of her style, …

The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson

Student Theses and Dissertations

The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection …

Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky

Faculty Curated Undergraduate Works

This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …

Coronavirus And Journalism In Pakistan, Syed Osama Ali

MSJ Capstone Projects

The lockdown caused by the Coronavirus pandemic in 2019 made the reporting process extremely challenging for journalists. In this dire situation, Pakistani journalists like other journalists around the world, ensured the implementation of Coronavirus SOPs while fulfilling their duty as journalists and reporting problems they faced in the process, this is my subject of writing.

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Solanum Plastisexum, An Enigmatic New Bush Tomato From The Australian Monsoon Tropics Exhibiting Breeding System Fluidity., Angela J. Mcdonnell, Heather B. Wetreich, Jason T. Cantley, Peter Jobson, Christopher T. Martine

Faculty Journal Articles

A bush tomato that has evaded classification by solanologists for decades has been identified and is described as a new species belonging to the Australian “Solanum dioicum group” of the Ord Victoria Plain biogeographic region in the monsoon tropics of the Northern Territory. Although now recognised to be andromonoecious, S. plastisexum Martine & McDonnell, sp. nov. exhibits multiple reproductive phenotypes, with solitary perfect flowers, a few staminate flowers or with cymes composed of a basal hermaphrodite and an extended rachis of several to many staminate flowers. When in fruit, the distal rachis may abcise and drop. A member of …

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from future victimizations, …

A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee

Student Theses and Dissertations

This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …

Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn

Seton Hall University Dissertations and Theses (ETDs)

With the NEA in jeopardy under President Donald Trump, nonprofit performing arts centers need to connect with potential donors now more than ever. Yet little research has been done into how venues should accomplish this. This project attempted to remedy that by analyzing what types of messages six nonprofit performing arts centers in the New York metropolitan area posted on Facebook and Twitter over a one-week period and which kinds of messages online audiences engaged with the most. Using the results, the study proposed seven recommendations public relations staff members can use to enhance their social media efforts and build …

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell

Seton Hall University Dissertations and Theses (ETDs)

Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are aware …

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs

Journalism

Girls Who Handle It (GWHI) is an organization unique to San Luis Obispo, but hoping to expand in the coming years. The team recruited myself to begin the process of expansion beginning in Santa Barbara. Despite the success in San Luis Obispo, the lack of previous recognition in this new city proved to be a difficulty in executing this event. GWHI aims to create a community empowerment movement by allowing college-aged women to share their vulnerabilities on a public platform creating conversation surrounding difficulty. They also highlight the role social media plays in hiding these trials by often not accurately …

An Analysis Of Sports Talk Radio’S Effect On Social Issues, Rehana Power, Elham Mohamud, Brandon Mcroy, Cleandre Robinson

Concordia Journal of Communication Research

Professional athletes are becoming more vocal about their stances on different social issues like Black Lives Matter, MeToo and more. The researchers chose to investigate the effects that sports talk radio has on listeners perceptions of different social issues. Participants of the study hailed from a Lutheran, faith-based institution of higher education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between consumers of sports talk radio and their opinions on professional athletes addressing social issues.

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

An Analysis Of Females In The Media, Nina Buckingham, Kayla Kucala

Concordia Journal of Communication Research

In society today, the media plays a major role in our daily lives. With new websites and apps coming out every day, there is continued exposure to social media. With ideal body image being a very relevant topic of discussion and the popularity of social media, it is possible that there could be a correlation. This study explored this possible correlation and went into further detail on the relationship between social media and females and their effect on interpersonal communication.

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart

International Crisis and Risk Communication Conference

Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful …

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …

What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert

All Graduate Theses, Dissertations, and Other Capstone Projects

Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.

An Examination Of The Organization-Public Relationship Dimensions Of Communication Between Museums And Its Publics, Christine Swartz

UNF Graduate Theses and Dissertations

This study examines how museums build relationships with audiences to gain financial contributions and volunteer support. Financial support to museums has been dwindling in recent years and new revenue streams are needed for low-resource museums to survive. A content analysis of 485 Facebook posts of four small and large sized museums along with a survey of 131 respondents were conducted within the theoretical lens of organization-public relations. Results from study one indicate that larger museums fared better than smaller museums in terms of transparency, authenticity and positivity measures whereas on measures of credibility both the large and the smaller museums …

Micro-Influencers’ Impact On Engagement Levels For Fashion Retail Brands On Instagram, Marilia Quiterio Capeli

UNF Graduate Theses and Dissertations

With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement …

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

LSU New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton

Posters-at-the-Capitol

Leap of Faith: Megachurches and the struggle to create a brand experience that sells

Carly Middleton

Marcie Hinton, PhD

Department of Journalism and Mass Communications

Murray State University

As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …