Social Media Commons^™

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

Corporate Social Responsibility On Twitter, Rachel E. Deems

Journalism Undergraduate Honors Theses

Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …

Y U No Ansr? A Chronemics Analysis Of Electronic Communications, Lauren Vorderkunz

Masters Theses

This paper explores current literature related to chronemics in electronic communication to show that emailing, texting, and social media should be studied in order to understand how one’s self-esteem is affected by these forms of communication to bring about a greater awareness. This research describes a sample study of college students’ reactions to response times using a mixed methods approach, specifically an explanatory sequential model. Through an evaluation of Zimbardo’s (1999) time perspective studies, peer reviewed journal articles, and computer-mediated communication chronemic studies, this paper provides an argument that response times in electronic communications indicate priority and hierarchy between communicators …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Facebook: The Alienation From Oneself, Kaitlin F. Knapp

All College Thesis Program, 2016-2019

We live in the Age of Information: a time when technology has advanced in speed and the number of ways people can communicate has increased. Social media is one such advancement; this thesis will focus specifically on the consequences of the site Facebook. The mission statement of the Facebook company is “to give people the power to share and make the world more open and connected.” While Facebook serves as a document of its users’ lives, through its unique process of documentation, Facebook alienates the user from the image of herself that she intended to create. This thesis uses the …

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Communication Faculty Publications

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015.

Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the …

Chapter 9 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sally Burcon

Faculty Research & Creative Activity

Beyond the I-Iot Flashes: New Portrayals of Mature Women

Chapter 1 - How Pop Culture Shapes - Full Chapter.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Becoming a Girl: Pop Culture'sFirst Stage of Gender Training

Chapter 2 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Reading Between the Lines: The Lessons Adolescent Girls Learn Through Popular Young Adult Literature

Chapter 7 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Changing the Playing (orReading) Field: ReconceptualizingMotherhood Through HumorousParenting Texts

Chapter 6 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Nine Months of Fear and aLifetime of Paranoia: The I-IiddenEffects of Pregnancy Manuals,Child Rearing Products, and More

Chapter 3 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

The Gendered Self-Help Reel:How Romantic Comedies InstructWomen on Dating Dos and Don'ts

Conclusion - Hop Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sally Burcon

Faculty Research & Creative Activity

Conclusion: Exiting the Funhouse - Challenging Society's Lessons One Stage at a Time

Introduction - How Pop Culture Shapes - Full Chapter.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Introduction: FunhouseMirrors - Popular Culture'sDistorted View ofGirl/Womanhood

Chapter 8 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Pumas, and Cougars, and MILFs,Oh My!: Popular Portrayals ofRomance and Sexual EncountersBetween 'The Older Woman'and Younger Man

Chapter 5 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Love, American Style: GenderedRepresentations of Marriagein the Media

Chapter 4 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Selling Weddings and ProducingBrides: Mediated Portrayals of That'Perfect Day'

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Do Black Lives Matter In American Mainstream News Media? Two Case Studies Of Police-Involved Shootings Of Black Men Explaining A Racist Media Environment, Alfred J. Cotton Iii

Theses and Dissertations--Communication

This dissertation examines two cases of fatal police-involved shootings of Black men in order to expose the power structures perpetuated through racist media narratives assuming the officers’ behavior was justified and the unarmed men the officers killed somehow were complicit in their death. In reporting on police-involved shootings, mainstream media practices that privilege elites and officials as primary sources of information may produce a dominant media narrative that masks the marginalization and mistreatment of minorities at the hands of these officials and their institutions. The two cases under consideration here examine the “floating signifier” of race in media coverage of …

The Television Spoiler Nuisance Rationale, Lisa Glebatis Perks, Noelle Mcelrath-Hart

Communication and Media Faculty Publications

This essay explores tensions surrounding television spoilers through interviews with thirteen people who are paid to write or edit discourse about television. These professionals include television critics, editors, an entertainment reporter, a popular culture writer, and a television columnist. Analysis of interview transcripts revealed that varying attitudes toward television pleasure undergird the spoiler debate. After describing three divergent television pleasure attitudes, we present the second half of our analysis: interviewees’ statements about the timing of their publications, the content of their writing, and the packaging of their writing. Properly packaging articles so that readers need to “opt in” was the …