Social Media Commons^™

Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch

Antioch University Dissertations & Theses

More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …

Rwu First Amendment Blog: David Logan's Blog: Recognizing The Free Press In The Crosshairs Across The Globe 12-12-2018, David A. Logan

Life of the Law School (1993- )

No abstract provided.

Spreading The Good News: Analyzing Socially Shared Inspirational News Content, Qiaho Ji, Arthur A. Raney, Sophie Janicke-Bowles, Katherine R. Dale, Mary Beth Oliver, Abigail Reed, Jonmichael Seibert, Arthur A. Raney Ii

Communication Faculty Articles and Research

Past research indicates that people often share awe-inspiring news online. However, little is known about the content of those stories. In this study, more broadly defined “inspirational” articles shared through The New York Times website over a 6-month period were analyzed, with the goals of describing the content and identifying characteristics that might predict inspirationality and measures of retransmission. The results provided a snapshot of content found within inspirational news stories; they also revealed that self-transcendent language use predicted the inspirationality of a news story, as well as how long an article appeared on a most shared list.

Perceived Impact Of Twitter On Saudi Arabian Users' Perceptions Of Their Personal Identities, Barrak Abdulrahman Alhumaid

Student Theses and Dissertations

Twitter is one of the most influential platforms for the Saudi Arabian society. This illustrates the number of Saudi users in Twitter which reaches 13 million. Hence, this paper seeks to identify how Saudi users express their personal and social identities through this particular platform. Moreover, it aims to identify the factors that influence the use of Twitter in Saudi Arabia. Further, this paper seeks to identify how the Saudi use of Twitter influences the development of expressing their personal identities. The results show that the users' personal identities are more important than their social ones in Twitter. However, being …

Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot

Urban Studies and Planning Faculty Research Publications

Objective
To examine the feasibility of using social media to assess the consumer nutrition environment by comparing sentiment expressed in Yelp reviews with information obtained from a direct observation audit instrument for grocery stores.

Design
Trained raters used the Nutrition Environment Measures Survey in Stores (NEMS-S) in 100 grocery stores from July 2015 to March 2016. Yelp reviews were available for sixty-nine of these stores and were retrieved in February 2017 using the Yelp Application Program Interface. A sentiment analysis was conducted to quantify the perceptions of the consumer nutrition environment in the review text. Pearson correlation coefficients (ρ) were …

The Media Effect And The Implications For Racial Minority Groups, Hailey E. Hoffman

Student Publications

The Media Effects Theory explains the impact media exposure can have on both the individual and societal level. Recent studies have shown that the increase in media consumption influences the perceptions an individual develops about their self and of other groups. The attitudes individuals develop become more susceptible to media influence when they are given smart technology starting in early childhood. The lack of diversity and negative stereotypes portrayed within the media magnifies the media effect experienced by minority users. The news, entertainment, fashion, and beauty industries are areas of the media that society has become particularly fixed on. These …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Miss Representación: An Analysis Of Latino Feminism And Men, Isabel M. Velez

WRIT: Journal of First-Year Writing

Analysis of why feminism brings forth negative connotations and how feminism effects men from a latino standpoint. I've sought out to determine what are the causes of negativity towards different forms of feminism, understand what feminism is, and how to resolve the issue of misrepresentation in the media.

Politics In The Social Media Era: The Relationship Between Social Media Use And Political Participation During The 2016 United States Presidential Election, Kevin Everett Curry

Dissertations and Theses

The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, …

“All Of Our Skinfolk Ain’T Our Kinfolk;” A Triangulation Study Of The Impact Of Black Racial Identity On The Discourse Of Media Practitioners’ Coverage Of Social Justice, Political And Celebrity News, Gheni Nicole Platenburg

LSU Doctoral Dissertations

Since its inception, in 1827, the black press worked to “plead [its] own cause.”[i] Following the 1968 Kerner Commission report, white newsrooms desegregated, and the number of black newsrooms sharply declined. Black journalists transitioning to the white press faced new editorial and psychological challenges.

Today’s black press functions as a shell of its former self, creating a vacancy for media that represent the needs and interests of the black community. Mainstream cable news programs possibly provide a solution to this void -- black journalists and pundits. Using a triangulation approach, this dissertation explores this possibility by examining the impact …

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …

Exploring Identities In Online Music Fandoms: How Identities Formed In Online Fan Communities Affect Real Life Identities, Aimee Ratka

Honors College Theses

This thesis set out to explore the identities formed by members of online fandom communities, and to determine the ways in which those identities affect their real life, offline identities. This qualitative study encountered elements related to stereo types of young women who are fans of mainstream pop music, and provided insight on their experiences through interviews with five long time boy band online fandom members. This study asked if fans prefer to keep their fandom identities internal or let them reflect outward, how one's online identity affects or translates to their real life identity, and what experiences in the …

“We Smoked A Gator!”: An Exploration Of College Football Fans’ Instagramming Of Food, Mark A. Slavich, Brendan O'Hallarn, Craig A. Morehead

Communication & Theatre Arts Faculty Publications

The ritual of tailgating is a staple of college football Saturdays, particularly for fans of teams in the Southeastern Conference (SEC). Fan traditions help infuse pregame gatherings around the stadiums with team spirit, as fans frequently theme their food and drink to represent their chosen team. New social media platforms—particularly photo-sharing platforms such as Instagram—have taken tailgates to the virtual space. Through interviews with participants who partake in the phenomenon, this study sought to ascertain what fans of SEC teams gain from the process of social media participation. Utilizing the critical framework of symbolic interactionism, this exploratory study examines meaning …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Digital And Analog Preaching In A Multi-Media World, Ramona Hayes

Doctor of Ministry Theses

This thesis explores the reception of sermons by two groups: “Analogs,” people who were formed primarily through the written page and who gather and process information linearly, and “Digitals,” people who were formed by digital communication and who gather and process information in sound bites. Using the Action/Reflection model, a series of sermons was presented: a manuscript sermon, an integrated worship/sermon, a TED Talk style sermon, a participatory sermon, and a multiple learning style sermon. Preaching a sermon which engages both groups has the potential to increase engagement with the biblical text and growth in faith.

“At War For Oppa And Identity”: Competitive Performativity Among Korean-Pop Fandoms, Brittany Tinaliga

Master's Projects and Capstones

Literature surrounding K-Pop is mostly focused on the reactionary, participatory, promotional, consumer and identity-forming roles of the Korean-Pop fandom. However, this research sheds a light on the dark side of the K-Pop fandom and the structures that sustain it: namely toxic practices and values. The study determines what practices and beliefs are at the core of competitive performativity and subsequently toxic fan conduct among international Korean-Pop fans and whether fans engage in reflexivity regarding these practices. To address this gap, this study incorporates a multi-methods approach, including CDA analysis, online corpus analysis, qualitative and quantitative data. The results reveal that …

Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller

Master's Projects and Capstones

This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …

Media Literacy Policy In Flanders – Belgium: From Parliamentary Discussions To Public Policy, Leo Van Audenhove, Hadewijch Vanwynsberghe, Ilse Mariën

Journal of Media Literacy Education

The discussion on media literacy in Flanders starts in the Flemish Parliament in 2006. It will take until 2013 before the Flemish Government will set up the Knowledge Center for Media Literacy—Mediawijs. Flanders is therefore rather late in establishing a dedicated institute for media literacy. The same can be said for developing a formal policy framework in relation to media literacy. This article starts with a theoretical discussion of three major trends in the current media literacy debate. The article moves on to describe and analyze Flanders media literacy policy debates and policy formulation. It highlights the development and remit …

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters

Undergraduate Honors Theses

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.

Horsey Magazine An Online News Source For Dedicated High School Equestrians, Kathryn Krawczyk

Renée Crown University Honors Thesis Projects - All

Horsey is an online news source and community for high school equestrians. The project began with planning and building a Wordpress-based website, as well as building a visual identity for the brand. Since then, Horsey has posted more than two dozen features, lifestyle content, opinions, horse show coverage, and photo galleries. Beyond create robust, high-quality content, Horsey is also focused on building a brand and audience. Social media strategizing and search engine optimization techniques were utilized to build, retain and engage an audience in Horsey’s target demographic.

Tweets From The Bully Pulpit: President Trump’S Twitter Habits And His Popularity, Josh Pavek

Political Science Theses and Capstones

One way that a President can use their position to indirectly effect legislation is through the messaging they present to the public. This idea has been termed the Bully Pulpit by political scholars and we have seen multiple different strategies for using this power. President Trump has shown a disdain for traditional media environments, opting instead to use Twitter as his primary means of communicating with the public in combination with some traditional methods as well. Is Twitter an effective use of the presidential office and the Bully Pulpit? I examine the effectiveness of Trump's communication methods by comparing his …

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter

Electronic Theses and Dissertations

The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Donald J. Trump's Twitter Engagement During The 2016 Presidential Election Campaign: A Content Analysis Of Popularity Indicators, Amy Jones

Research Horizons Day Posters

No abstract provided.

Broadcasting The Search For Understanding: The Essay's Relationship With The Podcast, Miriam Bay Sweeney

Undergraduate Honors Theses

In this creative thesis project, I explore the relationship between the modern essay and the podcast. I do so by producing the first three episodes of my own essayistic podcast, called Peer-Refined Health. In this foundational exploration, I consider the value of the podcast as a new medium of communication for the essay. I begin this project report with a background on both the podcast and the essay as well as a discussion of my project development. The transcripts of three episodes of Peer-Refined Health follow. Finally, I analyze the relationship between the essay and the podcast and suggest additional …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

Exploring Screen Time Habits And The Life Empowerment Divide At An Hbcu, Kim Smith, Tobin Walton, Alvin Keyes

Faculty Publications

College students at a historically black university used their social media accounts to recruit 1,232 of their peers to take an online survey that explored digital screen time and social media habits at this HBCU. The study revealed that 51% devoted daily screen time to academic empowerment, 31% devoted it to leisure, and 11% devoted it to life empowerment. Sixty-six percent said they spent too much screen time on leisure and not enough on life empowerment, i.e., using resources in the digital world to improve their lives. The paper explored the divide, its implications, and how to narrow it.

Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme

Honors Program: Senior Projects (Public)

This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy in …