Social Media Commons^™

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …

Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg

Honors Projects in Marketing

The research I have conducted explores connections between images shown in advertisements and the perpetuation of rape culture and gendered stereotypes in society. It was guided by the Cultivation Theory which looks at how media, such as advertisements, can shape our reality. After an extensive literature review, data was gathered via an experimental design utilizing surveys. Within these surveys, respondents were randomly shown an advertisement I created containing the variables to be tested (i.e. images with objectification and victimization). After viewing the ad, they answered questions regarding their attitude toward the brand/product depicted, purchase intentions, a rape myth acceptance scale …

From Guest To Host: Cultural And Language Conflict In The Korean American Catholic Parish, Irene H. Park

LMU Theses and Dissertations

Pastoral ministry in the context of Korean American Catholic parishes brings many challenges, including that of cultural conflict. Frequent miscommunications occur between the Korean speaking and English speaking groups who coexist in these parishes. Considering some of the socio-cultural and theological factors of this issue, which are explored in this paper, a pastoral plan utilizing social media is proposed.

The Alt-Right's Use Of President Donald Trump's Twitter Account As A Propaganda Device, Erin Nicole Jorden

Theses, Dissertations and Capstones

The long campaign to repeal and replace the Affordable Care Act situated President Donald J. Trump in a context where attacks on President Barack Obama’s signature legislation symbolized a broader repudiation of his legacy. Even more than mainstream Republican partisans, the altright blogosphere celebrated the demise of the law to symbolically cleanse the nation of Obama’s influence. Trump attempted to honor his pledge to end Obamacare in his first year of office with his support of the American Health Care Act (March 2017), Better Care Reconciliation Act (July 2017), and the Graham-Cassidy Bill (September 2017). Members of the alt-right reframed …

Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman

All Graduate Theses, Dissertations, and Other Capstone Projects

Because social networks are an important aspect of the lived realities of those who participate in them, this study examined the way racial identity was signified, indicated, or displayed on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on social media. The study looked at the use of photos, textual communication, concealment of racial identity, and interactions with race related content to assess how participants projected racial identity on social networks. Results suggested that racial identity is not intentionally projected on social …

Systems Of Expression: Counter-Discourse In Online Intersex Communities, Jasmine Shirey

CMC Senior Theses

Individuals who do not fit neatly into the expected genetic and phenotypic XX/XY binary have been misrepresented, ignored, operated on without consent, denied legal rights, and gaslighted by multiple spheres of dominant society including, but not limited to: medicine, popular culture, and the justice system. Using Michael Foucault’s conception of 'counter-discourse' in conversation with the work of Gayatri Spivak, I ask how online intersex communities (OICs) have participated in counter-discourse by examining forums, blogs, comments, organization websites, memoirs and social media pages.

Major examples of phenomena OICs respond to, engage with, and critique include: surgery on intersex infants; the introduction …

Repackaging The Reach Of Dreams: News Coverage Of Daca Rescindment By Three National Newspapers On Twitter, Megan Pietruszewski

Dissertations, Master's Theses and Master's Reports

This thesis examines the frames used by three news organizations to cover the rescindment of the Deferred Action for Childhood Arrivals (DACA) program. The rescindment of DACA was a pivotal transition period open to new immigration policy, and frames used in the news coverage of DACA are important as frames influence public opinion and possible future immigration policy. This study uses corpus linguistic methods and Van Gorp’s inductive framing analysis to explore how a complex political decision like DACA rescindment is covered in condensed news stories on Twitter as well as in full-length news articles. The Executive Critique frame, which …

The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This study examines the use of the metonymies zingari/nomadi/rom [Gypsies/Nomads/Roma] in Italian media discourse, in order to critically reflect on their relation to the perception of Roma. The author analyses the frequency of these terms in general discourse and crime discourse, as well as the way they are used in context. The findings reveal that nomadi and rom are used to directly and indirectly index Roma, and have a sig­nificant impact on their ethnicization and criminalization. In addition, the episodic framing of crime events, combined with the use of these metony­mies, erases the Italian government’s responsibility for the conditions of …

"The 100" And The Social Contract Of Social Tv, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.

Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).

The Queer Allure Of Digital Sociality, Benjamin Parrish Haber

Dissertations, Theses, and Capstone Projects

This dissertation explores the resonance between queer sociality and emergent forms of digital communication. Drawing from queer theory and LGBTQ social histories, this dissertation charts the convergence of digital social modulation with the polyvalence, promiscuity, and mutability of queer sociality. A close analysis of the infrastructure and design of Facebook, Snapchat, Grindr, and other queered social media platforms demonstrates how digital capitalism’s desire for lifelong compulsive engagement is in part facilitated by an appropriation of the ongoingness of queer sexuality and relationality. In highlighting the key role of temporality, aesthetic, and affect in regulating the creation and circulation of digital …

Introduction To Dignity Special Issue: Freedom From Sexploitation, Lisa L. Thompson, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

My Black Is Radical And Sensual: White Privilege And The Policing Of Black Women’S Body On Instagram, Alexis M. Franklin

Cultural Studies Capstone Papers

This project argues that the overarching idea of white supremacy as well as Black pleasure politics disportionately alienates Black women from having the same freedom online as white women. In particular, this project analyzes the public commentary on two parallel sets of Instagram images, one of Beyonce and another of Kim Kardashian, as well as those of white women using the slutwalk hashtag and images of Black women who do not use the hashtag.

The Reflection And Reification Of Racialized Language In Popular Media, Kelly E. Wright

Theses and Dissertations--Linguistics

This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks …

On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings

Theses and Dissertations--Community & Leadership Development

Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …

An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards

Masters Theses

Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.

Results showed that …

Welcome To Dignity, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Queer Connections: Social Media As A Versatile Tool Of The Marginalized Moroccan Lgbt, Savannah Vickery

Independent Study Project (ISP) Collection

This paper examines the role of social media in the Moroccan LGBT sphere. It draws on personal narratives from LGBT men and women as well as activists in order to establish the various ways that social media is employed in the interests of the individual, the community, and the activist. While social media has been a tool to expand the LGBT community around the world, it is specifically and unusually useful in Morocco where there is considerable censorship of incoming and outgoing media. Additionally, many public displays of resistance are considered to be counter productive to the pro-LGBT movement because …

Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting

College of Journalism and Mass Communications: Professional Projects

The opening story about Ictinike and the buzzard is a traditional oral story from my Ioway Tribe culture. It represents the way in which Native American people historically shared information and stories. Today, Native stories are shared in multiple ways: oral, written, video, audio, websites, social media, etc. This research explored the ways in which Native Americans receive their stories today, specifically news stories about Native Americans. This research was done in order to see how news outlets could better serve Native populations in the U.S. In addition, I looked at which platforms and devices are most effective for Natives …

Singles Looking To Mingle: An Analysis Of Self-Presentation In Online Dating, Leigha Jacobson, Abbey Atkinson, Ladan Mohamed, Jason Dorr

Concordia Journal of Communication Research

Online dating has become a commonplace in today’s society as more people are turning to it more than ever before. Because this type of dating has become so widely accepted, the researchers felt it was necessary to take a deeper look into self-presentation in online dating and how people choose to represent themselves. Participants of this study include single men and women, between the ages of 18-35, from a large Midwestern metro area in the United States. The purpose of this study was to gain information as to how men and women choose to represent themselves on online dating platforms. …

"Hands Up, Don't Shoot": College Students, Social Media And The #Blacklivesmatter Movement, Spencer Hall, Sam Baucham, Tim Harris

Concordia Journal of Communication Research

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or …

Padded Assumptions: A Critical Discourse Analysis Of Patriarchal Menstruation Discourse, Kathryn M. Lese

Masters Theses, 2010-2019

In 2015, Rupi Kaur’s photography project featuring a menstruating woman was censored on Instagram, a photo sharing social media platform. The menstruation censorship created a surge in public media discourse about what is and is not appropriate to discuss about menstruation. Menstruation communication is often discrete or invisible in dominant discourse and focuses of medicalization rather than the social norms of “performing menstruation”. This thesis explores menstruation communication in public media discourse and examines how it empowers and disempowers the menstruating female body. Themes including the everyday language of menstruation, patriarchal censorship of women’s bodies, shame and stigma in menstruation …

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Communication Faculty Publications

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015.

Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the …

Chapter 9 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sally Burcon

Faculty Research & Creative Activity

Beyond the I-Iot Flashes: New Portrayals of Mature Women

Chapter 1 - How Pop Culture Shapes - Full Chapter.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Becoming a Girl: Pop Culture'sFirst Stage of Gender Training

Chapter 2 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Reading Between the Lines: The Lessons Adolescent Girls Learn Through Popular Young Adult Literature

Chapter 7 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Changing the Playing (orReading) Field: ReconceptualizingMotherhood Through HumorousParenting Texts