Social Media Commons^™

Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …

Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia

Research Collection School Of Computing and Information Systems

The prevalent use of social media enables rapid spread of rumors on a massive scale, which leads to the emerging need of automatic rumor verification (RV). A number of previous studies focus on leveraging stance classification to enhance RV with multi-task learning (MTL) methods. However, most of these methods failed to employ pre-trained contextualized embeddings such as BERT, and did not exploit inter-task dependencies by using predicted stance labels to improve the RV task. Therefore, in this paper, to extend BERT to obtain thread representations, we first propose a Hierarchical Transformer1 , which divides each long thread into shorter subthreads, …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …

Are These Comments Triggering? Predicting Triggers Of Toxicity In Online Discussions, Hind Almerekhi, Haewoon Kwak, Joni Salminen, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

Understanding the causes or triggers of toxicity adds a new dimension to the prevention of toxic behavior in online discussions. In this research, we define toxicity triggers in online discussions as a non-toxic comment that lead to toxic replies. Then, we build a neural network-based prediction model for toxicity trigger. The prediction model incorporates text-based features and derived features from previous studies that pertain to shifts in sentiment, topic flow, and discussion context. Our findings show that triggers of toxicity contain identifiable features and that incorporating shift features with the discussion context can be detected with a ROC-AUC score of …

Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li

Research Collection School Of Computing and Information Systems

In March 2011, the catastrophic accident known as "The Fukushima Daiichi nuclear disaster" took place, initiated by the Tohoku earthquake and tsunami in Japan. The only nuclear accident to receive a Level-7 classification on the International Nuclear Event Scale since the Chernobyl nuclear power plant disaster in 1986, the Fukushima event triggered global concerns and rumors regarding radiation leaks. Among the false rumors was an image, which had been described as a map of radioactive discharge emanating into the Pacific Ocean, as illustrated in the accompanying figure. In fact, this figure, depicting the wave height of the tsunami that followed, …

Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille

Graduate Theses and Dissertations

This dissertation focuses on event detection within streams of Tweets based on sentiment quantification. Sentiment quantification extends sentiment analysis, the analysis of the sentiment of individual documents, to analyze the sentiment of an aggregated collection of documents. Although the former has been widely researched, the latter has drawn less attention but offers greater potential to enhance current business intelligence systems. Indeed, knowing the proportion of positive and negative Tweets is much more valuable than knowing which individual Tweets are positive or negative. We also extend our sentiment quantification research to analyze the evolution of sentiment over time to automatically detect …

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.

Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

Fashion knowledge helps people to dress properly and addresses not only physiological needs of users, but also the demands of social activities and conventions. It usually involves three mutually related aspects of: occasion, person and clothing. However, there are few works focusing on extracting such knowledge, which will greatly benefit many downstream applications, such as fashion recommendation. In this paper, we propose a novel method to automatically harvest fashion knowledge from social media. We unify three tasks of occasion, person and clothing discovery from multiple modalities of images, texts and metadata. For person detection and analysis, we use the off-the-shelf …

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …

Online Multimodal Co-Indexing And Retrieval Of Social Media Data, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch

Research Collection School Of Computing and Information Systems

Effective indexing of social media data is key to searching for information on the social Web. However, the characteristics of social media data make it a challenging task. The large-scale and streaming nature is the first challenge, which requires the indexing algorithm to be able to efficiently update the indexing structure when receiving data streams. The second challenge is utilizing the rich meta-information of social media data for a better evaluation of the similarity between data objects and for a more semantically meaningful indexing of the data, which may allow the users to search for them using the different types …

Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch

Research Collection School Of Computing and Information Systems

The last decade has witnessed how social media in the era of Web 2.0 reshapes the way people communicate, interact, and entertain in daily life and incubates the prosperity of various user-centric platforms, such as social networking, question answering, massive open online courses (MOOC), and e-commerce platforms. The available rich user-generated multimedia data on the web has evolved traditional ways of understanding multimedia research and has led to numerous emerging topics on human-centric analytics and services, such as user profiling, social network mining, crowd behavior analysis, and personalized recommendation. Clustering, as an important tool for mining information groups and in-group …

Personalized Web Image Organization, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch

Research Collection School Of Computing and Information Systems

Due to the problem of semantic gap, i.e. the visual content of an image may not represent its semantics well, existing efforts on web image organization usually transform this task to clustering the surrounding text. However, because the surrounding text is usually short and the words therein usually appear only once, existing text clustering algorithms can hardly use the statistical information for image representation and may achieve downgraded performance with higher computational cost caused by learning from noisy tags. This chapter presents using the Probabilistic ART with user preference architecture, as introduced in Sects. 3.5 and 3.4, for personalized web …

Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan

Research Collection School Of Computing and Information Systems

Heterogeneous data co-clustering is a commonly used technique for tapping the rich meta-information of multimedia web documents, including category, annotation, and description, for associative discovery. However, most co-clustering methods proposed for heterogeneous data do not consider the representation problem of short and noisy text and their performance is limited by the empirical weighting of the multimodal features. This chapter explains how to use the Generalized Heterogeneous Fusion Adaptive Resonance Theory (GHF-ART) generalized heterogeneous fusion adaptive resonance theory for clustering large-scale web multimedia documents. Specifically, GHF-ART is designed to handle multimedia data with an arbitrarily rich level of meta-information. For handling …

Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras

Research Collection School Of Computing and Information Systems

An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …

Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In fine-grained tweet geolocation, tweets are linked to the specific venues (e.g., restaurants, shops) fromwhich they were posted. This explicitly recovers the venue context that is essential for applications such aslocation-based advertising or user profiling. For this geolocation task, we focus on geolocating tweets that arecontained in tweet sequences. In a tweet sequence, tweets are posted from some latent venue(s) by the sameuser and within a short time interval. This scenario arises from two observations: (1) It is quite common thatusers post multiple tweets in a short time and (2) most tweets are not geocoded. To more accurately geolocatea tweet, …

Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

The exponential growth of social media as a central communication practice, and its agility in capturing and announcing breaking news events more rapidly than traditional media, has changed the journalistic landscape: social media has been adopted as a significant source by professional journalists, and conversely, citizens are able to use social media as a form of direct reportage. This brings along new opportunities for newsrooms and journalists by providing new means for newsgathering through access to a wealth of citizen reportage and updates about current affairs, as well as an additional showcase for news dissemination.

Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi

Research Collection School Of Computing and Information Systems

Social recommendation, which aims at improving the performance of traditional recommender systems by considering social information, has attracted broad range of interests. As one of the most widely used methods, matrix factorization typically uses continuous vectors to represent user/item latent features. However, the large volume of user/item latent features results in expensive storage and computation cost, particularly on terminal user devices where the computation resource to operate model is very limited. Thus when taking extra social information into account, precisely extracting K most relevant items for a given user from massive candidates tends to consume even more time and memory, …

Online Burst Events Detection Oriented Real-Time Microblog Message Stream, Guozhong Dong, Jun Gao, Liang Huang, Chunlei Shi

Research Collection School Of Computing and Information Systems

The rapid spread of microblog messages and sensitivity of unexpected events make microblog become the public opinion center of burst events. Online burst events detection oriented real-time microblog message stream has become an important research problem in the field of microblog public opinion. Because of the large amount of real-time microblog message stream and irregular language of microblog message, it is important to process real-time microblog message stream and detect burst events accurately. In this paper, an online burst events detection framework is proposed. In this framework, abnormal messages are detected based on sliding time window and two-level hash table. …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Data Mining Approach To The Detection Of Suicide In Social Media: A Case Study Of Singapore, Jane H. K. Seah, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In this research, we focus on the social phenomenon of suicide. Specifically, we perform social sensing on digital traces obtained from Reddit. We analyze the posts and comments in that are related to depression and suicide. We perform natural language processing to better understand different aspects of human life that relate to suicide.

Comparing Elm With Svm In The Field Of Sentiment Classification Of Social Media Text Data, Zhihuan Chen, Zhaoxia Wang, Zhiping Lin, Ting Yang

Research Collection School Of Computing and Information Systems

Machine learning has been used in various fields with thousands of applications. Extreme learning machine (ELM), which is the most recently developed machine learning algorithm, has become increasingly popular for its good generalization ability. However, it has been relatively less applied to the domain of social media. Support Vector Machine (SVM), another popular learning-based algorithm, has been applied for sentiment classification of social media text data and has obtained good results. This paper investigates and compares the capabilities of these two learning-based methods in the field of sentiment classification of social media. The results indicate that SVM can obtain good …

Linky: Visualizing User Identity Linkage Results For Multiple Online Social Networks (Demo), Roy Ka-Wei Lee, Ming Shan Hee, Philips Kokoh Prasetyo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

User identity linkage across online social networks is an emerging research topic that has attracted attention in recent years. Many user identity linkage methods have been proposed so far and most of them utilize user profile, content and network information to determine if two social media accounts belong to the same person. In most cases, user identity linkage methods are evaluated by performing some prediction tasks with the results presented using some overall accuracy measures. However, the methods are rarely compared at the individual user level where a predicted matched (or linked) pair of user identities from different online social …

Improving Multi-Label Emotion Classification Via Sentiment Classification With Dual Attention Transfer Network, Jianfei Yu, Luis Marujo, Jing Jiang, Pradeep Karuturi, William Brendel

Research Collection School Of Computing and Information Systems

In this paper, we target at improving the performance of multi-label emotion classification with the help of sentiment classification. Specifically, we propose a new transfer learning architecture to divide the sentence representation into two different feature spaces, which are expected to respectively capture the general sentiment words and the other important emotion-specific words via a dual attention mechanism. Extensive experimental results demonstrate that our transfer learning approach can outperform several strong baselines and achieve the state-of-the-art performance on two benchmark datasets.

Imaginary People Representing Real Numbers: Generating Personas From Online Social Media Data, Jisun An, Haewoon Kwak, Soongyo Jung, Joni Salminen, M. Admad, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more than 4,200 online videos produced by a global media corporation, we demonstrate that our methodology has several novel accomplishments, including: (a) identifying distinct user behavioral segments based on the user content consumption patterns; (b) identifying impactful demographics groupings; and (c) creating rich persona descriptions by automatically adding pertinent attributes, such as names, photos, and personal characteristics. …

Implicit Linking Of Food Entities In Social Media, Wen Haw Chong, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Dining is an important part in people’s lives and this explains why food-related microblogs and reviews are popular in social media. Identifying food entities in food-related posts is important to food lover profiling and food (or restaurant) recommendations. In this work, we conduct Implicit Entity Linking (IEL) to link food-related posts to food entities in a knowledge base. In IEL, we link posts even if they do not contain explicit entity mentions. We first show empirically that food venues are entity-focused and associated with a limited number of food entities each. Hence same-venue posts are likely to share common food …

Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …