Social Media Commons^™

A Study Of Age Gaps Between Online Friends, Lizi Liao, Jing Jiang, Ee Peng Lim, Heyan Huang

Research Collection School Of Computing and Information Systems

User attribute extraction on social media has gain considerable attention, while existing methods are mostly supervised which suffer great diffi- culty in insufficient gold standard data. In this paper, we validate a strong hypothesis based on homophily and adapt it to ensure the certainty of user attribute we extracted via weakly supervised propagation. Homophily, the theory which states that people who are similar tend to become friends, has been well studied in the setting of online social networks. When we focus on age attribute, based on this theory, online friends tend to have similar age. In this work, we take …

Clear: A Real-Time Online Observatory For Bursty And Viral Events, Runquan Xie, Feida Zhu, Hui Ma, Wei Xie, Chen Lin

Research Collection School Of Computing and Information Systems

We describe our demonstration of CLEar (Clairaudient Ear), a real-time online platform for detecting, monitoring, summarizing, contextualizing and visualizing bursty and viral events, those triggering a sudden surge of public interest and going viral on micro-blogging platforms. This task is challenging for existing methods as they either use complicated topic models to analyze topics in a off-line manner or define temporal structure of fixed granularity on the data stream for online topic learning, leaving them hardly scalable for real-time stream like that of Twitter. In this demonstration of CLEar, we present a three-stage system: First, we show …

Opinion Mining Of Sociopolitical Comments From Social Media, Swapna Gottipati

Dissertations and Theses Collection (Open Access)

Opinions are central to almost all human activities by influencing greatly the decision making process. In this thesis, we present the problems of mining issues, extracting entities and suggestive opinions towards the entities, detecting thoughtful comments, and extracting stances and ideological expressions from online comments in the sociopolitical domain. This study is essential for opinion mining applications that are beneficial for policy makers, government sectors and social organizations. Much work has been done to try to uncover consumer sentiments from online comments to help businesses improve their products and services. However, sociopolitical opinion mining poses new challenges due to complex …

On Macro And Micro Exploration Of Hashtag Diffusion In Twitter, Yazhe Wang, Baihua Zheng

Research Collection School Of Computing and Information Systems

This exploratory work studies hashtag diffusion in Twitter. The analysis is conducted from two aspects. From the macro perspective, we study general properties of hashtag diffusion, and classify hashtags into three main classes based on their temporal dynamics referred as 'single spike', 'multi-spikes', and 'fluctuation', and find that each of these classes has some unique characteristics. From the micro perspective, we investigate individual diffusion.We adopt Edelman's 'topology of influence' theory to identify four type of users with different influence levels in diffusion based on their dynamic retweet behaviors. The results of our study are useful for gaining more insights of …

Generating Supplementary Travel Guides From Social Media, Liu Yang, Jing Jiang, Lifu Huang, Minghui Qiu, Lizi Liao

Research Collection School Of Computing and Information Systems

In this paper we study how to summarize travel-related information in forum threads to generate supplementary travel guides. Such summaries presumably can provide additional and more up-to-date information to tourists. Existing multi-document summarization methods have limitations for this task because (1) they do not generate structured summaries but travel guides usually follow a certain template, and (2) they do not put emphasis on named entities but travel guides often recommend points of interest to travelers. To overcome these limitations, we propose to use a latent variable model to align forum threads with the section structure of well-written travel guides. The …

Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu

Research Collection School Of Computing and Information Systems

Influential user can play a crucial role in online social networks. This paper documents an empirical study aiming at exploring the effects of influential users in the context of music social network. To achieve this goal, music diffusion graph is developed to model how information propagates over network. We also propose a heuristic method to measure users' influences. Using the real data from Last. fm, our empirical test demonstrates key effects of influential users and reveals limitations of existing influence identification/characterization schemes.

On Predicting Religion Labels In Microblogging Networks, Minh Thap Nguyen, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Religious belief plays an important role in how people behave, influencing how they form preferences, interpret events around them, and develop relationships with others. Traditionally, the religion labels of user population are obtained by conducting a large scale census study. Such an approach is both high cost and time consuming. In this paper, we study the problem of predicting users' religion labels using their microblogging data. We formulate religion label prediction as a classification task, and identify content, structure and aggregate features considering their self and social variants for representing a user. We introduce the notion of representative user to …

Predicting The Popularity Of Web 2.0 Items Based On User Comments, Xiangnan He, Ming Gao, Min-Yen Kan, Yiqun Liu, Kazunari Sugiyama

Research Collection School Of Computing and Information Systems

In the current Web 2.0 era, the popularity of Web resources fluctuates ephemerally, based on trends and social interest. As a result, content-based relevance signals are insufficient to meet users' constantly evolving information needs in searching for Web 2.0 items. Incorporating future popularity into ranking is one way to counter this. However, predicting popularity as a third party (as in the case of general search engines) is difficult in practice, due to their limited access to item view histories. To enable popularity prediction externally without excessive crawling, we propose an alternative solution by leveraging user comments, which are more accessible …

Lifetime Lexical Variation In Social Media, Lizi Liao, Jing Jiang, Ying Ding, Heyan Huang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

As the rapid growth of online social media attracts a large number of Internet users, the large volume of content generated by these users also provides us with an opportunity to study the lexical variation of people of different ages. In this paper, we present a latent variable model that jointly models the lexical content of tweets and Twitter users’ ages. Our model inherently assumes that a topic has not only a word distribution but also an age distribution. We propose a Gibbs-EM algorithm to perform inference on our model. Empirical evaluation shows that our model can learn meaningful age-specific …

Online Community Transition Detection, Biying Tan, Feida Zhu, Qiang Qu, Siyuan Liu

Research Collection School Of Computing and Information Systems

Mining user behavior patterns in social networks is of great importance in user behavior analysis, targeted marketing, churn prediction and other applications. However, less effort has been made to study the evolution of user behavior in social communities. In particular, users join and leave communities over time. How to automatically detect the online community transitions of individual users is a research problem of immense practical value yet with great technical challenges. In this paper, we propose an algorithm based on the Minimum Description Length (MDL) principle to trace the evolution of community transition of individual users, adaptive to the noisy …

Socio-Physical Analytics: Challenges & Opportunities, Archan Misra, Kasthuri Jayarajah, Shriguru Nayak, Philips Kokoh Prasetyo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups …

On Modeling Community Behaviors And Sentiments In Microblogging, Tuan Anh Hoang, William Cohen, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we propose the CBS topic model, a probabilistic graphical model, to derive the user communities in microblogging networks based on the sentiments they express on their generated content and behaviors they adopt. As a topic model, CBS can uncover hidden topics and derive user topic distribution. In addition, our model associates topic-specific sentiments and behaviors with each user community. Notably, CBS has a general framework that accommodates multiple types of behaviors simultaneously. Our experiments on two Twitter datasets show that the CBS model can effectively mine the representative behaviors and emotional topics for each community. We also …

Recurrent Chinese Restaurant Process With A Duration-Based Discount For Event Identification From Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

Due to the fast development of social media on the Web, Twitter has become one of the major platforms for people to express themselves. Because of the wide adoption of Twitter, events like breaking news and release of popular videos can easily catch people’s attention and spread rapidly on Twitter, and the number of relevant tweets approximately reflects the impact of an event. Event identification and analysis on Twitter has thus become an important task. Recently the Recurrent Chinese Restaurant Process (RCRP) has been successfully used for event identification from news streams and news-centric social media streams. However, these models …

On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen

Dissertations and Theses Collection (Open Access)

User profiling such as user affiliation prediction in online social network is a challenging task, with many important applications in targeted marketing and personalized recommendation. The research task here is to predict some user affiliation attributes that suggest user participation in different social groups.

Social Correlation In Latent Spaces For Complex Networks, Freddy Chong Tat Chua

Dissertations and Theses Collection (Open Access)

This dissertation addresses the subject of measuring social correlation among users within a complex social network. Social correlation is closely related to the measurement of social influence in social sciences. While social influence focuses on the existence of causal influence among users, we take a computational approach to measure correlation strength among users based on their shared interactions. We call this social correlation. To formally model social correlation, we propose a framework which contains two major parts. The first part is that of representing users behavior in a computationally efficient and accurate manner. For example, social media users perform many …

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

Topicsketch: Real-Time Bursty Topic Detection From Twitter, Wei Xie, Feida Zhu, Jing Jiang, Ee Peng Lim, Ke Wang

Research Collection School Of Computing and Information Systems

Twitter has become one of the largest platforms for users around the world to share anything happening around them with friends and beyond. A bursty topic in Twitter is one that triggers a surge of relevant tweets within a short time, which often reflects important events of mass interest. How to leverage Twitter for early detection of bursty topics has therefore become an important research problem with immense practical value. Despite the wealth of research work on topic modeling and analysis in Twitter, it remains a huge challenge to detect bursty topics in real-time. As existing methods can hardly scale …

Social Sensing For Urban Crisis Management: The Case Of Singapore Haze, Philips Kokoh Prasetyo, Ming Gao, Ee Peng Lim, Christie N. Scollon

Research Collection School Of Computing and Information Systems

Sensing social media for trends and events has become possible as increasing number of users rely on social media to share information. In the event of a major disaster or social event, one can therefore study the event quickly by gathering and analyzing social media data. One can also design appropriate responses such as allocating resources to the affected areas, sharing event related information, and managing public anxiety. Past research on social event studies using social media often focused on one type of data analysis (e.g., hashtag clusters, diffusion of events, influential users, etc.) on a single social media data …

Predicting User's Political Party Using Ideological Stances, Swapna Gottopati, Minghui Qiu, Liu Yang, Feida Zhu, Jing Jiang

Research Collection School Of Computing and Information Systems

Predicting users political party in social media has important impacts on many real world applications such as targeted advertising, recommendation and personalization. Several political research studies on it indicate that political parties’ ideological beliefs on sociopolitical issues may influence the users political leaning. In our work, we exploit users’ ideological stances on controversial issues to predict political party of online users. We propose a collaborative filtering approach to solve the data sparsity problem of users stances on ideological topics and apply clustering method to group the users with the same party. We evaluated several state-of-the-art methods for party prediction task …

Social Listening For Customer Acquisition, Juan Du, Biying Tan, Feida Zhu, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, and 2) track a list of users by specific events from social networks. We employ both textual and network information, and thus produce a keyword-based relevance score for each user in pre-defined dimensions, which indicates the probability of the adoption of a product. Based on the score and its trend, out tool is able to …

Why Do I Retweet It? An Information Propagation Model For Microblogs, Fabio Pezzoni, Jisun An, Andrea Passarella, Jon Crowcroft, Marco Conti

Research Collection School Of Computing and Information Systems

Microblogging platforms are Web 2.0 services that represent a suitable environment for studying how information is propagated in social networks and how users can become influential. In this work we analyse the impact of the network features and of the users' behaviour on the information diffusion. Our analysis highlights a strong relation between the level of visibility of a message in the flow of information seen by a user and the probability that the user further disseminates the message. In addition, we also highlight the existence of other latent factors that impact on the dissemination probability, correlated with the properties …

Information Vs Interaction: An Alternative User Ranking Model For Social Networks, Wei Xie, Ai Phuong Hoang, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The recent years have seen an unprecedented boom of social network services, such as Twitter, which boasts over 200 million users. In such big social platforms, the influential users are ideal targets for viral marketing to potentially reach an audience of maximal size. Most proposed algorithms rely on the linkage structure of the respective underlying network to determine the information flow and hence indicate a users influence. From social interaction perspective, we built a model based on the dynamic user interactions constantly taking place on top of these linkage structures. In particular, in the Twitter setting we supposed a principle …

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …

Generative Models For Item Adoptions Using Social Correlation, Freddy Chong Tat Chua, Hady Wirawan Lauw, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Users face many choices on the Web when it comes to choosing which product to buy, which video to watch, etc. In making adoption decisions, users rely not only on their own preferences, but also on friends. We call the latter social correlation which may be caused by the homophily and social influence effects. In this paper, we focus on modeling social correlation on users’ item adoptions. Given a user-user social graph and an item-user adoption graph, our research seeks to answer the following questions: whether the items adopted by a user correlate to items adopted by her friends, and …

Politics, Sharing And Emotion In Microblogs, Tuan-Anh Hoang, William Cohen, Ee Peng Lim, Doug Pierce, David Redlawsk

Research Collection School Of Computing and Information Systems

In political contexts, it is known that people act as "motivated reasoners", i.e., information is evaluated first for emotional affect, and this emotional reaction influences later deliberative reasoning steps. As social media becomes a more and more prevalent way of receiving political information, it becomes important to understand more completely the interaction between information, emotion, social community, and information-sharing behavior. In this paper, we describe a high-precision classifier for politically-oriented tweets, and an accurate classifier of a Twitter user's political affiliation. Coupled with existing sentiment-analysis tools for microblogs, these methods enable us to systematically study the interaction of emotion and …

Mining Direct Antagonistic Communities In Signed Social Networks, David Lo, Didi Surian, Philips Kokoh Prasetyo, Zhang Kuan, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social networks provide a wealth of data to study relationship dynamics among people. Most social networks such as Epinions and Facebook allow users to declare trusts or friendships with other users. Some of them also allow users to declare distrusts or negative relationships. When both positive and negative links co-exist in a network, some interesting community structures can be studied. In this work, we mine Direct Antagonistic Communities (DACs) within such signed networks. Each DAC consists of two sub-communities with positive relationships among members of each sub-community, and negative relationships among members of the other sub-community. Identifying direct antagonistic communities …

Reviving Dormant Ties In An Online Social Network Experiment, Ee Peng Lim, Denzil Correa, David Lo, Michael Finegold, Feida Zhu

Research Collection School Of Computing and Information Systems

Social network users connect and interact with one another to fulfil different kinds of social and information needs. When interaction ceases between two users, we say that their tie becomes dormant. While there are different underlying reasons of dormant ties, it is important to find means to revive such ties so as to maintain vibrancy in the relationships. In this work, we thus focus on designing an online experiment to evaluate the effectiveness of personalized social messages to revive dormant ties. The experiment carefully selects users with dormant ties so that no user gets mixed treatments and be affected by …

Anomaly Detection On Social Data, Hanbo Dai

Dissertations and Theses Collection (Open Access)

The advent of online social media including Facebook, Twitter, Flickr and Youtube has drawn massive attention in recent years. These online platforms generate massive data capturing the behavior of multiple types of human actors as they interact with one another and with resources such as pictures, books and videos. Unfortunately, the openness of these platforms often leaves them highly susceptible to abuse by suspicious entities such as spammers. It therefore becomes increasingly important to automatically identify these suspicious entities and eliminate their threats. We call these suspicious entities anomalies in social data, as they often hold different agenda comparing to …

Real Time Event Detection In Twitter, Xun Wang, Feida Zhu, Jing Jiang, Sujian Li

Research Collection School Of Computing and Information Systems

Event detection has been an important task for a long time. When it comes to Twitter, new problems are presented. Twitter data is a huge temporal data flow with much noise and various kinds of topics. Traditional sophisticated methods with a high computational complexity aren’t designed to handle such data flow efficiently. In this paper, we propose a mixture Gaussian model for bursty word extraction in Twitter and then employ a novel time-dependent HDP model for new topic detection. Our model can grasp new events, the location and the time an event becomes bursty promptly and accurately. Experiments show the …

A Latent Variable Model For Viewpoint Discovery From Threaded Forum Posts, Minghui Qiu, Jing Jiang

Research Collection School Of Computing and Information Systems

Threaded discussion forums provide an important social media platform. Its rich user generated content has served as an important source of public feedback. To automatically discover the viewpoints or stances on hot issues from forum threads is an important and useful task. In this paper, we propose a novel latent variable model for viewpoint discovery from threaded forum posts. Our model is a principled generative latent variable model which captures three important factors: viewpoint specific topic preference, user identity and user interactions. Evaluation results show that our model clearly outperforms a number of baseline models in terms of both clustering …