Social Media Commons^™

An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth, Alfie Leanna Lucero

Open Access Theses & Dissertations

This study responds to a need for research in a fast-growing and significant area of study, that of exploring, understanding, and documenting the numerous ways that multiply marginalized LGBTQ youth between the ages of 14 and 17 use social media. The primary research question examined whether social media provide safe spaces for multiply minoritized LGBTQ youth to express and explore issues of sexuality and gender. In addition, the study explores and categorizes multiple ways that the participants interact with social media and makes comparisons to prior work with more general populations. The study provides descriptions of the participants in terms …

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …

The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty

Sociology Faculty Articles and Research

The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization efforts and information-sharing cannot be overstated, its effectiveness in creating a new “public sphere,” or transforming traditional electoral campaign strategies and communicative practices must be closely examined before generalizations about the democratization of media …

On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …

Nonprofit News, News Industrial Subsidies, And The Rise Of Citizen Journalism, Roger A. Lohmann

Faculty & Staff Scholarship

In this article three important policy questions are suggested in light of signs of recent growth of nonprofit news and the possibility of a great deal more similar growth in the future: 1) Does nonprofit news production pose a plausible solution to the economic troubles of the U.S. news industry? 2) Would industrial subsidies of nonprofits, like those for “welfare state” health and human services co-production offer a potential solution to the economic problems of the U.S. news industry? 3) Can the currently evolving internet-based system of news production by volunteer citizens be sustainable in the long run?

Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Discussions of new media and ethics sometimes include the notion that “ethics are ethics”—that doing the right thing is, and has been, a constant over time and across media.

The idea has a certain appeal. But it gets new twists in The Ethics of Emerging Media, by Bruce E. Drushel and Kathleen German, assistant professors of communication at Miami University. New media create new ethical questions and opportunities to cross ethical lines, as the thirteen contributors to this collection examine.

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University

Perspectives@SMU

Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.

Emosonet: An Emotion-Aware Social Network For Emotional Wellbeing, Zerrin Yumak-Kasap, Yu Chen, Pearl Pu

Faculty Publications, Information Systems & Technology

This paper presents our initial ideas towards developing an emotion-aware social network for the purpose of increasing emotional wellbeing. The framework will use sensors and behavior analysis methods in order to infer users’ stress level automatically with minimal user effort and use audio, animation and vibro-tactile feedback for enhanced engagement. Additionally, we will explore the role of social support, social influence and gamification for sustained behavior change.

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.

Assumption Food Pantry Website And Multimedia Content, Jessica Smith

Renée Crown University Honors Thesis Projects - All

The capabilities of technology today can solve problems that have plagued mankind since the establishment of civilization. In its assent over the past decade or two, technology has been leveraged to close gaps in communication, cure diseases, and explore propel mankind into a new renaissance, one in which information is more bountiful and accessible than ever before. Although the project I embarked on a little more than a year ago will not solve global woes or usher in the next great evolution of our social existence, it is using technology for the betterment of mankind nonetheless.

Sophia Bernard and I …

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Renée Crown University Honors Thesis Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Analyzing The Tea Party Movement, The Coffee Party Movement, And The Occupy Wall Street Movement’S Use Of The Internet: Case Study On How The Internet Influences Grassroots Social Movement, Tsubasa Morioka

Renée Crown University Honors Thesis Projects - All

The Tea Party movement and the Occupy Wall Street movement have made great use of the Internet and Information and Communication Technologies (ICT). This phenomenon intrigued my interest in how grassroots social movements have employed all types of media to mobilize, as well as how they furthered their agenda in the past. In order to better understand how the Internet impacted the three movements, my thesis draws on resource mobilization (RM) and new social movement (NSM) theories for theoretical understanding and textual analysis. The movements I reviewed for analysis are the Tea Party Movement (TPM), the Coffee Party Movement (CPM), …

Sns As The Bellwether In Cyberspace: A Study On Sns Involvement And Online Media Use [Slides], Louisa Ha, Xiao Hu

School of Media and Communication Faculty Publications

Slides from a presentation given at the Interactive Media and Emerging Technology Division, Broadcast Educators Association Annual Convention on April 15-18, 2012 by Louisa Ha and Xiao Hu.

Facebook Changing The Face Of Voting: How The Internet And Social Networking Sites Affected Youth Voting Behaviors In The 2008 Election, Aleesha M. Larsen

Political Science Theses and Capstones

Since the eligible voting age was changed in 1972 to include 18-21 year-olds, turnout has been historically low for the youngest group of American voters. But, the 2008 election got young people to swarm the polls, resulting in one of the highest turnout rates, among the youngest age cohort, in history. The Obama campaign was the first to successfully use social networking sites, like Facebook and Twitter, to help mobilize and persuade young voters. In this study, I attempted to find how significant of a role in the Internet played in convincing voters aged 18-24 to vote in 2008, especially …

Online Gaming As Sociable Media, Steven L. Thorne

World Languages and Literatures Faculty Publications and Presentations

Over much of the world, contemporary communicative practices are mediated by a wide range of digital technologies that support speech, image, video, and of course textual literacies. In dialectic tension with the rapid growth in digital information and communication media, Internet information and communication technologies have amplified conventional communicative practices in terms of breadth, impact and speed and have also enabled the emergence of new communicative, cultural and cognitive practices. These practices form dynamic cultures-of-use - that is, communication tools and the human activities they mediate co-evolve (Thorne, 2003). This article begins with a review of contradictory appraisals of digital …

The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower

Philosophy Faculty Publications

Using an Arendtian framework, I argue that we can understand distinctive and effective elements of the #OWS movements as forms of non-action related to prior strategies of non-violence, the propaganda of the deed, and coalitions of affinity rather than identity. This understanding allows us to see that, while the use of social media in the movement does not provide the same affordances for building and maintaining power as physical occupation, and while online community clearly cannot substitute for physical community in many relevant and consequential ways, Facebook does nonetheless provide a platform well suited to maintaining power through these distinctive …

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl

Library Faculty Research

Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …

On The Origins Of The Cute As A Dominant Aesthetic Category In Digital Culture, Dylan E. Wittkower

Philosophy Faculty Publications

In discussions of online culture, nobody has yet given sufficient consideration to the importance of cute animal pictures. While there are perhaps obvious reasons for this aspect of online culture being and remaining understudied, from an objective stance we should consider it both surprising and noteworthy that, once given the means of mass communications and internationally accessible publication, a primary activity that people are interested in and committed to is the sharing of cute and funny pictures, especially of cats. This presumably unforeseeable outcome is made stranger yet by the relative lack of commercial motivation for a communications category that …

Digital Video: Engaging Students In Critical Media Literacy And Community Activism, Jessie Daniels

Publications and Research

This article presents a strategy for teaching health communication that fosters critical media literacy through the strategic combination of digital video, documentary film, video worksheets, and peer-reviewed journal articles. Given the media-saturated environment in which notions of health are shaped, critical media literacy skills are crucial to students in health-related fields. Cases of key concepts illustrated through documentary films and the peer-reviewed literature are presented. The article then explores how one class took the lead in designing a community event that critically engaged both a YouTube video and a documentary film about police brutality as a public health issue.

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Social Media: How Players And Athletic Organizations Can Use Social Media Technology For Positive Brand Awareness, Nina D. Bell

All Capstone Projects

Player transgressions and sponsorships were examined lightly using rhetorical and secondary research to consider the impact social media technology has had on sports marketing and communications. In discussing the impact, I was able to uncover the negative and positive implications for social media‟s involvement in sports, and how understanding it is imperative for individuals looking to become professionals in athletics. From my research, I will create a presentation which will assist professional athletes and their organization in creating a positive brand image using social media technology.

Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98% increase. Although active-personalized viral …

Librarianship Presence In Virtual Worlds, Jenny M. Baum, Kate Lyons

Publications and Research

Librarianship has stereotypically been about books, communities, and the connection between the two. With the emergence of new media and technology, the concept of books has expanded to include information of all types and in multiple formats: eBooks, DVDs, videogames, electronic databases, et cetera. Meanwhile, the idea of community has stayed the same. For example, public libraries primarily serve communities defined by geographic lines; academic libraries serve their campus communities. In non-profit, medical or corporate libraries, communities are defined by their organization’s particular mission. However, now that virtual worlds are becoming mainstream, librarians are redefining community, just as they redefined …

What Difference Does It Make?: E-Learning And Faith Community, Mary E. Hess

Faculty Publications

By adopting a relational model of teaching and learning we can better align our programs of Christian education with our fundamental understandings of the faith. Digital technologies can help us do this more fully and more effectively.

Legal And Ethical Implications Of Corporate Social Networks, Gundars Kaupins, Susan Park

Management Faculty Publications and Presentations

Corporate social networking sites provide employees and employers with considerable opportunity to share information and become friends. Unfortunately, American laws do not directly address social networking site usage. The National Labor Relations Act, civil rights laws, and various common law doctrines such as employment at-will and defamation provide the pattern for future social networking laws. Ethical considerations such as productivity, security, goodwill, privacy, accuracy, and discipline fairness also affect future laws. Corporate policies on corporate social networking should balance the employer‘s and employee‘s interests. Existing laws and ethical issues associated with social networking should impact social networking policies related to …

Finding Meaning In Facebook, Kelly Patrick

Undergraduate Honors Thesis Collection

No abstract provided.

Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam

Social Space

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …