Social Media Commons^™

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden

University of Nebraska-Lincoln Libraries: Presentations

Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …

Facebook: A Marketing Tool For Small Business, Michaela Willer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone

Masters Theses & Specialist Projects

This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

“Parallel Poleis”: Towards A Theoretical Framework Of The Modern Public Sphere, Civic Engagement And The Structural Advantages Of The Internet To Foster And Maintain Parallel Socio-Political Institutions, Taso Logos, Ted Coopman, Jonathan Tomhave

Faculty Publications

The role of the internet in large-scale demonstrations, as witnessed in the Arab Spring, has been debated and reflects continued interest in the intermingling of social movements and digital technology. Yet behind these large photogenic events stand other less obvious social activities that may be equally profound, particularly in the form of alternative institutional frameworks that better meet the social needs of individuals than current models. We categorize these “dissident” frameworks as “parallel poleis” as developed by Czech philosopher and activist Vaclav Benda and offer two case studies to support this contention. At the heart of parallel poleis lies the …

Humanity Hyper-Externalized, Josh Gloe

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffusion, creating effective viral marketing, and designing “network interventions” to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. By randomly manipulating messages sent by adopters of a Facebook …

#Egypt: Exploring Social Media As Association And Participatory Reporting, Emily Fisk

College of Arts and Sciences Presentations

The discussion of the role of social media in the Arab Spring is often characterized by two opposing views: one citing social media as a causal link in the myriad protests and revolutions, and the other downplaying social media's influence in these events and instead emphasizing social and political factors. However, for scholars, mass media, citizens, and activists alike, it is more useful now to move beyond this debate, and instead to critically analyze the undeniable role that social media has played in recent protests. Understanding these events requires looking at both social media's affordances and social and political factors. …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska–Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun

School of Media and Communication Faculty Publications

This paper examines the digital divide in social media prosumption. It compares college students’ and general population’s prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption index which can be used in future studies on social media and other usergenerated content sites. We classified prosumption behavior in a quadrant of four main types along the two dimensions of production and consumption. A polarized trend of prosumption was observed. Prosumption proclivity is a much stronger facilitator of social media …

Digital Identity Formation: How Social Networking Sites Affect Real World Authenticity, Matthew Joseph Montoya

Institute for the Humanities Theses

The purpose of this paper is to explore the application of Heidegger's authenticity to online identity formation. This paper will attempt to determine if there is any way in which an authentic identity can be created, either online or offline, by using social networking sites. It will examine the positive and negative consequences of social networking sites to determine if these sites can help to contribute to our overall being, or determine if these sites serve only as a dangerous distraction to an authentic personal identity.

To do this, this paper will analyze Heidegger's philosophy to see if it is …

Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg

Masters Theses

Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …

Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred

Theses and Dissertations

This study gauges the level of awareness, attitudes towards, and perceptions of online privacy policies for Internet users in Egypt. It examines how demographics as in age, gender, and education may affect the level of Internet users’awareness, attitudes, and perceptions of online privacy issues. Further, it surveys what personal information Internet users in Egypt perceive as private and accept to share with web providers, search engines or third parties. The theory of Communication Privacy Management (CPM), which was developed by Sandra Petronio, poised that Internet users choose and manage the usage of privacy policies and rules based on their cultural …

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …

La Temporalidad De Lo Breve, Vanina Noejovich

Modern Languages and Literatures Annual Graduate Conference

El artículo se acerca a la caracterización de lo breve a partir de dos temporalidades diversas: lo breve definido desde su duración como elemento de una cadena de acontecimientos y lo breve como irrupción en dicha cadena de contecimientos, que permite pensar otra temporalidad, la de las repercusiones de lo breve. Para definir la temporalidad de las repercusiones de lo breve, el artículo se apoya en la teoría psicoanalítica de Jacques Lacan, particularmente en la definición de la interpretación psi-coanalítica como acto analítco. Para contraponer las repercusiones de lo breve con el tiempo de duración el artículo refle-xiona acerca de …

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

Aaron Swartz’S Fbi Files

United States Department of Justice: Publications

Aaron Hillel Swartz (November 8, 1986 – January 11, 2013) was an American computer programmer, writer, political organizer and Internet Hacktivist.

Swartz was involved in the development of the web feed format RSS, the organization Creative Commons, the website framework web.py and the social news site, Reddit, in which he became a partner after its merger with his company, Infogami. Swartz's later work focused on sociology, civic awareness and activism.

He helped launch the Progressive Change Campaign Committee in 2009 to learn more about effective online activism. In 2010 he became a research fellow at Harvard University's Safra Research Lab …

Aaron Swartz’S Secret Service Files

United States Department of Justice: Publications

These documents concern the indictment in Massachusetts for downloading JSTOR content from MIT library network.

Parts 1 & 2 are included in the main document.

Additional files are linked below, as follows:

Part 3 (3 files) -- 379 pages, 4067 pages (spreadsheet), & 190 pages (photos)

Part 4 -- 1 page

Part 5 -- 1 page

Part 6 -- 1 page

Part 7 -- 7 pages

Part 8 -- 237,397 pages (yes)

Part 9 -- 90 pages

Part 10 -- 259 pages

Part 11 -- 17 pages

Part 12 -- (not released as of 9/29/2014)

Part 13 -- 254 pages …

The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura

Philosophy: Faculty Publications and Other Works

Habermas claims that an inclusive public sphere is the only deliberative forum for generating public opinion that satisfies the epistemic and normative conditions underlying legitimate decision-making. He adds that digital technologies and other mass media need not undermine – but can extend – rational deliberation when properly instituted. This paper draws from social epistemology and technology studies to demonstrate the epistemic and normative limitations of this extension. We argue that current online communication structures fall short of satisfying the required epistemic and normative conditions. Furthermore, the extent to which Internet-based communications contribute to legitimate democratic opinion and will formation depends …

Knowledge Sharing And Social Media: Altruism, Perceived Online Attachment Motivation, And Perceived Online Relationship Commitment, Will W.K. Ma, Albert Chan

Support & Other Units (THEi)

Social media, such as Facebook and Twitter, have become extremely popular. Facebook, for example, has more than a billion registered users and thousands of millions of units of information are shared every day, including short phrases, articles, photos, and audio and video clips. However, only a tiny proportion of these sharing units trigger any type of knowledge exchange that is ultimately beneficial to the users. This study draws on the theory of belonging and the intrinsic motivation of altruism to explore the factors contributing to knowledge sharing behavior. Using a survey of 299 high school students applying for university after …

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Scholarship and Professional Work - Communication

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Scholarship and Professional Work - Communication

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Media Versus Individual Frames And Horizontal Knowledge Gaps: A Study Of The 2010 Health Care Reform Debate Online, Kevin Y. Wang, David J. Atkin, Tuen-Yu Lau

Scholarship and Professional Work - Communication

This study explores the relationship between online news coverage, media use, and political knowledge in the contemporary media environment. Using the debate over health care reform legislation in 2010 as the backdrop, content analysis was performed on 1,268 stories from 10 online news outlets over a 1-month period to identify the media frames being perpetuated by more ideologically partisan versus nonpartisan media organizations. A survey was then conducted with 333 participants to investigate media audience news consumption patterns and their individual frames regarding the issue of health care reform. Results suggest that a person’s individual frames held concerning health care …

Get @ Us! Using Social Media To Market Libraries, Assist Patrons And Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Publications

The rise of social media created a whole new world for libraries in terms of public relations, marketing, and outreach-and it has created a new world for library staff members as well. Social media, outreach, and marketing are integral parts of our day-to-day work at university libraries.

Our duties include managing our libraries' social media channel, through platforms that can reach thousands of people in an instant. These platforms provide jumping-off points for opportunities and challenges: keeping up with social media's charge to be instantaneous, fresh, and innovative while maintaining libraries' core values of helping users and facilitating knowledge.

We …

Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

Social media platforms such as Facebook, Twitter, and Instagram allow individuals and companies to connect directly and regularly with an audience of peers or with the public at large. These websites combine the audience-building platforms of mass media with the personal data and relationships of in-person social networks. Due to a combination of evolving user activity and frequent updates to functionality and user features, social media tools blur the line of whether a speaker is perceived as speaking to a specific and presumed private audience, a public expression of one’s own personal views, or a representative viewpoint of an entire …

Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective, Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu

School of Media and Communication Faculty Publications

Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM) communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and non-fans in terms of demographics, social network sites (SNS) use, Internet use, and online shopping behaviors. The results indicated that fans used SNS more frequently than non-fans. Additionally, from the eWOM perspective, the researchers moderated product types in the model of people’s word-of-mouth (WOM) preferences and …