Social Media Commons^™

Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker

Departmental Honors & Graduate Capstone Projects

As the influence of social media on the tourism marketing industry continues to grow, it becomes necessary to analyze how these platforms are being used. This study aims to determine the ways in which the combination of visuals and written copy in an Instagram post work to create an advertisable overall image of Southeast Asian countries as tourist destinations.

Using a qualitative content analysis, twenty seven posts from the official tourism Instagram accounts of Thailand, Vietnam, and the Philippines were analyzed to determine what overall image is being presented, how this is being accomplished, and if the advertisement of these …

A Fake Future: The Threat Of Foreign Disinformation On The U.S. And Its Allies, Brandon M. Rubsamen

Global Tides

This paper attempts to explain the threat that foreign disinformation poses for the United States Intelligence Community and its allies. The paper examines Russian disinformation from both a historical and contemporary context and how its effect on Western democracies may only be exacerbated in light of Chinese involvement and evolving technologies. Fortunately, the paper also studies practices and strategies that the United States Intelligence Community and its allied foreign counterparts may use to respond. It is hoped that this study will help shed further light on Russian and Chinese disinformation campaigns and explain how the Intelligence Community can efficiently react.

The Promise Of Media Literacy Education When “Everything Is At Stake” And “Everything Is Expected”, Monica Bulger, Gina Baleria, Renee Hobbs, Kimberly R. Moffitt

Journal of Media Literacy Education

In the midst of a tumultuous time in American and global history, the Association for Education in Journalism and Mass Communication Annual Conference 2021 hosted a panel to explore the promise and limits of media literacy. Panelists discussed the vital role of media literacy education in responding to challenges to democracy, social justice, and public health. With “everything at stake,” the panelists moved through responses to current crises while grounding in a historical context and offering recommendations for the future. Curated transcripts share a pivotal moment when much was expected of media literacy and media literacy experts explored promise and …

Egyptian University Students’ Smartphone Addiction And Their Digital Media Literacy Level, Abdelmohsen Hamed Okela

Journal of Media Literacy Education

This study examined the correlation between Egyptian university students’ smartphone addiction and digital media literacy. Data were gathered from a sample of 558 students enrolled at Minia University, aged 18-22, using an online questionnaire. Results revealed a significant positive correlation between smartphone overuse and digital media literacy levels. Moreover, it was found that university students obtained higher scores on the smartphone addiction scale, and social networking applications (e.g., WhatsApp, Instagram, and TikTok). Also, it was found that smartphone gaming, learning, and entertainment apps increase the likelihood of smartphone addiction and boost digital media literacy levels. These findings suggest that smartphone …

The Rise Of Agenda Diversity In America: Its Cause And Consequences, John K. Wagner

Political Science ETDs

More than ever, Americans disagree on what issues are important. This diversity in the public agenda has received scant attention in recent years. Consequently, our understanding of why agenda diversity developed relies on a single analysis method, and we know next to nothing about the consequences for the American polity. Using a novel approach to measuring agenda diversity and an advanced experimental design, this dissertation demonstrates the causal connection between issue-based selective exposure to news and higher agenda diversity. Concerning its consequences, this work investigates congressional responsiveness. Results from a complex analysis of constituency public opinion, Congress bill sponsorship, and …

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare', Joshua Nieubuurt

English Faculty Publications

[First paragraph] Information warfare (IW) in the twenty-first century has become a major issue facing democracies across the globe. In Tyrants on Twitter: Protecting Democracies from Information Warfare, David L. Sloss focuses on how legislation may help stem the tide of nefarious authoritarian state actors. Sloss posits that IW in the twenty-first century is allowing democratic decay and that an allied transnational front based on common legislation is a necessary step in equalizing the playing field. Sloss specifically focuses on state agents of Russia and China, calling for limitations on known state actors and eliminating malevolent agents' ability to …

How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling

Journal of Human Sciences and Extension

Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary

Theses and Dissertations

This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …

Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence, Amber Brittain-Hale

Graduate Research Conference (GSIS)

In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital …

Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions, Sophie H. Janicke-Bowles, Tess M. Buckley, Rikishi T. Rey, Tayah Renea Wozniak, Adrian Meier, Anna Lomanowska

Communication Faculty Articles and Research

Recent research started to apply concepts of well-being to the context of computer mediated communication (e.g., social media, instant messaging). While much research investigates negative perceptions of mediated social interactions (e.g., “problematic” or “addictive” social media use), a multi-dimensional measure that taps into users? positive perceptions is sorely lacking. The present research therefore develops the first comprehensive measure of digital flourishing, defined as positive perceptions of mediated social interactions. Building on a qualitative pre-study that aided the construction of the Digital Flourishing Scale (DFS), Study 1 (N = 474) employed exploratory factor analysis to reveal five subdimensions of …

The Covid-19 Pandemic And International Students: A Mixed-Methods Approach To Relationships Between Social Media Use, Social Support, And Mental Health, Hyunjin Seo, Yuchen Liu, Husain Ebrahim, Muhammad Ittefaq, Donghwa Chung

School of Communication Studies - Faculty Scholarship

The COVID-19 pandemic and international students: A mixed-methods approach to relationships between social media use, social support, and mental healthThe COVID-19 pandemic has added significant stress to international students in the U.S. who already facemyriad challenges in adjusting to their host country. We used a mixed-method approach combining surveyand interview research involving international students enrolled in undergraduate or graduate programs at aU.S. university to analyze how their social media use and perceived social support and social adjustmentare associated with their sense of mental well-being when taking into account demographic and socialpsychological characteristics. Our findings show that international students spent an …

Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary

Theses and Dissertations

This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

“For The Moment, I Am Not F*Cking,” I Am Tweeting: Platforms Of / As Sexuality, Jacob Johanssen

CLCWeb: Comparative Literature and Culture

This article develops the argument that digital platforms are significantly infused with originary (and unconscious) residues of the sexual. Drawing on Laplancheian conceptualizations of sexuality, I argue that the digital has always been sexual(ised) in itself – a process that precedes and exceeds the erotic or pornographic. For Laplanche, sexuality is constitutive of the human subject as such. Infantile sexuality is shaped and transformed in an enigmatic relation with the caregiver. Drawing on this model as an analogy, I claim that users are drawn to platforms because they (unconsciously) desire to return to infantile sexuality and a holding environment but …

Image Of China Science On International Social Media Platform—Based On Data From Twitter, Zheng Yang, Hepeng Jia, Yanli Wang, Ting Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

With the increasingly intensified international competition in science and technology and rapidly development of science and technology in China, the national science image has increasingly become an important part of the whole national image that cannot be ignored. Through the analysis of discussions on Chinese science-related topics on Twitter, the international social media platform, it is found that the Western public's current attention to Chinese science-related topics is not high, while it continues to grow. The discussions around Chinese science-related topics are dominated by a small number of major scientific events, and are obviously guided and controlled by the power …

The Communication Strategies In Arab Digital Diplomacy... Adoption And Relevancy, Najm Abed Alhatimi Aleessawi

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aimed to identify the level of Arab public diplomacy's employment of its communication strategies via the Twitter platform in presenting its political and diplomatic topics and activities. It adopted the descriptive analytical method and the content analysis tool for (1271) tweets from the accounts of Arab foreign ministries on the digital communication platform “Twitter”, for the period from December 1, 2019, to January 31, 2020, using the method of a comprehensive survey of tweets from four Arab countries (Morocco, Saudi Arabia). Jordan, Iraq). The article concluded that security issues ranked first in the tweets of the Jordanian Ministry …

Revisiting Cybersecurity Awareness In The Midst Of Disruptions, Avideh Sadaghiani-Tabrizi

International Journal for Business Education

The awareness of cybersecurity and knowledge about risks from a variety of threats, which present harm or steal private information in internetworking could help in mitigation of vulnerabilities to risks of threats in safeguarding information from malware and bots. Revisiting cybersecurity awareness of every member and evaluation of organization’s posture might help to protect sensitive or private information from a network of computers, working together and forming into botnets. The purpose of the qualitative case study narrative was to explore prospects for integrating cybersecurity education into elementary school children’s curriculum through interviews of elementary schoolteachers, IT experts, and parents to …

A Systematic Literature Review Of Research From 2010 To 2020 Addressing User-Generated Online Comments Related To Health Issues And Recommendations For Future Research, Muhammad Ittefaq, Mauryne Abwao, Ioana A. Coman, Waqas Ejaz

School of Communication Studies - Faculty Scholarship

This systematic literature review was conducted to provide insights into how online readers’ comments have been studied in the context of health over a 10-year span. About 593 studies published between 2010 and 2020; of these, 34 met the research criteria for inclusion. Our findings reveal that 60% of the studies focused on the United States, and a qualitative method was used in 74.3% of these studies. About 23.5% of the studies explored vaccine-related issues. Our results reveal that among the selected studies, 76.5% and 20.6% had female and male first authors, respectively. Textual analysis of abstracts shows that the …

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

[Archive] Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

Theory-Building And Tool-Building For A Science Of Dysfunctional Political Discourse, Eric Hamilton, Marguerite Williamson, Andrew Hurford

Education Division Scholarship

This paper extends a developing analytic framework for political discourse that takes place over digital social media. Earlier presentations of the framework have furnished a rationale for applying the conceptual framework of epistemic frame theory and the tools of quantitative ethnography for political discourse analysis. They have provided early existence proofs of the viability of epistemic network analysis (ENA) for rudimentary models of social media threads that involve political content. The current theoretical paper moves significantly beyond this foundation. It summarizes and deepens the explanation of the constructs of discursive transactions, response grammars, and epistemic frames in political discourse. It …

Social Media Use And Awareness Of Privacy Concerns, Lola Baldwin, Jared Gores, Jp Kilbride

Concordia Journal of Communication Research

The usage of social media in our society is prevalent in our daily lives. Although social media usage is at an all time high, the tools and technologies that provide security and protection can be compromised. Users of social media platforms should be made aware of the risks and pitfalls of these applications. Our study identified that users of social media platforms are generally aware of insecurities within the platforms. The researchers determined that the frequency of posting does not cause risks for privacy concerns. Although the users had general awareness and concern, they were heightened after additional information was …

Mental Health In Sports Media, Samuel Ridgley

Communication & Media Studies | Senior Theses

This paper looks at the increasingly popular conversation surrounding mental health in sports. It provides a glimpse into how common the struggle of mental health can be for many high-level athletes while also examining the narrative and expectations that society and the media have created. The paper also provides examples of prominent athletes from a variety of different sports and delves into their personal mental health experiences in the eyes of the media. The goal of this paper is to show the progression and change of how the media portrays mental health amongst athletes in today’s ever-changing world.

Documenting Privacy Dark Patterns: How Social Networking Sites Influence Users’ Privacy Choices, Dominique Kelly, Jacquelyn Burkell

FIMS Publications

Dark patterns are user interface (UI) design strategies intended to influence users to make choices or perform actions that benefit online services. This study examines the dark patterns employed by social networking sites (SNSs) to influence users to make privacy-invasive choices. We documented the privacy dark patterns encountered in attempts to register an account, configure account settings, and log in and out for five SNSs popular among American teenagers (Discord, Twitter, Instagram, TikTok, and Snapchat). Based on our observations, we present a typology consisting of three major types of privacy dark patterns (Obstruction, Obfuscation, and Pressure) and 10 subtypes. These …