Social Media Commons^™

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Tackling Networked Misogyny Through Graduate Curriculum Design, Carolyn M. Cunningham

Feminist Pedagogy

This paper explores the importance of sharing feminist research through digital projects. One of the barriers of digital projects is the networked misogyny that graduate students face. This paper offers several strategies for addressing networked misogyny, including teaching about digital privacy, strategies for documenting harassment, collective engagement, and integrating trauma-informed pedagogy.

Trajectories Of Digital Flourishing In Adolescence: The Predictive Roles Of The Developmental Changes And Digital Divide Factors, Jasmina Rosič, Lara Schreurs, Sophie H. Janicke-Bowles, Laura Vandenbosch

Communication Faculty Articles and Research

Digital flourishing refers to the positive perceptions of digital communication use in five dimensions: connectedness, positive social comparison, authentic self-presentation, civil participation, and self-control. This three-wave panel study among 1081 Slovenian adolescents (M_age = 15.34 years, 53.8% boys, 80.7% ethnic majority) explored the trajectories of their digital flourishing dimensions over 1 year (2021–2022). Latent class growth analysis identified two classes. Adolescents in the first class reported high levels of digital flourishing, which remained stable over time, whereas those in the second class reported low levels of digital flourishing with decreased self-control over time. Autonomy-supportive restrictive, autonomy-supportive active, and …

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

Does The Use Of Media And Other Information Sources Cause The Perceived Experience Of Climate Change Or Is It The Other Way Around?, Sonny Rosenthal, Pengya Ai

Research Collection College of Integrative Studies

The perceived experience of climate change can be an important motivator of individual climate action. Recent scholarship argued that the use of media and other information sources is a basis of perceived experience. The current study analyzed a cross-lagged panel model to know if the use of information causes perceived experience or vice versa. Analysis of longitudinal data from a sample of Singapore residents (N = 466) showed that the use of traditional media, but not social media or interpersonal sources, explained change in perceived experience. In contrast, perceived experience explained change in the use of traditional media and interpersonal …

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati

JURNAL KOMUNIKASI INDONESIA

Generation Z, also known as the centennials, has been widely discussed in various studies. Gen Z's behavior in consuming news and information is shown in the way they access information, choose news topics and media platforms, and determine which media they will frequently go to specifically. The purpose of this study is to explore Gen Z's consumption of news on mainstream media and the factors that influence it, and to delve into their perceptions of the function of mainstream media in exercising social control and being a trusted source of information. The method used in the research is qualitative with …

When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus

JURNAL KOMUNIKASI INDONESIA

The Constitutional Court of Indonesia decided to grant a request of the Deputy Chairman of the Corruption Eradication Commission (KPK) to extend the term of office of the KPK from 4 years to 5 years. This brought up public attention on Twitter, including members of the House of Representatives (DPR). Social network analysis was used to discover how the discussion appeared on the Twitter network and the actors involved (using indegree, outdegree, and betweenness centrality derived from graph theory). The Netlytic program recorded 6,195 uploads from May 25, 2023, to June 1, 2023. the Gephi application detects 3377 nodes and …

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

Green Fame On Tiktok Analyzing Digital Persuasion Appeals On Climate Change Discourse Among The Public And Youth., Sherry Ayad

Theses and Dissertations

In a constantly changing media ecosystem, TikTok is gaining prominence and attention, particularly among youth and Gen Z. The platform’s unique affordances are recently being utilized by young voices to promote self-expression and social activism. Consequently, TikTok’s changing nature is giving space for serious social and political issues impacting the future of young generations on topics such as climate change. By analyzing the top N=400 TikTok videos from the 27th Conference of the Parties (COP27) to the 28th Conference of the Parties (COP28), this study contributes to rare knowledge of utilizing TikTok’s affordances in scientific and political topics such as …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Algorithmic Love: Twenty-First Century Organizations Of The Romantic, Sandra Moyano Ariza

Dissertations, Theses, and Capstone Projects

This dissertation investigates the highly computed and accelerated experiences of digital love as well as their cultural and artistic representations in order to shed light on the human and more-than-human entanglements producing the algorithmic love experience. The recent turn to love in critical theory and cultural studies examines how love circulates in neoliberal societies and in the subjective processes of the users, foregrounding the control of populations and the very much lamented “end of love” (Illouz 2019). My study of love supplements the neoliberalist critique of algorithmic love with a posthuman and media theory approach that attends to the material …

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …

The Role Of Social Media In Raising Awareness Against Green Crimes : An Applied Study On Naif University Students, Munahi Bin Shari

Journal of Police and Legal Sciences

Social media platforms are considered among the most important modern tools for raising awareness against green crimes in the Arab world. These platforms have a significant impact on environmental awareness and the advancement of the nation through education and guidance. They play a vital role in influencing various segments of society and drawing attention to various environmental issues. This research aims to explore the role of social media in raising awareness against green crimes.

To achieve these objectives, the researcher employed a descriptive survey methodology and conducted a questionnaire survey among a sample of 591 students at Naif University in …

Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin

FIMS Publications

Dark patterns are user interface (UI) strategies deliberately designed to influence users to perform actions or make choices that benefit online service providers. This mixed methods study examines dark patterns employed by social networking sites (SNSs) with the intent to deter users from disabling accounts. We recorded our attempts to disable experimental accounts in 25 SNSs drawn from Alexa’s 2020 Top Sites list. As a result of our systematic content analysis of the recordings, we identified major types of dark patterns (Complete Obstruction, Temporary Obstruction, Obfuscation, Inducements to Reconsider, and Consequences) and unified them into a conceptual model, based on …

Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian,

Library Philosophy and Practice (e-journal)

Background: As technology continues to advance, individuals' interactions with digital platforms have become integral to daily life. Amidst this technological evolution, a novel concern emerges—Digital Phobia, hereafter referred to as “Digiphobia.” This phenomenon, although not previously explored in scholarly literature, necessitates an in-depth investigation due to its potential impact on individuals' well-being. Our research employs a two-step methodology to investigate its existence, implications, and manifestations.

Introduction: This research paper introduces and proposes the term "Digiphobia" as a comprehensive conceptualization of anxiety arising from interactions with digital spaces, applications, and environments. The proliferation of digital technologies has led to the emergence …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

My Heart Returns To Kashmir: The Ongoing Conflict Between India And Pakistan In The Kasmiri Information Environment, Adrian Colaianni, Malia Fairbanks, Kylie Gilbert, Jonathon Greco, Janna Gubanich, Parker Hundley, Ella Kea, Darren L. Linvill, Ethan May, Sarah Meadows, Connor Pridnia, Matthew Rippy, Miles Rockow, Steven Sheffield, Kate Tesh, Patrick Warren, Phebe Webb, Timothy Wilson

Media Forensics Hub Creative Inquiry Reports

In September of 2023, The Washington Post wrote of an ongoing coordinated, inauthentic social media coordinated influence operation (CIO) conducted by the Indian Army.[1] The Post argued India’s Modi administration “is setting an example for how authoritarian governments can dictate to American social media platforms what content they must preserve and what they must remove.” Previous reports in 2022 from the Australian Strategic Policy Institute[2] and Stanford’s Internet Observatory[3], both using data supplied to them by Twitter (now X) detailed influence campaigns targeting an Indian domestic audience and working to influence attitudes around Kashmir, Pakistan, and the Indian Army. While …

Fandom “For You”: Understanding The Perceptions, Experiences, And Motivations Of Tiktok Creators In Anime Fandom, Noah Glose

West Chester University Master’s Theses

This study examines the perceptions, experiences, and motivations of TikTok content creators who actively create videos related to the topics and genre of anime. Specifically, this study aimed to examine the gratifications sought by TikTok’s anime creators, the platform-specific affordances offered to the anime creator, and the interplay between gratifications and affordances in affecting the themes of content produced by creators. A sample of 15 US participants who regularly create content in the anime fandom on TikTok were interviewed to better understand the central questions proposed. Inductive qualitative thematic analysis of data was performed, which implemented a multi-step coding process …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Effects Of Dehumanization And Disgust-Eliciting Language On Attitudes Toward Immigration: A Sentiment Analysis Of Twitter Data, Katherine S. Wahrer, Cynthia J. Najdowski, John V. Passarelli

Psychology Faculty Scholarship

Attitudes towards immigration have been shown to be driven by dehumanization and disgust. The more people dehumanize immigrants and the more disgusted they feel, the more negative attitudes they tend to have toward immigrants. However, little is known about how exposure to social media content that links dehumanization, disgust, and immigration influences users’ attitudes on this issue. This is important to consider because the majority of adults in the United States are on social media. We used Twitter data, machine learning, and sentiment analysis to investigate whether exposure to dehumanizing or disgust-eliciting tweets about immigration impacts users’ own sentiment toward …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Exploring The Impact Of Digital And Social Media On Recruiting Georgia High School Football Players By Ncaa Division 1 Universities In Georgia, Justin Phillips

Theses and Dissertations

Social and digital media integration has revolutionized the landscape of college football recruiting, offering innovative tools and strategies to enhance recruitment. Modern technology, including platforms such as X and Hudl, facilitates direct communication between high school athletes and college coaches. At the same time, companies like Route and RosterSpot employ data science and machine learning to optimize player-college matches. These technologies enable coaches to discover talent more efficiently and foster a personalized athlete recruiting experience (Booton, 2020). Additionally, social networking sites like Facebook, Instagram, and Snapchat have become essential tools in the NCAA recruiting process, allowing for real-time updates, extensive …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Influencers Endorsement Advertising Methods On Different Social Media Platforms, Sophia R. Annaloro

Honors Undergraduate Theses

Social media marketing has opened a unique spot for Social Media Influencers. With their fame comes a lot of power over their follower's actions. Many things are at play when an influencer works with a brand to create promotional content for a product. Flow theory suggests that an abrupt advertisement does not match the pace or aesthetic of the content they are currently consuming. When one's viewing is abruptly interrupted by an advertisement, the consumers are now aggravated by the product. Distinctive characteristics of different platforms are likely to develop flow differently. This study analyzed how passive versus active product …

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco

Journal of International Technology and Information Management

Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …