A Fresh Take: Rebranding La Catalia, Diana Alessandra Alvites Vasquez

Whittier Scholars Program

Abstract (English)

This project involves the rebranding of La Catalía, a small, Lima, Peru-based dark kitchen bakery Started during the COVID-19 pandemic in an Instagram launch, La Catalía gained good traction in terms of a customer base but had an incoherent brand identity that reflected the high-quality and artisanal nature of its desserts.

As a result of the project, a holistic rebranding strategy encompassing a new visual identity, a new system of logos, a bespoke icon system, packaging, and a digital content plan for Instagram and TikTok was developed. The objective was to upscale the brand's presence while keeping its …

An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards

Masters Theses

Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.

Results showed that …

Book Review: Making Media Studies By David Gauntlett, Antonio Lopez

Journal of Media Literacy Education

Making Media Studies is a collection of previously published and updated works by David Gauntlett, including his infamous essay, “Media Studies 2.0.” It explores ways in which the traditional media studies paradigm has been disrupted by prosumers and the practices of everyday people and DIY “makers” who are using the internet to learn, make things and share ideas. He argues that media studies practitioners need to learn from the makers movement to encourage more creativity, design thinking and conversation. Gauntlett positions himself as an optimist and criticizes overly negative approaches to internet culture that he sees as common among media …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Hands 2 Paws – A Canine Artist Story, London Labrador, Leza Labrador

The Transdisciplinary STEAM+ Journal

Artwork made by London, a canine artist.

Welcome To Dignity, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Queer Connections: Social Media As A Versatile Tool Of The Marginalized Moroccan Lgbt, Savannah Vickery

Independent Study Project (ISP) Collection

This paper examines the role of social media in the Moroccan LGBT sphere. It draws on personal narratives from LGBT men and women as well as activists in order to establish the various ways that social media is employed in the interests of the individual, the community, and the activist. While social media has been a tool to expand the LGBT community around the world, it is specifically and unusually useful in Morocco where there is considerable censorship of incoming and outgoing media. Additionally, many public displays of resistance are considered to be counter productive to the pro-LGBT movement because …

Thiscollegestory.Com: How Interactive Writing Media Influenced The Way First-Year Students Made Sense Of Their College Transition, Philip Kreniske

Dissertations, Theses, and Capstone Projects

Drawing on insights from Bakhtin (1986) that demonstrated the significance of writing as an interaction, and building on recent developments in narrative analysis that offer insights into narrator’s sense making processes (Daiute, 2014; Lucic, 2013); this research explores how freshmen in an educational opportunity program used interactive writing media to make sense of their transition to college. The exploration involved three main questions and each question concerns students’ development over time:

• First, did college students’ writing in two different media (blogs and word-processed text) differ and did these differences change over time?
• Second, how did the narrators and audience interact …

Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth

Dissertations, Theses, and Capstone Projects

This paper draws upon the principles of critical discourse analysis in order to examine the production of capitalist and consumerist discourses within contemporary nonhuman animal rights activism. The analysis presents evidence to suggest that the discourses being produced via the websites of People for the Ethical Treatment of Animals (PETA) and The Vegan Society are consistently being constructed through market-centric ideologies that treat activists mainly as middle-class consumers. This paper argues that the consistent presence of neoliberal discourse signals an instructive entanglement with broader sociopolitical issues. Specifically, there are concerns as to how this discourse relates to what is thought …

Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting

College of Journalism and Mass Communications: Professional Projects

The opening story about Ictinike and the buzzard is a traditional oral story from my Ioway Tribe culture. It represents the way in which Native American people historically shared information and stories. Today, Native stories are shared in multiple ways: oral, written, video, audio, websites, social media, etc. This research explored the ways in which Native Americans receive their stories today, specifically news stories about Native Americans. This research was done in order to see how news outlets could better serve Native populations in the U.S. In addition, I looked at which platforms and devices are most effective for Natives …

Perceptions Surrounding Cyberbullying And Self-Disclosure Among The Lgbtq Community: A Qualitative Approach, Alec Martin

Media and Communication Studies Summer Fellows

LGBTQ adolescents, like all youth, face challenges: the push for high academic marks, the desire for positive relationships, and the right to be themselves in a safe environment. Unfortunately, LGBTQ youths are far more likely than their heterosexual peers to experience bullying and cyberbullying. According to a 2005 study by the Gay, Lesbian & Straight Education Network, the second largest cause of bullying was actual or presumed sexual orientation or identity. Gay males were more than twice as likely to be bullied on school property than their heterosexual peers, 43.1% and 18.3%, respectively (Olsen et al, 2014). In addition, 23.1% …

Social Media's Impact On Compassion, Courtney L. Tulipani

Capstone Projects and Master's Theses

The purpose of this paper is to understand whether individuals are losing their sense of compassion through the use of using social media. I will be examining the social media sites Facebook and YouTube, and I will provide examples as to how people are losing their compassion through use of these sites in order to victimize and bully others.

I will be discussing cyberbullying within this essay and how it is an example of how individuals are losing their compassion online. My primary source will be the case of Amanda Todd, who was a severely bullied fifteen year-old girl who …

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

We’Ll Want It When We Say We Want It: How The Market Speaks To The Publishing Industry Via Crowdfunding, And Why Publishers Should Listen, Alan Scott Holley

Book Publishing Final Research Papers

With its utilization of an environment as fluid and innovative as the internet, it’s no wonder that the digital revolution is an ongoing phenomenon that is reinvigorated time and time again with no signs of slowing down. As advanced digital technologies and practices are rolled out by developers and embraced by consumers, commercial companies are thrust headlong into a necessitated showing of adaptability, progressiveness, and up-to-the-minute technological fluency. For the publishing industry, these expectations have been met with a slow yet relatively steady adherence—an understandable reaction considering how so many digital innovations appeared at the time to have the express …

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

What Makes A Music Track Popular In Online Social Networks?, Jing Ren, Jialie Shen, Robert John Kauffman

Research Collection School Of Computing and Information Systems

Tens of thousands of music tracks are uploaded to the Internet every day through social networks that focus on music and videos, as well as portal websites. While some of the content has been popular for decades, some tracks that have just been released have been completely ignored. So what makes a music track popular? Can we predict the popularity of a music track before it is released? In this research, we will focus on an online music social network, Last.fm, and investigate three key factors of a music track that may have impact on its popularity. They include: the …

The New Reflexivity: Puzzle Films, Found Footage, And Cinematic Narration In The Digital Age, Jordan Lavender-Smith

Dissertations, Theses, and Capstone Projects

“The New Reflexivity” tracks two narrative styles of contemporary Hollywood production that have yet to be studied in tandem: the puzzle film and the found footage horror film. In early August 1999, near the end of what D.N. Rodowick refers to as “the summer of digital paranoia,” two films entered the wide-release U.S. theatrical marketplace and enjoyed surprisingly massive financial success, just as news of the “death of film” circulated widely. Though each might typically be classified as belonging to the horror genre, both the unreliable “puzzle film” The Sixth Sense and the fake-documentary “found footage film” The Blair Witch …

"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …

Wikia: Between Documentary Simulacra And Documented Fictions, Caroline Courbières, Sabine Roux

Proceedings from the Document Academy

Wikis are digital community spaces that have attracted high traffic but virtually no study as socio-communicational platforms. These platforms offer individuals the possibility of engaging in unique writing activities by defining a distinct material configuration and imposing a protocol of enunciation. Wikis are platforms developed through the contributions of anyone, and constitute collaborative encyclopedias dedicated to a cultural topic. This article more specifically examines the Harry Potter Wiki, which is devoted to the literary universe of J.K. Rowling. Our semio-communicational analysis concerns the structure, the authors and the contents of the French and Anglo-Saxon versions of this wiki. First we …

Facebook: The Alienation From Oneself, Kaitlin F. Knapp

All College Thesis Program, 2016-2019

We live in the Age of Information: a time when technology has advanced in speed and the number of ways people can communicate has increased. Social media is one such advancement; this thesis will focus specifically on the consequences of the site Facebook. The mission statement of the Facebook company is “to give people the power to share and make the world more open and connected.” While Facebook serves as a document of its users’ lives, through its unique process of documentation, Facebook alienates the user from the image of herself that she intended to create. This thesis uses the …

Ilhan, Nura, Radwa, Ziagull And Children, Ilhan, Tsos

TSOS Interview Gallery

Ilhan, his wife Nura, and their children resided near Kabul, in a region where both the Taliban and ISIS were active. As Shias, Ilhan’s family faced numerous menaces, including threats from ISIS that they would be beheaded if they did not display ISIS flags. Ilhan’s sister Radwa, who is deaf and mute, was forced to marry a regional leader. In addition to being threatened on religious grounds, Ilhan’s family was also threatened by an elder of their town. Out of desperation, Ilhan’s family sold their house appliances, escaped Afghanistan, and arrived at the …

Rhetoric In The Mass Media: Terrorism Or Freedom Of Speech?, Carolyn Rhoades

Bridges: A Journal of Student Research

Terrorism is a widely debated topic on social media networks such as YouTube, Facebook, and Twitter. This is due to the fact that a high percentage of users rely on sites such as Twitter and Facebook as a news source for developing stories and information. In a study conducted in 2015 by Pew Research Center, in association with the John S. and James L. Knight Foundation, research found that 63 percent of Facebook users and 63 percent Twitter users depend on these social networks for their news, which is a substantial increase from 2013. This paper presents a rhetorical analysis …

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

Through Google-Colored Glass(Es): Design, Emotion, Class, And Wearables As Commodity And Control, Safiya Umoja Noble, Sarah T. Roberts

Media Studies Publications

This chapter discusses the implications of wearable technologies like Google Glass that function as a tool for occupying, commodifying, and profiting from the bio- logical, psychological, and emotional data of its wearers and those who fall within its gaze. We argue that Google Glass privileges an imaginary of unbridled exploration and intrusion into the physical and emotional space of others. Glass’s recognizable esthetic and outward-facing camera has elicited intense emotional response, partic- ularly when “exploration” has taken place in areas of San Francisco occupied by residents who were finding themselves priced out or evicted from their homes to make way …

Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts

Media Studies Publications

The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …

The Future Of Arabic Music: No Sound Without Silence, Nesma Magdy Khodier Vcuq

Theses and Dissertations

For centuries, Arabic music has been intrinsically linked to Arab culture and by extension bonded to the environmental landscape of the region, reflecting their emotions, moods, and behaviors. Numerous technological advancements in the latter half of the twentieth century, have greatly affected the rich legacy of Arabic music, significantly impacting the natural progression of traditional Arabic musical genres, scales, and instrumentation.

This thesis serves as an introduction to generative methods of music production, specifically music generated through gestures. Through generative music, and its unique ability to map gestures to different musical parameters, music can be produced using computer algorithms.

The …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

#Instagramele: Learning Spanish Through A Social Network, Pilar Munday, Yuly Asencion Delaney, Adelaida Martín Bosque

Languages Faculty Publications

Social networking (SN) tools have the potential to contribute to language learning because they promote linguistic interactions in person-to-person communication, increasing the opportunities to process input in the L2, engaging learners in negotiation of meaning and requiring learners to produce L2 output, as proposed in the interactionist theory by Long (1985, 1996). These virtual personal connections with other learners and language experts around the world could provide a rich environment for sociocultural language exchanges (following the principles of the sociocultural approach proposed by Lantolf, 2002, based on the work of Vygotsky, 1978) that may increase motivation for learning, develop L2 …

Lurkers, Creepers, And Virtuous Interactivity: From Property Rights To Consent To Care As A Conceptual Basis For Privacy Concerns And Information Ethics, D. E. Wittkower

Philosophy Faculty Publications

Exchange of personal information online is usually conceptualized according to an economic model that treats personal information as data owned by the persons these data are ‘about.’ This leads to a distinct set of concerns having to do with data ownership, data mining, profits, and exploitation, which do not closely correspond to the concerns about privacy that people actually have. A post-phenomenological perspective, oriented by feminist ethics of care, urges us to figure out how privacy concerns arrive in fundamentally human contexts and to speak to that, rather than trying to convince people to care about privacy as it is …