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Articles 211 - 240 of 460

Full-Text Articles in Social Media

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez May 2021

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

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Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty May 2021

Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty

Graduate Theses and Dissertations

This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …

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Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale Apr 2021

Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale

All HCAS Student Capstones, Theses, and Dissertations

This project examines environmental discourse and rhetorical appeals used on Instagram by environmental influencers and addresses the lack of scholarship about social mobile commerce, Instagram, and the popularity of “eco-influencers.” My research applies post-composition studies, circulation, and visual rhetoric to two eco-influencers, Greta Thunberg (@gretathunbeerg) and Jessica Clifton (@impactforgood). I argue that Thunberg and Clifton employ aesthetic and apocalyptic rhetoric to educate and communicate with their following about reducing their carbon footprint and reversing climate change. By collecting three months of Instagram posts employed by each influencer, I identify patterns related to environmentalism, stylistic choices in captions, and presentation of …

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Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer Apr 2021

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.

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Found Media: Interactivity And Community In Online Horror Media 2021, Jax Mello Apr 2021

Found Media: Interactivity And Community In Online Horror Media 2021, Jax Mello

Master's Theses

Being isolated is a common fear. The fear can take many forms, from the fear of being the last one alive in a horrific situation to being completely deserted by everyone you love. This is a fear that has been showcased many different times in movies, novels, and every other piece of media imaginable. Although not always tied to the horror genre, the fear of being isolated is tightly intertwined with many horror stories. Therefore, it is interesting when a horror production goes out of their way to encourage interactivity within its audience. This goes beyond an artist’s desire for …

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For [Redacted], Lalini Shanela Ranaraja Apr 2021

For [Redacted], Lalini Shanela Ranaraja

Vázquez-Valarezo Poetry Award

This poem was written following the attempts of a close friend and myself to create awareness for the ongoing genocide in Tigray, Ethiopia in particular, and in reaction to activism in the age of social media in general. The digital age and related phenomena, such as hashtag activism and cancel culture, has enabled certain social justice movements to gain rapid traction while other equally worthy movements struggle to find a foothold. Simultaneously, standards of accountability and ethics continue to decline among global news media, with non-Western countries such as Ethiopia and my own home country of Sri Lanka bearing the …

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"Doing It For The 'Gram?" The Representational Politics Of Popular Humanitarianism, Orlando Woods, Siew Ying Shee Mar 2021

"Doing It For The 'Gram?" The Representational Politics Of Popular Humanitarianism, Orlando Woods, Siew Ying Shee

Research Collection School of Social Sciences

This paper explores how digital photography – the practice of taking pictures and sharing them via social media – can give rise to representational politics. These politics are pronounced when disadvantaged people and places are the objects of digital representation, as they become (dis)empowered by being implicated in the affective economy of difference. Empirically, we examine the representational practices that Singaporean voluntourists, and companies that organise overseas humanitarian projects, engage in. We highlight how their motivations for engaging with these projects can be obfuscated by the opportunity to generate influence on Instagram, which can then shape the practice of popular …

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Examining Audience Receptivity To Theatre Across Various Technological Mediums, Chingyi "Ac" Chan Jan 2021

Examining Audience Receptivity To Theatre Across Various Technological Mediums, Chingyi "Ac" Chan

Mahurin Honors College Capstone Experience/Thesis Projects

This creative project and study was proposed to investigate the impacts of online theatre on audience members’ emotions, feelings, and comprehension of the show. The Research questions asked were: RQ1: How does the viewing medium, if at all, affect the audience's response to a theatrical performance? And RQ2: Which, if any, technological mediums do audiences members prefer to use to watch theatre? Three versions of the same play were made and adapted to their respective social media platforms: YouTube, Instagram Live, and TikTok. Participants were asked to watch one of the three shows and fill out a survey. Forty participants …

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Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss Jan 2021

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

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The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright Jan 2021

The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright

Honors Undergraduate Theses

This study investigates TikTok audios and hashtags through the lens of digital literacy studies, using Ron Scollon's nexus of practice as a theoretical framework. The researcher sought to investigate literacy practices on TikTok, such as how lurkers and posters interact with the app in ways that both define and are defined by their individual identities. Relative to other social media platforms, there is a dearth of research on TikTok. This study contributes to the gap while also building off the findings of Kaye et al., who investigated authorship and (mis)attribution on the app, and Sachs et al.'s claim that Goffman's …

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The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens Jan 2021

The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens

Honors Undergraduate Theses

The goal of this thesis is to explore the various forms of rhetoric utilized in digital communities pertaining to COVID-19. The body of this thesis synthesizes social media data with original human subjects research, supplemented by a review of the literature surrounding digital communication. The analysis of these freestanding communities highlights the differences in communication throughout these spaces, as well as discusses their differences in reaction to disordered information. Through rhetorical analysis of the language employed by COVID-19 denialist communities on Twitter and a review of the experiences of COVID-19 “long-haulers” in COVID-19 related online communities (such as Facebook and …

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Mental Health Consequences Of Covid-19 Media Coverage: The Need For Effective Crisis Communication Practices, Zhaohui Su, Dean Mcdonnell, Jun Wen, Metin Kozak, Jaffar Abbas, Sabina Šegalo, Xiaoshan Li, Junaid Ahmad, Ali Cheshmehzangi, Yuyang Cai, Ling Yang, Yu Tao Xiang Jan 2021

Mental Health Consequences Of Covid-19 Media Coverage: The Need For Effective Crisis Communication Practices, Zhaohui Su, Dean Mcdonnell, Jun Wen, Metin Kozak, Jaffar Abbas, Sabina Šegalo, Xiaoshan Li, Junaid Ahmad, Ali Cheshmehzangi, Yuyang Cai, Ling Yang, Yu Tao Xiang

Research outputs 2014 to 2021

© 2021, The Author(s). During global pandemics, such as coronavirus disease 2019 (COVID-19), crisis communication is indispensable in dispelling fears, uncertainty, and unifying individuals worldwide in a collective fight against health threats. Inadequate crisis communication can bring dire personal and economic consequences. Mounting research shows that seemingly endless newsfeeds related to COVID-19 infection and death rates could considerably increase the risk of mental health problems. Unfortunately, media reports that include infodemics regarding the influence of COVID-19 on mental health may be a source of the adverse psychological effects on individuals. Owing partially to insufficient crisis communication practices, media and news …

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Internet Memes: Leaflet Propaganda Of The Digital Age, Joshua Troy Nieubuurt Jan 2021

Internet Memes: Leaflet Propaganda Of The Digital Age, Joshua Troy Nieubuurt

English Faculty Publications

Internet memes are one of the latest evolutions of “leaflet” propaganda and an effective tool in the arsenal of digital persuasion. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory is global. Internet memes can be used to target specific groups to help build and solidify tribal bonds. Due to the ease of creation, and their ability to constantly reaffirm axiomatic tribal ideas, they have become an adroit tool allowing for mass influence across international borders. This text explores the link between internet memes and their …

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#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito Jan 2021

#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito

Graduate Theses, Dissertations, and Problem Reports (ETD)

From its beginning in film and television and its early adoption by Black Twitter, cancel culture has become a phenomenon in the era of social media. Marked by the popular hashtags #cancel, #canceled, #[InsertNameHere]isOverParty, and #Surviving[InsertNameHere], cancel culture is a practice which involves publicly denouncing and/or shaming a person or company when they do something that is considered offensive or objectionable. It saw a resurgence in the era of #MeToo that has not slowed down in an age dominated by social media presidents and global pandemics. Cancel culture has also seen a recent re-adoption by the political right, which begs …

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Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo Jan 2021

Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo

Theses and Dissertations

I define girlboss feminism as emergent, mediated formations of neoliberal feminism that equate feminist empowerment with financial success, market competition, individualized work-life balance, and curated digital and physical presences driven by self-monetization. I look toward how the mediation of girlboss feminism utilizes branded and affective engagements with representational politics, discourses of authenticity and rebellion, as well as meritocratic aspiration to promote cultural interest in conceptualizing feminism in ways that are divorced from collective, intersectional struggle. I question the stakes involved in reducing feminist interrogations and commitments to discourses of representation, visibility, and meritocracy. I argue that while girlboss feminism may …

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Rapid Shifts In Educators’ Perceptions Of Data Literacy Priorities, Kristin Fontichiaro, Melissa P. Johnston Dec 2020

Rapid Shifts In Educators’ Perceptions Of Data Literacy Priorities, Kristin Fontichiaro, Melissa P. Johnston

Journal of Media Literacy Education

To meet the challenges of a data-driven society, high school students need new arrays of literacy skills. In the United States, school librarians, who work across disciplines, are well-positioned to help students improve their data practice, but they first need new domain knowledge. This article presents findings from an evaluating survey and session evaluation data from a virtual data literacy conference, which were part of a federally-funded project to develop data literacy skills among high school librarians and educators. Findings indicated a noticeable shift in participant perceptions of the need and urgency for data literacy instruction across content areas and …

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Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky Nov 2020

Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky

English Department: Research for Change - Wicked Problems in Our World

Division between political parties in The United States of America is increasing daily, causing a serious threat to the future of our democracy. People form their own opinions and decide which political party to affiliate with based on childhood experiences or through media outlets. It is more common as technology is advancing that people get their political information through social media. This is starting to become a serious problem. Social media companies are the cause of this, as they create Echo Chambers that only allow people to view content that relates to their political view. There is also Fake news …

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The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin Aug 2020

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

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Lexical Borrowings In The Use Of Singlish By Bloggers, K. Panneerselvam Vilashiiney Jul 2020

Lexical Borrowings In The Use Of Singlish By Bloggers, K. Panneerselvam Vilashiiney

Student Works (2020-2029)

Singapore English is among the many new Englishes which have emerged across the world. It is divided into two forms; Standard Singapore English and Colloquial Singapore English also known as Singlish. The colloquial variety of this English is viewed as crippling the Standard English and has led to the initiation of the Speak Good English Movement by the Singapore government. Recently, linguists such as Wee (2014) have stated that Singlish should be allowed to be used as it reflects the true cultural identity of Singaporeans and this has led to the initiation of the Speak Good Singlish Movement. Singapore’s bilingual …

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A Drawing A Day Keeps The Pandemic Away: Vol 9, University Of Nevada, Las Vegas Jun 2020

A Drawing A Day Keeps The Pandemic Away: Vol 9, University Of Nevada, Las Vegas

A Drawing a Day Keeps the Pandemic Away

The project is called A Drawing a Day Keeps the Pandemic Away. We created it on March 17th, which was the day when we realized that we weren’t going to be able to go back into the museum and continue installing the exhibitions we had been planning to open on March 27th. People were asking us what we, as an art museum, were going to do to reach out to the community during the pandemic shutdown and honestly we were wondering that ourselves, so we had an online brainstorming session and came up with the idea of posting a daily …

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“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar Jun 2020

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of critical media literacy, …

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Religious Nationalism And The Coronavirus Pandemic: Soul-Sucking Evangelicals And Branch Covidians Make America Sick Again, Peter Mclaren May 2020

Religious Nationalism And The Coronavirus Pandemic: Soul-Sucking Evangelicals And Branch Covidians Make America Sick Again, Peter Mclaren

Education Faculty Articles and Research

This article investigates the response to the coronavirus crisis by Evangelical Christian nationalists in the USA. The article outlines the curious mediaverse of religious nationalism—its post-truth and fake news aspects in particular—links religious nationalism to American exceptionalism, and analyzes conflicts between secular and religious authorities. Drawing upon some lessons from the past, the article addresses the wider implications of Christian nationalism on American politics, and capitalist ideology, as it has been played out virally in the corporate media. The article shows that the ideological underpinnings of evangelical Christianity prevent its proponents from understanding the virus in an historical and materialist …

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Art Therapy, Mass Media And Self-Acceptance With Adolescents: A Literature Review, Samantha Leary May 2020

Art Therapy, Mass Media And Self-Acceptance With Adolescents: A Literature Review, Samantha Leary

Expressive Therapies Capstone Theses

This literature reviews provides a synopsis of art therapy its potential benefits in combating negative effects associated with social media and adolescents’ sense of self-acceptance. Using art therapy as a mode of self-expression is found to help negate negative effects of social media and provide adolescents with healthy tools to help them develop and grow. Social media provides a wealth of information that can be detrimental to the emotional growth of young adults. In this literature review lack of face to face connection, idealized beauty standards, instant gratification and social comparisons are correlated to depressive symptoms in adolescents. Through the …

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Through The Lens Of Koreans: The Influence Of Media On Perceptions Of Feminism, Neha Cariappa May 2020

Through The Lens Of Koreans: The Influence Of Media On Perceptions Of Feminism, Neha Cariappa

Master's Projects and Capstones

Regardless of country and culture, the media has the power to influence the opinions and perceptions of its viewers. This project evaluates specific Korean movies—and the reactions of South Koreans to gender representations in films that are considered “feminist”—along with the variety show genre, which also tends to reinforce gender stereotypes and imbalances. With these media representations as a framework, this research explores the impact of the internet in forwarding feminist views along with unearthing the reactions of Koreans. Given the anonymity of the internet and social media, these platforms allow for honest expression and counterpoints to sexist views and …

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Student Research Journal, Volume 10, Issue 1, Student Reseach Journal May 2020

Student Research Journal, Volume 10, Issue 1, Student Reseach Journal

School of Information Student Research Journal

No abstract provided.

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Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini May 2020

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

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I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha May 2020

I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha

Honors Thesis

Deaf Culture and American Sign Language are an important part of the Deaf and Hard-of-Hearing community. Most people outside of this community are unaware of these aspects, and remain uneducated about them. This document is an event plan for an educational event about American Sign Language and Deaf Culture, as well as an artist statement explaining the conception and implementation of this plan, and how it was impacted by the Covid 19 pandemic.

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The Role Of Guaranteed Sexual Education In Argentina And Its Influence In The #Abortolegalya Movement, Shannon Mcgovern May 2020

The Role Of Guaranteed Sexual Education In Argentina And Its Influence In The #Abortolegalya Movement, Shannon Mcgovern

Undergraduate Theses and Capstone Projects

This paper focuses on the role the 2006 Sexual education law in Argentina has on the current #AbortoLegalYa #QueSeaLey movements. With the implementation of guaranteed, free sexual education for every student in Argentina, more individuals began wanting to have a say over their bodies. As more people learned about their reproductive rights, they also learned that they had the right to speak up and demand what they consider necessary. This paper focused on the Campaña national por aborto seguro, legal, y gratuito and their role on influencing both the current movement, and the 2006 passing of the sexual education law. …

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Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust May 2020

Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust

Undergraduate Honors Theses

Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …

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Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick May 2020

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

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