Publishing Commons^™

Something Old, Something New: How Chapbooks And Crowdfunding Can Reduce Financial Risk For Small Publishers, Jennifer Lindsay

Book Publishing Final Research Papers

Small publishing houses often follow lean and nimble business models, yet the financial risk inherent in publishing for niche readerships can be a barrier for such entrepreneurial practices. Exploring the dual conditions of a less expensive and more eco-friendly format of a chapbook instead of an initial hardcover illustrated book, while determining pre-order interest through a crowdfunding platform, this paper looks at a process to reduce financial risk for small publishers who can’t necessarily do accurate comparative analysis for their sales projections. Common terminology is defined, supplemented by a literature review and a detailed ethnographic approach, including a case study …

What Compels Millennial Parents To Buy Books For Their Children?, Emma Wolf

Book Publishing Final Research Papers

Millennials (those born between 1981-1996) make up the largest generation in U.S. history, and due to their relatively recent entrance into parenthood, there is little preexisting information available about their purchasing habits, which differ greatly from those of previous generations (McGee). Now that millennials are becoming parents, companies targeting the children of this generation—including those in the book publishing industry—would benefit from a better understanding of how and why this demographic chooses products; this paper focuses on how they buy books for their children. Through academic research and a survey of 150 participants, several indicators were discovered regarding how millennial …

Consent Is Sexy: A Look Into The Influence The ‘Me Too.’ Movement Had On The Romance Genre Through Smart Bitches Trashy Books, Mary Williams

Book Publishing Final Research Papers

Romance has been a mainstream genre for centuries that has evolved and redefined itself throughout its existence. Often, especially in the last fifty years, readers of romance, and the genre itself, face the stigma of only being for bored housewives and therefore less legitimate than other fiction works. This is due to several factors: how controversial the content can be when it comes to consent in intimate moments, that the storyline can disturb the status quo of a patriarchal society, and that the female protagonist and her needs are considered more important than her male counterpart. Because of this stigma, …

Eco-Publishing In The Book Industry: An Interdisciplinary Case Study With Patagonia Books, Julie A. Collins

Book Publishing Final Research Papers

The purpose of this study is to explore eco-publishing in the book industry with an interdisciplinary approach: I will address eco-trends in human movements and essential industries; provide an overview of the book industry’s recent efforts to determine their environmental impact; and explore eco-publishing in practice by presenting findings from a case study of Patagonia Books featuring an interview with their publisher Karla Olson. This analysis of environmentalism on a broad scale gives us the ability to see how trends outside the industry may affect how we define the goals of publishing, and of particular publishing houses. Patagonia Books is …

Spatial Politics And Literacy: An Analysis Of Little Free Libraries And Neighborhood Distribution Of Book-Sharing Depositories In Portland, Oregon And Detroit, Michigan, Desiree Wilson

Book Publishing Final Research Papers

The purpose of this research is to interrogate whether Free Little Libraries (LFL), the largest branded book-sharing movement in the world, continues to uphold its currently stated mission to provide book access to communities where book accessibility is low (determined by how many estimated books are in each household). Though the Little Free Library nonprofit has flourished in the decade since it was founded, indicating a fondness and appreciation for the Little Library as an idea and neighborhood ornament alike, critics of the organization have raised multiple concerns about whether the library boxes provide service to those who need them. …

Ethics And True Crime: Setting A Standard For The Genre, Hazel Wright

Book Publishing Final Research Papers

True crime is a genre that has existed for centuries, adapting to social and literary trends as they come and go. The 21st century, particularly in the last five years, has seen true crime explode in popularity across different forms of media. As the omnipresence of true crime grows, so to do the ethical dilemmas presented by this often controversial genre. This paper examines what readers perceive to be the common ethical problems with true crime and uses this information to create a preliminary ethical standard for true-crime literature.

A comparison of the ethical concerns raised in scholarly sources with …

Pottermore, A Case Study: What Publishers Can Learn About Developing Interactive Transmedia In The Post-Web Age, Megan Crayne

Book Publishing Final Research Papers

15 years after the publication of Harry Potter and the Philosopher’s Stone, J.K. Rowling’s magical world would be transformed into an interactive, playable website called simply Pottermore. It included all the elements that dominate successful interactive transmedia: exclusive narrative content that brought readers into the storyworld, spaces for members to create and build virtual communities, interactive gameplay, and additional forms of transmedia available for purchase. Then in 2015, Pottermore Publishing launched a major redesign of Pottermore in the face of declining eBook and audiobook sales.

By comparing and contrasting the three versions of Pottermore (Old, New, and now Wizarding …

Beloved And The Water Dancer: A Longitudinal Study Of Book Reviews From 1987 And 2019, Tiffany Watson

Book Publishing Final Research Papers

There is a trail of profoundly pessimistic opinions on the state of book reviews and critics from Lorentzen to Hardwick to Marshall and McCarthy to Poe to Pope.

In earlier drafts, I tapped into that same despair. I considered calling this essay "The Death of the Book Reviewer". I must admit I was committed to the allusion more than to the truth of such a statement. Because, as I read each essay which laid out the faults of the then most-recent form of book reviewing, I came to the conclusion that if the book reviewer is to die, it is …

A Major Motion Picture Or Just A Picture? An Analysis In Movie Tie-Ins Vs. Original Cover Art, Vivian Nguyen

Book Publishing Final Research Papers

It has been believed that the needs of consumers who are primarily readers versus moviegoers greatly differ; those who are readers are more likely to purchase a book that features the original cover art, while those who are mostly moviegoers gravitate toward movie tie-in covers. This paper examines the accuracy behind that belief by calculating the number of book sales from NPD BookScan, as well as collecting survey data from participants across all reading activity levels.

Analysis revealed that though there is a slight difference in amount of preference based on reading group, overall participants overwhelmingly preferred the original cover …

Identifying And Connecting With Diverse Sff Readers, Denise Morales Soto

Book Publishing Final Research Papers

Science fiction and fantasy is one of the most abundant genres today, projected to gross $590.2 million in the adult fiction market in the year 2020. However, despite its growing popularity and its large reader base, it still predominantly caters to white men; something that could be detrimental to the industry. This paper aimed to show how science fiction and fantasy (SFF) publishers can learn more about their non-white reader demographic and how they can potentially increase their interaction with their diverse audiences. I conducted a study of social media interaction by compiling Twitter posts over the course of four …

Why Do Adults Read Young Adult Books?, Monica Hay

Book Publishing Final Research Papers

Young adult books are widely read by adults. Through interviews with publishing professionals and a survey of 2,139 participants, several reasons were discovered regarding why adults read young adult literature. In the research, the most common reasons were the influence of Harry Potter and Twilight, the relatability for millennials, the social media presence of YA online, and the success of women writers in the category. Survey participants had more to add. The survey themes were nostalgia, "less pretentious," "faster reads," diversity, escapism, "less graphic," and perhaps most importantly, hopeful.

A Cover Is Worth 1000 Words: Visibility And Racial Diversity In Young Adult Cover Design, Jenny Kimura

Book Publishing Final Research Papers

Diversity in young adult literature has been a hot topic in the publishing industry for many years now, and calls for diversity from the YA community, librarians, authors, and publishing professionals have garnered nationwide attention. But while the conversation around diverse content is well documented, few have considered how young adult cover design might have an impact on how diversity, especially in terms of race/ethnicity, is represented visually.

The research detailed in this paper compiles and analyzes data from 700 covers each from 2014 and 2018 respectively (1400 book covers total). In my quantitative analysis, I wanted to know whether …

Pay To Play: Internships, Post-Graduate Education, And The Cost Of Working In Publishing, Madison Schultz

Book Publishing Final Research Papers

In 2019, diversity is the biggest buzzword in publishing. Spurred by initiatives such as We Need Diverse Books, publishing houses are working to publish more non-white authors and feature more stories about people of color. Behind the scenes, though, the publishing workforce is strikingly homogenous, with 86 percent of employees identifying as white or Caucasian, according to the 2018 Publishers Weekly salary survey. Increased scrutiny has started to lead to incremental gains, and groups like People of Color in Publishing and the Representation Matters Mentorship Program, both founded in 2016, are actively working to increase the number of people of …

Approaches To Contested In-Group Terminology For Mindful Editors, Jasmine Gower

Book Publishing Final Research Papers

In the conversation about mindful editing, a conundrum exists with regards to marginalized groups for whom all possible labels to identify the group contain loaded histories and connotations, and different subsets of these marginalized groups are in disagreement about what terminology is most appropriate. This contested in-group terminology places editors in a position where any editorial choice they make has high risk of offending or alienated members of the very group the editor hopes to represent. How, then, do mindful editors approach the matter of contested in-group terminology in an ethical manner? This study examines the approaches to contested in-group …

Marie Kondo And The New Self-Help, Kristen Ludwigsen

Book Publishing Final Research Papers

In the wake of the Marie Kondo phenomenon, is the self-help literature genre being redefined? How is Marie Kondo and her book affecting the ways self-help literature is being shared, discussed, and interpreted? This paper attempts to answer these questions by first discussing the difficulty in defining the self-help genre, and how recent definitions reflect the current economic climate. This paper examines The Life-Changing Magic of Tidying Up by Marie Kondo; the tone and language used and how it’s typical of books in the self-help genre, despite categorization as a House and Home—Cleaning and Organizing book. This paper looks at …

Engagement In The Fiber Craft Community: How Authors Can Increase Visibility And Market Their Books, Victoria Raible

Book Publishing Final Research Papers

This paper conceptualized the “fiber craft community,” a group of people heavily engaged with other members in community spaces, both online and in person, surrounding their craft. Drawing on scholarship about imagined communities, brand communities, and subcultures of consumption, this research argues this potential audience is a “community.” In addition to providing contextual information on the creative products industry and craft/hobby books market, this research uses a case study approach to gather ethnographic information about where and how the fiber craft community engages. It draws conclusions about how authors can best reach this community to market their fiber craft books.

Diversity In Ya: A Look At How Book Description Language Talks About Race, Brittney Finato

Book Publishing Final Research Papers

When exploring young adult literature, it is specifically important to research racial diversity because it can help show particular stereotypes, biases, and tropes that may be used in YA overall. This helps inform current issues or excellencies in the canon and leads to broader discussions about the importance of racial, and other, diversity in books generally. By developing methods to isolate racially diverse books in YA, extracting specific language from their Goodreads copy, and talking broadly about overall themes, I will analyze the types of language that book descriptions use when talking about race, if they do at all.

The Small Publisher’S Guide To Audiobooks, Stephanie Anderson

Book Publishing Final Research Papers

While audiobooks have been around since the invention of the phonograph, the invention of streaming technologies, combined with our increasingly fast-paced, multitasking culture, has caused audiobooks to become the fastest growing market in the publishing industry in recent years. In fact, since 2013 the audiobooks market has seen sales growth of an average of 20% per year, according to studies done by the Audio Publishers Association. However, many small publishers are not entering into the vital “new” frontier and reaching greater markets because of assumptions about the cost-prohibitive nature of creating audiobooks, and a lack of knowledge of the industry …

Consumerism-Driven History: The American Girl Brand As Publisher And Arbiter Of Girlhood Identity, Sarah Loepp

Book Publishing Final Research Papers

American Girl is a highly recognizable brand that wears several hats: publisher, dollmaker, and purported educator. Yet many researchers point out a disconnect between merchandise-driven aspects of the company and its educational qualities, as well as the set of cultural values suggested in material consumption versus the brand literature’s stated representation of girlhood. This paper outlines research pertaining to these issues before engaging in a close reading analysis of one of the historical character’s book series, ascertaining how the aforementioned concepts play out in the text itself. Assessment of American Girl consumption practices further draw from the brand’s website and …

Building A Literary Culture: How Indie Publishers Can Establish Stability By Operating Community Hubs, Lisa Hein

Book Publishing Final Research Papers

What’s causing the recent rise in publisher-operated brick and mortar bookstores? Are there significant advantages that arise from concentrating on in-person connections rather than more convenient engagement methods such as digital marketing? How are some indie book publishers using high-fidelity, physical experiences to promote their brands and foster a literary culture in their communities?

The Role Of The Developmental Editor In Emerging Forms Of Narrative, Stephanie Argy

Book Publishing Final Research Papers

This research paper looks at how developmental editing techniques and analytical processes can be applied to emerging forms of storytelling. By examining a sampling of projects that expand narrative beyond traditional approaches, and talking to people involved with those projects, this paper examines how developmental editing can be used in these new forms; the skills that editors might want to add to their toolkit; and the impact that developmental editors might be able to have on projects and on new storytelling forms themselves. The paper is meant as a roadmap for next steps for what editors might want to learn …

Trends In Marketing For Books On Animal Rights, Gloria H. Mulvihill

Book Publishing Final Research Papers

Though many of us have heard the mantra that we shouldn’t judge a book by its cover, marketers in book publishing bank on the fact that people do and will continue to buy and read books based not only on content, but its aesthetic appeal. This essay will examine the top four marketing trends that can be observed on the Amazon listings for books published on animal rights within the last ten years, specifically relating to titles, cover design, and the intended audience. From graphic adaptations of animals to traditional textbook approaches and animal photography, publishers are striving to evoke …

Print Books And E-Books: How Each Format Plays A Role In Reading Comprehension, Maeko Bradshaw

Book Publishing Final Research Papers

This research paper aims to examine the different components of electronic books (e-books) and print books, and seeks to illuminate the ways in which reading retention is affected by each format. Using the data from studies conducted on adult readers, this paper examines how humans process information read from a text; the positive and negative impacts of e-books; whether or not digital natives are affected in the same way by e-readers; and suggestions publishing houses might take considering these findings and the future development of technology.

How To Edit Controversial Texts, Nicholas M. Shea

Book Publishing Final Research Papers

In a time where political tensions are at an all-time high, this paper examines the role of editors when faced with potentially controversial works—whether it’s a manuscript with a few minor offensive elements or a manuscript with an overarching provocative theme. The responsibilities of developmental editors and copyeditors are evaluated to find a common interest, prior to delving into the intricacies of editing a polemical text. Topics include: What constitutes a controversial work, and who decides? How do the roles of developmental editors and copyeditors relate to audience? How can editors remain neutral? How can editors use their neutral positioning …

What Color Is The Threshold? An Exploration Of The Materiality Of Racial Descriptions In Marketing Paratext In Adult Fiction, Jordana Beh Wathey

Book Publishing Final Research Papers

The conversation in book publishing has established that the industry is remarkably, well, white. We abstractly understand that minority groups have not been represented well, if at all, in our literary history; and, I would add, most publishers including the tenor-setting Big Five, want to change this heternormative face of the book industry. In fact, the question in all American media today is how do we make our fictional worlds better reflect our lived existence? But, as we talk about improving the inclusivity of our chosen medium, there is a conversation that is being missed as we canvas the landscape …

Tools For Nonfiction Developmental Editors, Jacoba Lawson

Book Publishing Final Research Papers

While works of fiction allow for a great deal of flexibility and creativity, they are, for the most part, narratives written for an audience unfamiliar with the characters and world contained within. Nonfiction on the other hand comes in a variety of forms, from narrative nonfiction, to instruction-based texts, to peer-reviewed research. The audience for nonfiction varies more significantly, too, from a general public with no assumed knowledge of a subject to experts in a field wanting to further their skills. Through surveys of contemporary editors and analysis of books and published correspondence from years past, this paper catalogues and …

We’Ll Want It When We Say We Want It: How The Market Speaks To The Publishing Industry Via Crowdfunding, And Why Publishers Should Listen, Alan Scott Holley

Book Publishing Final Research Papers

With its utilization of an environment as fluid and innovative as the internet, it’s no wonder that the digital revolution is an ongoing phenomenon that is reinvigorated time and time again with no signs of slowing down. As advanced digital technologies and practices are rolled out by developers and embraced by consumers, commercial companies are thrust headlong into a necessitated showing of adaptability, progressiveness, and up-to-the-minute technological fluency. For the publishing industry, these expectations have been met with a slow yet relatively steady adherence—an understandable reaction considering how so many digital innovations appeared at the time to have the express …

Elevating The Translator: Next Steps In Promoting International Literature, Olenka Burgess

Book Publishing Final Research Papers

Enthusiastic readers both inside and outside the publishing industry have lamented the paucity of international literature translated into English. Despite the widely held belief that translated literature doesn’t sell, small presses and literary organizations have emerged over the past decade to take the lead in advocating for more translated literature and more recognition for those who, despite the near impossibility of making a living from their craft alone, continue to spill unfathomable hours into the pursuit of literary translation. In response to this advocacy, media coverage of translated literature has grown considerably, and it is increasingly common to see translations …

525,600 Minutes: How Do You Measure Cultural Diversity In Oregon Trade Publishing?, Alyssa Gnall

Book Publishing Final Research Papers

In this paper I will explore the ongoing conversation about the state of diversity in the publishing industry, the identity of the Pacific Northwest as a bastion of diversity relative to New York City, and whether and how the economic concept of cultural diversity can be useful to publishers committed to increasing diversity in their lists or amongst their staff. Generally speaking, the term “diversity” refers to the social choice to be inclusive of everyone regardless of race, sex, class or economic status, etc. In this paper, I will also refer to the economic concept of cultural diversity. In publishing, …

This Is Your Brain On Editing: How Digital Tools Affect The Cognitive Processes Behind Copyediting, Megan Doyle

Book Publishing Final Research Papers

Copyediting is an important mechanic in developing content, and it has many functions to do so, including mechanical editing, correlating parts, language editing, content editing, permissions, and typecoding. In recent years, copyediting has almost exclusively become a task that is done by digital means, using computers and software to complete via track changes, callout queries, and typing. Although publishing professionals in recent years have shown a trend toward younger age demographics, a significant portion of them are “digital immigrants” using digital technology to do their daily jobs. In order to study digital technology’s effects on copyediting, I analyzed the cognitive …