Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 78, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. Break-ins Plague Parking Lots
• O’Connor, Molly. South Campus Bursting at Seams – Bowling Green Community College
• Holm, Hollan. Residents Displeased with Cable Service
• Lord, Joseph. Provide-a-Ride Out, More Shuttles In
• Shinall, Dave. Ku Klux Klan Rally & Counter-Rally This Weekend
• Hoang, Mai. University Seeking Part-Timers – Faculty
• New Regent Should Be a Voice for Students, Faculty – LaDonna Rogers
• Baize, John. Stop Funding Pet Projects – Construction
• Bell, Bob. Western Is a Bad Business
• Bonner, Tim. Editorial Cartoon re: WKU Police
• Reynolds, Robert. Join the Green Party …

Ua12/2/1 Unknown Soldiers, Wku Student Affairs

WKU Administration Documents

Special football edition of the College Heights Herald:

• Farner, Keith. Unknown Soldiers – Football
• Moore, Michael. Air Raid to Play Major Role in Tops’ Season
• Schoenbaechler, Danny. Coach: Running Backs Look Great
• Hightower, Kyle. Longtime Understudy, Jason Michael Getting His Turn to Shine on Field
• Moore, Michael. Linebackers Will Lead
• Casagrande, Michael. Coaches Hold Great Expectation for Kickers
• Schoenbaechler, Danny. Team’s Opener Should Prepare Hilltoppers for the Long Haul
• Hightower, Kyle. It’s No Laughing Matter, Jason Michael is the Hilltopper Quarterback Now

Ua12/2/1 College Heights Herald, Vol. 78, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Jury Rules in Favor of Western – Charles Whaley
• Farner, Keith. Hilltoppers Cutting a New Rug – Denes Field
• Lord, Joseph. WKU Police Chief Trying to Build Stability in Police Force – Robert Deane
• Mills, Zach. It Is Central Hall No More – Let’s Call It John D. Minton Hall
• Lord, Joseph. WKU Police Need to Fill Two Positions
• New School Year, Same Old Parking Problems
• Bonner, Tim. Editorial Cartoon re: Parking
• Plan for Next Year’s Dorm Crunch
• Irvin, Sarah. College Heights Herald Ignores Intramurals
• Alumnus Promoted …

Ua12/2/1 College Heights Herald, Vol. 78, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Enrollment Soaring
• Holm, Hollan. Aramark Serves Up New Options
• Hightower, Kyle. Big Jelly Rolls Onto Hill – Nigel Dixon
• Sainlar, Lindsay. Freshman Says First Week of College Like Spring Break – Drew Willis
• O’Connor, Molly. Dividing Diddle Arena: 4 Sponsors Sought
• Got Money? Cause Next Year We Sure Won’t
• Bonner, Tim. Editorial Cartoon re: Will Work for Housing
• Lord, Joseph. Big Wigs Need More Cash? Sell Western’s Name
• Walzenhofer, Erica. Housing Crunch Not Fair to Upperclassmen
• Hoang, Mai. Judge Rules Former Campus Police Officers Must Pay Western …

Ua12/2/1 College Heights Herald, Vol. 78, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Regents Increase Tuition 10.4 Percent
• Lynch, Caroline. College Heights Herald Debuts with New Design
• O’Connor, Molly. Some Students Left Roomless
• Roberts, Amy. Big Red Cards May Buy Delivery Pizza
• Lord, Joseph. New Parking Lots Built Around Campus
• Holm, Hollan. Construction Abounds on Hill
• Meal Plans Bite, But We’ll Eat Them Anyway
• Bonner, Tim. Editorial Cartoon re: College Education Priceless
• Get Over Bulldozers on the Hill
• Warren, Brandy. If You Want to Whine, I’ve Got Plenty of Time
• Hoang, Mai. Capital Campaign Goal Met, Administrators Set New Objective …

Ua3/9/5 Complex For Engineering & Biological Sciences Groundbreaking, Wku President's Office

WKU Administration Documents

Remarks delivered by WKU president Gary Ransdell at the groundbreaking of the Complex for Engineering & Biological Sciences.

Ua1b1/7 Groundbreaking For Complex For Engineering & Biological Sciences, Wku Office Of Event Planning

WKU Administration Documents

Program for the Complex for Engineering & Biological Science groundbreaking ceremony.

Ua1b1/7 Groundbreaking Complex For Engineering & Biological Sciences, Western Kentucky University

WKU Administration Documents

Invitation to the Complex for Engineering & Biological Sciences groundbreaking.

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Special fall semester opening edition of the College Heights Herald:

• Campus Map
• Roberts, Amy. You Think You Know, But You Have No Idea
• University Services
• Ragan, Jason. Masters of Fate – MASTER Plan
• O’Connor, Molly. Pushing Buttons: Cell Phones Not Welcome Everywhere
• Significant Changes in Parking Regulations
• Student Groups

Marketing Plans For Convention And Visitors Bureaus: A Content Analysis, Kelli Kennedy

Theses and Dissertations

The major purpose of this study was to identify convention sales marketing and public relations trends by conducting a content analysis of the tactics in CVB convention marketing plans. By identifying both the common and unique public relations elements in marketing plans, CVBs can draw a relationship between public relations tactics and the success of reaching their mission statements in their own marketing plans.

Five cities' convention and visitors bureaus in the Eastern region of the U.S. were selected. These cities are Atlanta, Boston, Chicago, Philadelphia and Washington, D.C. The researcher obtained three complete marketing plans, one telephone interview and …

A Comparative Study Of Marketing Planning In Higher Education: Is It A Trend?, Janice L. Powers

Theses and Dissertations

The purpose of this study was to determine the status of marketing planning at colleges and universities, and if it helps with recruitment, retention and enrollment.

This study also examined whether marketing planning helps institutions create, guide and coordinate marketing efforts.

The first phase of the research for this study consisted of related findings reviews, in-depth interviews with non-profit, education specific marketing firms, as well as marketing professionals at institutions of higher learning. Next, primary research involved a fourteen item self-administered questionnaire electronically mailed to selected four-year colleges and universities in Northeast/Southeast/Central Pennsylvania and New Jersey. The questionnaire asked respondents …

Ua68/13/4 Limited Edition, Wku Journalism

WKU Administration Documents

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

• Sebastian, Kandace. Shake Rag Preparing for Revival
• Clark, Ashlee. Concerts in Park Sizzling
• Byrd, Candice. Actor Relives Washington's Brave Legacy - Josephy Bundy
• Clark, Ashlee. Multi-faceted Clemette Haskins Returning to Start Foundation
• Davis, AnCharlene. Uncle Merv Aubespin Tells Students To Make a Difference
• Relerford, Patrice. Sullivans Share Success to Support Scholarships
• Long, Michelle. Teacher Trying to Draw Minorities into Profession - Leislie Godo-Solo
• Tucker, Harold. Army Sets Up Quarters on Hill
• Belcher, Tammy. Shake Rag Deserves Support
• Clark, Ashlee. Teach Black History Year Round …

How The Internet Has Impacted College Recruitment And Admissions, Maureen Constantino

Theses and Dissertations

This study provides advice to college admissions and public relations professionals so they can make their college web sites more user friendly.

The author surveyed 275 juniors and seniors from six randomly selected Catholic and public New Jersey high schools. There were 261 viable responses.

The author found that the family is the most influential factor in the student's college search. Participants indicated that the Internet plays a role in most of their searches. The students rely on direct mail and guidance counselors in their search as well.

Participants were interested in visiting college web sites that were easily navigated. …

The Roles And Prevalence Of Communication Research In Selected Southern New Jersey School Bond Referenda, Paul Dice

Theses and Dissertations

The purpose of this study was to determine the roles and prevalence of communication research in two successful Southern New Jersey school bond referenda. Both school districts utilized communication research to help them win the support of their communities. The study sought to offer insight into the importance, or lack thereof, of communications research as a tool to be used in assisting school officials to pass their referenda.

This study does not present a "how-to" manual for passing a bond referendum. Rather, it offers insights into how school officials can make use of research to enhance their chances of passing …

Surveying The Future: An Innovative Tool For Expressing Stakeholder Vision As Demonstrated In Lawrence Township Public Schools, Jessica Reynolds Haviland

Theses and Dissertations

The purpose of this study is to create a survey instrument that will allow all stakeholders in a school district to share their thoughts, opinions, and attitudes regarding their vision for the future. The results of this survey will be used to create a vision statement to clarify goals, prioritize activities, and unify stakeholders in the pursuit of a desired future. This survey can serve as a benchmark, against which a school district can measure progress toward its goals. The survey instrument will also be a template, which can be used by other organizations to assess their publics' vision for …

The General Public's Knowledge And Perceptions Of The Certified Athletic Trainer's Professional Role And Educational Background, Casey Christy

Theses and Dissertations

This study's purpose was to determine the general public's knowledge, attitudes and behaviors relative to the certified athletic trainer's professional role and educational background.

Two-hundred and seventy-nine people completed an 11-question intercept survey. Results indicate the athletic training professional faces many perception barriers with the general public.

Only 12 percent identified an "athletic trainer" as one of the on-field healthcare providers for injured professional football players. More than half failed to correctly describe what an athletic trainer does. Many responses indicate the public confuses certified athletic trainers with "personal trainers" and other strength and conditioning professionals. Eighty-four percent of the …

Nukes Or No Nukes: How Does The Community View The Salem & Hope Creek Nuclear Generating Stations, David S. Burgin

Theses and Dissertations

This study addresses resident and political opinion surrounding the Salem and Hope Creek Nuclear Generating Stations (SHCNGS) owned by Public Service Enterprise Group (PSEG) by analyzing survey responses of residents and politicians living within 0-10 miles, 11-30 miles and from 31-50 miles from the stations in New Jersey and Delaware.

The study also investigates resident and political opinion since September 11, 2001, and how residents and politicians receive information about SHCNGS. In addition, resident and political opinion on four key issues facing the future existence of SHCNGS is also captured. Those four key issues are license renewal, environmental impact, safety/security, …

A Study Of The Changing Face Of Newspaper Journalism And Its Effect On Public Relations, Eva Marnie

Theses and Dissertations

The purpose of this study was to examine three newspaper markets within the Philadelphia region to determine how journalism is changing and how this change affects the practice of public relations.

The study compared and contrasted the results of a nationwide survey given to editors of all major newspaper markets.

In-depth interviews were conducted, followed by a survey, to determine the attitudes and opinions of the Philadelphia region's major newspaper editors.

The research of the newspaper industry led to the trend of civic journalism. Much research was conducted about civic journalism and its role in the newspaper industry.

From the …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

An Exploratory Study Of How Public Relations Practitioners And Journalists Need, Perceive And Deceive One Another, Jamie Leigh Mufalli

Theses and Dissertations

This thesis studies the relationship between public relations practitioners and journalists; how they perceive one another, what defines the relationship and what they would do differently if they were in the opposite field.

The author surveyed journalists and public relations practitioners to determine what kinds of attitudes help shape and define the relationship between these two very important professions.

Both public relations practitioners and journalists believe they are equal partners in the dissemination of information. Only 34.6 percent of public relations practitioners believe journalists have high morals and ethics, and are honest with public relations practitioners. Over 50 percent of …

Ua12/2/1 College Heights Herald, Vol. 77, No. 57, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Mandatory Meal Plan Up for Vote
• Loyal, Taylor. Cause for Concern – Catholic Church, Child Abuse
• Brown, Abbey. Student’s Life Remembered – Zac Carroll
• O’Connor, Molly. Dining Changes to be Proposed
• The 2002 Marsupial Awards
• Conger, Aaron. Appreciate Diversity – Homosexuality
• Moore, Michael. Arrest Made in Egypt Break-ins – Parking
• Warren, Brandy. Out-of-State Graduate Tuition May Go Up
• Shinall, Dave. Government Students Land Internships in Washington, DC
• Corcoran, Kate. Gala to be Held in Owensboro – Run for the Arts
• Shinall, Dave. Former Newspaper Adviser Has Eyes …

Ua12/2/1 The Calm Before The Walk, Wku Student Affairs

WKU Administration Documents

Special graduation issue of College Heights Herald. Articles:

• Corcoran, Kate. The Calm Before the Walk
• Roberts, Amy. To Walk or Not Walk? This is the Question
• Grady, Brian. Editorial Cartoon re: Graduation Apathy
• Conklin, Jed. Seven Years Seems Short
• Schoenbaechler, Danny. Graduation a Costly Venture
• Moore, Brian. Quit the Whining, Get a Job
• Holm, Hollan. International Students Leave with Pride

2002 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2002.

The Philadelphia Phillies: Why Do They Play To An Empty Stadium?, Christine A. Bosco

Theses and Dissertations

The purpose of this study was threefold: 1) to determine fans' attitudes about the Philadelphia Phillies, 2) to determine why there is low attendance at Phillies home games, and 3) to determine how fans can be lured back to the stadium. A sample (n = 100) from the Philadelphia and southern New Jersey areas was chosen to complete a 12-question survey. Both quantitative and qualitative data were gathered. Data was processed through the Statistical Package for the Social Sciences for frequencies and cross-tabulations. Major findings from the study include: 36% of respondents indicated that ticket price was their first consideration …

Ua12/2/1 College Heights Herald, Vol. 77, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Michael. Accidental Gunshot Kills Student – Zac Carroll
• Warren, Brandy. Campaign Update is Expected – College Heights Foundation
• Loyal, Taylor. Nappy Roots Performance Rained Out
• Brown, Abbey. Western Place Fire Causes Few Headaches
• Western Needs Plan B – Graduation
• Grady, Brian. Editorial Cartoon re: Rainy Graduation
• Wood Selig Needs to Sit the Bench – University of Louisville
• Moore, Gary. Cardinals are Cowards – Basketball
• Dickinson, Stephen. Guthrie Bell Tower Useless for Everyone But Guthrie
• Ketterman, Shaun. Thanks to Celebrate Activism Now, Muslim Student Association - Ira Grupper & …

Ua12/2/1 College Heights Herald, Vol. 77, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Corcoran, Kate. Tender Issue – Breast Implants
• Warren, Brandy. Western Family Never Close to Agreement on Land – Preston Miller Family
• O’Connor, Molly. South Campus permits to See Small Increase – Parking
• Hoang, Mai. Renovations to Diddle Arena Ax Graduation Alternative
• Take Election Rules Seriously – Student Government Association
• Grady, Brian. Editorial Cartoon re: Sam Stinson
• Johnson, Misty. Educate Yourself About Safety – Rape Prevention
• Goil, Nitim. Don’t Complain, Do Something – Lighting
• Holm, Hollan. Garrett-to-Go Picking Up Business, But Not Enough
• Steel Bridge Team to Compete – Engineering …

Ua12/2/1 College Heights Herald, Vol. 77, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Election Violations Confirmed – Student Government Association
• Corcoran, Kate. Self Reflections – Body Image
• Hoang, Mai. Guthrie Bell Tower Adorned with Cupola Friday
• Schoenbaechler, Danny. Renowned Cave Buff Visits Hill – Yaun Daoxian
• Shinall, Dave. Students Witness State Supreme Court in Action
• Stinson, Sam. Support New Student Government Association Officers
• Bell, Bob. Western & College Heights Herald Support Athletics Instead of Academics
• Grady, Brian. Editorial Cartoon re: Housing Issues
• Cox, Joe. Get Off Campus as Soon as Possible – Housing & Resident Life
• Moore, Michael. Police Say …

Ua12/2/1 College Heights Herald, Vol. 77, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Michael. Vehicles Damaged in Egypt – Parking, Vandalism
• Warren, Brandy. Renovation Faces Another Hurdle – Diddle Arena
• Hoang, Mai. Housing Renewal Process to Change – Housing & Residence Life
• Roberts, Amy. Western Gets Youth Involved in Relay for Life
• Students Should Take Advantage of Diversity
• Grady, Brian. Editorial Cartoon re: Diversity
• Fizer, Terry. The Hill Missed Out on Amazing Speakers, Experience – Herman Boone & Bill Yoast
• Shinall, Dave. Justices Presiding on Hill Today – Kentucky Supreme Court
• Shinall, Dave. College Republicans Attend Convention
• Shinall, Dave. Two Western …

Ua12/2/1 College Heights Herald, Vol. 77, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Shinall, Dave. Justices’ Visit Cut to a Day – Kentucky Supreme Court, Robert Stephens
• Holm, Hollan. Tale of Two Titans – Herman Boone, Bill Yoast
• Holm, Hollan. Acting Group Performs Diversity Snapshots in Downing University Center
• Hoang, Mai. Journalism Building Delayed – Again – Mass Media & Technology Hall
• Warren, Brandy. New Admissions Director Hired – Dean Kahler
• Governor Paul Patton Will Speak at Automotive Conference
• Moore, Michael. Grad Students Honored
• Privatize the Bookstore? Not Yet . . .
• Grady, Brian. Editorial Cartoon re: WKU Bookstore
• Alberts, Ursula. Housing …

Ua12/2/1 College Heights Herald, Vol. 77, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Jamie Sears Wins Election in Landslide – Student Government Association
• Hoang, Mai. A Personal Touch – Luther Hughes
• Holm, Hollan. Four Seasons Statues to Get New Home – Italian Garden
• Robert Penn Warren Symposium April 21
• Earthspeak 2002 Begins This Month
• Mills, Zach. Bookstore Awaits End of Fiscal Year
• Tucker, Kyle. Investigators Looking Into Cause of House Fire
• Students Getting Ripped Off
• Grady, Brian. Editorial Cartoon re: Student Fees
• Ortega, Amanda. Housing Promises Go Cold
• Bertrand, Laura & Teresa Bertrand. Housing & Residence Life Official Betrayed Students …