Public Relations and Advertising Commons^™

Media Relations Between The Hotel Casino Industry Of Atlantic City, New Jersey And The Press Of Atlantic City, Patrick T. Kuhlen

Theses and Dissertations

This study fulfills four purposes. First, it is essential to gain a perspective of public relations and public relations practitioners, specifically those in the Atlantic City hotel casino industry, from the point of view of media representatives. Secondly, how do public relations practitioners view the relationship between their organizations and similar organizations with local media? Next, what can an organization's public relations practitioners do to foster and subsequently nurture positive relationships with media representatives and public relations practitioners? Lastly, what can a public relations practitioner do to move the relationship with media representatives, reporters and editors from mere media relations …

Professional Sports Team Fan And Media Relations: A Public Relations Case Study Of The 2003-04 Philadelphia Flyers Professional Hockey Team, Joseph Mathew Harasta Jr.

Theses and Dissertations

The relationships between a professional sports team, its fans and media determine the fiduciary success of the team. The responsibility of developing and fostering this relationship falls to the team's public relations department.

The purpose of this study was to (a) determine the influence team performance has on the relationships between a sports team, its fans and media and (b) find ways to improve these vital relationships. In doing so, sports teams' public relations practitioners might better understand the relationships between their team and its key publics while maintaining these relationships during both winning and losing seasons.

To examine the …

Use Of Online Technologies By Higher Education Public Relations Practitioners And Practitioners' Perceived Preference For Their Use By Their Institutions' Audiences, Mary Elizabeth Erwin Hegel

Theses and Dissertations

The purpose of this study was to determine the relationship between the use of online technologies by university public relations specialists, and the PR professionals' perceived preference for their use by media, internal and external audiences. The research also looked at other aspects of online technology use by university practitioners such as Web site content and emerging technologies.

The researcher collected primary data through a cross-sectional, self-administered questionnaire, designed for this study. The author gathered information for the survey from a literature review of Rowan University databases, scholarly journals, books and Internet searches. The survey contained Likert scale type questions, …

Amusement Park Crisis Management And Its Effect On The Crisis News Life Cycle, Kristin B. Siebeneicher

Theses and Dissertations

The purpose of this thesis was to evaluate whether effective amusement park crisis management can shorten the crisis news life cycle. Twenty-two in-depth interviews with seasoned media, amusement park public relations practitioners, and park PR practitioners who formerly worked in media were conducted and analyzed through content analysis. Coverage of an amusement ride incident was analyzed through content analysis to support interview findings. Numerous strategies are identified to build a foundation for effective crisis management, and to shorten the duration of crisis news coverage. Differences in managing print media versus television media are discussed. The thesis identifies amusement park incident …

Public Relations In Print: A Study And Profile Of Public Relations-Generated News Stories That Appear In Delaware Valley Daily Newspapers, Mark R. Marmur

Theses and Dissertations

The purpose of this study was to examine public relations practice's impact on journalism throughout the Delaware Valley through analysis of journalistic attitudes about public relations and the success of public relations practice on publicity for Rowan University.

The study analyzed the results of a regional survey given to editors and reporters at 25 daily newspapers throughout the Delaware Valley. The study also included an analysis of publicity gained by Rowan University through its Office of University Relations over a two-month period.

The study found that although a majority of Delaware Valley daily newspaper editors and reporters see public relations …

Ua3/9/2 Wku Four-Year Tuition & Campus Enhancement Plan, Revised, Wku President's Office

WKU Administration Documents

Revised powerpoint presentation regarding increasing tuition and fees in relation to construction projects on campus. Includes comparisons with benchmark universities.

Ua12/2/1 College Heights Herald, Vol 79, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Nick Todd Takes Office Amid Controversy
• Sainlar, Lindsay. A Tale of Two Cities – Segregation
• Wilberding, Beth. ID Numbers Changing
• Wilberding, Beth. Campaign Planning Begins – Institutional Advancement
• Hopkins, Shawntaye. Katie Autry Case Judge Issues Gag Order
• Wilberding, Beth. Police Promotion – Mike Dowell
• Tax Plan Proposal Politics Will Harm Higher Education
• It’s Time for the 2004 Marsupial Awards
• Ransdell, Gary. Long-term Tuition Plan is a First for Western
• North, Amber. Save Soul Grooves Music
• Smith, Alan. Selfish Choice Is Wrong
• Jackson, Danica. Remember Katie Autry
• Wade, …

Ua3/9/2 Wku Four-Year Tuition & Campus Enhancement Plan, Wku President's Office

WKU Administration Documents

Powerpoint presentation regarding increasing tuition and fees in relation to construction projects on campus. Includes comparisons with benchmark universities.

Ua12/2/1 Hilltopper Graduation '04, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Richardson, Kelly. Alumni Offer Spring Graduates Some Words of Advice
• Cowherd, Heather. Diddle Arena Is Back Up for First Time in Two Years
• Harrell, Bobby. Commencement Ceremony Changes Over Time
• Wagner, Brian. Graduate Jaded After Seven Years
• Salmon, Emily. Economy Booms During Graduation
• Hightower, Kyle. Journey Has Made Trip Worth Taking Again
• Warren, Brandy. Editor Offers Meaningless Apologies
• Marshall, Brett. Photo Lab Became Home
• Hoang, Mai. Memories Tops for Mia

Ua12/2/1 College Heights Herald, Vol. 79, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Casagrande, Michael. Top Recruit to Play Basketball at Western – Crystal Kelly
• Hopkins, Shawntaye. Forum Set to Discuss Tuition Plan
• Lively, Jay. Washington Choosing Their Future – Right to Life
• Clark, Ashlee. Outgoing Student Government Association President Sees Future Helping Others as Minister – John Bradley
• Hopkins, Shawntaye. Ernie Fletcher, House Leaders to Talk
• Green River Preserve Beneficial to All Parties Involved
• Reuter, Michael. Editorial Cartoon re: Shorts
• Alumna’s Fame Will Help Others at Western – Athena Cage
• Beg, Amber. Don’t Be Judgmental – Shorts
• Hurst, Nicole. Sorority Should …

Ua12/2/1 College Heights Herald, Vol. 79, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Nick Todd: I Feel I Have Nothing Wrong
• Hopkins, Shawntaye. University Buys Land for Preserve
• Thurman, Lindsey. In the Light – Theatre & Dance
• Melvin, Catherine. More Than 500 Donate Blood; Most In Search of Greek Points
• Hopkins, Shawntaye. Ernie Fletcher Emphasizes Importance of Auto Industry
• Hopkins, Shawntaye. Singer, Alumna Athena Cage Schedules Concert for August 28
• Controversy Should Not Cause a Blow to Student Government Association
• Reuter, Michael. Editorial Cartoon re: Nick Todd
• George Bush’s Pell Grant Time Limit Proposal Unfair to Students
• Tetrreault, Jeff. No …

Ua12/2/1 College Heights Herald, Vol. 79, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Student Government Association President-Elect Under Investigation
• Clark, Ashlee. Plus/Minus Could Face Delay
• Richardson, Kelly. Big Red’s Broadway – Spring Sing
• Melvin, Catherine. Relay for Life Draws 45 Area Teams
• Reed, Lindsey. Staff Council
• Hardin, Adriane. Proposal May Limit Pell Grants
• Gries, Emily. Kids Flock to Southern Kentucky Book Fest
• Partisan Battle Needs to End to Pass State Budget
• Reuter, Michael. Editorial Cartoon re: Budget
• Baynham, Jeff. Column Was Unfair to Darrin Horn
• Jackson, Kevin. Women Shouldn’t Wear WKU Butt Shorts
• Clark, Ashlee. Robert Watkins Upheld as Speaker …

Ua12/2/1 College Heights Herald, Vol. 79, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. State Budget Stalls in Legislature’s Last Day
• Hardin, Adriane. Report: Graduation Rates Unfair
• Reed, Lindsey. Faculty, Staff Leaders Optimistic About Recommendations – Budget
• Clark, Ashlee. Questions Cloud Speaker Vote – Student Government Association, Robert Watkins
• Richardson, Kelly. Seminar Squashes Body Image Stereotypes
• Proposed Tuition Break for Out-of-Staters Is Out of Line Reuter, Michael. Editorial Cartoon re: Administrating for Dummies
• Kacsir, Marci. Jayson Blair Taught Newspapers Many Lessons
• Spaulding, Maurice. Column Was a Bad Joke – Lindsay Sainlar
• Hopkins, Shawntaye. Entrepreneurship Center Approved by Regents Committee – Center …

Ua12/2/1 College Heights Herald, Vol. 79, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Out-of-Staters Could Get Tuition Discount
• Hopkins, Shawntaye. Legislators Considering Budget On Last Day
• Lord, Joseph. The Disc Masters – Disc Golf
• Richardson, Kelly. Miss Black Western Crowned – Candace Edwards
• Wilberding, Beth. Campus Police Get New Captain, Sergeant Last Week – Kerry Hatchett, Joe Harbaugh
• Reed, Lindsey. Dorm Internet Fee May Decrease to $8
• Board of Regents Did Not Give Proper Approval to Grand Reduction
• Reuter, Michael. Editorial Cartoon re: Alumni Grant
• Heltsley, Rafe. Western Needs Common Sense
• Hoang, Mai. Life is Meant to Be Lived, Not …

Ua12/2/1 College Heights Herald, Vol. 79, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Budget Council Makes Recommendations
• Hardin, Adriane. The Western Feminist Evolution
• Hopkins, Shawntaye. Alumni Grant Cut Back Because of Budget Reductions
• Clark, Ashlee. Student Government Association Starts Spending
• Program to Recruit Minorities Has Long-Term Benefits
• Reuter, Michael. Editorial Cartoon Warren County Teachers: The Not-so Diverse Bunch
• Lively, Jay. News Videos Are Propaganda
• Johnson, Thomas. Buying Stamps Can Save Lives – Breast Cancer
• Wilberding, Beth. Students Take Shot at Police Work – WKU Police
• Stamm, Jason. Teams Have Ups & Downs – Tennis
• Freshman Gains Recognition – Courtney Wood …

Ua12/2/1 College Heights Herald, Vol. 79, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Legislators Review Session in Bowling Green
• Hopkins, Shawntaye. Colleges Brace for Tuition Hikes
• Sanchez, Lauren. Big Top on the Hill – Circus
• Wilberding, Beth. Man Charged with Stealing Textbooks, Fleeing Police – Robert Schraeder
• Reed, Lindsey. E-mail Sent Accidentally – Bomb Threats
• Wilberding, Beth. Baby Found Near Campus – Grayci Barrows
• Reed, Lindsey. Staff Council Accepting Nominations
• Concealing Donor Names Prevents Accountability
• Reuter, Michael. Editorial Cartoon re: Anonymous Donors
• Holm, Hollan. Truth Telling Not Always a Good Idea
• Hall, Michael. Pool Tables Are a Ripoff
• Reed, Lindsey. …

Ua12/2/1 College Heights Herald, Vol 78, No. 48 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Stephen Soules Pleads Guilty to Katie Autry’s Murder
• Clark, Ashlee. Grading System Approved – Plus/Minus
• Hurley, John. Western Hosting First Track Meet in 22 Years
• Hardin, Adriane. Legislators Seek to Keep University Donors’ Names Secret
• Hopkins, Shawntaye. Senate Republicans Pass Budget
• Class Style, Not Opinion, Decides Teacher Quality – Faculty Evaluations
• Reuter, Michael. Editorial Cartoon re: Faculty Evaluations
• Ketterman, Shaun. Bennie Beach Touched Many
• McMichael, Andrew. Student Government Association Should Do Own Faculty Evaluations
• Farner, Keith. Journalists Everywhere Should Be Concerned with the Impact of Convergence
• Hardin, …

Ua61/6 Newsletter Issue 3, Wku Institute For Rural Health Development & Research

WKU Administration Documents

Newsletter created by and about the Institute for Rural Health Development & Research. This issue contains:

• Senator Mitch McConnell Earmarks Dollars for WKU Hispanic Initiative
• Dr. Louella Fong Directs Bilingual Program
• Give Kids a Smile Brightens Children’s Day – Dental Hygiene
• College of Health & Human Services Focuses on Gerontology Demands
• Partners Key to Successful Hispanic Health Fair & Screening Event
• Public Health Department Now Offers Worksite Health Promotion
• KEMSA Offers EMS Management Workshop – Kentucky Emergency Medical Services Academy

Ua77/1 Alumni, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Frances Wilson Donation – Jazz Education & Performance Program
• Ransdell, Gary. A Letter from the President
• Julia Roberts Among Most Influential People in Gifted Education
• Larry & Kent Gildersleeve Make Gift in Memory of Father – Benjamin Gildersleeve
• Hoffman Institute Director Involved in Projects – Chris Groves
• Rafferty’s Makes Gift
• WKU Utilizes Bucks for Brains Matching Funds
• WKU Institutional Advancement Honored at CASE District III
• Jan & Robert Hensley Create Endowed Scholarship Fund
• Got the Vote? Student Participation in the Political Process
• WKU Regents Approve Budget Reduction Plan
• Three Sorority Members Die in Wreck – Phi …

The Significance Of Integrated Marketing Communication Techniques In The 21st Century Marketplace, Janice D'Amico Nee

Theses and Dissertations

The primary purpose of this study was to examine integrated marketing communication techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study included the process of building brand identity, including the tenets of brand management and the symbolic process, as well as the significance of brand equity and architecture.

This author conducted a pen and paper quantitative survey to a random sampling of 50 Cumberland County College undergraduate students concerning the influential factors in their choice of brand …

Ua12/2/1 College Heights Herald, Vol. 78, No. 47 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Students Want to See Faculty Evaluations
• Hopkins, Shawntaye. Academic & Athletic Performance Complex Gets Closer
• Clark, Ashlee. Nick Todd Elected Student Government Association President
• Lively, Jay. BeauSoleil Delivers Cajun Sizzle
• Farner, Keith. Cave Team Leaves for China
• Sanchez, Lauren. Minority Students Voice Concerns
• Roberts, Amy. Save Your Whining for What’s Really Important
• Reuter, Michael. Editorial Cartoon re: Spring Break
• Randolph, Patty. Thank You, Lindsay Sainlar
• Strow, Brian. Plus/Minus Beneficial
• Ross, Lisa. The First Amendment Gives Rights to All Voices, Not Just the Agreeable Ones
• Toone, Stephanie. Father …

Ua12/2/1 Decision 2004, Wku Student Affairs

WKU Administration Documents

Special Student Government Association election edition of the College Heights Herald, includes articles:

• Hardin, Adriane. President Candidate Jessica Martin
• Clark, Ashlee. President Candidate Nick Todd
• Hoang, Mai. Senate Candidates – Alicia Bachicha, Sarah Cecil
• Reed, Lindsey. Senate Candidate Brittany Fausey
• Hopkins, Shawntaye. Senate Candidate Christina Kayrouz
• Baker, Joanie & Ashlee Clark. Senate Candidate John Law
• Wilberding, Beth. Executive Vice President Candidate Anna Bisig
• Clark, Ashlee. Executive Vice President Candidate Katie Dawson
• Hoang, Mai. Senate Candidate Abby Lovan
• Gries, Emily. Senate Candidate Cheryl Norris
• Baker, Joanie. Senate Candidates Melissa Paris, Katharine Pettit
• Hoang, Mai. Senate Candidate Morgan Phelps
• Hardin, Adriane. …

Ua12/2/1 College Heights Herald, Vol. 78, No. 46 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Judge Sets Trial Dates for Lucas Goodrum, Stephen Soules – Katie Autry
• Clark, Ashlee. Student Government Association Candidates Debate
• Clark, Ashlee. Elections Don’t Get Much Attention from Students
• Sculptor to Speak – Gabriel Warren
• Contest Starts in April – Classical Music Month
• Farner, Keith. Hispanic Resource Center to Get Check
• Hopkins, Shanwtaye. Hearings May Be Required – Budget
• Sanchez, Lauren. Minority Future
• Students Should Get Out & Vote for Student Government Officers
• Reuter, Michael. Editorial Cartoon re: Student Government Association Election
• Pava, Matthew. Vote Jessica Martin for …

Ua12/2/1 College Heights Herald, Vol. 78, No. 45 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. House Budget Bill Would Delay Capital Projects
• Clark, Ashlee. Student Government Association Charter Passes
• Casagrande, Michael. Blue Raiders Take Sun Belt Championship – Basketball
• Wilberding, Beth. WKYU-TV Gets Grant
• Reed, Lindsey. Grille Works May Be Changing – Dining Services
• Reed, Lindsey. Second Water Tower to Get Logos
• Ransdell, Troy. Plus/Minus Grading Doesn’t Benefit Western Students
• Reuter, Michael. Editorial Cartoon re: Student Government Association Constitution
• Allen, Natasha. The Passion of the Christ Not Appropriate Viewing for Preteens
• Pflum, Jaren. True Meaning Lost in Film – The Passion of …

Ua12/2/1 College Heights Herald, Vol. 78, No. 44 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Student Government Association Vote Set for Today
• Hopkins, Shawntaye. Kentucky Educational Excellence Scholarships Standard May Change
• Casagrande, Michael. Lady Tops Return to Sun Belt Conference Finals
• Hopkins, Shanwtaye. Western Benefits from Media Hype – Big Red, Gabibbo
• Hopkins, Shawntaye. Consent Credit Card Bill Passes, Awaits Senate Approval
• Clark, Ashlee. Nine Shoot for Senate Spots – Student Government Association
• University Senate Should Approve Trial of Grading System – Plus/Minus
• Reuter, Michael. Editorial Cartoon re: Ghosts of Dennis Felton’s Past
• Stinson, Sam. New Constitution Should Promote Better Representation of …

Ua12/2/1 College Heights Herald, Vol. 78, No. 43 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Two Students Running for Student Government President – Nick Todd, Jessica Martin
• Clark, Ashlee. Group Revises Plus/Minus
• Hopkins, Shawntaye. Big Red Suit Rages On – Gabibbo
• Baker, Joanie. Being Himself – Elliot Phillips
• Farner, Keith. Campaign Awarded at Conference – Institutional Advancement
• Toone, Stephanie. Cynthia Enloe Explains Why the Pentagon is Worried About Women
• Hopkins, Shawntaye. Western Waiting on State Before Looking at Next Year’s Budget
• Sophomores Should Be Allowed to Live Off Campus
• Reuter, Michael. Editorial Cartoon re: Big Red
• Watt, Wes. There’s Plenty to Do …

Ua12/2/1 Diddle Domination, Wku Student Affairs

WKU Administration Documents

Special basketball edition of the College Heights Herald, includes articles:

• Casagrande, Michael. Lady Toppers Finish Regular Season on a Hot Streak
• Watt, Wes. Tournament Seems Wide Open with Four Possible Favorites
• Casagrande, Michael. There’s No Place Like Diddle Arena
• Lively, Jay. Topper Trio Playing Final Games in Diddle Arena – Mike Wells, Todor Pandov, Nigel Dixon
• Schoenbaechler, Danny. Toppers Have Chance for Titles
• Stamm, Jason. Parity Reigns Across Sun Belt Conference
• Lively, Jay. Toppers Looking Toward Improbable Four-peat

Ua12/2/1 College Heights Herald, Vol. 78, No. 42 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Seeing Red – Big Red, Gabibbo
• Reed, Lindsey. Housing Costs Increase
• Sainlar, Lindasy. Power of The Passion of Christ Debated
• Salmon, Emily. Western Students to Work in Canadian Parliament
• Salmon, Emily. Awards Honor Local Artists – U.S. Bank Celebration of the Arts
• Clark, Ashlee. Student Government Association Filing Deadline Today
• Western Should Lure Tennessee Students with Aid
• Reuter, Michael. Editorial Cartoon re: Tennessee Students
• Hoang, Mai. Don’t Let Others Shape Personal Views About Mel Gibson’s The Passion of Christ
• Ardrey, Saundra. Students Had Commitment – Bowling Green …

Ua12/2/1 College Heights Herald, Vol. 78, No. 41 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hardin, Adriane. Students to Control Class Drops
• Hardin, Adriane. The Power of V – Vagina Monologues
• Hopkins, Shawntaye. Sophomore Still in Bowling Green City Commission Race – Nicholas Clark
• Gries, Emily. Political Leaders Urge Voter Registration
• Hopkins, Shawntaye. Western Preparing to Combat Tennessee Lottery
• Committee for Academic Quality Should Stay – University Senate
• Reuter, Michael. Editorial Cartoon re: Committee for Academic Quality
• Hightower, Kyle. Why Do Nice People Do Bad Things?
• Paquette, Rachel. People Should Dispose Butts Properly – Smoking
• Clark, Ashlee. Student Government Association Feeling Pinch from Cuts …

Ua12/2/1 College Heights Herald, Vol. 78, No. 40 [Vol. 79], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hopkins, Shawntaye. Loans Increase with Tuition, Enrollment
• Coffman, Joshua. Student Candidate Leaves Race – Bowling Green City Commission
• Brueggemann, Marlene. Chuck D Gives Students Props
• Daniels, Rachel. Students She Pounds for Trips
• Clark, Ashlee. Ad Hoc Committee May Become Permanent – University Senate
• Hardin, Adriane. Vagina Monologues Showing Tomorrow – Theatre & Dance
• Western’s Needs Should Be Considered in Location Change – SKyPAC
• Reuter, Michael. Editorial Cartoon re: SKyPAC
• Kaufkins, Barry. Cuts Have Flaws – Budget
• Deskins, Jay. Tax Will Benefit
• Wilberding. Beth. New Generation Needs to Exercise Their …