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Articles 1 - 5 of 5
Full-Text Articles in Public Relations and Advertising
Ukrainian Classmates Continue Processing War, Mark D. Weinstein
Ukrainian Classmates Continue Processing War, Mark D. Weinstein
News Releases
For many college students, holidays are an opportunity to travel home and spend time with loved ones. For some, it may be an opportunity to revisit the warm and inviting sights, sounds and places that have been with them since childhood.
Serving Ukrainian Refugees In Romania, Mark D. Weinstein
Serving Ukrainian Refugees In Romania, Mark D. Weinstein
News Releases
Leah Harper knew at the age of 8 that she was called to be a missionary. After a high school trip to Romania, she decided she wanted to serve in that country as a social worker. Now, less than one year into her role of serving people in Romania, she is serving Ukrainian refugees who are caught up in a major humanitarian catastrophe.
Cold War Ii: Those Evil Russkie He-Men Are Making Us Frack Ourselves,, Michael I. Niman Ph.D.
Cold War Ii: Those Evil Russkie He-Men Are Making Us Frack Ourselves,, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
You have to admit, the timing is convenient, both for us handsome free Americans and for the cursed Russians. If you’re Russian, forget about the regular jailing of protesters and musicians, your he-man government and its bizarre hatred of gay folks, the degradation of your environment and rape of your natural resources, and the rise of a billionaire mafioso class. You now have rude hubristic Americans to monopolize your hate and fear. Ditto for Americans. Forget every issue we were fretting about the day before masked, Russian-speaking troops swarmed over the border and “did not invade” Crimea, annexing it and …
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
Joyce Wolburg
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce M. Wolburg
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.