Public Relations and Advertising Commons^™

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

Ua12/2/1 College Heights Herald: Inventing Yourself On The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period January 29 - March 3, 2024.

• Anderson, Alexandria. Letter from the Editor
• Costellow, Ali. Passions Provide Outlets for Self-Expression – Nathan Neal, Chase Winemiller, Gracie Silvia, Nico Silverthorn
• Reed, Bailey. Chinese Music Club Brings New Sound to the Hill
• Historic Building Makes for Unique Apartments – Columns, Bowling Green High School
• Parks, Adin. Inside the Bowling Green Warming Centers – Homeless
• Murray, Debra. Kentucky Museum Exhibits Curator Details Research on Women’s Culture – Tiffany Isselhardt
• Anderson, Alexandria. Who Owns WKU’s Dorms – Student Life Foundation, Hilltopper Hall
• Coppinger, Carrington. Forensics …

Mlcp Of Red Bull, Micah Winningham

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Red Bull is a marketer and distributor of one of the first major sports drinks to be introduced into the world, called the same name: Red Bull energy. Since the inception of the drink in the mid 1980’s by Dietrich Mateschitz in Austria as an attempt to create an alternative to coffee, the drink and brand of the Red Bull organization have exploded into one of the most popular and recognizable organizations of all time. The brand pushes the idea of their product giving the greatest boost of energy, and their slogan “Red Bull gives you wings!” reinforces the idea …

Organizational Communication In The Wnba, Paris Fierkelepp

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

There are over 42,000 organizations in the world, each of which has their own style and practice of organization communication. Out of all those organizations, the one that I chose as the subject of my research paper is the Women’s National Basketball Association, better known as the WNBA. Throughout this paper, I will provide a brief history of the WNBA, patterns that I have identified regarding communication in the WNBA, connections between communication in the WNBA and the course content, some problems I identified regarding the communication in the WNBA, and my recommendations for fixing those problems.

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …

Reducing Loneliness And Improving Social Support Among Older Adults Through Different Modalities Of Personal Voice Assistants, Valerie Jones, Changmin Yan, Marcia Shade, Julie Blaskewicz Boron, Zhengxu Yan, Hyeon Jung Heselton, Kate Johnson, Victoria Dube

College of Journalism and Mass Communications: Faculty Publications

This study examines the potential of AI-powered personal voice assistants (PVAs) in reducing loneliness and increasing social support among older adults. With the aging population rapidly expanding, innovative solutions are essential. Prior research has indicated the effectiveness of various interactive communication technologies (ICTs) in mitigating loneliness, but studies focusing on PVAs, particularly considering their modality (audio vs. video), are limited. This research aims to fill this gap by evaluating how voice assistants, in both audio and video formats, influence perceived loneliness and social support. This study examined the impact of voice assistant technology (VAT) interventions, both audio-based (A-VAT) and video-based …

Ua12/2/1 College Heights Herald, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period November 6, 2023 - January 29, 2024.

• Arnold, Emilee. WKU Memorabilia – Big Red, Hilltoppers
• Wilborn, Price. Renee Shaw Inducted into Hall of Distinguished Alumni
• Dobberstein, Molly. WKU’s Hall of Distinguished Alumni – Claude Bloch, Charles Reynolds, Amir Zaheri
• Costellow, Ali. LGBTQ+ WKU Alumni Share Stories from the Hill – Karen Stewart, Georgena Brackett, Spencer Jenkins, Seth Church
• Homecoming Hotspots – Restaurants
• Abney, Shayla. Veterans & ROTC Cadets Share Experiences on the Hill
• Edmonds, Luke & Jake McMahon. Home Field Advantage – Football Fans
• Dobberstein, Molly & Maggie Phelps. Who’s …

The Impact Of Interaction Time And Verbal Engagement With Personal Voice Assistants On Alleviating Loneliness Among Older Adults: An Exploratory Study, Changmin Yan, Kate Johnson, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

Background: Loneliness in older adults is a critical issue that negatively affects their well-being. The potential of personal voice assistant (PVA) devices like Amazon’s Alexa Echo in reducing loneliness is an emerging area of interest, but it remains under-researched. Objective: this study aims to investigate the effect of interaction time and verbal engagement with PVA devices on reducing loneliness among older adults living alone. Method: In this experiment, individuals aged 75 and older (n = 15), living alone, were provided with Amazon Alexa Echo devices. They were instructed to interact with the device at least five times a day …

The Impact Of Loneliness Post-Pandemic And Immersed In The Upcoming Political Election, Regina M. Luttrell Ph.D., Gwen Pratt, Abigail Kludt, Amy Barone, Kwadwo Osei-Poku, Lihan Wang

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab emerged with a partnership between Real Chemistry and the Public Relations department at the S.I. Newhouse School of Public Communication and serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media for a number of organizations regarding communications.

Healthcare professionals and organizations are interested in identifying how mental health impacts different U.S. generational groups after the COVID-19 pandemic and the intersectionality of U.S. Politics. Our team focused on two generational cohorts – Generation X (1965-1980) and Generation Z (1997-2012) – as an entry point into navigating the impact of …

An Analysis: Interpersonal Conflict Resolution In Children's Television, Molly Griffith, Yared Alemu

Concordia Journal of Communication Research

Children in the United States today are consuming television at a vastly higher rate than we have seen before (Sigman, 2012). Due to this hands off approach, there has been an increase in parents' cognition of what television their children are consuming which includes both entertainment television or educational television. The researchers highlighted the importance of teaching proper interpersonal conflict resolution to children through the television they are consuming as they learn through all observations. We highlighted the types of conflicts that are depicted in the children's show Bluey which is an educational children's television series produced in Australia. Researchers …

An Analysis Of The Relationship Between The Workload And Stress Of Colleg Athletes, Sadie Voss

Concordia Journal of Communication Research

College students attending a university were asked to participate in a study regarding course workload and stress. It was found that student-athletes tend to carry more stress due to the time commitment to their sport. The researchers asked questions from a stress test to evaluate how stress impacted these students. In the survey, they factored in major, minor, credits per semester, internships, and jobs. All of these factors had a part in determining the amount of stress a student had. The study addressed in depth the relationship between a student’s course workload and the amount of stress they have which …

An Analysis Of The College Choice Process From The Eyes Of College Students, Evan Galchutt, Kao Nou Yang, Malena D. Jeffrey

Concordia Journal of Communication Research

For many, the process of choosing a college marks the beginning of a period of emerging adolescence and adulthood. Although exciting, the college choice process can be daunting, as students are flooded with information to inform a choice that has ripples across multiple facets of their lives. The researchers chose to investigate what factors are most important to students during their college search process and how they impacted their ultimate choice. Moreover, the researchers honed in on how specific factors such as financial considerations and family influence impacted how they approached their decision. The participants of this study are mostly …

Ua68/6 Newsletter, Wku Gender & Women's Studies

WKU Administration Documents

Newsletter created by and about the WKU Gender & Women's Studies Program.

Ua12/8 2024 Annual Campus Safety & Security Report For The Calendar 2023 Calendar Year, Wku Police

WKU Administration Documents

Annual WKU campus security report for 2023.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU tennis team in 2024.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in 2024.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in 2024.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2024.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases for WKU golf teams in 2024.

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for 2024.

The Marketable Me: A Personal Branding Exploration, Amanda Prichard

Mahurin Honors College Capstone Experience/Thesis Projects

The concept of personal branding was introduced in 1997 by Tom Peters in an essay entitled “The Brand Called You”. Since that term was introduced, there has been an explosion of media written about it and many different perspectives formed. In this social media driven age, much of the public understands personal branding as something for influencers and celebrities, when in reality it can, and should, be used by everyone. This project was created to be an intrinsic case study of my own personal branding experience as a college student looking to create a smooth transition into the post-graduation world. …

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in 2024.

Ua35/3 Provost's Message, Wku Provost

WKU Administration Documents

2024 Provost's Messages issued to faculty & staff via email. Discussions of Biochemistry, death of Craig Cobane, awards, freedom of speech, Graduate Studies, Registrar, Research & Commercialization, Gordon Ford College of Business, and Ogden College of Science & Engineering.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in 2024.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU track & field team in 2024.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team for 2024.

Grace House Akron Volunteer Information And Training Kit, Lilly Wright

Williams Honors College, Honors Research Projects

Grace House Akron is a non-profit organization that provides housing and care to people on hospice who are homeless, living in indignant conditions, or do not have an able and/or willing caregiver. Over the course of Grace House’s first year in operation, they have worked alongside over 200 volunteers. Now, they are seeking to expand the demographic makeup of these volunteers. The objective of this project is to create a deliverable volunteer kit that will include 4 sections: Introduction, In-House Volunteering, Out-of-House Volunteering, and Reference Materials. This kit will streamline the process of onboarding volunteers by introducing them to the …

Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …