Public Relations and Advertising Commons^™

Rare Beauty: Social Media Audit, Amalia Fleming, Mariyah Martinez, Lillian Stegen, Briley Bodin, Nadia Rodgriguez

[Archive] Belmont University Research Symposium (BURS)

Our report entails a thorough social media audit of the makeup brand, Rare Beauty, founded by Selena Gomez. It analyzes the many strategies utilized to create an effective social media presence on multiple platforms. This report discusses how successful these social media and communication strategies are in leading to brand growth, development, and profit for Rare Beauty. In addition, our presentation aims to touch all of the aforementioned points in a way which gives our audience a complete yet succinct overview.

In our findings we have discovered that Rare Beauty has successfully utilized social media to create a community of …

Communication Theory Analysis Of Coda Movie, Lindsay Casey

Honors Theses

This undergraduate honors thesis addresses how the hearing community views and treats the d/Deaf community. The contents of this thesis include a literature review, communication theory, and qualitative analysis of the film, CODA (2021). Findings leave the hearing community with three main suggestions to implement when interacting with the d/Deaf community. These suggestions include acknowledging the daily communication struggle amongst members of the d/Deaf community, maintenance in a conversation may lead to exploitation and finally, due to different speech codes we should enact cultural respect towards others.

The literature review consists of an overview of the d/Deaf community’s history including …

An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner

Honors Projects

The purpose of my project was to evaluate the personal branding tactics that are used to be successful on Instagram in the fashion industry. Social media is a growing tool for influencers and brands. Since its creation in 2010, Instagram has become one of the most popular platforms, specifically for the fashion industry as it is centered around photos. This project explores how authenticity, creating a target audience, and utilizing content activities plans can impact one’s success on Instagram. Throughout the project, I used these three criteria on a fashion-oriented Instagram account to determine how these factors can impact post …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

The Junk Food Problem: Why The Law Allows Advertising To Kids And How To Implement Change, Makenna Hardy, Madison Maloney

Brigham Young University Prelaw Review

Rapid technological advancements have increased the methods in which advertisers can reach the public, specifically children. As obesity rates increase among America’s youth, more stringent advertising laws barring junk food exposure have been advocated for. Since the Supreme Court has determined commercial free speech as deserving full First Amendment coverage, the rights of advertisers frequently inhibit productive methods of protecting children from junk food advertisements. This article examines the current standards safeguarding both children and advertisers and the feasibility of restricting advertising to kids within the limitations of commercial speech protections.

Ua12/2/2 Talisman: Surreal Issue No. 14, Wku Student Affairs

WKU Administration Documents

Spring 2023 Talisman:

• Broekema, Gabi. Surrealism
• Hunter, Leah. Surreal
• Cox, Samantha. Surrealism
• Plescia, Audrey. Horoscopes
• Booth, Pandora. Dreamscapes
• Ousley, Rachael. Body & Soul – Yoga, Susan Tutino
• Coles, Jack. Tool for the Future – Artificial Intelligence
• Sandlin, Ellie. Altered Minds – Drug Experimentation
• Neidlinger, Heather. Little Dipper
• White, Peyton. Pure Adrenaline – Rodeo, Skateboarding, Boxing, Rock Climbing
• Plescia, Audrey. The Hill is Haunted
• Richer, Cailyn. Threads of Expression – Fashion
• Jefferson, Reginald. Momentum
• Bruck, Lasikka. At Death’s Door – Yenni Gonzalez, Zoe Avery, Hannah Smith
• Meyers, Jeffrey. Voice in Movement – Theatre & Dance, National Dance Education Association
• Surreal Playlist

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from January to July 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from January to July 2023.

Jesus Was A Refugee: Parables As Contemporary Rhetoric, Luke Litz

[Archive] Belmont University Research Symposium (BURS)

This paper performed a rhetorical analysis of the "Refugee" ad released by the He Gets Us campaign by identifying the rhetorical devices employed in the ad, interpreting their meaning, and evaluating the effectiveness of the ad. This advertisement is delivered in the form of a parable, which demonstrates that while the He Gets Us campaign purports to be targeting people who find Jesus unrelatable, this ad particularly targets the evangelical community and provokes them to change their posture toward immigration in the United States. However, it is too early to tell whether the ‘Refugee’ ad will be effective at winning …

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

• President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2023.
• Commencement
• Curriculum
• Gordon Ford College of Business
• Innovation Campus
• Semester Kickoff
• Semester Review
• Spring Break
• Strategic Plan – Climbing to Greater Heights
• Student Retention / Recruitment

Insights Into The Accuracy Of Social Scientists’ Forecasts Of Societal Change, Sangsuk Yoon

Management and Marketing Faculty Publications

How well can social scientists predict societal change, and what processes underlie their predictions? To answer these questions, we ran two forecasting tournaments testing the accuracy of predictions of societal change in domains commonly studied in the social sciences: ideological preferences, political polarization, life satisfaction, sentiment on social media, and gender-career and racial bias. After we provided them with historical trend data on the relevant domain, social scientists submitted pre-registered monthly forecasts for a year (Tournament 1; N = 86 teams and 359 forecasts), with an opportunity to update forecasts on the basis of new data six months later (Tournament …

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Exploring The Impact Of Negative Words Used In Online Feedback In Hotel Industry: A Sentiment Analysis, N-Gram, And Text Network Analysis Approach, Daniel Dan

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in Las Vegas. Only the feedback that has been categorized as negative by the algorithm is selected. In correspondence to this feedback, the existence of answers from the hotels is checked together with the response style. While the negative valence of the feedback can represent a mixture of subjective and objective emotions, there are common features …

Ua12/2/1 Let's Talk About Sex, Vol. 98, No. 5, Wku Student Affairs

WKU Administration Documents

College Heights Heraldmagazine regarding sex and students.

• Murray, Debra. Let’s Talk About Sex, Baby
• Murray, Debra. This is Definitely Changing Sex
• Anderson, Alexandria. This is the Best Place to Start – Sexual Health
• Stephens, Grace. It’s Okay to Be Sexy
• St. Clair, Molly. The Impact of Title IX on Intercollegiate Athletics

Ua12/2/1 Fit, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding fitness.

• Healthy Strawberry Lemonade Cocktail/Mocktail
• Why Nutrition Matters – Dining Services
• Dock, Emma. Like This? Try This!
• WKU Walking Routes
• Building & Maintaining Health Habits
• Sharp, Chloe. Quick Workouts to Do on a Busy Schedule
• Find Your Movement – Campus Recreation
• Wellness Navigators Help College of Health & Human Services Students Thrive
• Gym Necessities

How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling

Journal of Human Sciences and Extension

Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …

The Impact Of Egypt's Mega Events On Egyptians' Public Mood, Nouran Abass

Theses and Dissertations

The study aims to study the Impact of Egypt's Mega Events on Egyptians‟ Public Mood. Egypt organized two Mega Events in 2021: The Pharaohs‟ Golden Parade and Luxor Sphinx Avenue. The study also examines the impact of the two Mega Events on the Egyptian Identity. While the two Mega Events targeted Egypt's external publics to attract tourists to Egypt, the study attempts to assess the impact of the two Mega Events on one of Egypt's internal publics; the Egyptians. Depending on the concept of “Social Listening” as a theoretical framework, the study examines the possible ways the Egyptian government can …

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2023.

Ua68/6 Newsletter, Wku Gender & Women's Studies

WKU Administration Documents

Newsletter created by and about the WKU Gender & Women's Studies program.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU tennis team in 2023.

Ua45 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.

• Topper Walk
• Commencement
• Spring 2023 Grad Fair
• College Recognition Ceremonies
• Spring Survival Guide
• Spring 2023 Important Dates
• Finals Week Spring 2023
• Connect with Our Team

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU track & field team in 2023.

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

[Archive] Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and statistics for WKU golf teams in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in 2023.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2023 memoranda issued by the WKU Provost to faculty & staff via email.

• Provost's Message
• First Gen Initiative Success
• Congratulations to Our University Distinguished Professor & University Faculty Award Recipients
• Associate Provost for Research & Graduate Education Transition
• October 13th Guest Speaker James Lang

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in 2023.