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Articles 91 - 120 of 171
Full-Text Articles in Public Relations and Advertising
Audience Responses To Gender Stereotypes In Advertising, Laura Genn
Audience Responses To Gender Stereotypes In Advertising, Laura Genn
Senior Honors Theses
Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates. Upon analyzing these stereotypes, examples can be found throughout media, especially in television. All this begs the question: Are these stereotypes actually effective at selling products or services to their intended audience? Do men react positively to stereotypes of men or women; and vice versa, how do women react? If gender stereotypes are employed in advertising purely through force of habit and not evidenced prudence, then the advertising landscape stands to gain immensely from taking …
Women In Modern Public Relations: The Evolution Of Public Relations In America, Jayah Waters
Women In Modern Public Relations: The Evolution Of Public Relations In America, Jayah Waters
Masters Essays
The profession of public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, n.d., para. 5). The profession was founded by men to refute criticism of big businesses during the rise of muckrakers known today as investigative journalists. Ivy Lee who wrote the first press release and Edward Bernays who developed the first press kit were significant influences in establishing the profession of modern public relations (Rise of the Image Men, 2019). Additionally the founding involved significant moments such as establishment of the Committee on Public Information (CPI) during World …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …
Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck
Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck
Independent Study Project (ISP) Collection
The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
In-Feed Native Advertisement On News Websites: Effects Of Advertising Format, Website Reputation, And Product Involvement, Lijie Zhou, Fei Xue
In-Feed Native Advertisement On News Websites: Effects Of Advertising Format, Website Reputation, And Product Involvement, Lijie Zhou, Fei Xue
Faculty Publications
Focusing on two popular types of native advertising, endemic in-feed advertisements and linked in-feed advertisements, the current study examined the effects of advertising format, website reputation, and product involvement on perceived advertising credibility (trustworthiness and expertise), attitude toward the advertisement, brand interest, and purchase intention. In general, endemic in-feed advertisements were rated more favorably on source expertise and brand interest, while linked in-feed advertisements scored higher on attitude toward the advertisement. Three-way interaction effects were found for source trustworthiness, attitude toward the advertisement, brand interest, and purchase intention. Endemic in-feed advertisements showed stronger impact for the high-involvement product on a …
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Messaging For Change
DePaul Magazine
A review of the experiences of students from the DePaul College of Communication who traveled to study international advertising and attend the Cannes Lions Festive, the largest global event for professionals in advertising, creative communications and related fields.
Ua12/2/1 The Review Of The Hill, Wku Student Affairs
Ua12/2/1 The Review Of The Hill, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long
The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long
Honors Program: Senior Projects (Public)
In 2012, only 3 percent of creative directors in advertising were women. Today that ratio has reached more than 11 percent and is on the rise in hopes to reach 50 percent. This ascent has been encouraging for me personally; I would love to take part in a movement for greater diversity in the industry, and I feel fortunate and thankful for the women who got it started half a century ago. But beyond the women leading the ad industry, how is this rise helping young women preparing to become creatives and project managers? How does this movement translate beyond …
Austin Fraser Internship In Reading, England, Megan Ditore
Austin Fraser Internship In Reading, England, Megan Ditore
Student Engagement Posters
Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.
A Content Analysis Of Advertisement To Volunteer In The Global South, Kristina Medero
A Content Analysis Of Advertisement To Volunteer In The Global South, Kristina Medero
UNO Student Research and Creative Activity Fair
In the past decade, volunteer tourism, or the venture to volunteer abroad as a learning or leisure activity, has grown immensely. This study conducted a content analysis through a cultural intelligence theoretical framework to examine the strategies of persuasive rhetoric and images in voluntourism advertisement. The data revealed that organizations that requested monetary donations used images of egoistic appeals on websites p> 0.05, t(13) = .76. However, no significant difference was recorded between volunteer tourism organizations that required time commitment or monetary donations when using expectations of exchange. Considering the volunteer tourism organizations used a variety of techniques with …
Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs
Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs
Journalism
Girls Who Handle It (GWHI) is an organization unique to San Luis Obispo, but hoping to expand in the coming years. The team recruited myself to begin the process of expansion beginning in Santa Barbara. Despite the success in San Luis Obispo, the lack of previous recognition in this new city proved to be a difficulty in executing this event. GWHI aims to create a community empowerment movement by allowing college-aged women to share their vulnerabilities on a public platform creating conversation surrounding difficulty. They also highlight the role social media plays in hiding these trials by often not accurately …
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
Ua12/2/1 The Hill In Review, Wku Student Affairs
Ua12/2/1 The Hill In Review, Wku Student Affairs
WKU Administration Documents
Newsletter recapping the top stories of the week.
An Analysis Of Sports Talk Radio’S Effect On Social Issues, Rehana Power, Elham Mohamud, Brandon Mcroy, Cleandre Robinson
An Analysis Of Sports Talk Radio’S Effect On Social Issues, Rehana Power, Elham Mohamud, Brandon Mcroy, Cleandre Robinson
Concordia Journal of Communication Research
Professional athletes are becoming more vocal about their stances on different social issues like Black Lives Matter, MeToo and more. The researchers chose to investigate the effects that sports talk radio has on listeners perceptions of different social issues. Participants of the study hailed from a Lutheran, faith-based institution of higher education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between consumers of sports talk radio and their opinions on professional athletes addressing social issues.
Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson
Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson
International Crisis and Risk Communication Conference
An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …
Persuasion, Marita Gronnvoll
Persuasion, Marita Gronnvoll
Syllabi
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Syllabi
This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.
An Analysis Of Females In The Media, Nina Buckingham, Kayla Kucala
An Analysis Of Females In The Media, Nina Buckingham, Kayla Kucala
Concordia Journal of Communication Research
In society today, the media plays a major role in our daily lives. With new websites and apps coming out every day, there is continued exposure to social media. With ideal body image being a very relevant topic of discussion and the popularity of social media, it is possible that there could be a correlation. This study explored this possible correlation and went into further detail on the relationship between social media and females and their effect on interpersonal communication.
Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2019-20 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.