Public Relations and Advertising Commons^™

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman

LSU Master's Theses

During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 campaign merged the …

Ua12/2/1 College Heights Herald, Vol. 93, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica & Andrew Henderson. Job Eliminations Trim $5 Million in Salaries from Budget
• Collins, Emma. Admission Requirement Could Change Diversity
• Hicks, Amelia. WKU Police Department Initiates an Emergency Alert System
• Hicks, Amelia. Community Members Invited to March About Firearms
• Eiler, Olivia. Nursing Students Exceed Pass Rate for NCLEX
• Aud, Shawna. Bring Your Focus Back to Healthy After Break.
• Vogler, Emily. Editorial Cartoon re: Teacher Pension Protest
• Pension Protest: Give Teachers a Seat at the Table
• Austin, Emma. iPhone Escapades: The One with the Armed …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis

Honors Program: Senior Projects (Public)

With decreasing budgets and increasing political tensions, universities in the United States are embracing broader and more creative efforts to reach prospective international students. For such universities, international students are a lucrative recruitment population because they bolster enrollment numbers and tuition revenue while diversifying student bodies. Previous studies have shown that much university marketing to international students is deficient and of little use in helping prospective students make informed decisions (Baldwin & James, 2000), yet information search is a key element of buyer decision models (Beatty & Smith, 1987) as students evaluate educational options. This study sought to see, then, …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …

The Role Of Narratives In Eliciting Strong Audience Response To Emotional Commercials, Brooks Jessica

Communication Studies

Let’s face it; crying during movies will always be a bit embarrassing even if the movie is worthy of shedding tears. But crying during a commercial is almost humiliating. Surprisingly, it happens. Commercials from the last few years have caused that very reaction among some audience members. These commercials, built on emotional appeals, contain narratives that cause the audience—in one to three minutes—to feel like part of the world created by the advertiser or rhetor. In a day and age where it is easy to skip an ad, advertisers are turning to the use of narratives as a way to …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding Housing & Residence Life options.

• Deletter, Emily. Off-campus Living Provides Options for Students
• Huff, Taylor. The Best Places to Live, According to Our Readers
• Deppen, Laurel. What It’s Really Like to Live in Pearce-Ford Tower
• Williams, Tyger. Funky Furniture
• Crutchfield, Ambriehl. Random Roommates Create a Learning Experience
• Sisler, Julie. Residents of Minton Hall Share Their Thoughts
• Moore, Noah. Tour Guide Tell-All: Introduction to Residence Halls
• Eiler, Olivia & Amelia Hicks. Where to Live Based on Your Major, Activities or Food Choices

Ua12/2/1 College Heights Herald, Vol. 93, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• $16 Million Cut – Budget
• Chisenhall, Jeremy. Athletics Prepares for $1.3 Million Budget Cut
• Kast, Monica. Admission Standards to Increase at WKU
• Eiler, Olivia. Students Reflect on Tailgating Location Change
• Aud, Shawna. How to Revamp Your New Year’s Healthy Lifestyle
• Budget Burden: The Aftermath of the Gary Ransdell Empire
• Vogler, Emily. Editorial Cartoon re: Emperor Gary Ransdell
• Leonard, Nicole. Overcoming the Label of Victim in Modern Society
• Halloran, Hunter & Hanna Leboeuf. String Theory – WKU Symphony Orchestra
• Stahl, Matt. Hilltoppers Get Series Win Thanks …

Ua12/8 Violence Prevention & Response Training, Wku Police

WKU Administration Documents

Memoranda issued by WKU Police to faculty & staff regarding active shooter training, includes Run, Hide, Fight poster.

Ua12/2/1 College Heights Herald, Vol. 93, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Deletter, Emily. Side of Fees – Aramark
• Kast, Monica. As Enrollment Changes, Budgets Don’t Always Follow
• Yaacoub, Sarah & Natasha Breu. Annual Chocolate Fest Raises Money for Hospice
• Sparks, Lora. Two School Shootings Start Debate About Firearms
• Eiler, Olivia. WKU Researches Potential Sleep Treatment for Autism
• Dimeo, Chris. Raw: The Uncut, Uncooked Cookie Dough Experience
• Vogler, Emily. Editorial Cartoon re: Fees
• Fee Frenzy: Student Financial Burdens Expand Along with Facilities
• Hormell, David. MTurk Program Reveals the Legal Grey Areas of Capitalism – Mechanical Turk
• Hardin, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Kast, Monica. More Students Are Pursuing Degrees in Healthcare
• Eiler, Olivia. Service Dog Awareness Program to Receive Grant
• Crutchfield, Ambriehl. Freshman Runs Off-road Auto Parts Business – Robert Bowden
• Deletter, Emily. White Squirrel Weather in Top 100 Twitter Accounts
• Collins, Emma. Glasgow Native, Ambassador to Canada Visits WKU – Kelly Craft
• Austin, Emma. A Journalist’s Journey in Argentina
• Vogler, Emily. Editorial Cartoon re: Scoreboards
• Scoreboard Scare – Diddle Arena Renovation
• Coyle, Cameron. The 15:17 to Paris – Movie Review
• Schweickart, Lydia. Along for the Ride …

Ua12/2/1 College Heights Herald, Vol. 93, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Eaton, Tyler. Hilltopper Athletic Foundation Annual Fund Gap of Over $5 Million
• Deletter, Emily & Sarah Yaacoub. The Real Cost – Community Education
• Collins, Emma. More Educators & Women Run for Office
• Dimeo, Chris. Mental Health Support Groups Help Students
• Harsh, Spencer. Start Your Day Off on the Right Track
• Vogler, Emily. Editorial Cartoon re: Superb Owl
• Murrer, Erick. Political Anomalies: Understanding the LGBTQ Right
• Kast, Monica. Read These Books Instead of Going Outside
• Walker, Silas. Crossfit for a Cause – Crossfitting 4 Cures
• Chisenhall, …

Public Understanding Of One Health Messages: The Role Of Temporal Framing, Sungjong Roh, Laura N. Rickard, Katherine A. Mccomas, Daniel J. Decker

Research Collection Lee Kong Chian School Of Business

Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk …

Ua12/2/1 College Heights Herald, Vol. 92 [93], No. 2 [28], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Henderson, Andrew. College Heights Herald Awarded Grant to Fund Ongoing Lawsuit
• Deletter, Emily. Enrollment in Language Classes Drops This Semester
• Deletter, Emily. Climate Chasers – Mesonet
• Eiler, Olivia. Student Course Evaluations Have Minor Impact
• Vogler, Emily. Editorial Cartoon re: Wrong Side of History
• Redacting Responsibility: One Victim Is Far Too Many – Sexual Abuse
• Collins, Emma. Board of Regents Approve Graduate Certificate
• Collins, Emma. Dean Accepts Position at University of North Texas – Neale Chumbler
• Williams, Tyger. In Character – Comic Con
• Jessie, Alec. Former …

Ua12/2/1 College Heights Herald, Vol. 93, No. 1 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. $40 Million in the Red – Budget
• Ziege, Nicole. Construction Complete on Ogden College Hall
• Eiler, Olivia. Ten-year Housing Plan Will Focus on Students
• Collins, Emma. Chick-fil-A Will Open Late Due to Renovations
• Ziege, Nicole. WKU Makes Plans to Combat Winter Weather
• Henderson, Andrew. WKU Is No Exception to Hate Crimes. Help Us Track Them
• Vogler, Emily. Editorial Cartoon re: Snow
• Meso-Debt: Kentucky Cannot Afford to Lose the Mesonet Program
• Byrd, Jessica. Cutting the Mesonet Deprives Everyone of Knowledge
• Joyner, Brook. March Like …

Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young

International Crisis and Risk Communication Conference

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Cultural Challenges When Memorializing Tragedies, Kjell Brataas

International Crisis and Risk Communication Conference

After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.

Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed

International Crisis and Risk Communication Conference

The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

International Crisis and Risk Communication Conference

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Discourse Networks Of Emergency Response Communication: A Case Study Of Civilian Deliberation On The Reddit Platform, Cody Blake Wilson, Megan Kendall

International Crisis and Risk Communication Conference

Using discourse and network analysis, this research explores a reddit thread concerning an emergency situation in the U.S.V.I. after a 2017 hurricane. In particular, research seeks to gain greater understanding of deliberation and problem-solving behaviour of a crowdsourced, citizen group in response to a disaster. Findings support the use of network analysis and measures of centrality to isolate particularly important actors and contributions in a network. Furthermore, findings also depict seven archetypical roles played by users in the discourse. Further research is needed to understand how the tier structure of the reddit platform influences network structure and behaviour and normalize …

Risk And Crisis Communication In Colombia: A Case Study From Medellín, Michael Klafft, Pia Schreiber

International Crisis and Risk Communication Conference

This paper analyses the state of the art of risk and crisis communication in Colombia with a focus on natural and man-made risks and disasters. Findings are based on a series of semi-structured interviews with risk and crisis communication experts, practitioners, and educational experts from the city of Medellín, and on a content analysis of teaching materials used for risk communication. The study reveals that a combination of different approaches is used to raise risk awareness in the population, combining education through entertainment, citizen sciences projects, and risk communication via the website and app of a regional alerting system.

Why Trivialising People’S Culture Can Be Catastrophic For The Effective Communication Of Extreme Weather Warnings: Lessons From The Delta State Of Nigeria, Eromose E. Ebhuoma

International Crisis and Risk Communication Conference

Early weather warnings can save lives and minimise the loss of assets. The most accurate forecast, however, is useless if it fails to reach those anticipated to be affected by a predicted adverse weather condition, as this will impede their ability to act pro-actively. The 2012 flood disaster in Nigeria which had devastating consequences for 30 states in the country, for example, was forecasted a few months ahead by the Nigerian Meteorological Agency. However, data obtained from some rural communities in the Delta state that suffered severe implications courtesy of the flood revealed that the warning did not get to …

A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin

International Crisis and Risk Communication Conference

Our knowledge is not enough to clearly explain how consumers respond to unethical firms, thereby forming attitudes toward unethical firms’ brand and buying their products. In this sense, we conduct a one-way experimental design to test regulatory focus theory when it comes to attitudes toward unethical firms’ brand and the purchase intention. Our findings reveal that promotion-oriented participants were more negative toward Mitsubishi, which violates achievement (e.g. fuel efficiency), than prevention-oriented participants. More importantly, promotion-oriented people were less likely to buy Mitsubishi automobiles than prevention-oriented people. In contrast, prevention-oriented consumers are negative toward Volkswagen which violates protection (e.g. carbon dioxide …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2018 memoranda issued by the WKU Provost to facutly & staff via email.

• University College Reorganization
• Dean, College of Education & Behavioral Sciences
• Interim Registrar Appointment
• Associate Provost for Global Learning & International Affairs
• New Admissions Standards
• Mahurin Honors College Appointment
• RAMP & Open Forum

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2018.