Public Relations and Advertising Commons^™

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Community Involvement Within Your Organization, Chris Gale, Mark Jacob

Purdue Road School

Active community involvement programs within your organization allow the engineering community to serve one another while promoting a positive work environment and strengthening the communities that are being served. Various community involvement programs will be presented that provide positive mentoring skills and/or public service to various organizations. Ongoing community involvement programs in two large organizations will be presented. Time will be allowed for questions and further dialogue on individual program successes.

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

The Rise And Fall Of The Patent Trolls: How They Lost The Public Relations Battle, Liz Weber

Journalism

Patent trolls gained notoriety in the early 2000s as many nine- and even 10-digit patent infringement settlements made headlines. Trolls claim they are helping inventors get the compensation they deserve for their inventions, while opponents claim trolls are parasites on successful businesses who want glittering pots of gold in exchange for doing absolutely nothing. As the debate continues and parties on both sides continue to call for patent reform, the question arises: what is best of the IP overall market? And how can patent trolls utilize communications best practices to ensure their message is convincingly conveyed to key influencers who …

An Advertisement And Article Analysis Of Skin Products And Topics In Popular Women’S Magazines: Implications For Skin Cancer Prevention, Corey H. Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Md Fullwood, Danna Ethan, Rodney Hammond

Publications and Research

Background: In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific advertisements for sunblock to determine if models, when present, depict sun safe behaviors and 2) to enumerate the number of articles related to the skin for content. Both aims include an assessment for differences in age and in …

Getting People To Buy, Always, Singapore Management University

Perspectives@SMU

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

Clinton Fire Prevention, Dr. Sharon Varallo, Mike Tortorelli, Grant Slater, Colin Hepner

2015-2016: Clinton, Iowa

No abstract provided.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for the year 2016.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team July to December 2016.

Ua19/16/2 Football Press Releases, Wku Athletics Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team in 2016.

Ua61/16 Class Of 2016, Wku Physical Therapy

WKU Administration Documents

Physical Therapy Class of 2016 yearbook. Features the following students:

• Allen, Whitney
• Anderson, Alexis
• Baston, Allison
• Bell, Devin
• Coode, Rett
• Dahl, David
• DiTommaso, Katie
• Ford, April
• Fortney, Brianne
• Fuller, Megan
• Goutsis, Dominque
• Gunn, Lorelei
• Hall, Timothy
• Harlan, James
• Hicks, Jacob
• Hubbuch, Emily
• Jones, Tom
• Macke, Cristina aka Vegas(?)
• McKinney, Kelli
• McReynolds, Lauren
• Muse, Terrell
• Reece, Melissa
• Sims, Shannon
• Smith, Laura
• Smith, Wesley
• Stalcup, Patrick
• Vittitow, Kristi
• Wilson, Kimberley
• Wright, Emily
• Wright, William aka Jason

“Columbia Protects Rapists”: A Public Relations Approach To Managing Collegiate Sexual Assault Scandals, Michelle J. Kolk

Masters Essays

No abstract provided.

Ua51/1 Collections & Connections, Jennifer Wilson, Editor, Connie Foster, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights inaugural Open Access Hall of Fame inductees, TopSCHOLAR highlights, International Year of South Africa, SOKY reads, Evelyn Thurman young readers book award, SOKY Bookfest.

Ua68/17 Wku Dance: Creating Thinking Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about WKU Dance program.

• Welcoming New Professors - Meghen McKinley, Kylene Stephens
• 2015-2016 Performance Season
• Guest Artists - Banning Bouldin, Andrea Shelley, Jon Lehrer, Denise Vale, Brian Grant
• National Dance Education Organization Student Chapter
• National Honors Society for Dance Arts Student Chapter
• Dance Showcase
• Sumer Studies
• WKU Dance Intensive

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU baseball team for 2016.

Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2016-17 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Womens Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and photographs related to WKU women's basketball for 2016.

Ua19/16/1 2016 Media Guide, Wku Athletic Media Guide

WKU Administration Documents

Athletic media guide for volleyball team.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

Memoranda issued by the WKU Provost to WKU faculty and staff through email in 2016.

• Outstanding Mentoring in Undergraduate Research / Creative Activity
• 2016 Faculty Awards Reception
• Associate Provost of Research & Creative Activity
• Dean of Graduate School

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf in 2016.

Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2016-17 season.

Ua1f Wku Greek & Service Organizations Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources related to discipline, honor, Greek and service fraternities and sororities at WKU.

Ua1f Wku Extended Campuses Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources regarding WKU's extended campuses in Glasgow, Owensboro and Elizabethtown.

De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García

All Faculty Scholarship for the College of Arts and Humanities

The main purpose of this article is to challenge the normative ideal of public relations, usually shaped by a Western perspective, highlighting there is a broad typology of non-Western PR models, which are the norm across the world. This article emphasizes how public relations principles of excellence are not only exceptionally met but also suggests that Western public relations can learn from the rest of the world about, for example, how personal relations can enrich the profession. Using a qualitative method, this paper compares two populated countries with large economies, China and Mexico. The main finding of the article is …

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

Corporate Crisis Communication: Examining The Interplay Of Reputation And Crisis Response Strategies, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good …

Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander

Masters Theses

This thesis examines print advertisements in Parents, a popular parenting magazine, for a period of two years. This study uses critical discourse analysis to find meaning in these print advertisements. Through this analysis, three prominent themes were found in the two-year data collection period. The first of which is the #1 Recommended, a theme that highlights the cultural importance of using only products that have been recommended by medical professionals or hospitals, thereby emphasizing the social power of such persons or establishments. The second is comfort, care, and the good stuff, a theme that highlights a maternal desire to …

Social Media And Credibility Indicator: The Effects Of Bandwagon And Identity Cues Within Online Health And Risk Contexts, Xialing Lin

Theses and Dissertations--Communication

Three studies were conducted to investigate how social media affordances influence individuals’ source credibility perceptions in risk situations. The MAIN model (Sundar, 2008), warranting theory (Walther & Parks, 2002), and signaling theory (Donath, 1999) served as the theoretical framework to examine the effects of bandwagon cues and identity cues embedded in retweets and users’ profile pages for health and risk online information processing. Study One examines whether bandwagon heuristics triggered by retweets would influence individuals’ source credibility judgments. Study Two investigates how bandwagon heuristics interact with different identity heuristics in credibility heuristics on an individual level. Study Three explores bandwagon …

Picturing The Museum: How America's Leading Art Museums Use Instagram As A Public Relations Tool, Hannah S. Mclain

Honors Capstones

No abstract provided.