Public Relations and Advertising Commons^™

Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey

Electronic Theses and Dissertations

NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 …

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bennett, Emily. On Her Toes – Martha Madison
• Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
• Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
• Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
• Be Proactive, Not Reactive: University Officials Need to be Policy Driven
• Milam, Dustin. Fight for Rights, Liberation, Equality
• Jones, Ashley. Praxis vs. Western Football – Parking
• Schwab, Edmond. Change I Can’t Believe In
• Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …

Wright State University Women's Basketball Media Guide 2008-2009, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2008-2009 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Basketball Media Guide 2008-2009, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2008-2009 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Scientific Consensus On Manmade Global Warming: Think Tank Influence On Public Opinion Through News Media, Greg Howe

Theses and Dissertations

This study examined the influence of think tanks, in the news media, on public opinion of what most scientists believe about the cause of global warming.

The researcher performed a content analysis on two national newspapers spanning May through July, 2006, the three months surrounding the U.S. release of An Inconvenient Truth, to determine whether papers of differing political ideology provided different amounts of context concerning the global warming scientific consensus. The data were tabulated using Microsoft Excel. Experimental research was also conducted using 103 undergraduate Rowan University public relations and public relations and advertising majors to determine if …

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Fights & Frenzy
• Day, Michelle. Gunfire Unconfirmed, Investigation Continues
• Hale, Marianne. Campus, Community Voice Concerns
• Timeline of Events
• Slitz, Alex. A Thousand Words – Charus Changchit
• Howerton, Christina. Enrollment Increases 2.6 Percent
• Howerton, Christina. Task Force Explores Ways to Make College Cost Less
• Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
• Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
• Schwab, Edmond. Learn the Background of the Financial Troubles
• Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
• Cawthorn, Shawna. Poor Football …

2008 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.

Church Marketing: Promoting The Church Using Modern Methods, Bethany L. Conrad

Senior Honors Theses

Marketing is a part of nearly every aspect of business. Without marketing, businesses would have very little means of communication. It is an essential part of promotion and growth. The same is true within the church. Churches often stray from advertising for a variety of reasons, but marketing and promotion can be a very effective way of fulfilling the Great Commission in a new, unique, and modern way. ' This thesis will illustrate important steps in developing a communications plan for the marketing of local church. Research was done on existing marketing plans in both the business and church setting. …

Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski

James Pokrywczynski

No abstract provided.

Topscholar™ And Selectedworks™: Forging New Paths Of Information Access And Research, Connie Foster

Faculty/Staff Personal Papers

Presentation made before the WKU Academic Deans regarding the use of TopSCHOLAR and SelectedWorks in promoting scholarly publication among faculty.

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Inspire, Fall/Winter 2008: Take Flight, Cedarville College

Inspire

No abstract provided.

The Moral Sensitivity And Character Of Public Relations Students: A Preliminary Study, Mathew Cabot

Faculty Publications

Public relations practitioners and academics have been exploring ethics models, revising ethics codes, holding ethics workshops, and building ethics curricula -- all in an attempt to address the ethical lapses that continue to occur in the profession. Little of this activity, however, has included research dealing with the moral development of public relations practitioners and its connection to ethics theories, codes, and instruction. Cabot (2004) explored the integration of moral development theories into applied professional ethics by introducing the Four-Component Model of moral functioning. By breaking moral functioning into the four components of sensitivity, judgment, motivation, and character, the FCM …

University Alcohol Prevention, Public Relations And Organizational Legitimacy From The Parental Perspective, John E. Brummette Iii

Doctoral Dissertations

Developed from the public relations process model, the purpose of this study was to identify parental perceptions of university drinking norms and their relationship with parental perceptions of the organizational legitimacy of the university. This study used a web-based survey to assess an N = 173 parents of current university students at the University of Tennessee – Knoxville. The results of this study identified that parents have exaggerated misperceptions of college drinking that are related to their overall perceptions of the university in terms of organizational legitimacy. The study also found that parental awareness of university prevention efforts were strongly …

Inspire, Summer 2008: A Heart For The World, Cedarville College

Inspire

No abstract provided.

The Guacamole Fund Presents...

Native American Forum on Nuclear Issues

Special Bonnie Raitt Benefit Tickets

The Image Of Professional Wrestling: A Case Study Of The Chris Benoit Double Murder-Suicide, Neil Borenstein

Theses and Dissertations

This study investigates the media's role in influencing public perception of the professional wrestling industry following the Chris Benoit double murder-suicide. The researcher sought to understand the manner in which newspapers portrayed the professional wrestling industry and whether media coverage in general played a role in forming the public's opinion of the industry.

Through a content analysis of articles and headlines in The New York Times and The Miami Herald, the researcher evaluated the tone of the media coverage of the professional wrestling industry. Intercept studies conducted at two southern New Jersey sports bars revealed where people received their information …

Are U.S. And French Cultural Differences Reflected In Advertising Appeals?, Ciprian S. Begu

Electronic Theses and Dissertations

Using 2 of Hofstede's cultural dimensions (power distance and uncertainty avoidance) associated by the research of Albers-Millers and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's cultural dimensions were developed and retested, we indirectly found that these 2 dimensions of culture are partially salient in non-business, less elitist environments in the form of value appeals such as "dear", "untamed", "magic", and "youth" reinforcing the idea that …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Renée Crown University Honors Thesis Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• A Thousand Words
• Annie’s Outlook comic strip
• Beyond the Hill
• Classifieds
• Crime Reports
• Diversions
• Letters to the Editor
• Opinion
• Sports

Articles in this issue:

• Brown, Holly Packing Silent Heat
• Day, Michelle. Regents to Finalize Cuts, Raise Tuition
• Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
• Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
• Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
• Wilson, Laurel. City to Auction Surplus
• Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
• Abston, Jason. Extra Money Going into …

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

Inspire, Spring 2008: Legacy, Cedarville College

Inspire

No abstract provided.

Ua3/9/5 Improving The Education Attainment Of Kentuckians At All Levels, Wku President's Office

WKU Archives Records

Presentation by WKU president Gary Ransdell at the Kentucky Chamber of Commerce Summit.

Ua3/9/5 Kentucky Teacher Hall Of Fame Induction Ceremony, Wku President's Office

WKU Archives Records

Speech delivered by WKU president Gary Ransdell at the 2008 Kentucky Teacher Hall of Fame induction ceremony honoring Jan Lanham, Patrice McCrary and Shelia Miller.

Review Of Online Advertising Research And Future Research Agenda [Slides], Louisa Ha

School of Media and Communication Faculty Publications

Slides from a presentation based on the journal article: Online Advertising Research in Advertising Journals: A Review. Published in 2008 in the Journal of Current Issues and Research in Advertising, 30(1), 33-50 by Louisa Ha.

Risk Communication And Community Right To Know: A Public Relations Obligation To Inform, Michael J. Palenchar

School of Advertising and Public Relations Publications and Other Works

Risk communication and community right to know are increasingly important functions of public relations within communities that face a considerable amount of health, safety and environmental risk related to chemical manufacturing. Following Susan G. Hadden’s (1989) claim that community right to know is not only a legal subject but a powerful approach to risk communication and by extension public relations, this research project analyzed, through an ethnographic case study of participant observations (n=193 days), interviews (n=27) and focus groups (n=15), how community residents perceive and construct their awareness and understanding of significant federally mandated and industry initiated community-right-to-know initiatives within …

Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.

Risk Communication And Community Right To Know: A Public Relations Obligation To Inform, Michael J. Palenchar

Michael J Palenchar

Risk communication and community right to know are increasingly important functions of public relations within communities that face a considerable amount of health, safety and environmental risk related to chemical manufacturing. Following Susan G. Hadden’s (1989) claim that community right to know is not only a legal subject but a powerful approach to risk communication and by extension public relations, this research project analyzed, through an ethnographic case study of participant observations (n=193 days), interviews (n=27) and focus groups (n=15), how community residents perceive and construct their awareness and understanding of significant federally mandated and industry initiated community-right-to-know initiatives within …

The Bison: 2008, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.