Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 80, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Lucas Goodum’s Attorneys Seek Venue Change – Katie Autry Case
• Clark, Ashlee. Ernie Fletcher Calls for Budget
• Knight, Cameron. In His Name – Kyanna Coffee, William Morland
• Fontana, Alex. Movie Theft Soars on College Campuses
• Teague, Hawkins. Film Contest Challenges Students
• Clark, Ashlee. Combustion Lab Moving to Center for Research & Development – Institute for Combustion Science & Environmental Technology
• Clark, Ashlee. Funds Depend on Economy – Budget
• Ingram, Brooks. Editorial Cartoon – Diverse Student
• Diversity Classes Need More Diversity
• Green, Alana. Students Should Think Globally
• Stubbs, …

Wright State University Softball Media Guide 2005, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005 softball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 80, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Wilberding, Beth. Dedication is a Dream Come True – Engineering & Biological Science Hall
• Hupman, Samantha. Teacher Leaves Legacy – Douglas Schutte
• Clark, Ashlee. Western Purchases the ALIVE Center – A Local Information & Volunteer Exchange
• Wilberding, Beth. Parking Issues Discussed
• Sewell, Chase. Super Saturdays Offer Super Time
• Harrell, Bobby. Western Buys SKyPAC Land – Southern Kentucky Performing Arts Center
• Questions Abound for Greek Ground
• Ingram, Brooks. Editorial Cartoon – Stray Greek Cat
• Fenlon, Todd. Meia Sells Tsunami – Indian Ocean Tsunami 2004
• Gilbert, Timothy. Letter to Editor re: …

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley

Library Faculty Research

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.

Ua3/9/5 Dedication Complex For Engineering & Biological Sciences, Wku President's Office

WKU Administration Documents

Talking points used by WKU president Gary Ransdell at the dedication of the Complex for Engineering & Biological Sciences.

Ua1b1/7 Complex For Engineering & Biological Sciences Dedication, Western Kentucky University

WKU Administration Documents

Program for the Complex for Engineering & Biological Sciences dedication, includes image of the building and floor plans.

Ua12/2/1 College Heights Herald, Vol. 80, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Wilberding, Beth. Greek Transition – Alcohol
• Greek Village Plans Proceed After Board of Regents Approval
• Clark, Ashlee. Board Approves Tuition Plan
• Clark, Ashlee. Judge Lifts Gag Order in Katie Autry Case
• Richardson, Kelly. Plan Will Pay Faculty for Teaching Abroad
• Coulter, Amber. Faculty Examine Contracts
• Oscars Snub Good Movies Once Again
• Editorial Cartoon – Academy Awards
• Dawson, Katie. An Interesting Proposal – Civic Engagement
• Fontana, Alex. In the Beginning – Evolution, Creationism
• Wilberding, Beth. No Water, Electricity Force Temporary Move of Food Service to Garrett Conference Center – Downing …

Ua12/2/1 College Heights Herald, Vol. 80, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Richardson, Kelly. Faculty Worry About Working Over Break
• Hupman, Samantha. Teacher Dies of Heart Attack – Naim Zelbak
• Maines, Ashley. Remembering Those Lost – Tsunami Awareness Vigil, Indian Ocean Tsunami 2004
• Caudle, Leah. Prism Concert a Sensual Treat – Music
• Clark, Ashlee. Warfare Company Moves Home to Bowling Green – Electronic Warfare Associates
• Coulter, Amber. Students Form Service Group – Student Volunteer Bureau
• Hopkins, Shawntaye. Regents to Vote on Long-Term Tuition Policy
• Hopkins, Shawntaye. Events to Celebrate Black History Month
• Dry Houses Don’t Mean student Safety
• Ingram, Books. Editorial …

Ua12/2/1 College Heights Herald, Vol. 80, No. 31 [30], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Wilberding, Beth. Administrative Council Makes Fraternity Houses Go Dry
• McNamara, Andrew. Vigil to Show Support for Tsunami Victims – Indian Ocean Tsunami 2004
• Clark, Ashlee. Administration Makes Wish List
• Clark, Ashlee. Council on Post Secondary Education to Propose New Funding Model
• Green, Tavia. City Celebrates the Life of a Legend – Martin Luther King Jr.
• Richardson, Kelly. Winter Term Reviewed
• Hupman, Samantha. Police Academy Offered Again
• Ingram, Brooks. Editorial Cartoon – Parking Pass Hiking
• Profiting on Parking Danger
• Sainlar, Lindsay. Provide-A-Ride No More
• Harrell, Bobby. Greek Drinkers Must Adapt …

Ua12/2/1 College Heights Herald, Vol. 80, No. 30 [29], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Wilberding, Beth. New Education Building to Replace Tate Page Hall
• Salmon, Emily. Martin Luther King’s Legacy Inspires Speaker – Patrice Gaines
• Clark, Ashlee. Council on Postsecondary Education Reviews Tuition Increase Policies
• Clark, Ashlee. Ernie Fletcher Promotes Tax Reform Plan
• Richardson, Kelly. Online Master of Business Administration Program Being Offered
• Coulter, Amber. Regents Meeting Organizations
• Ingram, Brooks. Big Red Fund Raising for Tsunami Relief – Indian Ocean Tsunami 2004
• Celbs Run Rat Race for Publicity, Tsunami
• Clark, Ashlee. Staying in Touch
• Fontana, Alex. Strength in Tragedy – Indian Ocean Tsunami …

Ua12/2/1 College Heights Herald, Vol. 80, No. 29 [28], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrell, Bobby. Wave of Destruction, Wave of Relief – Indian Ocean Tsunami 2004
• Clark, Ashlee. Ruling on Katie Autry Civil Suit Expected Soon
• Clark, Ashlee. Judge Stops Advertisments – Katie Autry Case
• Wilberding, Beth. New Science Building Opens for Classes – Engineering & Biological Sciences Hall
• Fontana, Alex. Students Can Recover Fee – WWHR Radio Station
• Campus Has More Holes than Swiss Cheese – Construction
• Reed, Lindsey. Editorial Cartoon – Big Red Replaced by Orange Construction Cone
• Roberts, Amy. Sparkles, Champagne & Priorities Mean a New Year
• Baker, Joanie. …

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.

Impact Of Media Spokeswomen On Teen Girls' Body Image, Senem Bahar Cevik

Theses Digitization Project

This project investigated body image issues of girls aged 13-19 years old. It surveyed a random sample of 100 girls via a self-administered questionnaire. The study found that most teen girls have a celebrity actor idol and that the majority of teen girls are self conscious regarding body shape and weight.

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

The Public Relations Campaign For Bangkok Fashion Week, Thailand, Chanoknart Paitoonmongkon

Theses Digitization Project

The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

The Study To Determine Customers Preference Of Using Claims System Via The Internet At National Insurance Company Limited, Thailand, Kunthorn Baosuwan

Theses Digitization Project

The purpose of this project is to determine National Insurance Company Limited (NAT) customer preferences for using claims systems via the Internet.

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin

Theses Digitization Project

The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.

A Proposed Resource Development Plan For The Department Of Communication Studies, California State University San Bernardino, Donna Louise Cooley

Theses Digitization Project

This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.

First Impressions Through The Constructs Of Impression Management, Amber Joy Wilson

Theses Digitization Project

The research on this study examines how first impressions are formed in the hotel setting. The study also looks at the social intelligence process through the constructs of self-monitoring and impression management.

Ua3/9/2 Wku: The 21st Century Land-Grant University, Wku President's Office - Ransdell

WKU Administration Documents

Edited version of Gary Ransdell's WKU: The 21st Century Land Grant University.

Promotional Strategies In The Internet Age, Morgan Almasi

Theses : Honours

The Internet and e-Business has experienced exponential growth over the past few years, generating significant challenges to organizations using the Internet for business, or as a communications medium. Along with the proliferation of the Internet, a number of new online-based promotional tools have been added to the overall promotional mix. This research aims at investigating successful online promotional strategies through a comparison of a synthesis of contemporary literature and information collected from a case study based on the online recruitment industry. The findings from the case study confirmed and built upon several key points identified in the literature. However, the …

Wright State University Men's Soccer Media Guide 2005, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2005, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2005 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's And Women's Swimming And Diving Media Guide 2005-2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005-2006 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2005, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

The Bison: 2005, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long

Theses

In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …

An Analysis Of The Newspaper Coverage Of Latter-Day Saint Temples Announced Or Built Within The United States From October 1997 Through December 2004, Kevan L. Gurr

Theses and Dissertations

President Gordon B. Hinckley, the fifteenth president of The Church of Jesus Christ of Latter-day Saints, excited the membership of the Church by increasing the number of temples available to members. He announced that the Church would construct smaller buildings – as compared with existing temples at the time – thereby allowing for greater numbers of temples to be built. He set a goal to build 50 temples in a two and half-year period: double the number the Church had ever attempted to build in any decade. Thirty-four of these temples were built in the United States, and newspapers – …