Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 80, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Casagrande, Michael. 10K Turns 25
• Reed, Lindsey. Wellness Plan Under Review
• Buckman, Josh. Smokers May Get Own Areas
• Baker, Joanie. Anorexia: It’s Not Just a Women’s Issue
• Wilberding, Beth. Hard Work Should Be Rewarded – Student Government Association
• Henze, Adam. Editorial Cartoon re: International Festival
• Jackson, Danica. Exploring the Color Line – Segregation
• There’s No Place Like Home – McLean Hall, Honors Program
• Baker, Joanie. The Americanized International Festival
• Holzknecht, Dave. Wal-Mart Will Disrupt Community
• Brassell, Kevin. No Brown Bagging at Western – Dining Services …

Ua12/2/1 College Heights Herald, Vol. 80, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Reed, Lindsey. Kentucky Improves In Post-secondary Education Report
• Buckman, Josh. Honors Students Getting an Upgrade – McLean Hall
• Reed, Lindsey. Western Recognizes KAPT Students – Kentucky Affordable Prepaid Tuition
• Jackson, Danika. The Western Pornography Passage
• Fisher, Lee. Brewing Company Returns – Nightclubs
• Clark, Ashlee. Student Government Association Budget Increases
• Henze, Adam. Editorial Cartoon re: Professor Salaries
• Professors Are Getting the Shaft – Salaries
• Thomas, Alan. Graduate Takes On Previous Letter – George Bush
• Dillon, Ryan. Social Issues Help Define Society
• Pitcock, Bridget. Discrimination Can Be …

Ua12/2/1 College Heights Herald, Vol. 80, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Reed, Lindsey. Promotions Bring Little Cash Advance
• Clark, Ashlee. Background Discrepancies – Faculty
• Green, Tavia. RedZone Could Get Alcohol – Dining Services
• Stoess, Jacquelyn. Western Community Rocks the Vote
• Allen, Natasha. Music Festival Raising Money - RevFest
• Henze, Adam. Editorial Cartoon re: Parking
• Sainlar, Lindsay. Votergasm: Get It On, Voter Style
• Ketterman, Shaun. Disputes Ed Schwab’s Claim that George Bush Didn’t Use Family Pull to Avoid War
• Ramge, Jim. Hero Should Be Used Sparingly – Military
• Baker, Joanie. Taking Up for the Underdressed – Pajamas …

Ua12/2/1 College Heights Herald, Vol. 80, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Richardson, Kelly. Student Arrested for Attempted Homicide – Antwuan Thomas
• Reed, Lindsey. George Bush Leads in Kentucky Poll
• Clark, Ashlee. Program Ready to Aid Disabled – Best Expectations
• Salmon, Emily. Make Mine Large – Morgan Spurlock
• Wilberding, Beth. Patti Johnson, 23 Senators Win Student Government Association Elections
• Politicians Should Stick to Important Issues
• Henze, Adam. Editorial Cartoon re: Same Sex Marriage
• Ortega, Amanda. Doesn’t Agree Homosexuals Should Marry Heterosexuals
• Riley, Cassandra. People Should Be Able to Marry the Person of Their Choice
• Newby, Nathan. Homosexuality …

Ua12/2/1 College Heights Herald, Vol. 80, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wilberding, Beth. Student Government Association Election Starts Today, Ends Tomorrow Night
• Reed, Lindsey. Request for $5.6 Million Project Awaits Senate OK – Agriculture
• Allen, Natasha. Playing the Big Red Blues – Clayton Miller Blues Band
• Maines, Ashley. Students Spruce Up Dorm Rooms
• Clark, Ashley. Debate Watch Tells Students to Tune In – Elections
• Wilberding, Beth. Lighting Poses Safety Problem on Campus
• Patti Johnson Needs Fresh Initiative in Campaign – Student Government Association
• Henze, Adam. Editorial Cartoon re: Football
• Todd, Nick. Former Student Government Association President …

Ua12/2/1 College Heights Herald, Vol. 80, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Clark, Ashlee. Academic Quality Initiative Nearing Phase Two
• Richardson, Kelly. Two Charged with Peeping
• Reed, Lindsey. Journalism Building Still Name Shopping – Mass Media & Technology Hall
• Wilberding, Beth. Patti Johnson to Run Unopposed – Student Government Association
• Wilberding, Beth. Redzone Opening Today – Downing University Center
• Buckman, Josh. New Building Could Create Pollution
• Hopkins, Shawntaye. Super Saturday Workshop
• Henze, Adam. Editorial Cartoon re: Pick Your Professor
• Johnson, Seth. America the Immature
• It’s A Classroom, Not a Soapbox – Faculty Evaluations
• Henze, Adam. Cartoonist Has …

Ua12/2/1 College Heights Herald, Vol. 80, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stoess, Jacquelyn. Voting 101 – Kentucky Constitution
• Sebastian, Kandace. Convention Draws Student Voices – Iraq Revolution
• Clark, Ashlee. Ceremony Encourages Freshmen Involvement – MASTER Plan
• Wilberding, Beth. Student Government Association Reacting with Changes
• Buckman, Josh. Transportation Unit Expected
• Clark, Ashlee. Global Project to Include Africa – Physics & Astronomy
• Sainlar, Lindsay. This Little Piggy Watched the News
• Henze, Adam. Editorial Cartoon re: Dining Services
• Shepherd, Justin. Former Opinion Editor Has Another Opinion
• Campbell, Philip. George Bush Supporter Empowered by Act of Stupidity - Vandalism
• Bogard, …

2004 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2004.

Wright State University Volleyball Media Guide 2004, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2004 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 80, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Richardson, Kelly. Big Red Cards Gaining Flexibility
• Clark, Ashlee. Plus/Minus Grading on Hold
• Green, Tavia. Singing on the Hill – Athena Cage
• Wilson, Kat. Students Spend Summer Studying Abroad
• Clark, Ashlee. Step Up Program Aims to Help Black Student Retention
• Defacing Property Shows Disdain for Memorial – Guthrie Bell Tower
• Henze, Adam. Editorial Cartoon re: Liberal Voice on Western’s Campus
• Lockhart, Dana, Brandon Copeland & Matthew Pava. Former Student Government Association Officers Speak Up, Feel Misled by Nick Todd
• Ogden, Stephen. Another Student Bothered by …

Ua12/2/1 College Heights Herald, Vol. 80, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wilberding, Beth. Report Recommends Reimbursement of Funds – Student Government Association
• Buckman, Josh. Downing University Center Adds a Red Zone
• Reed, Lindsey. Record-breaking Fund-raising Year Eases Budget Stress
• Maines, Ashley. Murray’s Restaurant Is Closed But Not for Good
• Wilberding, Beth. Election Generates Uncertainty – Student Government Association
• Henze, Adam. Editorial Cartoon re: Residence Halls
• Higher Education for a Higher Cost & All at Once?
• Watt, Wes. Return to School Reveals Annoying Fads
• Yenowine, Jackie. A Dorm by Any Other Name
• Padgett, Miki. Marine Bothered by …

Ua12/2/1 College Heights Herald, Vol. 80, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wilberding, Beth. Nick Todd Cites Personal Conflicts in Resignation
• Wilberding, Beth. Student Government Association to Hold Online Election
• Reed, Lindsey. Gary Ransdell Optimistic About Budget
• Clark, Ashlee. Western to Add January Term
• Buckman, Josh. Van Meter Overlook Getting a Facelift
• Clark, Ashlee. Freshman Enrollment Down This Year
• Henze, Adam. Editorial Cartoon re: Construction
• Yee-Haw! All the Dorms Are Finally Open
• North, Amber. The Woes of Only Being 20 Years Old
• Sainlar, Lindsay. The New Opinion Editor Needs Help; Please Don’t Be Shy
• Clark, Ashlee. New …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Ransdell, Gary. View: Welcome from the President
• Warren, Brandy. There Are Some Things You Just Have to Do While at Western
• Getting Around Campus
• Names & Places You Need to Know to Get Around the Hill
• Reed, Lindsey. Greek Life Can Offer Friends, Support
• College Movies
• Clark, Katie. Yearbooks Capture Memories, Excitement of Campus Life
• Reed, Lindsey. Safety a Crucial Part of Campus Life
• Warren, Brandy. Laundry Tips from My Mother
• Learning to Study the College Way
• Warren, Brandy. Bowling Green on a Budget
• Things You Need to Know

Revitalizing The Subaru Difference: A Communications Audit To Determine Effectiveness At Subaru Of America, Inc., Thomas Paolella

Theses and Dissertations

The purpose of this study was multifaceted. The first purpose was to examine the Subaru Difference Initiative campaign of several years ago and see what aspects succeeded and what areas needed change. The second purpose was to evaluate the effectiveness of the Subaru Difference and the role it currently plays within the Subaru of America Corporation. The third purpose was to perform research to obtain a better understanding of how employees would like to be communicated with in the future regarding the Difference and also what future steps can be taken to improve the overall clarity and effectiveness of this …

The Effects Of Debater Styles On Audiences During Televised Political Debates, Juliette J. Broglin

Theses and Dissertations

The goal of this study is to examine the effects of certain predetermined debate styles on television viewing audiences. The study used three separate gubernatorial debates with identical questionnaires attached to determine the behavioral traits viewers found most appealing in state level political candidates during organized, televised events. The author acknowledges that many studies of this nature are conducted on the national level. The author chose to analyze the same type of material on a lower level of government to determine what potential voters find appealing in state level potential elected officials. The study places the two selected candidates in …

2004 Gender Study Of The New Jersey Public Relations Society Of America, Megan A. York

Theses and Dissertations

The purpose of the study was to determine the climate of New Jersey Public Relations Society of America, 2004. The researcher sought to find logical alternatives to the much-touted theory of the "glass ceiling," that many researchers blame for salary differential between the genders. E-mail surveys were distributed to research salary, title, industry, experience, etc.

Although NJPRSA men and women have much in common, not everything is mutual. The average male is older and more experienced. Overall female dominance continues in the trade, including in two of the three highest-paying industries. Most respondents were in management positions; however, men occupy …

Online Crisis Management, Mauru Rushwaya

Theses and Dissertations

The purpose of the study was to learn if public relations practitioners are using the Internet to its fullest capacity, when responding to crisis situations. The study attempted to find out if public relations practitioners had the necessary tools in place to respond to a crisis online.

The sample originally selected consisted of 515 United States public relations practitioners, all members of the Public Relations Society of America (PRSA) and listed under the State of Pennsylvania. A survey consisting of 13 multiple-choice questions was posted on surveymonkey.com with a link included in the body copy of the query letter emailed …

The Impressions Of New Jersey High School Guidance Counselors On The Quality Of Education At Rowan University, Carolyn A. Krehel

Theses and Dissertations

This thesis provides a comprehensive examination of New Jersey guidance counselors' impressions of Rowan University. Rowan University, a state funded school, is a rapidly improving and growing institution in the state and its region. However, the University is met with much opposition from those who remember it as a small teachers' college in South Jersey.

This thesis focuses on the history of the university, old impressions of the school, current impressions of the school and recommendations on how to improve the overall awareness and perception of the University.

An email survey was mailed to 1,000 school counselors in the six …

Media Relations Between The Hotel Casino Industry Of Atlantic City, New Jersey And The Press Of Atlantic City, Patrick T. Kuhlen

Theses and Dissertations

This study fulfills four purposes. First, it is essential to gain a perspective of public relations and public relations practitioners, specifically those in the Atlantic City hotel casino industry, from the point of view of media representatives. Secondly, how do public relations practitioners view the relationship between their organizations and similar organizations with local media? Next, what can an organization's public relations practitioners do to foster and subsequently nurture positive relationships with media representatives and public relations practitioners? Lastly, what can a public relations practitioner do to move the relationship with media representatives, reporters and editors from mere media relations …

Professional Sports Team Fan And Media Relations: A Public Relations Case Study Of The 2003-04 Philadelphia Flyers Professional Hockey Team, Joseph Mathew Harasta Jr.

Theses and Dissertations

The relationships between a professional sports team, its fans and media determine the fiduciary success of the team. The responsibility of developing and fostering this relationship falls to the team's public relations department.

The purpose of this study was to (a) determine the influence team performance has on the relationships between a sports team, its fans and media and (b) find ways to improve these vital relationships. In doing so, sports teams' public relations practitioners might better understand the relationships between their team and its key publics while maintaining these relationships during both winning and losing seasons.

To examine the …

Use Of Online Technologies By Higher Education Public Relations Practitioners And Practitioners' Perceived Preference For Their Use By Their Institutions' Audiences, Mary Elizabeth Erwin Hegel

Theses and Dissertations

The purpose of this study was to determine the relationship between the use of online technologies by university public relations specialists, and the PR professionals' perceived preference for their use by media, internal and external audiences. The research also looked at other aspects of online technology use by university practitioners such as Web site content and emerging technologies.

The researcher collected primary data through a cross-sectional, self-administered questionnaire, designed for this study. The author gathered information for the survey from a literature review of Rowan University databases, scholarly journals, books and Internet searches. The survey contained Likert scale type questions, …

Amusement Park Crisis Management And Its Effect On The Crisis News Life Cycle, Kristin B. Siebeneicher

Theses and Dissertations

The purpose of this thesis was to evaluate whether effective amusement park crisis management can shorten the crisis news life cycle. Twenty-two in-depth interviews with seasoned media, amusement park public relations practitioners, and park PR practitioners who formerly worked in media were conducted and analyzed through content analysis. Coverage of an amusement ride incident was analyzed through content analysis to support interview findings. Numerous strategies are identified to build a foundation for effective crisis management, and to shorten the duration of crisis news coverage. Differences in managing print media versus television media are discussed. The thesis identifies amusement park incident …

Public Relations In Print: A Study And Profile Of Public Relations-Generated News Stories That Appear In Delaware Valley Daily Newspapers, Mark R. Marmur

Theses and Dissertations

The purpose of this study was to examine public relations practice's impact on journalism throughout the Delaware Valley through analysis of journalistic attitudes about public relations and the success of public relations practice on publicity for Rowan University.

The study analyzed the results of a regional survey given to editors and reporters at 25 daily newspapers throughout the Delaware Valley. The study also included an analysis of publicity gained by Rowan University through its Office of University Relations over a two-month period.

The study found that although a majority of Delaware Valley daily newspaper editors and reporters see public relations …

Ua3/9/2 Wku Four-Year Tuition & Campus Enhancement Plan, Revised, Wku President's Office

WKU Administration Documents

Revised powerpoint presentation regarding increasing tuition and fees in relation to construction projects on campus. Includes comparisons with benchmark universities.

Ua12/2/1 College Heights Herald, Vol 79, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Nick Todd Takes Office Amid Controversy
• Sainlar, Lindsay. A Tale of Two Cities – Segregation
• Wilberding, Beth. ID Numbers Changing
• Wilberding, Beth. Campaign Planning Begins – Institutional Advancement
• Hopkins, Shawntaye. Katie Autry Case Judge Issues Gag Order
• Wilberding, Beth. Police Promotion – Mike Dowell
• Tax Plan Proposal Politics Will Harm Higher Education
• It’s Time for the 2004 Marsupial Awards
• Ransdell, Gary. Long-term Tuition Plan is a First for Western
• North, Amber. Save Soul Grooves Music
• Smith, Alan. Selfish Choice Is Wrong
• Jackson, Danica. Remember Katie Autry
• Wade, …

Ua3/9/2 Wku Four-Year Tuition & Campus Enhancement Plan, Wku President's Office

WKU Administration Documents

Powerpoint presentation regarding increasing tuition and fees in relation to construction projects on campus. Includes comparisons with benchmark universities.

Ua12/2/1 Hilltopper Graduation '04, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Richardson, Kelly. Alumni Offer Spring Graduates Some Words of Advice
• Cowherd, Heather. Diddle Arena Is Back Up for First Time in Two Years
• Harrell, Bobby. Commencement Ceremony Changes Over Time
• Wagner, Brian. Graduate Jaded After Seven Years
• Salmon, Emily. Economy Booms During Graduation
• Hightower, Kyle. Journey Has Made Trip Worth Taking Again
• Warren, Brandy. Editor Offers Meaningless Apologies
• Marshall, Brett. Photo Lab Became Home
• Hoang, Mai. Memories Tops for Mia

Ua12/2/1 College Heights Herald, Vol. 79, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Casagrande, Michael. Top Recruit to Play Basketball at Western – Crystal Kelly
• Hopkins, Shawntaye. Forum Set to Discuss Tuition Plan
• Lively, Jay. Washington Choosing Their Future – Right to Life
• Clark, Ashlee. Outgoing Student Government Association President Sees Future Helping Others as Minister – John Bradley
• Hopkins, Shawntaye. Ernie Fletcher, House Leaders to Talk
• Green River Preserve Beneficial to All Parties Involved
• Reuter, Michael. Editorial Cartoon re: Shorts
• Alumna’s Fame Will Help Others at Western – Athena Cage
• Beg, Amber. Don’t Be Judgmental – Shorts
• Hurst, Nicole. Sorority Should …

Ua12/2/1 College Heights Herald, Vol. 79, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Nick Todd: I Feel I Have Nothing Wrong
• Hopkins, Shawntaye. University Buys Land for Preserve
• Thurman, Lindsey. In the Light – Theatre & Dance
• Melvin, Catherine. More Than 500 Donate Blood; Most In Search of Greek Points
• Hopkins, Shawntaye. Ernie Fletcher Emphasizes Importance of Auto Industry
• Hopkins, Shawntaye. Singer, Alumna Athena Cage Schedules Concert for August 28
• Controversy Should Not Cause a Blow to Student Government Association
• Reuter, Michael. Editorial Cartoon re: Nick Todd
• George Bush’s Pell Grant Time Limit Proposal Unfair to Students
• Tetrreault, Jeff. No …

Ua12/2/1 College Heights Herald, Vol. 79, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Ashlee. Student Government Association President-Elect Under Investigation
• Clark, Ashlee. Plus/Minus Could Face Delay
• Richardson, Kelly. Big Red’s Broadway – Spring Sing
• Melvin, Catherine. Relay for Life Draws 45 Area Teams
• Reed, Lindsey. Staff Council
• Hardin, Adriane. Proposal May Limit Pell Grants
• Gries, Emily. Kids Flock to Southern Kentucky Book Fest
• Partisan Battle Needs to End to Pass State Budget
• Reuter, Michael. Editorial Cartoon re: Budget
• Baynham, Jeff. Column Was Unfair to Darrin Horn
• Jackson, Kevin. Women Shouldn’t Wear WKU Butt Shorts
• Clark, Ashlee. Robert Watkins Upheld as Speaker …