Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 78, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Procedure May Increase Premiums – Health Insurance
• O’Connor, Molly. Student Government Association Questions Spending
• Lively, Jay. Mud Games – Alpha Omicron Pi
• Farner, Keith. Tops’ Schedule Gets Tougher – Football
• Lord, Joseph. Donors Take Opportunity to Meet Recipients – Scholarships
• Riley, Cassie. Student Government Association Investigating Donation Made to WWHR Last Year
• Lowther, Clare. Six Rooms Flood in Southwest Hall
• Stone, Jeff. Joshua Britt Needs Enlightenment
• Howard, Heather. Forgive But Don’t Forget – Ku Klux Klan
• Shepard, Laquetta. I Give All Glory to God – Ku Klux …

Ua12/2/1 College Heights Herald, Vol. 78, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sewell, Beth. Forum Draws Few Students
• Hoang, Mai. Staff Feeling Enrollment Effects
• Sigman, Amber. A Dwarf & Some Rednecks – Redneck Olympics
• Sewell, Beth. Ceremony Unites Donors, Recipients of Scholarships
• Lowther, Clare. Nursing Department Receives $50K
• Forum Attendance Shows Student Apathy, Again – Parking
• Brown, Jason. Clarify the Alcohol Policy
• Britt, Joshua. African-American Activists Have Gone Too Far
• McLaughlin, Morgan. All Greeks Do Community Service
• Ward, Sarah. Bring Back Nuggets – McDonalds
• Bonner, Tim. Editorial Cartoon re: Mold in Ivan Wilson Hall
• Moore, Brian. Lady Topper Guard to Miss …

Ua12/2/1 College Heights Herald, Vol. 78, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Healing, Surviving, Uniting – September 11^th
• Shinall, Dave. Study Shows Mold in Ivan Wilson Fine Arts Center may be Harmful to Students, Staff
• Sewell, Beth. Student Government Association to Host Parking Forum
• Snead, Bryan. Professor Earns Research Honor – Charles McGruder
• Hoang, Mai. Plan Made for Possible Budget Cuts
• Western Should Better Protect Campus Visitors
• Epley, Keith. Good We Strive for Is Worth Suffering For – September 11^th
• Minors, Pat. Always Remember Where You Were – September 11^th
• Bergen, Reed. Nothing to Fear – September 11th …

Ua12/2/1 College Heights Herald, Vol. 78, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sewell, Beth. Remember – September 11^th
• O’Connor, Molly. Western, City to Honor 9/11
• O’Connor, Molly & Mai Hoang. One Year Later: Four People Reflect on Tragedy’s Effects – September 11^th
• Lord, Joseph. Cash, CD Players Stolen from Kentucky State University Locker Room During Game
• As Anniversary Looms, There’s Time to Reflect – September 11^th
• Bonner, Tim. Editorial Cartoon re: September 11th Memorial
• Laquetta Shepard’s Courage an Inspiration
• Branaman, James. He’s a Hero – William Randolph, September 11^th
• Hoang, Mai. Western Profs Complete State Technology Study …

Ua12/2/1 College Heights Herald, Vol. 78, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hardin, Adriane. Dorm Visitors Being Monitored
• Shinall, Dave. Ku Klux Klan Rally Draws Few Supporters
• Hoang, Mai. City Celebrates Community Unity Day
• Farner, Keith. Tops Come Home to Recover Against Thoroughbreds – Football
• Lively, Jay. Cooking in Dorm Offers Departure from Norm
• Holm, Hollan. University Turning Off Air at Nights
• New Shuttle Service Works, But Old Services Needed
• North, Amber. Ku Klux Klan Coverage Not Sensitive to Minorities
• Compton, Sherry. Students Not Alone in Parking Crunch
• Bonner, Tim. Editorial Cartoon re: Big Red vs Grimace
• Skaggs, William. Pet Projects …

The Marketing Of Major League Soccer, Bruce G. Hummer Jr.

Theses and Dissertations

For the past six years, Major League Soccer has tried to penetrate American homes with its brand of soccer. Television advertisements and in-house surveys have been made to encourage people to view soccer as a spectator sport. The league, though, has been on decline since its first year and the question still remains why soccer has a hard time being a spectator sport in America. This study examined how Youth Soccer parents perceive the league.

The author went to various Youth Soccer games and registrations and used an intercept survey of the soccer parents. The parents were asked if they …

Minor League Basketball Organizations: Making Them Work, Derek Jones

Theses and Dissertations

Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.

Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.

Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.

The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were …

Wright State University Volleyball Media Guide 2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2002 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 78, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. Break-ins Plague Parking Lots
• O’Connor, Molly. South Campus Bursting at Seams – Bowling Green Community College
• Holm, Hollan. Residents Displeased with Cable Service
• Lord, Joseph. Provide-a-Ride Out, More Shuttles In
• Shinall, Dave. Ku Klux Klan Rally & Counter-Rally This Weekend
• Hoang, Mai. University Seeking Part-Timers – Faculty
• New Regent Should Be a Voice for Students, Faculty – LaDonna Rogers
• Baize, John. Stop Funding Pet Projects – Construction
• Bell, Bob. Western Is a Bad Business
• Bonner, Tim. Editorial Cartoon re: WKU Police
• Reynolds, Robert. Join the Green Party …

Ua12/2/1 Unknown Soldiers, Wku Student Affairs

WKU Administration Documents

Special football edition of the College Heights Herald:

• Farner, Keith. Unknown Soldiers – Football
• Moore, Michael. Air Raid to Play Major Role in Tops’ Season
• Schoenbaechler, Danny. Coach: Running Backs Look Great
• Hightower, Kyle. Longtime Understudy, Jason Michael Getting His Turn to Shine on Field
• Moore, Michael. Linebackers Will Lead
• Casagrande, Michael. Coaches Hold Great Expectation for Kickers
• Schoenbaechler, Danny. Team’s Opener Should Prepare Hilltoppers for the Long Haul
• Hightower, Kyle. It’s No Laughing Matter, Jason Michael is the Hilltopper Quarterback Now

Ua12/2/1 College Heights Herald, Vol. 78, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Jury Rules in Favor of Western – Charles Whaley
• Farner, Keith. Hilltoppers Cutting a New Rug – Denes Field
• Lord, Joseph. WKU Police Chief Trying to Build Stability in Police Force – Robert Deane
• Mills, Zach. It Is Central Hall No More – Let’s Call It John D. Minton Hall
• Lord, Joseph. WKU Police Need to Fill Two Positions
• New School Year, Same Old Parking Problems
• Bonner, Tim. Editorial Cartoon re: Parking
• Plan for Next Year’s Dorm Crunch
• Irvin, Sarah. College Heights Herald Ignores Intramurals
• Alumnus Promoted …

Ua12/2/1 College Heights Herald, Vol. 78, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Enrollment Soaring
• Holm, Hollan. Aramark Serves Up New Options
• Hightower, Kyle. Big Jelly Rolls Onto Hill – Nigel Dixon
• Sainlar, Lindsay. Freshman Says First Week of College Like Spring Break – Drew Willis
• O’Connor, Molly. Dividing Diddle Arena: 4 Sponsors Sought
• Got Money? Cause Next Year We Sure Won’t
• Bonner, Tim. Editorial Cartoon re: Will Work for Housing
• Lord, Joseph. Big Wigs Need More Cash? Sell Western’s Name
• Walzenhofer, Erica. Housing Crunch Not Fair to Upperclassmen
• Hoang, Mai. Judge Rules Former Campus Police Officers Must Pay Western …

Ua12/2/1 College Heights Herald, Vol. 78, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Regents Increase Tuition 10.4 Percent
• Lynch, Caroline. College Heights Herald Debuts with New Design
• O’Connor, Molly. Some Students Left Roomless
• Roberts, Amy. Big Red Cards May Buy Delivery Pizza
• Lord, Joseph. New Parking Lots Built Around Campus
• Holm, Hollan. Construction Abounds on Hill
• Meal Plans Bite, But We’ll Eat Them Anyway
• Bonner, Tim. Editorial Cartoon re: College Education Priceless
• Get Over Bulldozers on the Hill
• Warren, Brandy. If You Want to Whine, I’ve Got Plenty of Time
• Hoang, Mai. Capital Campaign Goal Met, Administrators Set New Objective …

Ua3/9/5 Complex For Engineering & Biological Sciences Groundbreaking, Wku President's Office

WKU Administration Documents

Remarks delivered by WKU president Gary Ransdell at the groundbreaking of the Complex for Engineering & Biological Sciences.

Ua1b1/7 Groundbreaking For Complex For Engineering & Biological Sciences, Wku Office Of Event Planning

WKU Administration Documents

Program for the Complex for Engineering & Biological Science groundbreaking ceremony.

Ua1b1/7 Groundbreaking Complex For Engineering & Biological Sciences, Western Kentucky University

WKU Administration Documents

Invitation to the Complex for Engineering & Biological Sciences groundbreaking.

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Special fall semester opening edition of the College Heights Herald:

• Campus Map
• Roberts, Amy. You Think You Know, But You Have No Idea
• University Services
• Ragan, Jason. Masters of Fate – MASTER Plan
• O’Connor, Molly. Pushing Buttons: Cell Phones Not Welcome Everywhere
• Significant Changes in Parking Regulations
• Student Groups

Marketing Plans For Convention And Visitors Bureaus: A Content Analysis, Kelli Kennedy

Theses and Dissertations

The major purpose of this study was to identify convention sales marketing and public relations trends by conducting a content analysis of the tactics in CVB convention marketing plans. By identifying both the common and unique public relations elements in marketing plans, CVBs can draw a relationship between public relations tactics and the success of reaching their mission statements in their own marketing plans.

Five cities' convention and visitors bureaus in the Eastern region of the U.S. were selected. These cities are Atlanta, Boston, Chicago, Philadelphia and Washington, D.C. The researcher obtained three complete marketing plans, one telephone interview and …

A Comparative Study Of Marketing Planning In Higher Education: Is It A Trend?, Janice L. Powers

Theses and Dissertations

The purpose of this study was to determine the status of marketing planning at colleges and universities, and if it helps with recruitment, retention and enrollment.

This study also examined whether marketing planning helps institutions create, guide and coordinate marketing efforts.

The first phase of the research for this study consisted of related findings reviews, in-depth interviews with non-profit, education specific marketing firms, as well as marketing professionals at institutions of higher learning. Next, primary research involved a fourteen item self-administered questionnaire electronically mailed to selected four-year colleges and universities in Northeast/Southeast/Central Pennsylvania and New Jersey. The questionnaire asked respondents …

Ua68/13/4 Limited Edition, Wku Journalism

WKU Administration Documents

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

• Sebastian, Kandace. Shake Rag Preparing for Revival
• Clark, Ashlee. Concerts in Park Sizzling
• Byrd, Candice. Actor Relives Washington's Brave Legacy - Josephy Bundy
• Clark, Ashlee. Multi-faceted Clemette Haskins Returning to Start Foundation
• Davis, AnCharlene. Uncle Merv Aubespin Tells Students To Make a Difference
• Relerford, Patrice. Sullivans Share Success to Support Scholarships
• Long, Michelle. Teacher Trying to Draw Minorities into Profession - Leislie Godo-Solo
• Tucker, Harold. Army Sets Up Quarters on Hill
• Belcher, Tammy. Shake Rag Deserves Support
• Clark, Ashlee. Teach Black History Year Round …

How The Internet Has Impacted College Recruitment And Admissions, Maureen Constantino

Theses and Dissertations

This study provides advice to college admissions and public relations professionals so they can make their college web sites more user friendly.

The author surveyed 275 juniors and seniors from six randomly selected Catholic and public New Jersey high schools. There were 261 viable responses.

The author found that the family is the most influential factor in the student's college search. Participants indicated that the Internet plays a role in most of their searches. The students rely on direct mail and guidance counselors in their search as well.

Participants were interested in visiting college web sites that were easily navigated. …

The Roles And Prevalence Of Communication Research In Selected Southern New Jersey School Bond Referenda, Paul Dice

Theses and Dissertations

The purpose of this study was to determine the roles and prevalence of communication research in two successful Southern New Jersey school bond referenda. Both school districts utilized communication research to help them win the support of their communities. The study sought to offer insight into the importance, or lack thereof, of communications research as a tool to be used in assisting school officials to pass their referenda.

This study does not present a "how-to" manual for passing a bond referendum. Rather, it offers insights into how school officials can make use of research to enhance their chances of passing …

Surveying The Future: An Innovative Tool For Expressing Stakeholder Vision As Demonstrated In Lawrence Township Public Schools, Jessica Reynolds Haviland

Theses and Dissertations

The purpose of this study is to create a survey instrument that will allow all stakeholders in a school district to share their thoughts, opinions, and attitudes regarding their vision for the future. The results of this survey will be used to create a vision statement to clarify goals, prioritize activities, and unify stakeholders in the pursuit of a desired future. This survey can serve as a benchmark, against which a school district can measure progress toward its goals. The survey instrument will also be a template, which can be used by other organizations to assess their publics' vision for …

The General Public's Knowledge And Perceptions Of The Certified Athletic Trainer's Professional Role And Educational Background, Casey Christy

Theses and Dissertations

This study's purpose was to determine the general public's knowledge, attitudes and behaviors relative to the certified athletic trainer's professional role and educational background.

Two-hundred and seventy-nine people completed an 11-question intercept survey. Results indicate the athletic training professional faces many perception barriers with the general public.

Only 12 percent identified an "athletic trainer" as one of the on-field healthcare providers for injured professional football players. More than half failed to correctly describe what an athletic trainer does. Many responses indicate the public confuses certified athletic trainers with "personal trainers" and other strength and conditioning professionals. Eighty-four percent of the …

Nukes Or No Nukes: How Does The Community View The Salem & Hope Creek Nuclear Generating Stations, David S. Burgin

Theses and Dissertations

This study addresses resident and political opinion surrounding the Salem and Hope Creek Nuclear Generating Stations (SHCNGS) owned by Public Service Enterprise Group (PSEG) by analyzing survey responses of residents and politicians living within 0-10 miles, 11-30 miles and from 31-50 miles from the stations in New Jersey and Delaware.

The study also investigates resident and political opinion since September 11, 2001, and how residents and politicians receive information about SHCNGS. In addition, resident and political opinion on four key issues facing the future existence of SHCNGS is also captured. Those four key issues are license renewal, environmental impact, safety/security, …

A Study Of The Changing Face Of Newspaper Journalism And Its Effect On Public Relations, Eva Marnie

Theses and Dissertations

The purpose of this study was to examine three newspaper markets within the Philadelphia region to determine how journalism is changing and how this change affects the practice of public relations.

The study compared and contrasted the results of a nationwide survey given to editors of all major newspaper markets.

In-depth interviews were conducted, followed by a survey, to determine the attitudes and opinions of the Philadelphia region's major newspaper editors.

The research of the newspaper industry led to the trend of civic journalism. Much research was conducted about civic journalism and its role in the newspaper industry.

From the …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

An Exploratory Study Of How Public Relations Practitioners And Journalists Need, Perceive And Deceive One Another, Jamie Leigh Mufalli

Theses and Dissertations

This thesis studies the relationship between public relations practitioners and journalists; how they perceive one another, what defines the relationship and what they would do differently if they were in the opposite field.

The author surveyed journalists and public relations practitioners to determine what kinds of attitudes help shape and define the relationship between these two very important professions.

Both public relations practitioners and journalists believe they are equal partners in the dissemination of information. Only 34.6 percent of public relations practitioners believe journalists have high morals and ethics, and are honest with public relations practitioners. Over 50 percent of …

Ua12/2/1 College Heights Herald, Vol. 77, No. 57, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• O’Connor, Molly. Mandatory Meal Plan Up for Vote
• Loyal, Taylor. Cause for Concern – Catholic Church, Child Abuse
• Brown, Abbey. Student’s Life Remembered – Zac Carroll
• O’Connor, Molly. Dining Changes to be Proposed
• The 2002 Marsupial Awards
• Conger, Aaron. Appreciate Diversity – Homosexuality
• Moore, Michael. Arrest Made in Egypt Break-ins – Parking
• Warren, Brandy. Out-of-State Graduate Tuition May Go Up
• Shinall, Dave. Government Students Land Internships in Washington, DC
• Corcoran, Kate. Gala to be Held in Owensboro – Run for the Arts
• Shinall, Dave. Former Newspaper Adviser Has Eyes …

Ua12/2/1 The Calm Before The Walk, Wku Student Affairs

WKU Administration Documents

Special graduation issue of College Heights Herald. Articles:

• Corcoran, Kate. The Calm Before the Walk
• Roberts, Amy. To Walk or Not Walk? This is the Question
• Grady, Brian. Editorial Cartoon re: Graduation Apathy
• Conklin, Jed. Seven Years Seems Short
• Schoenbaechler, Danny. Graduation a Costly Venture
• Moore, Brian. Quit the Whining, Get a Job
• Holm, Hollan. International Students Leave with Pride