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Articles 121 - 126 of 126
Full-Text Articles in Public Relations and Advertising
Ua77/1 Golden Memories, Wku Alumni Relations
Ua77/1 Golden Memories, Wku Alumni Relations
WKU Administration Documents
Newsletter created by WKU Alumni Relations to highlight reunions and events during commencement. This issue has an article regarding Lost River Cave, photos of past reunions and athletic schedules.
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Theses : Honours
This thesis seeks to examine the discursive construction of the public. Unlike studies before it, it explores a site that has yet to be analysed in depth- the public service advertisement. While the characteristics of this genre are understood in cultural common sense, what has been neglected is a consideration of how these advertisements can be understood to address an entity that is amorphous and unknowable. This study argues that such an address is only possible in this genre through the discourse of childhood. By employing an interdisciplinary approach that includes cultural and-media studies, political theory and sociology, the history …
Wright State University Women's Soccer Media Guide 1999, Wright State University Athletics
Wright State University Women's Soccer Media Guide 1999, Wright State University Athletics
Athletics Publications
A media guide for Wright State University's 1999 Women's Soccer team. This guide includes photographs, player stats, game results, and records.
Wright State University Men's Soccer Media Guide 1999, Wright State University Athletics
Wright State University Men's Soccer Media Guide 1999, Wright State University Athletics
Athletics Publications
A media guide for Wright State University's 1999 Men's Soccer team. This guide includes photographs, player stats, game results, and records.
The Bison: 1999, Howard University
The Bison: 1999, Howard University
Howard University Yearbooks
This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.
The Influence Of Religiosity In The Construction Of Meaning From Advertising Messages Intended To Promote Lifestyle Values, Lillian Billing
The Influence Of Religiosity In The Construction Of Meaning From Advertising Messages Intended To Promote Lifestyle Values, Lillian Billing
Theses and Dissertations
Religiosity has largely been ignored by consumer research as a factor in the negotiation of meaning from magazine advertisements containing lifestyle messages. A meaning based study was undertaken to seek to identify its presence and emergence within a religious audience. A qualitative methodology employing in-depth, phenomenological interviewing was designed. Six members of the Church of Jesus Christ of Latter-day Saints, three men and three women, were invited to give their interpretations, thoughts, and feelings towards four magazine advertisements. A second in-depth phenomenological interview was conducted with each participant to provide individual lifeworld contexts. Analysis employed a previously tested conceptual construct, …