Public Relations and Advertising Commons^™

A Context Analysis Of Same-Company Advertisements In Gay And Lesbian Publications Compared With Mainstream Publications, Sharon Ann Follmer Miken

Theses and Dissertations

In a content analysis, this study reviewed and analyzed advertising placed by national corporations in lesbian and gay magazines. The presumption was that the homosexual population is a viable niche that is being targeted by corporations with a segmented marketing approach. The purpose was to determine if these companies changed the content of these ads in any way to address the needs of the gay consumer.

The two most prominent national magazines that serve the lesbian and gay population in the United States are The Advocate and Out. From these two magazines was drawn a universe of national corporations that …

A Content Analysis Of New Jersey Law Firms' World Wide Web Site Home Pages, Karen Kaufman

Theses and Dissertations

The purpose of this study was to analyze the content of New Jersey law firm home pages on their World Wide Web sites in order to compare and contrast selected variables.

Previous studies and information on legal Web site presence on the World Wide Web was researched.

Fifteen Web sites were studied to compile an initial list of variables. The variables were adjusted based on research of the law firms and browsers' opinions. Twenty-nine variables were selected.

Major Web sites researched were the National Law Journal, the Indiana University School of Law, and the American Bar Association. None led to …

How Are Hospitals Disseminating Their Patient Confidentiality Policies To Their Employees?, Sally Sapega

Theses and Dissertations

Depending on a patient's illness, as many as 100 health professionals and administrative personnel may have access to the hospital record, all with a legitimate reason. Many people are understandably concerned about confidentiality because of the range of information in medical records that is often necessary to ensure an accurate diagnosis and successful treatment -- including very personal information about a person's physical, mental, and sometimes even emotional well-being. This thesis examined how 20 Delaware Valley hospitals communicate their patient confidentiality policies to their employees. The survey specifically asked the channels through which their confidentiality policies are communicated (i.e. training …

A Study Of The Correlation Between Internal Communication Programs And Employee Morale, Gary L. Brown

Theses and Dissertations

This study analyzed the relationship between internal communication programs and employee morale. Fifty-three communication professionals were contacted to determine:

• whether their company had an internal communication policy
• whether supervisory staff were trained to communicate effectively
• whether supervisory staff were held accountable for communicating with their subordinates
• the perceived benefits to internal communication programs.

Telephone interviews and mailed surveys yielded the following major conclusions:

• Ninety-five percent of the respondents felt there is a direct correlation between internal communication and employee morale.
• Five percent of the respondents felt there is an indirect correlation between internal communication and employee morale.
• Seventy-seven percent of …

Ua12/2/1 College Heights Herald, Vol. 73, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. University Boulevard Negotiations Optimistic
• Lanter, Charlie. Gordon Ford College of Business Receives $1 Million – Leon Page
• Brewer, Jerry. Danielle McCulley Selected No. 1 in American Basketball League Draft
• Back, Shannon. Council on Postsecondary Education Postpones Programs of Distinction Decision
• Harper, Molly. Lack of New Funds May Lead to Belt-Tightening for Western – Budget
• 1998 Marsupial Awards
• Harlow, Paige. Editorial Cartoon Space for Lease
• Harrell, Drew. Increase for Campaign Spending Limits Needed – Student Government Association
• Lobo, Mazz. Athletes Not Just Like Regular Students
• People Poll: What …

Ua12/2/1 College Heights Herald, Vol. 73, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Batcheldor, Matt. Students Admit to Funny Money Scheme – Jason Cardwell, Craig Fagg, Counterfeiting
• Mains, Brian. Kentucky Derby Anything But Real Quiet
• Lanter, Charlie. Ogden College of Science & Engineering Integrates Programs
• Harper, Molly. Women’s Task Force Report to Be Released
• Gordon Ford College of Business to Get $1 Million
• Child ID Program Saturday
• Hall, Jason. Gary Ransdell Tenure Good So Far
• Moore, Leigh. New Home, Big Grant for Physics Laboratory – Applied Physics Institute
• Don’t Miss Out on Inauguration Events
• Harlow, Paige. Editorial Cartoon Gary Ransdell Installation
• Hoover, …

1998 May-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to October of 1998.

Ua11/1 On Campus, Vol. 8, No. 4, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Siria, Stephanie. Mace Will Add to WKU's Rich Tradition
• WKU Supporter Col. Ed Stansbury Pledges $1 Million+ for Scholarships
• WKU Hires Veteran Fundraiser as Vice President - Thomas Hiles
• Spring Commencement May 16, L.T. Smith Stadium
• Catch the Spirit of the MASTER Plan - Making Academic & Social Transitions Educationally Rewarding
• Skipper, Bob. Faculty Emeriti Robert & Catherine Ward Give Property to Support …

Ua12/2/1 College Heights Herald, Vol. 73, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Leigh. Institute Receives National Contract – Applied Physics Institute
• Brewer, Jerry. Cheerleaders Gain National Renown
• Lanter, Charlie. Stephanie Cosby Rolls to Huge Victory – Student Government Association
• Wilson, Misty. Election Day Taxing for Officer Candidates – Student Government Association
• Lecture Series Funded – Leon Page Business Leadership Series
• Harper, Molly. Grant to Help Migrant Workers – PLOW, People Learning Others Ways, U.S. Dept. of Agriculture
• Lanter, Charlie. Regents Committee Gives Budget Firs OK
• Athletes Should Be Allowed to Work
• Harlow, Paige. Editorial Cartoon Athletes Need Money
• Hackett, Hugh. …

Ua12/2/1 New Beginnings, Wku Student Affairs

WKU Administration Documents

Special presidential installation edition of the College Heights Herald.

• Wilson, Misty. Western’s Inauguration History is Short But Sweet
• Lanter, Charlie. Longtime Hilltopper Remembers Past Presidents – Edgar Stansbury
• Through the Years – Henry Cherry, Paul Garrett, Kelly Thompson, Dero Downing, John Minton, Donald Zacharias, Kern Alexander, Thomas Meredith, Gary Ransdell
• Wilson, Misty. Mace Brings Tradition, Feeling to Ceremony
• Mains, Brian. Redesigning History: Medallion Gets New Look After 90-Plus Year History
• Beck, Shannon. Up Close & Personal Strong Ties Bind the Ransdell Family Together – Gary Ransdell, Julie Ransdell
• Craig, Ryan. A College Heights Herald Interview with the Big Chief – …

Comparing The Effectiveness Of Video New Releases And Written News Releases, Art Keegan

Theses and Dissertations

The purpose of this study was to determine if Video News Releases (VNRs) are more effective than written news releases in offering reportable news to television newsroom decision-makers. To answer this question, 45 television newsroom decision-makers from 13 states and the District of Columbia were surveyed. The survey was conducted over the telephone and presented nine questions to decision-makers regarding their usage and storage of VNRs and written news releases. Decision-makers were identified as television news personnel knowledgeable in the usage rate and storage length of VNRs and written news releases.

The study analyzed the responses of all the newsroom …

Ua12/2/1 College Heights Herald, Vol. 73, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Englert, Jennifer. Special Volunteers – Special Olympics
• Lanter, Charlie. Paul Patton Asks for Federal Aid – FEMA, Federal Emergency Management Agency, Hail
• Brewer, Jerry. Josh Detre Doesn’t Fit Traditional Mold – Student Government Association
• Back, Shannon. Stephanie Cosby Wants More Scholarships – Student Government Association
• Alien Presentation Tonight – Hardin Planetarium
• Panhellenic Association Awarded
• Student Government Association Elections Today
• Harper, Molly. Program Focuses on Children – Children First, Programs of Distinction
• Harper, Molly. Anthropology Students Make Their Voices Heard
• Money for Big Sign Could Be Better Used – Electronic …

The Public Relation Firm's Perception Of The Internet's Effect On Its Growth And Profits, Tina Blasberg

Theses and Dissertations

The purpose of the study was to learn if the public relations firm believed that using the Internet had a recognizable effect on its growth and profits. The study attempted to show that if the public relations firm saw that its net profits increased, client base grew, and, as a result, employees' paychecks increased, then it perceived that using the Internet had a positive effect on its growth and profits.

The sample originally selected consisted of 317 United States public relations firms, a sample which consisted of small and large firms ranging from 10 employees up to 100 employees. A …

Ua12/2/1 College Heights Herald, Vol. 73, No. 51 (2), Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Moore, Leigh. Bookstore to Open; Roof Repair Beginning - Hail
• Moore, Leigh. Concert Goes Battle Earth Day Rain
• Lanter, Charlie. Few Differences Emerge As Candidates Air Views - Student Government Affairs
• Wilson, Misty. South Campus a Long Walk Away - Big Red Shuttle, Community College
• Volunteers Needed at Potter Children's Home
• Reserve Space Now Available - Parking, Parking & Transportation
• ROTC Program Coming
• Harper, Molly. Folk Studies Going National - Programs of Distinction
• Batcheldor, Matt. Campus Key System Often Does Not Click - Facilities Management …

Ua68/13/4 The Link, Vol. 9, No. 4, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 73, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harper, Molly. Alcohol Policy Change May Come
• Bishop, Virginia. Greeks Tug Through Messy Week – Tug of War
• Batcheldor, Matt. Propping Doors Open Poses Security Breach – Bobby Graham
• Lanter, Charlie. Communications Program Looks Ahead
• Damaged Cars Allowed in Parking Structure – Hail
• Bowling Classes Relocated – Downing University Center
• Race Program Tonight – Baha’i Faith Group
• Batcheldor, Matt. Emergency Plan Worked Well – Hail
• Moore, Leigh. Storm Siren Means Seek Shelter, Go Low – Weather, Tornados
• Faculty Deserve Better Pay
• Harlow, Paige. Editorial Cartoon Poor Faculty Eating Fast …

Ua12/2/1 Special Storm Coverage, Wku Student Affairs

WKU Administration Documents

Special hail storm coverage edition of the College Heights Herald:

• Batcheldor, Matt. Campus Damage Exceeds $4 Million; No One Hurt – Hail, Flooding
• Moore, Leigh. Downing University Center Roof Destroyed; Food Services Continue – Hail, Dining Services
• Batcheldor, Matt. Weather or Not . . . Hail, Flooding

Ua12/2/1 College Heights Herald, Vol. 73, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. Western Picks Distinctive Programs – Programs of Distinction
• Laner, Charlie. Folk Studies Almost Axed – Curriculum
• Lanter, Charlie. Former Vice President Gets Job Offer – James Ramsey
• Mains, Brian. Model Trains, Memories Roll – Kentucky Museum, Exhibits
• Book Signing Monday – Eugenia Potter
• Steve Henry Visiting Western
• Radio Raises $55,000 – WKYU-FM
• Whitt, Allyson. Race for Student Government Association Vice Presidency Heats Up – Laura Hancock, Chad Lewis
• Harper, Molly. Anthropology to Lose Two Instructors – Jill Wagner, Valerie Haskins
• Student Should Be Treated Like Adults – …

Ua12/2/1 College Heights Herald, Vol. 73, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brewer, Jerry. Detrex Field Might Be Finished by Fall
• Englert, Jennifer. Long Hours Pay Off at Pageant – Miss Black Western, Alpha Kappa Alpha, Leah Ingram
• Moore, Leigh. Western Clears Illegal Dump
• Lanter, Charlie. New Vice President No Stranger to Big-League Money – Tom Hiles, Institutional Advancement, Alumni Relations
• Trio to Perform Tomorrow – Music
• Lanter, Charlie. Ray Mendel to Rejoin Program Selection Panel – Regents, Programs of Distinction
• Harper, Molly. Faculty Senate Wants Support for Part Timers
• Western Irresponsible in Dumping Trash
• Harlow, Paige. Editorial Cartoon Sandbox Used …

Ua12/2/1 College Heights Herald, Vol. 73, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Craig, Ryan. Space Voyage – Hubble Space Telescope, Robert Williams
• Lanter, Charlie. Western Finds Resident Assistants Easily, Pays Less – Housing & Residence Life
• Wilson, Misty. Student Government Association Votes for 24-Hour Visitation in More Dorms – Housing & Residence Life
• President to Be Selected – Council on Postsecondary Education
• Campus Scouts to Navigate Rope Course – Boy Scouts
• Lanter, Charlie. Plans for Gary Ransdell’s Inauguration Moving Ahead
• Moore, Leigh. Western Cited for Illegal Dumping
• Batcheldor, Matt. Early Visitors Frighten Building Attendants
• Students Shouldn’t Miss Chance to Learn
• Harlow, …

Ua68/13/4 The Link, Vol. 9, No. 3, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 73, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harper, Molly. President Tells Sides to Rach Accord – Gary Ransdell, Women’s Task Force, Human Subjects Review Board
• Lanter, Charlie. Continuing Brotherhood – Kappa Sigma
• Back, Shannon. Professors Remember Experiences with Martin Luther King, Jr. – Saundra Ardrey, Alan Anderson, Harold Little
• Senator Visits Tomorrow – Mitch McConnell
• Award Winners Named – Women’s Studies
• Harper, Molly. Student Government Association Candidates Prepare for Election
• Lanter, Charlie. Former Assistant Coach Provides Scholarships – Edgar Stansbury
• Keith Coffman Served Students Well – Student Government Association
• Harlow, Paige. Editorial Cartoon Keith Coffman
• Danielson, …

Ua12/2/1 College Heights Herald, Vol. 73, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. Former Coach Wills Estate to Western – Edgar Stansbury
• Moore, Leigh. Copier Contract Won’t Be Renewed – IKON Office Solutions
• Lynn, Kelley. Greeks Kick Off Annual Week With Show
• Smith, Scheri. Group Helps in Adjustment – Women in Transition, Non-Traditional Students
• Incentive Pay Bill Passes – WKU Police
• Seminar to Give Internet Advice
• Felkins, Melissa. Student Government Association Changes Election Guidelines for Downing University Center
• Whitt, Allyson. Author to Discuss KERA Reforms at Book Signing – Holly Holland, Kentucky Education Reform Act
• Whitt, Allyson. University Center Board …

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai

Business Faculty Articles and Research

Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …

Ua68/8/1 History Alumni Newsletter, No. 14, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua11/1 On Campus, Vol. 8, No. 3, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Inauguration Week Events May 2-8, 1998
• Dennis Felton Named WKU Head Men's Basketball Coach
• $88,000 Gift Supports Industrial Tech Program
• $25,000 Gift Supports Potter College Programs
• April is the Month for Robert Penn Warren at WKU
• You Are Invited to the International Gala
• Hughey, Aaron. Concern & Sensitivity: The Key to Survival in Higher Education
• Global Reach / Local Touch Connect @ the …

Ua77/1 Alumni, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Higher Education a Priority
• Inauguration ’98 Celebrating Excellence
• New Administrative Structure
• Stephen House Elected President of National Group
• Responding to the Institutional Review
• Western’s Public Radio Receives Governor’s Award – WKYU-FM
• Phonathon Sets New Record, Again
• Radon Testing Complete
• Students Receive Psychology Awards
• Radio News Wins Kentucky Press Association Competition
• College Heights Herald, Students Win Journalism Awards
• Student Wins Emmy Award at Regional Competition – Kelly Hobbs
• Sigma Chi Receives National Award
• Lucas, Marion. Dr. Lowell H. Harrison
• Head Start Gets Head Start
• Homecoming!
• Kentucky Museum – Historic Coverings, Tiny Trains
• Gary Ransdell on …

Ua66/10/2 Alumni Newsletter, Wku Mathematics

WKU Administration Documents

Newsletter created by and about the WKU Mathematics department.

Ua12/2/1 College Heights Herald, Vol. 73, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mains, Brian. Writer to Lecture Tonight – Robert Bly
• Robinson, George. Fans Go Crazy Over Wildcat Win – Basketball
• Moore, Leigh. Cooling Schedule Moved Up
• Moore, Leigh. Students Visit More, Stay Less in Dorms – Housing & Residence Life
• Sports Field Plans Underway – Intramural Sports Complex
• Two Plays Tonight – Theatre & Dance
• Bishop, Virginia My Car Was Completely Gone
• Moore, Leigh. Radon Corrected in Two Buildings – Zacharias Hall, Potter Hall
• Wilson, Misty. Kappa Alpha Psi Disciplined for Stripping Incident
• Women’s Task Force Report Needs to Be …

Ua12/2/1 College Heights Herald, Vol. 73, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Robinson, George. New Coach Looks to Rebuild Tops – Dennis Felton, Basketball
• Back, Shannon. Conflict Surrounds Task Force Report – Women’s Task Force
• Back, Shannon. Wine Served at Faculty Colloquium – Alcohol
• Institutional Research Gets New Director – Robert Cobb
• Easter Egg Hunt Planned – Alpha Delta Pi, Lambda Chi Alpha
• Batcheldor, Matt. Campus Police Incentives Headed for Vote – WKU Police, Employee Benefits
• Harper, Molly. Social Work Spreading Its Message in March
• New Coach Has Big Job Ahead of Him – Basketball, Dennis Felton
• Harlow, Paige. Editorial Cartoon …