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Public Relations and Advertising Commons™

Open Access. Powered by Scholars. Published by Universities.®

1993

Discipline
Institution
Keyword
Publication
Publication Type

Articles 121 - 124 of 124

Full-Text Articles in Public Relations and Advertising

Ua51/1/5 Wku Libraries Scrapbook 3, Wku Libraries Jan 1993

Ua51/1/5 Wku Libraries Scrapbook 3, Wku Libraries

WKU Administration Documents

Scrapbook has been disassembled. Photographs are available in UA1C11.23 WKU Libraries Photograph Collection. Documents housed in UA51.1.5 Dean of Libraries - Events File.


Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde Jan 1993

Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde

Theses and Dissertations

This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.

Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.


The Bison: 1993, Howard University Jan 1993

The Bison: 1993, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.


Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland Jan 1993

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.