Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 65, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hernes, Tom. Tuition to Rise, But Not By Reported 19 Percent
• Hoppes, Lynn & Buddy Shacklette. Ball Dropped on Eligibility of Top Back – Herbert Davis
• Turner, Karla. More Women Lighting Up for First Time – Smoking
• Cholesterol Screening to be On Campus
• Ogden Drive to be Blocked
• WKYU-FM Wins Award
• New Religious Group to Try to Meet Again - Lutheran Campus Outreach
• Freshman Election to be Held Tuesday
• Howard, Laura. Conference Targets Business – Institute for Economic Development
• Enrollment Cap is Needed to Ensure …

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding fashion.

• Summers, Kaye. Western Look Brings Leather, Boots & Indian Colors for Fall
• Green, Travis. In-Vest In Fall Styles: Suedes in Green, Brown
• Tutt, Allison. Old Coins, Pearls, Gold Chains and Elvis’ Shoes Are Fashionable – Accessories
• Lawson, Jamie. Business: Looks to Suit Anyone
• Tatum, Doug. Opposing Views: Comfort, Price Tag are the Keys
• Hoppes, Lynn. Quest to Dress No Trivial Pursuit

Ua12/2/1 College Heights Herald, Vol. 65, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Albrecht, Dana. Pool of Black Faculty Shallow
• Black, Sam. Proportion of Black Students is Smaller
• Howard, Laura. You Can’t Be Anymore Fit Than That - Weightlifting Women
• Parking Lot Closed for Science Days
• Elizabethtown to Pick Up WKYU-FM
• Student JoAngela Thompson Dies in Car Wreck on U.S. 231
• Robert Penn Warren Dies from Cancer at 84
• Highland, Debi. Yard Sale Benefits Poor, Homeless
• Western Could Head Recycling Movement
• Chattin, John. Editorial Cartoon – Big Red Recycling
• Open Forums Let Students Voice Gripes and Concerns
• Gilbert, …

Wright State University Golf Media Guide 1989-1990, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1989-90 Men's Golf team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 65, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tsimekles, Diane. Enrollment Climb Spurs Talk of a Cap
• Summers, Kaye. Club Members Talk Ham Over Barbecue – DX Ham Radio Club
• Green, Travis. State EPA to Suggest Recycling Plans for Colleges
• Hernes, Thomas. Council of Higher Education May Boost Tuition 19 Percent
• Fellowship of Christian Athletes Fund-Raiser Begins Sunday
• Freshmen Elections to Be Held Tuesday
• Bricking, Tanya. NOW, Other Women’s Groups Rally to Take Back the Night – National Organization for Women
• Western Needs to Clean Up Tenure Policy Act
• Chattin, John. Editorial Cartoon …

Ua12/2/1 College Heights Herald, Vol. 65, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bricking, Tanya. Former Teacher of Year Finds Job – William Murphy
• Wall, Dresden. Students Help Save NAACP Newsletter
• Bricking, Tanya. Officials Say Rules for Tenure Are Vague
• Green, Travis. Associated Student Government’s Budget Tiny Compared to Other Schools
• Rape Crisis Center Taking Volunteers
• Blood Drive to be Held Today and Tomorrow
• Local Women’s Groups Sponsoring Take Back the Night Rally
• Palestinian Sympathizer to Speak – Janet Gunn
• If Majority Wants PIRG, It Deserves a Shot – Public Interest Research Group
• Chattin, John. Editorial Cartoon - …

Ua12/2/1 College Heights Herald, Vol. 65, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Howard, Laura. Sober Up: Drunk Tank Not a Real Nice Place
• Summers, Kaye. Fee to be Sought to Start Research Group – Public Interest Research Group
• Howard, Laura. Western Gets State Grant to Plan Economic Center – Institute for Economic Development
• Board of Adjustments Denies Allegations in Kappa Alpha Lawsuit
• Yard Sale to Benefit Homeless
• Associated Student Government Delays Vote on Motion
• Howard, Laura. Anti-Crime Program Taches Protection – Crime Awareness Week
• Problem Solving to be Western’s Business – Institute for Economic Development
• Chattin, John. …

Wright State University Women's Volleyball Media Guide 1989, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1989 Women's Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 65, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hulsman, Lynn. Chinese Students Coming to Hill
• Green, Travis. Spring Break Slated for One Week Later in 1991
• Kinslow, Gina. Cable TV, Laundries Planned
• Filing for Freshman Elections Next Week
• Thomas Meredith Named to Kentucky Wesleyan College Task Force
• Student Norris Crete Baker Jr. Sentenced for Harassment
• Summers, Kaye. UCAM Adopts New Name, Focus – United Student Activists
• Alpha Gamma Delta Allowed to Accept 95 Pledges
• No Money Where Governor’s Mouth Is
• Chattin, John. Editorial Cartoon – Free Tuition Plan
• Thomas Meredith Rights Rite of …

Ua12/2/1 College Heights Herald, Vol. 65, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Howard, Laura & Gina Kinslow. Bowling Green Center Property Purchase Gets OK
• Hernes, Thomas. Funding for Tuition Plan Scarce, Say Legislators
• Bricking, Tanya. Schools Ruling Holds Impact for Higher Education
• Midday Edition Earns Award – WKYU-FM
• International Coal Conference Coming to Hill
• Western to Host Humanities Workshops
• RIDE-BOARD Helps Commuters
• Howard, Laura. Old-Time Barbers Preserve Trade
• New Idea Won’t Help Fight War On Drugs
• Chattin, John. Editorial Cartoon – William Bennett Taking Out Garbage
• Brown, Marsha. Lemox Book Company is No Hassle
• Wilder, Mary. Cartoon …

Ua12/2/1 College Heights Herald, Vol. 65, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Sedam, Shelli. The Excitement is Gone, Parents Discover – Empty Nesters
• Tutt, Allison. Kappa Alpha Challenging Housing Refusal
• Hernes, Thomas. Preston Health & Activities Center Questions Dwindle
• Vice President Finalists to be Interviewed – Finance & Administration
• Wall, Dresden. Black Retention Director Quits – Della Elliott
• Dice, Tracey. Industrial & Engineering Technology Department Splits into Two Identities
• New Bookstore Provides an Alternative
• Chattin, John. Editorial Cartoon – Bookstore Choices
• Hodge, Van. Participate in Associated Student Government
• Lundy, Greg. Student Escorts Help
• Non-Traditional Student Center Open …

Ua12/2/1 Highway To Hill, Wku Student Affairs

WKU Administration Documents

Special freshman issue of the College Heights Herald:

• Albrecht, Dana. Adjusting to College Takes Time, Patience
• Hall, David. Students Get Special Rates On Checking, Quest Cards
• Tight Classes Make Drop/Add Difficult
• Garret, Angela. Respect May Stop Roommate Wars
• Kinslow, Gina. Libraries Have More Than Books
• Martin, John. Groups On, Off Campus Serve Religious Needs
• Wall, Dresden. Students Picking Up Tab for AT&T Phone Service
• Green, Travis. Clothes Come Clean at Local Laundromats
• Dates for Freshman Elections Approaching
• Schlagenhauf, Ann. Stress Comes with the Territory
• Green, Travis. Financial Help Still Available
• Lawson, Jamie. Food Services Offers Variety, Many Locations
• Howard, …

Ua12/2/1 College Heights Herald, Vol. 65, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Howard, Laura & Gina Kinslow. Students See Light in Dark Situation – Power Outages
• Albrecht, Dana. Housing Comes Up Short Again
• Howard, Laura & Gina Kinslow. Bad Installation to Blame for Power Failure
• Albrecht, Dana. Graduate Doug Robertson Hopes Film Gets His Foot in Cinematic Door – Hauntedween
• Summer Enrollment Higher This Year
• Talisman Yearbook Wins National Honor
• Radio Station Wins Education Award
• Thomas Meredith Honored by Alma Matter
• Howard, Laura. Police Probing Airplane Buzzing of Pearce-Ford Tower
• Housing Panel May Ease Future Moves by …

Ua9/4 Brag Sheet, Wku Institutional Advancement

WKU Administration Documents

Promotional document describing points of achievement and excellence of WKU its faculty, staff and students.

Ua66/6/2 Bionews From The Hill, Wku Biology

WKU Administration Documents

Newsletter created by and about WKU Biology highlighting the activities of faculty, students and alumni.

Ua77/1 Western, Wku Alumni Association

WKU Administration Documents

WKU alumni newsletter.

• Thomas C. Meredith Inaugurated as Eighth President of Western
• Governor Wallace Wilkinson Announces WKU Institute for Economic Development
• President Thomas C. Meredith Awarded Honorary Degree – Kentucky Wesleyan College
• Western to Host State Marching Band Championships
• Spring Enrollment is 13,333
• Regents Approve 1989-90 Operating Budget
• Alliance Corporation Establishes Scholarship
• Drackett Company of Franklin Gives $10,000 Scholarship
• Greenwood Optimists Contribute to College Heights Foundation
• Potter College Honors Published Faculty
• WKU Announces 1989 Faculty Award Winners
• Journalism School Wins Top Honors
• Western Grad Awarded $6,000 Fellowship for Graduate Study
• Graduate Chasing Bachelor’s at Elizabethtown Community College – Mary Todd …

Ua68/13/4 Limited Edition, Vol. 6, No. 1, Wku Journalism

WKU Administration Documents

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

• Mills, Deanna. Minorities Say Civil Rights Backsliding Here
• Anderson, Tiffany. Local Woman Gives Children Chance to Live - Judy Schwank
• Taylor, Carletta. Minnesota Names Former WKU Star Assistant Coach - Clemette Haskins
• Wright, Lisa. New Language, Old Friends Concern Refugees Most - Cambodians
• Hart, Jimmy. Quality of Students Made Integration Smooth
• Taylor, Carletta. Government Teacher Knows Importance of Role Models - Saundra Ardrey
• Anderson, Lisa. Robert Haynes Says Western Trying to Increase Minority Hiring
• Batson, Alycia. Good Opportunities Often Mean Leaving
• Shobe, Tracey. Local …

Ua12/2/1 College Heights Herald, Vol. 64, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Schlagenhauf, Ann. Thomas Meredith Forecasts Busy Days Are Ahead
• Howard, Laura. Chinese Visitors Gather Impressions, Ideas
• Underwood, Jennifer. Child Care Drains Parents’ Minds, Pocketbooks
• Carter, Darla. Student Parents Face Special Problems
• Carter, Darla. Response Low to Tripling Plan – Housing & Residence Life
• Budget Leads Regents’ Agenda Today
• Faculty Senate Prepares for New Year
• Hernes, Tom & Gina Kinslow. Cherry Hall Bomb Threat a Hoax
• Marsupial Awards 1989
• Dillard, John. Swimming Pool is an Issue – President’s Home
• Porter, Angela. University Biased – President’s Day …

Ua12/2/1 College Heights Herald, Vol. 64, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kinslow, Gina & Diane Tsimekles. Roe vs. Wade’s Days Numbered, Some Say
• Bricking, Tanya & Diane Tsimekles. Women Seeking Abortion Here Must Look Elsewhere
• Howard, Laura. Top Business Teacher of 1988 William Murphy Finds Job In Jeopardy
• Dose of Dust Closes Faculty Haven – Cedar House
• Hernes, Tom. Arrest Made for Theft of Sorority Funds – Delta Sigma Theta
• Howard, Laura. Edward Bernays Helped Make Public Relations History
• Teaching Should Be Only Basis for Tenure
• Plan Will Please Students, Ease Fall Housing Crutch
• Chattin, John. …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald.

• Eagleston, Leigh. The Christian Soldier’s Story – John & Sandy Snelson, Salvation Army
• Jessie, Lisa. Riding the Rails of Train History – James Brown, L&N Railroad Depot
• Carter, Darla. Adults Learn to Catch Up at Adult Learning Center
• Tradition, Discipline Salvation Army’s Root
• Schlagenhauf, Ann. Families Feel Alzheimer’s Effects – James Sacrey, Adult Day Care

Ua12/2/1 College Heights Herald, Vol. 64, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Carter, Darla. Roomies Adopting a Third Will Save
• Howard, Laura. Jobless: Resumes, Blind Hope Not Enough
• Eline, Sidney. Walkway Linking Diddle Arena, Parking Structure Discussed
• Schlagenhauf, Ann. Retiring Vice President Harry Largen Praised
• Delta Sigma Theta Finds $1,063 Gone
• Hernes, Tom. Two Lose Property in Poland Hall Fire
• Take Suggestions to Master Planner – WKU Master Plan
• Chattin, John. Editorial Cartoon – WKU Master Plan Suggestions
• Wilder, Mary. Proud to Protest – Women’s Equality/Women’s Lives March
• Norene, Rebecca. Unborn Have Rights – Antiabortion
• Cardwell, Ronald, …

Ua12/2/1 College Heights Herald, Vol. 64, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hernes, Tom. Banshee Results in Several Stories, One Injury – Rugby
• Carter, Darla. Pool Proposal on Hold After Rumors Over Money Spread – President’s Home
• Turner, Karla. Peace, Brother – Cumberland Regional Rainbow Gathering
• Schlagenhauf, Ann. Thomas Meredith Hopes to Buck Trend
• Wall, Dresden. Measles Scare Still Haunts Poland Hall
• Green, Travis. New Sorority May Get Bid Week – Alpha Gamma Delta
• Pool Idea Doesn’t Hold Water
• Chattin, John. Editorial Cartoon Swimming Pool at President’s Home
• Rugby Revelry Too Far Out of Bounds – Banshee …

Ua12/2/1 College Heights Herald, Vol. 64, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tsimekles, Diane. Amos Gott Edges Lynn Groemling in Associated Student Government Race
• Hernes, Tom. Fatman Leads Boxing’s Return to the Region – David Berry
• Carter, Darla. Headquarters for Nontraditionals Planned for Fall
• Schlagenhauf, Ann. Preston Health & Activities Center Locale Still to be Decided
• Wild Greek Week Begins Monday
• Schlagenhauf, Ann. Planner Wants Student Input – Ken Brooks, WKU Master Plan
• You Can’t Always Get What You Want – Nontraditional Students
• Chattin, John. Editorial Cartoon – Thomas Meredith Installation
• Phillips, Noelle. Run in Peace
• Mounts, …

Ua12/2/1 College Heights Herald, Vol. 64, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Schlagenhauf, Ann. Enrollment May Be Capped, Thomas Meredith Says
• Woehler, Eric. Big Day Here for President Candidates, Their Roomies – Student Government Association
• Summers, Kaye. Big Red Roots – WKU Glasgow
• Bricking, Tanya. New System to Help Map City – Geographic Information Systems
• Wall, Dresden. Poland Hall May Have Measles Case No. 2
• Carter, Darla. Reception Kicks Off Inauguration Week – Thomas Meredith
• Hall, David. Photo Auction Raises About $3,000 – Photojournalism
• Hold Campaigning Until Candidates Qualify
• Chattin, John. Editorial Cartoon Big Red Campaigning
• Wilson, …

Ua3/8/10 The Inauguration Of Thomas C. Meredith, Wku President's Office - Meredith

WKU Administration Documents

Special insert to the Park City Daily News regarding the installation of Thomas Meredith as WKU's eighth president. Gives an overview of the history of WKU.

Ua12/2/1 College Heights Herald, Vol. 64, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tsimekles, Diane. Amos Gott, Lynn Groemling Survive Primary – Student Government Association
• Tsimekles, Diane. Certification Troubles Oust Some Candidates
• Schlagenhauf, Ann. Lottery Luck – Lisa Yates
• Schlagenhauf, Ann. Insurance Costs Will Continue to Climb, Officials Say
• Carter, Darla. Psychology Teacher Karlene Ball Says Grant Quite Flattering
• Lockert, Anya. Photographs Will Be Auctioned – Photojournalism
• Language Department Gets New Head – Luz Umpierre-Herrara
• Wally World: Governor Says Lottery Just the Ticket for Kentucky
• Chattin, John. Editorial Cartoon King Wallace Wilkinson with Lottery Carrot
• Syre, Thomas. Come …

Ua12/2/1 College Heights Herald, Vol. 64, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tsimekles, Diane. Presidential Hopeful Field to be Shaved by Two Today – Student Government Association
• Wall, Dresden. Oozeball
• Eline, Sidney. State Will Inspect Fire Code Violations in Diddle Arena
• Carter, Darla. Lightning Causes Power Outage
• Drug Awareness Week Activities Continue
• Garrett, Angela. Faculty Senate Calls for Athletic Changes
• It’s Not Too Late to Cast Ballot in Associated Student Government Primary
• Chattin, John. Editorial Cartoon Big Red Voting
• Chester, Kathleen. Experience Counts – Amos Gott
• Cruise, Christy. Elect Shannon Ragland
• Viergutz, Linda. Got to Vote Gott …

A State Of The Art On Print Advertisements Versus Commercials : How Consumers' Brand Loyalty Affects Advertisement Recall, Dele Adebamiji

Electronic Dissertations and Theses

This thesis is a compilation of facts concerning a state of the art on print advertisements versus commercials and advertently how consumers' brand loyalty affects advertisement recall. The data presented herein is based on personal experience, library research, observation, experiment and intensive readings of similar works. Advertising's history dates back to hundreds of years ago when people (criers) publicized their wares by shouting what they hawk or sell. With time, advertising has come to be something of a major vehicle for corporate growth and diversification. It seems to have become practically indispensable to our economy and society. Among others, one …

Ua12/2/1 College Heights Herald, Vol. 64, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tsimekles, Diane. Brief Associated Student Government Primary Bothers Some Candidates
• Summers, Kaye. Campaign Strategy? Bypass Breakfasts – Jim Maroney
• Kinslow, Gina. Student Tied to Monroe Government – Shawn McPherson
• Meet the Candidates: Associated Student Government
• Sigma Alpha Epsilon to do Battle in Election – Shannon Ragland, Amos Gott
• No More Measles Cases Found On Campus
• ROTC Trick Drill Meet Slated for Saturday
• Associated Student Government Wants Dorm to Get Sex Change, Spring Break to the Later
• Name Recognition Shouldn’t Decide Race - Associated Student Government …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald featuring:

• Poore, Chirs & Rob McCracken. It’s A Family Affair – Jack Harbaugh
• Hart, John & Andy Lyons. Addiction: Research Shows Chemical Imbalance in Users’ Brains
• Chatin, John. Film Brings Deadly Legend Alive – Ron Schidknect, Legend of the Pope Lick Monster
• Tsimekles, Diane. Hatcher, Rob. Picasso’s: A Room for Bands to Grow In