Public Relations and Advertising Commons^™

A Communication Plan To Make Historical Societies More Visible And More Accessible To The General Public, Margaret L. Peters

Theses and Dissertations

This thesis presents a communication plan to make historical societies more visible and more accessible to the public. A two-way communication system creates a bond between historical societies, community members, and school districts. This plan gives methods and materials to connect historical societies with the public. It also addresses attracting new members or volunteers and increasing financial resources.

The communication plan consists of four objectives that reach the goal of raising the profiles of historical societies. These objectives and their strategies provide methods and materials to make them more visible in the communities, to connect them to the local school …

Personality Traits Of Effective Communicators: A Study Of Chairpersons And Faculty At Rowan College Of New Jersey, Karen L. Heiser

Theses and Dissertations

This study determines chairpersons' personality traits and their effect on communications with faculty. The Mvers-Brigs Type Indicator was given to seven chairpersons (three female; four male) within Rowan College of New Jersey. The responses were tabulated by hand. The results were mailed to participants. The author requested faculty to choose chairpersons' personality characteristics and rate the effectiveness of the two-way communication between them and their chairpersons. The data were analyzed using a statistical software package (SPSS). The study revealed that 13 faculty rated their chairpersons as "very good" two-way communicators; eight faculty rated their chairpersons as "good" two-way communicators; three …

A Study Of Hospital Alumni Membership And Its Effect On Donor Giving, Linda Michael

Theses and Dissertations

This study profiled Cooper Hospital/University Medical Center's Baby Alumni Society to determine whether members are likely prospects for financial support. Established in 1980 by The Cooper Foundation, the fund-raising arm of the hospital, the Baby Alumni Society consists of 6,500 members who range in age from infancy to senior citizens.

To determine alumni attitudes and opinions about the institution, a questionnaire was conducted. Participants were selected using the systematic random sampling method. Of the five hundred questionnaires mailed, eighty-five were returned. Overall, respondents were pleased with the publication Baby News and wanted to continue receiving it. Members also expressed an …

Intergenerational Programs In The Public Schools, Marguerite F. Maines

Theses and Dissertations

The major purpose of this study was to research intergenerational programs in the public schools. The research was undertaken to establish whether intergenerational programs improve community attitudes and benefit the school systems that provide these programs. A broad base literature search and a database search were conducted. Numerous letters were written to school systems, state and county agencies, volunteer groups, and senior citizen groups that have instituted programs. The responses collected resulted in a compilation of successful programs that can be used by superintendents, community coordinators, and school public relations directors.

Several major conclusions were drawn from this study. Activities …

A Handbook For First-Year Teachers Dealing With Parental Communication, Connie Nowosacki

Theses and Dissertations

This study was conducted to create a handbook beneficial to teachers in dealing with parental communication. A review of the research yielded a wide range of practices that teachers can use to involve parents.

These practices can particularly help the first-year teacher communicate effectively to gain support needed for academic, discipline, and homework efforts.

An instrument was devised asking respondents to rank in order of importance ten of the most common topics and activities used in teacher-parent communication. Responses were arranged according to Very Important, Important, or Not Important. The list was sent to five public relations experts nationwide and …

A Public Relations Plan For A Merger Between South Jersey Hospital System And Elmer Community Hospital, Kristine M. Simoes

Theses and Dissertations

South Jersey Hospital System and Elmer Community Hospital are merging to consolidate services and staff and help the hospitals to operate more cost effectively.

The two institutions want an informational public relations plan to help present this merger to the residents of Cumberland and Salem counties to increase community awareness and understanding.

A public relations plan was established by the hospitals' administrations. Steering committee members received assistance from the New Jersey Hospital Association and the American Hospital Association for information on previous hospital merger efforts and spent three months in its preparation.

This effort will attempt to keep community, staff …

How The New Jersey State Aquarium Was Promoted, Beth J. Rose

Theses and Dissertations

This study determines how public relations was used to promote the New Jersey State Aquarium to persuade a skeptical public to overcome their hesitancy to come to Camden to visit the facility.

During its first year of operation, the New Jersey State Aquarium attracted more than one (1) million visitors, surpassing its projected goal.

The public relations plan was analyzed in nine different categories. The strategies included marketing, public relations, creativity, media, promotional membership, pricing, facility rental and group sales. The public relations campaign strategies included magazines, billboards, radio, television and a pre-opening press preview. The target market for each …

Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde

Theses and Dissertations

This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.

Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.

The Public Relations Practices Of Directors Of Institutes Of Religion Of The Church Of Jesus Christ Of Latter-Day Saints In California, 1974-75, Ronald Charl Louw

Theses and Dissertations

Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating …

An Evaluation Of Public Relations Contacts With High School Seniors Made By A Representative Of Brigham Young University, Dale L. Nelson

Theses and Dissertations

This study was an attempt to determine to what extent personal contacts, as a part of student recruitment, acquainted high school seniors of 1958 with Brigham Young University and influenced them in their enrollment. Opinions of college freshmen who were graduated from high schools visited by a B.Y.U. public relations representative were elicited by mail questionnaire. Respondents were asked to list the means through which they became "acquainted" with the University. They were also asked to list what "influenced" them to attend. Personal contacts by a public relations representative were considered among various means of "acquaintance" and "influence" of a …