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Articles 31 - 32 of 32
Full-Text Articles in Public Relations and Advertising
Brand Development By Small Firms, Aoife Hackett
Brand Development By Small Firms, Aoife Hackett
Theses
The thesis explores the process of developing and managing brands. Particular emphasis is placed on how small enterprises gain recognition and acceptance for brands, the obstacles they encounter and how they surmount these obstacles.
In a review of the literature, brand management strategies and the value of brand loyalty to a business were discussed. Brand equity and measurement and measures of brand equity were also reviewed.
Interviews were conducted with large successful firms to discover arrangements and processes they employ to maintain market support, to extend the coverage or application of their brands to new product versions or new segments, …
The Missouri Public Service Commission Public Relations Program, Magnolia Wilkinson
The Missouri Public Service Commission Public Relations Program, Magnolia Wilkinson
Theses
This thesis presents a comprehensive study of the Missouri Public Service Commission (PSC) and proposes a targeted public relations program to enhance its public image and communication effectiveness. The author, Magnolia Wilkinson—serving as Director of the St. Louis Consumer Service Office—draws on firsthand experience, interviews, and research to analyze the dual-role conflict within the PSC: protecting consumers from unfair utility practices while ensuring fair profits for utility companies.
The study explores how public misconceptions and political influences have shaped the PSC’s public profile, especially during periods of rising utility costs and rate hikes. Detailed historical analysis from the inception of …