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2021 International Crisis And Risk Communication Conference Program, Conference Organizers
2021 International Crisis And Risk Communication Conference Program, Conference Organizers
International Crisis and Risk Communication Conference
Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.
Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart
Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart
International Crisis and Risk Communication Conference
Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful …
2019 Icrcc Proceedings Table Of Contents, Conference Organizers
2019 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
International Crisis and Risk Communication Conference
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
International Crisis and Risk Communication Conference
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …