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Articles 31 - 42 of 42
Full-Text Articles in Public Relations and Advertising
Integrated Marketing Communication Approaches On The Environmental Issue Of Recycling: A Collection Of Secondary And Primary Research To Analyze Trends In College Students Recycling Attitudes And Behaviors And The Conduction Of An Imc Campaign To Premote Recycling In Highland Square, Specifically, Cameron Ellen Klass
Honors Theses
Undertaking this thesis project was a task I was determined to fulfill with the upmost enthusiasm, positivity, and patience. When first deciding the topic of my research, I started with a list of criteria that had to be met: personal interest in the matter, hands on work with people and organizations within Oxford, and a way for me to impact the Oxford community for the better. Choosing to research college students recycling attitudes and behaviors both on and off campus and creating an integrated marketing campaign to raise awareness combined not only information accumulated through my academic years at Ole …
Insights For Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Insights For Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Honors Theses
This thesis will aim to examine the ways in which college students can best be reached by marketing efforts. According to the National Center for Education Statistics, 21 million students will attend college this year—a whopping 5.7 million more than in 2000. Considering the impact of their preferences and the billions of dollars of discretionary money spent by college students annually, this segment of the market is a critical one. College students are consuming social media constantly, embracing technological change, and desiring for brands and products to help define them. Through the use of quantitative and qualitative data, this thesis …
Family Vault: How To Protect And Organize Your Personal Information For Your Family, Mary Daniel Simpson
Family Vault: How To Protect And Organize Your Personal Information For Your Family, Mary Daniel Simpson
Honors Theses
Integrated Marketing Communications courses focus on examining marketing campaigns and learning to create pieces of campaigns. Students are taught that new product campaigns must garner brand awareness, and in order to do so effectively, must be weighted heavily in insightful research. This thesis seeks to culminate the knowledge gathered from the curricula by designing both a new product and an integrated campaign from which to launch the product. The new product is a life document organizer, to be used in preparation for a tragedy, such as death or natural disaster. The product's purpose is to easily deliver peace of mind …
Marketing For Entrepreneurs: How To Promote One's Own Craft, Teresa Hendrix
Marketing For Entrepreneurs: How To Promote One's Own Craft, Teresa Hendrix
Honors Theses
This thesis seeks to serve as an alternative, cost efficient resource to those creative entrepreneurial ventures with a product (or service) that needs both people to consume it and a profit eventually sufficient to support its creators. By excluding excess details unrelated to promotion, and supplementing with specific, anecdotal advice directly from interviews with successful small business owners, this thesis aims to provide a plethora of marketing techniques that an entrepreneur can test before facing the daunting cost of an agency. Based on an extensive bibliography of primary and secondary sources*, this thesis explores three common components that manifest themselves …
Film Marketing And The Creation Of The Hollywood Blockbuster, Colton J. Herrington
Film Marketing And The Creation Of The Hollywood Blockbuster, Colton J. Herrington
Honors Theses
The purpose of this study is to trace the Hollywood blockbuster from its roots, gain insight into how Steven Spielberg's Jaws and George Lucas' Star Wars ushered in the Blockbuster Era, and explore how the blockbuster has evolved throughout the subsequent decades into its current state. This case study uncovers the intertwining relationship between revolutionary film marketing tactics and the creation of the blockbuster as a genre and strategy and observes how increased costs of film marketing and the rise of ancillary markets and new media have led to a contemporary slate of blockbusters alternatingly different and similar from those …
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Honors Theses
This study provides insight into consumer perception of First Hattiesburg’s image strategy, physical space/environment, and personnel/human factors and how they have enticed the community to attend and even become partners at First Hattiesburg. Furthermore, this study provides a unique look at integrated marketing communication (IMC) in a religious organization. Results of this study indicate that First Hattiesburg’s branding style, particularly the consistency of its IMC, contributes significantly to members/attendees’ positive view of the church. Because First Hattiesburg’s branding is so different from most southern Baptist churches and the church is currently experiencing a season of growth, it can be inferred …
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
Honors Theses
The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Honors Theses
The case for marriage equality is one that is becoming more and more prevalent in the States. Currently 17 states allow for the performance and recognition of same-sex marriages. The other 33 have constitutional bans on same-sex marriage. Of the 17 states that have same-sex marriage 3 of those made marriage constitutional through popular vote. This thesis sought to provide evidence and tactics for an Integrated Marketing Communications campaign that would advocate for the passing of a hypothetical ballot measure amending Mississippi's current status on same-sex marriage. This thesis compiles the research of multiple research institutions and polling services focused …
Behavioral Training Relations: Transferring Behavioral Contingencies From Shelter To Home Settings Through Online Enrichment., Alaina Birchmeier
Behavioral Training Relations: Transferring Behavioral Contingencies From Shelter To Home Settings Through Online Enrichment., Alaina Birchmeier
Honors Theses
Behavioral analysis can be used in our everyday lives to better our environment. Unfortunately, most do not know the behavioral principles, and therefore cannot apply it effectively. Just one area in which behavioral analysis can better our lives is in training our pets. These training techniques are not only useful, they are often sought after. The Kalamazoo area has a few resources which can help train dogs, however all are associated with fees and are still not very informative. In order to fill this void, I have made a website for the general public use, along with psychology students. The …
Service Learning And Groundswell, Katherine Baran
Service Learning And Groundswell, Katherine Baran
Honors Theses
Service learning has become an important part of getting students engaged and excited about learning. Groundswell is a G-rand Valley State University nonprofit organization funded through the Great Lakes Fishery Trust. Groundswell works with teachers and students across Kent County in Southwest Michigan to provide funding and educational support for successful service learning projects that deal mostly with the Great Lakes, the Grand River and watershed. There are 22 partners of Groundswell throughout Michigan. With those partners, Groundswell serves 17 different schools in Kent County. Service learning has a wide variety of definitions. However, at the basic level service learning …
College Admissions Use Of Social Media In Recruitment Marketing: A Literature Review & Strategic Plan For Western Michigan University's Office Of Admissions, Natalie Faculak
Honors Theses
Social media technology is a rapidly growing communication phenomenon that digital natives, the generation of current 18-29 years old have embraced and revolutionized daily interactions. Social media technology is defined as “web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environment through multi-way communication” (Davis, Deil-Amen, Rios-Aguilar, & Gonzalez Canche, 2011). Emerging social networking sites such as Facebook and Twitter allow users to create and maintain relationships with family, friends, coworkers, and organizations. The “always connected” generation of digital natives expects constant communication and instantaneous access to information …
Get On The Solar Track To Accelerate Your Wmu Experience, Amanda Jandahl, Andrea Sell
Get On The Solar Track To Accelerate Your Wmu Experience, Amanda Jandahl, Andrea Sell
Honors Theses
The Western Michigan University Sunseeker solar car team is faced with the challenge to raise awareness and educate the WMU community about the excellent opportunities that the team provides to WMU students. The team, as a whole, seeks to increase public education about renewable energy, especially solar energy, through the races in which the solar car competes. In order to recruit new participants, raise funds for construction and competition, and keep the solar car as a point of pride at Western Michigan University, the team needs to increase promotional activity. The promotional campaign titled Get on the Solar Track to …