Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles

2022

Articles 1 - 1 of 1

Full-Text Articles in Public Relations and Advertising

African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako Oct 2022

African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako

Articles

Scholars over the years have delved into the discourse of states’ foreign publics engagement in achieving their foreign policy objectives. This analysis is done generally with the western perspective of public diplomacy with recent Asian scholarship evolving. As a result, this study aims to reflect on public diplomacy from an African perspective. Therefore, it analyses how African governments have engaged their foreign publics (foreign governments and their citizens) to attract foreign aid, tourism, and investments in their nation-building and development trajectory. The article explores African public diplomacy mechanisms such as diasporas, nation branding, cultural diplomacy, and many others. It also …