Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Communication Technology and New Media (16)
- Mass Communication (14)
- Journalism Studies (12)
- Social Media (10)
- Business (6)
-
- Social Influence and Political Communication (4)
- Business and Corporate Communications (3)
- Marketing (3)
- Gender, Race, Sexuality, and Ethnicity in Communication (2)
- Advertising and Promotion Management (1)
- American Politics (1)
- Arts and Humanities (1)
- Broadcast and Video Studies (1)
- Business Law, Public Responsibility, and Ethics (1)
- Civic and Community Engagement (1)
- Entrepreneurial and Small Business Operations (1)
- Environmental Studies (1)
- Nonprofit Administration and Management (1)
- Organizational Communication (1)
- Other Communication (1)
- Photography (1)
- Political Science (1)
- Sociology (1)
- Speech and Rhetorical Studies (1)
- Technology and Innovation (1)
- Tourism and Travel (1)
- Keyword
-
- Journalism (4)
- Public relations (4)
- Communications (3)
- Marketing (3)
- Crisis communications (2)
-
- Media (2)
- Social media (2)
- Athletes (1)
- Audio (1)
- Authenticity (1)
- Baidya (1)
- Business (1)
- COVID-19 (1)
- Campaign (1)
- Climate Change (1)
- Communication (1)
- Coronavirus (1)
- Corporate activism (1)
- Corporate social responsibility (1)
- Daily Mississippian (1)
- Ecotourism (1)
- Entrepreneurship (1)
- Event marketing (1)
- Experience marketing (1)
- Find Your Park Campaign (1)
- Floods (1)
- For-profit (1)
- Fyre Festival (1)
- Grand Canyon (1)
- Husni (1)
- Publication Year
- Publication
- Publication Type
Articles 31 - 31 of 31
Full-Text Articles in Public Relations and Advertising
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Honors Theses
The case for marriage equality is one that is becoming more and more prevalent in the States. Currently 17 states allow for the performance and recognition of same-sex marriages. The other 33 have constitutional bans on same-sex marriage. Of the 17 states that have same-sex marriage 3 of those made marriage constitutional through popular vote. This thesis sought to provide evidence and tactics for an Integrated Marketing Communications campaign that would advocate for the passing of a hypothetical ballot measure amending Mississippi's current status on same-sex marriage. This thesis compiles the research of multiple research institutions and polling services focused …