Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Dissertations
This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Master's Theses
Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …