Public Relations and Advertising Commons^™

A Student Guide To Fundraising, Jonathan Foster

Renée Crown University Honors Thesis Projects - All

The following thesis is a fundraising manual written for high school and college students. As a student myself, I know sometimes things are easier understood when described by a peer and I think that fundraising is a perfect example of this. While many students participate in fundraisers in their schools, there are very few who reach the magnitude of the “professionals,” raising hundreds of thousands of dollars each year. With my experience in the field, as explained in the introduction, I hope to steer fellow students in the right direction toward these lucrative fundraisers in hopes that they too can …

An Analysis Of Asian And Asian American Studies A Public Relation Campaign Proposal, A Comparative Look At Other Universities, And The Program At Syracuse University, Donna Choi

Renée Crown University Honors Thesis Projects - All

We now live in a globalizing society. It is important to understand the world around us and the history that gives us the present. As the United States is often deemed “the melting pot” of cultures, it is essential for its citizens and residents to understand the cultures that make up this country. It is, therefore, more of an obligation than a privilege for institutions of higher education to have the resources and means of teaching its students, or future leaders, about the society they live in.

So why Asian and Asian American studies? By 2020, the Asian American and …

The Changes In The Portrayal Of Women In Cosmetic Advertisements Throughout The 20th Century, Paulina Han

Renée Crown University Honors Thesis Projects - All

Women today have become desensitized to the massive clutter of cosmetic advertisements. In order to compete in the overly saturated market, cosmetic marketers need to start taking a different approach in making cosmetic advertisements appeal to women. The method used for this thesis project was secondary research; past experiments and case studies on women and advertising were examined and analyzed. Many of these were done by psychologists in the field of advertising and organizations and published in places such as the Journal of Advertising Research. Advertising and creative briefs from advertising agencies were also examined, in part, with other work. …

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Renée Crown University Honors Thesis Projects - All

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach to …

Comm.Unity And The Role Of Public Relations In Nonprofit Community Organizations, Carissa Matthews

Renée Crown University Honors Thesis Projects - All

Nonprofit community organizations need solid public relations strategies and communications skills to accomplish an array of objectives, ranging from fundraising to increasing awareness to changing public opinion. Not only do many students attending Syracuse University possess these skills, but these individuals are also ready and willing to help nonprofit organizations because they would like to make a difference in the community, as well as add real-life work experience to their resumes and portfolios. Because of these facts, Communications for the Community (comm.UNITY) was created in October 2007 with the mission of connecting students with nonprofit organizations to help them create …

Go Green-Eat Slow: A Public Relations Approach To “Going Green”, Amanda Gaynor

Renée Crown University Honors Thesis Projects - All

My Capstone project is rooted in public relations and the launching of a specific publicity campaign. The context of this creative work is unique in that I implemented field research in order to conduct an actual campus event.

The nature of the field research was food tasting events. More specifically, it consisted of interviews with public relations representatives, publicity chairs, event planners, restaurateurs, and many others who play roles in the planning and execution of these food tastings. I then took this research and applied it to the creation of a “go green” themed food tasting event at Syracuse University …

Rationale And Proposal For The Establishment Of A Consumer-Behavior Curriculum And Research Institute At Syracuse University, Carolyn Meitzner

Renée Crown University Honors Thesis Projects - All

This thesis project was inspired by a course formerly offered by the Department of Psychology at Syracuse University, which has not been offered since at least 2006 – PSY 377: Consumer Behavior. Circumstances – including that the professor who taught the course left the university and that the Department of Psychology is uncertain about the volume of student interest in the course – led to PSY 377 being taken off the time schedule indefinitely, though it remains in the course catalog. The timing of the course’s cancellation is especially unfortunate, given that revolutionary changes in consumer behavior have occurred over …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Renée Crown University Honors Thesis Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's column -- Newhouse III dedication -- Year of the first amendment -- First amendment scholars program -- Newhouse in New York -- Executive Education -- TRF Semester Study -- Nhouse Productions -- Images of the South Side -- Emergency Preparedness -- Student News -- Mirror Awards -- Ivory Tower goes statewide -- Envi Magazine -- Faculty briefs -- Laura Pomerantz '03 -- William Kagler '51 -- Class notes

Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Deans Column -- Mirror Awards -- Dean Rubin Retirement -- Turner Diversity Fellowships -- PSA Project -- South Side Newspaper -- Newspaper Design Competition -- New Academic Programs -- First Amendment -- Student snapshots -- Schoonmaker Book -- Comstock Book -- Award winning documentary -- Alumnus Kenneth Sparks -- Alumni at Sirius Radio -- SU in LA -- Class notes -- Alumna Kelly Brown

Creative Television Promotion, Kristina Quinlavin

Renée Crown University Honors Thesis Projects - All

The advertising world is a place focused on research, brand identity, and creativity, all of which combine to achieve one seemingly simple goal: to convince the consumer to purchase a specific item. It is often a difficult enough challenge to persuade a buyer that a product is worth her money, but there is one product category that demands something much more valuable than any price tag cost. This category requires its advertising to create a personal bond with the consumer; to welcome it and want it in her life. What is this audacious sounding product that charges something greater than …

Communicating The Obesity Crisis: The Role Of Public Relations And The Media In Framing A National Health Issue, Kimberly Jaindl

Renée Crown University Honors Thesis Projects - All

Communication of obesity as a public health issue has taken many forms and been framed in a variety of ways since early 2000. These communications often frame the public’s perception of the problem and of potential solutions. This study examines the current perceptions and actions according to several groups, including the government, the food industry, individuals, the media, and public relations professionals. It then attempts to assess the framing of the issue, including perceptions and actions, by the print media and public relations professionals. A census of newspaper articles and press releases from a one-month time period in late 2004 …

A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy

Renée Crown University Honors Thesis Projects - All

Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …

The Challenge Of Public Relations Education, Frank W. Wylie

Syracuse Scholar (1979-1991)

No abstract provided.

Advertising: Strong Force Or Weak Force? A Dilemma For Higher Education, John P. Jones

Syracuse Scholar (1979-1991)

No abstract provided.