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Full-Text Articles in Public Relations and Advertising
Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler
Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler
Libraries
Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.
Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin
Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin
School of Communication Studies - Faculty Scholarship
This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …
American Vibe Check: Based, Mid, Or Cringe? Measuring Gen Z’S Attitudes And Perceptions About American Democracy, Bethany Perryman
American Vibe Check: Based, Mid, Or Cringe? Measuring Gen Z’S Attitudes And Perceptions About American Democracy, Bethany Perryman
Masters Theses, 2020-current
Democracy is a concept, process, and practice, and American democracy is a specific flavor of it. Public opinion is influenced and shaped by mass media, and messages about American democracy emerge in a web of powers and among power dynamics. These messages include the actions and relationships of the American civic system with its citizenry and the world. Generation Z is a socially, culturally, economically, and politically unique population in American life, who form their own perceptions and attitudes about American democracy based on their experiences and with the ecosystem of communication and interaction they have with mass media messages. …