Public Relations and Advertising Commons^™

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Faculty Research and Creative Activity

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Battle Of The Brands: Producing Medium-Specific Video Promotion Of Music Commodity Signs For The New Media Epoch, Josh Grube

Undergraduate Honors Theses

No abstract provided.

"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan

Masters Theses

This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.

Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal

Masters Theses

This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …

"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson

Masters Theses

For my creative thesis, I chose to conduct a public relations campaign for Phi Rho Eta Fraternity Inc. For the past 18 years, Phi Rho Eta Fraternity Inc. has worked towards emphasizing academic excellence, community development, and brotherhood among black men, with all efforts relating to the core fraternity principles of pride, respect, and excellence. As the fraternity nears its second decade of existence and grows at an exponential rate; the need for a cohesive, unified brand has become the focus of the national executive board. It is for this reason that my PR campaign focuses on branding and re-branding. …

Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Janssen

Faculty Research and Creative Activity

Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.

Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen

Faculty Research and Creative Activity

Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.

Calvin Klein: Semiotic Phenomenology, Stephanie L. Crase-Moritz

Masters Theses

This study examined print advertising as a visual communication method by focusing on five of Calvin Klein's jeans advertisements and the themes that are expressed to determine what realities or social meanings Calvin Klein's jeans advertisements constructed and/or reflected. To uncover the themes within Klein's advertisements, the following three-methods were applied: Content Analysis, Informal Focus Group and Semiotic Phenomenology. Together the three-methods, based upon data collected from fourteen males and females aged 13-18, 19-21, 22-24 and 28 years old or above, identified fifteen underlying themes containing stereotypes, potentially dangerous realities and evidence showing our desensitization to controversy and shocking images …

Supporting Those That Make Us A Success: How Community Relations Programs Effect Individual Shopping Choices, Danielle R. Lafayette

Masters Theses

Community relations programs have become extremely popular within organizations over the past several years. This manuscript will take a closer look at how these community relations programs influence the decision's individuals make when determining which organizations they want to support. Through a case study analysis Wal-Mart's affiliation with the Children's Miracle Network was analyzed in order to determine why organizations do community relations programs and the effect they have on an individual's choice in which organizations they support. The study consisted of a systematic random sample of 342 Charleston/Mattoon and surrounding area residents. The results indicated individuals are looking for …

Mentoring Relationships Amongst Women In Public Relations, Kristen Kahles

Masters Theses

Mentoring is an old tool used to advance the education and/or careers of individuals that dates back to ancient Greece; it has recently reemerged in organizational and business settings. I examine mentoring relationships among women in the public relations profession. In this study my purpose is to determine how women are affected in a same sex mentoring relationship in the public relations field. One hundred surveys were distributed to female practitioners in the New York and Chicago areas. Thirty-five were returned, yielding a 35% response rate. In addition, six in depth interviews were conducted with six female public relations professionals …

Behind The Smokescreen: Perceptions Of R. J. Reynolds And Their Advocacy Ads, Jean M. Tripp

Masters Theses

This study sought to gauge whether advocacy advertisements produced by R. J. Reynolds would affect people's perception of the company, and whether these perceptions would differ between males and females. Subjects were 29 male and 41 female professionals and businesspersons, all members of a professional business organization. Subjects completed a two part survey after reading an advocacy ad produced by R. J. Reynolds. Quantitative information was gathered through the use of a Likert-type scale in Part 1 of the survey; in Part 2 respondents answered open-ended questions. Results indicated that respondents viewed the ads negatively, believing they were biased and …

A Study Of Required Educational Preparation And Role Of Entry Level Public Relations Practitioners: A National Educator And Practitioner Perspective, Kristin Mary Oelke

Masters Theses

The public relations profession is in a constant state of change, and it doesn't have a clear definition. Without having a clear understanding of public relations, it is difficult to know exactly how to prepare college students who aspire to become public relations practitioners for the profession.

Moreover, there is only limited public relations research and literature regarding the required educational preparation and role of entry-level practitioners. Therefore, due to the limited literature, this study was conducted, in general, to learn more about the required educational preparation and role of entry-level PR practitioners and, specifically, to test the following three …

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.

Development Of A Public Relations Program For The Newman Community Unit School District #303, Charles E. White

Masters Theses

Public relations is an important part of any school district's total program. To be most effective, a written, planned public relations program should be used. This field experience deals with the development of a written, planned public relations program for the Newman Community Unit School District #303 in Newman, Illinois.

The author attempts to provide information that could be used by other educators who wish to develop a public relations program for their school district. Reasons why educators must provide information about the schools to the public and involve the public with the schools are discussed. The reasons for developing …

An Analysis Of The Casey School District's School-Community Relations Program, Juanita E. Worden Fribley

Masters Theses

Communication with the public is an essential facet of any school-community relations program. This study examines both external and internal communication methods. Before a school district can have a purposeful school-community relations program, the internal communication of the school personnel needs to be working effectively.

The survey used for this field experience was developed by the writer to determine the effectiveness of the Casey School District's school-community relations program. This telephone survey consists of eleven questions concerning an awareness of school news. One hundred people were randomly called and asked to respond to the survey.

The Casey School District utilizes …

Planning To Improve The Public Relations Program In The Mattoon Community Unit School District #2, Mattoon, Illinois, Howard Price Powell Jr.

Masters Theses

The purpose of the field experience was to improve the public relations program in the Mattoon Community Unit School District #2, Mattoon, Illinois. Since no one had been specifically assigned the responsibility for co-ordination of public relations, it was decided that a public relations committee would be established under the direction of the assistant superintendent of schools. I was in charge of the committee and was directed to report to the assistant superintendent of schools.

Since the Illinois Education Association had already set up a series of training sessions for Region 34, it was decided to take advantage of these …

Development Of A Guidance Public Relations Program For Grades Eight And Nine, Eleanor F. Mccabe

Masters Theses

No abstract provided.

Characteristics Of A Sound Program Of School Public Relations, Dennis Cougill

Masters Theses

No abstract provided.

Public Appreciation Of The Distributive Education Program, Arthur B. Schottman

Masters Theses

No abstract provided.

Public Relations In The Small High School, Roland Bernard Wickiser

Masters Theses

No abstract provided.

Public Relations In The East Richland Junior High School, William T. Hatch

Masters Theses

No abstract provided.